Bazaarvoice was founded on the premise that the collective voice of the consumer is the most powerful marketing tool in the world. Our solutions and services allow our retailer and brand clients to understand that consumer voice and the role it plays in influencing purchasing decisions, both online and offline. Our solutions capture, manage and display consumer-generated content including ratings and reviews, questions and answers, customer stories, and social posts, photos, and videos. This content is syndicated and distributed across our clients' marketing channels including category/product pages, search terms, brand sites, mobile applications, in-store displays and paid and earned advertising. This consumer-generated content enables our clients to generate more revenue, market share and brand affinity. Our solutions are designed to empower our clients to leverage insights derived from consumer-generated content to improve marketing effectiveness increase success of new product launches, improve existing products and services, effectively scale customer support, decrease product returns, reach consumers when actively shopping via highly targeted audience advertising, and enable retailers to launch and manage on-site advertising solutions and site monetization strategies. Consumers’ decisions to purchase products and services can be directly affected by other consumers' input, comments and opinions. Consumers often trust and rely on what other consumers say about a brand, product, or service, particularly if they consider the content to be authentic and credible. Consumer interaction through online social channels has significantly increased the volume and availability of online consumer-generated content about products and services, which is proven to have a significant and growing influence on both online and offline purchases. The rapid adoption of web-enabled mobile devices is further amplifying the impact of online consumer-generated content by making this content even easier, more convenient, and faster to generate and access. As a result, there has been a paradigm shift in retailer and brand marketing in response to this “connected economy” in which shared, collaborative relationships are networked between businesses, clients, and other influencers. Traditional methods are being disrupted and businesses are now seeking solutions that embrace online consumer-generated content to more effectively engage, influence, and tap into the collective power of consumers.
Company profile
Website
CEO
Andrew V. Masterman
Employees
Incorporated
Location
Fiscal year end
Industry (SIC)
SEC CIK
Corporate docs
IRS number
202908277
Latest filings (excl ownership)
15-12B
Securities registration termination
12 Feb 18
25-NSE
Exchange delisting
1 Feb 18
8-K
Marlin Equity Partners Completes Take-Private Acquisition of Bazaarvoice
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
S-8 POS
Registration of securities for employees (post-effective amendment)
1 Feb 18
Latest ownership filings
Institutional ownership, Q3 2019
13F holders | Current |
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Total holders | 0 |
Opened positions | 0 |
Closed positions | 0 |
Increased positions | 0 |
Reduced positions | 0 |
13F shares | Current |
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Total value | 0.00 |
Total shares | 0.00 |
Total puts | 0.00 |
Total calls | 0.00 |
Total put/call ratio | – |
Largest owners | Shares | Value |
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