POWER OF ATTORNEY

The undersigned hereby constitutes and appoints Jerry
C. Jones, Art Kellam, Geoffrey D. Neal or Nicholas R.
Alvarez, or any one of them, acting singly and with
full power of substitution, as the undersigned's true
and lawful attorneys-in-fact, for such period of time
that the undersigned is required to file reports
pursuant to Section 16(a) of the Securities Exchange
Act of 1934, as amended ("Exchange Act") due to his
affiliation with LiveRamp Holdings, Inc., and any
successor corporation, to:

(1)	execute for and on behalf of the undersigned
Forms 3, 4 and 5 (including any amendments thereto)
in accordance with Section 16(a) of the Exchange Act
and the rules thereunder;

(2)	do and perform any and all acts for and on behalf
of the undersigned which may be necessary or desirable
to complete the execution of any such Form 3, 4 or 5
(or any amendments thereto) and the timely filing of
such form with the United States Securities and
Exchange Commission and any other authority as
required by law; and

(3)	take any other action of any type whatsoever in
connection with the foregoing which, in the opinion of
such attorney-in-fact, may be of benefit to, in the
best interest of or legally required by the
undersigned, it being understood that the documents
executed by such attorney-in-fact on behalf of the
undersigned pursuant to this Power of Attorney shall
be in such form and shall contain such terms and
conditions as such attorney-in-fact may approve in its
discretion.

The undersigned hereby grants to such attorneys-in-fact
full power and authority to do and perform each and
every act requisite, necessary and proper to be done
in the exercise of any of the rights and powers herein
granted, as fully to all intents and purposes as the
undersigned could do if personally present, with full
power of substitution, hereby ratifying and confirming
all that such attorneys-in-fact shall lawfully do or
cause to be done by virtue of this Power of Attorney
and the rights and powers herein granted. The
undersigned acknowledges that the foregoing attorneys-
in-fact, in serving in such capacity at the request of
the undersigned, are not assuming any of the
undersigned's responsibilities to comply with Section
16 of the Exchange Act or other applicable securities
laws or rules.

IN WITNESS WHEREOF, the undersigned has caused this
Power of Attorney to be executed as of the 11th day of
December, 2023.

/s/ Vihan Sharma
Signature

Vihan Sharma
Print Name

Chief Revenue Officer
Title