We are an independent mobile advertising marketplace delivering products and services to advertisers and developers. We offer advertisers a suite of solutions that allow them to reach and connect with their target audiences across screens—from smartphones, tablets and other mobile devices to PCs—with the scale to make significant impact to their business. We offer developers the ability to maximize their advertising revenue and acquire new users for their apps. Our advertiser and developer solutions support all major mobile operating systems including Apple® iOS, Android™, Windows Phone and BlackBerry®. Our proprietary technology and data platform allows advertisers and developers to interact with us in the way that suits them best. For clients who want a higher degree of customer service, we offer our “managed media” services with dedicated account teams. For our clients who want to interact with us on a more automated basis, we offer tools that allow advertisers to buy our ad supply in a programmatic fashion through our ad exchange and developers the opportunity to manage and monetize their ad inventory through our supply side tool. The goal of our products and services is to help developers and advertisers remove the complexity from mobile advertising. For developers, we provide tools and services that allow their apps to display video, banner ads, interactive rich media and native ad formats. Through this relationship and access to our platform, developers gain access to advertising campaigns from brand marketers and performance‑based advertisers. In return, developers supply us with space on their apps to deliver ads for our advertiser clients and provide us access to anonymous data associated with their apps and users. We use data to build the sophisticated user profiles and audience groups that, in combination with our real‑time decisioning, optimization and targeting capabilities, enable us to deliver targeted advertising campaigns for our advertiser clients. Advertisers pay us to deliver their campaigns to mobile users, and we pay developers a fee for the use of their ad space. As we deliver more campaigns, we are able to collect additional anonymous data about users, audiences and the effectiveness of particular campaigns, which in turn enhances our targeting capabilities and allows us to deliver better performance for advertisers and better opportunities for developers to increase their revenue streams.
Company profile
Employees
Incorporated
Location
Fiscal year end
Industry (SIC)
SEC CIK
Corporate docs
Latest filings (excl ownership)
15-12B
Securities registration termination
2 Nov 15
EFFECT
Notice of effectiveness
27 Oct 15
EFFECT
Notice of effectiveness
27 Oct 15
25-NSE
Exchange delisting
23 Oct 15
8-K
Termination of a Material Definitive Agreement
23 Oct 15
POS AM
Prospectus update (post-effective amendment)
23 Oct 15
POS AM
Prospectus update (post-effective amendment)
23 Oct 15
S-8 POS
Registration of securities for employees (post-effective amendment)
23 Oct 15
S-8 POS
Registration of securities for employees (post-effective amendment)
23 Oct 15
S-8 POS
Registration of securities for employees (post-effective amendment)
23 Oct 15
Latest ownership filings
SC 13G/A
Millennial Media Inc.
11 Feb 16
SC 13G/A
Beneficial ownership report (amended)
1 Feb 16
3
Initial statement of insider ownership
26 Oct 15
3
Lara Sweet
26 Oct 15
3
Julie M Jacobs
26 Oct 15
3
Robert Lord
26 Oct 15
4
ROBERT P GOODMAN
23 Oct 15
4
MICHAEL G. BARRETT
23 Oct 15
4
Ho Shin
23 Oct 15
4
PATRICK J KERINS
23 Oct 15
Institutional ownership, Q3 2019
13F holders | Current |
---|---|
Total holders | 0 |
Opened positions | 0 |
Closed positions | 0 |
Increased positions | 0 |
Reduced positions | 0 |
13F shares | Current |
---|---|
Total value | 0.00 |
Total shares | 0.00 |
Total puts | 0.00 |
Total calls | 0.00 |
Total put/call ratio | – |
Largest owners | Shares | Value |
---|