Carl Pei, the co-founder of OnePlus, plans to challenge the dominance of Apple Inc.’s (NASDAQ:AAPL) iPhone as he unveiled the launch timeline and battery details of the highly anticipated Nothing Phone (2).
What Happened: The second generation of the Nothing Phone will be launched globally in July this year, announced Pei during an interview with Forbes.
The OnePlus co-founder stated that the U.S. market has plenty of potential for an Apple alternative to thrive, citing the encouraging results of Phone (1), which witnessed a high percentage of iPhone users switching to the Nothing brand.
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“Apple is continuously gaining ground over Android, and there isn’t a real exciting alternative out there right now, especially for the younger generation,” he stated.
Nothing Phone (2) is expected to feature a transparent design language like its predecessor along with significant upgrades such as a larger 4,700 mAh battery and powerful Snapdragon 8+ Gen 1 chipset, promising an 80% overall performance boost compared to the previous generation device, the report noted.
When asked why the smartphone isn’t featuring Gen 2 chipset, Pei responded, “The latest technology comes at a cost which isn’t always justified from a user benefit standpoint. Choosing Snapdragon 8+ Gen 1 ensures that Phone (2) remains accessible while delivering a significantly improved experience compared to Phone (1).”
Why It’s Important: Pei is the CEO and founder of Nothing, a U.K.-based consumer tech startup. The company launched Nothing Phone (1), a mid-range device with a design, price range and specifications similar to Apple’s iPhone SE, in July last year.
According to the report, the first-generation Nothing Phone had a strong beginning, with sales reaching approximately 750,000 units, estimated to be around half the quantity of first-generation iPhone sold.
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