Bare Escentuals Inc. is one of the leading prestige cosmetic companies in the United States and an innovator in mineral-based cosmetics. We develop, market and sell branded cosmetics and skin care products primarily under ourbareMinerals,RareMinerals,Buxom andmd formulationsbrands worldwide. We believe ourbareMinerals cosmetics, particularly our core foundation products, offer a highly differentiated, healthy and lightweight alternative to conventional liquid- or cream-based cosmetics while providing light to maximum coverage for all skin types. As such, we believe our foundation products have broad appeal to women of all ages including women who did not previously wear foundation before usingbareMinerals. We utilize a distinctive marketing strategy and a multi-channel distribution model utilizing traditional retail distribution channels consisting of premium wholesale including Sephora, Ulta and select department stores; company-owned boutiques; and spas and salons; as well as direct to consumer distribution channels consisting of home shopping television on QVC; infomercials; and online shopping. The Company also sells products internationally in the United Kingdom, Japan, France, Germany and Canada, as well as in certain smaller international markets via distributors. This model has enabled us to increase our brand awareness, consumer loyalty and market share and achieve favorable operating margins. From 2005 through 2009, we increased net sales approximately 21.1% on a compound annual basis, and during the fiscal year ended January 3, 2010, our operating income was 28.5% of net sales. OurbareMinerals-branded products include our core foundation products and a variety of eye, cheek, lip and face products such as blushes, all-over-face colors, finishing powders, liner shadows, eyeshadows, glimmers and lipsticks. OurbareMinerals products are made primarily from finely milled minerals and do not contain any of the chemical additives commonly found in liquid, cream and pressed cosmetics, such as preservatives, oil, fragrances, talc, waxes, binders and other potential skin irritants. We design our products to provide women with the look and feel of “bare” skin while effectively concealing skin imperfections such as blemishes, rosacea and acne that can be exacerbated by traditional cosmetics. We believe thatbareMinerals appeals to women who prefer a more natural look relative to traditional foundation or who simply prefer products with a natural formulation. In addition to ourbareMinerals products, we offer a broad range of other cosmetics and accessories including facial-prep products, lip-glosses, lip liners, mascaras under ourBuxombrand name and application tools and brushes. Additionally, we sell a mineral-based skin care line utilizing patent-pending mineral extraction technology under ourRareMinerals brand. We also offer a wide range of professional skin care products under themd formulations brand.
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Company profile
Employees
Incorporated
Location
Fiscal year end
Industry (SIC)
Former names
STB Beauty Inc
SEC CIK
Corporate docs
IRS number
201062857
Latest filings (excl ownership)
UPLOAD
Letter from SEC
24 Mar 10
15-12B
Securities registration termination
23 Mar 10
8-K/A
Changes in Registrant's Certifying Accountant
22 Mar 10
CORRESP
Correspondence with SEC
22 Mar 10
UPLOAD
Letter from SEC
15 Mar 10
25-NSE
Exchange delisting
12 Mar 10
8-K
Termination of a Material Definitive Agreement
12 Mar 10
S-8 POS
Registration of securities for employees (post-effective amendment)
12 Mar 10
SC 14D9/A
Tender offer solicitation (amended)
12 Mar 10
SC TO-T/A
Third party tender offer statement (amended)
12 Mar 10
Latest ownership filings
SC 13D
SHISEIDO CO LTD /FI
18 Mar 10
SC 13D/A
Blodgett Leslie A
15 Mar 10
SC 13D/A
BERKSHIRE FUND V L P
10 Mar 10
SC 13D/A
GAMCO INVESTORS, INC. ET AL
10 Mar 10
SC 13D/A
GAMCO INVESTORS, INC. ET AL
8 Feb 10
SC 13D
GAMCO INVESTORS, INC. ET AL
29 Jan 10
SC 13D
Blodgett Leslie A
19 Jan 10
SC 13D
BERKSHIRE FUND V L P
15 Jan 10