Doron Gerstel | CEO |
Maoz Sigron | CFO |
Jason Helfstein | Oppenheimer |
Laura Martin | Needham |
Jeff Martin | Roth Capital Partners |
Eric Martinuzzi | Lake Street |
[Call started abruptly] …being asked on every call what's happened when we will be in a post-COVID so we do believe that when it comes to performance advertising it's definitely here to stay and it will grow in the much more rapid way only because more and more consumer being exposed to the possibilities of buying online and the advertiser and buying online advertiser are definitely following this trend. There is a very interesting trend that we've noticed. And that has to do with the type of the format of the digital advertising. And in this case, we've seen that the advertiser are shifting towards what we call high impact formats, I will talk more about it and actually going to show you some of a great high impact advertising, which has a different level of creativity, different level of engagement, interaction with the users, with the consumers, which advertising like and be able to see way-way higher return on ad spend.
So that's definitely a very interesting trend that we notice.