Harley-Davidson (HOG)

Harley-Davidson Motor Company, Inc. • Harley-Davidson Museum, LLC • Harley-Davidson Retail, LLC • HDWA, LLC • ElectricSoul, LLC • LiveWire EV, LLC • LiveWire Motorcycles Canada, Inc. • LiveWire U.K. Ltd. • LiveWire Group, Inc. • LiveWire Netherlands BV ...

IRS number

391382325

HOG stock data

1M 3M 6M 1Y

Analyst ratings and price targets

Last 3 months

Average target

$23.00

Low target

$21.00

High target

$27.00

Latest filings (excl ownership)

View all

8-K

Departure of Directors or Certain Officers

10 Dec 25

8-K

Departure of Directors or Certain Officers

5 Dec 25

8-K

Entry into a Material Definitive Agreement

5 Nov 25

Harley-Davidson Delivers Third Quarter Financial Results

4 Nov 25

8-K

Amendments to Articles of Incorporation or Bylaws

29 Sep 25

8-K

Departure of Directors or Certain Officers

15 Sep 25

8-K

Regulation FD Disclosure

Entry into a Material Definitive Agreement

5 Aug 25

Latest ownership filings

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SCHEDULE 13G/A

Harley-davidson, Inc.

Luke Christopher Mansfield

24 Nov 25

144

Notice of proposed sale of securities

20 Nov 25

SCHEDULE 13G/A

Harley-davidson, Inc.

14 Nov 25

SCHEDULE 13G

Harley-davidson, Inc.

Financial summary

Financial statements Chart HOG financial data

Quarter (USD)	Sep 25	Jun 25	Mar 25	Dec 24
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Annual (USD)	Dec 24	Dec 23	Dec 22	Dec 21
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Cash burn rate (est.)	Burn method: Change in cash		Burn method: Operating income		Burn method: FCF (opex + capex)
	Last Q	Avg 4Q	Last Q	Avg 4Q	Last Q	Avg 4Q
Cash on hand (at last report)	1.83 bn	1.83 bn	1.83 bn	1.83 bn	1.83 bn	1.83 bn
Cash burn (monthly)	(no burn)	48.36 mm	(no burn)	(no burn)	30.86 mm	(no burn)
Cash used (since last report)	n/a	208.25 mm	n/a	n/a	132.89 mm	n/a
Cash remaining	n/a	1.62 bn	n/a	n/a	1.69 bn	n/a
Runway (months of cash)	n/a	33.5	n/a	n/a	54.9	n/a

Beta Read what these cash burn values mean

Financial data from company earnings reports.

Institutional ownership, Q4 2024

HOG institutional ownership history Ownership history

95.5% owned by funds/institutions

13F holders	Current	Prev Q	Change
Total holders	407	421	-3.3%
Opened positions	66	68	-2.9%
Closed positions	80	59	+35.6%
Increased positions	90	121	-25.6%
Reduced positions	162	131	+23.7%

13F shares	Current	Prev Q	Change
Total value	3.06 tn	3.88 tn	-21.2%
Total shares	116.13 mm	115.61 mm	+0.4%
Total puts	2.13 mm	1.98 mm	+7.4%
Total calls	1.42 mm	1.51 mm	-6.1%
Total put/call ratio	1.5	1.3	+14.4%

Largest owners	Shares	Value	Change
Vanguard	12.73 mm	$383.52 bn	-2.8%
H Partners Management	11.30 mm	$340.47 bn	0.0%
BLK BlackRock	10.65 mm	$320.94 bn	+0.7%
FMR	7.68 mm	$231.55 bn	-8.5%
Beutel, Goodman & Co	7.56 mm	$227.82 mm	-0.3%
Dimensional Fund Advisors	6.84 mm	$205.94 bn	+5.1%
Boston Partners	6.41 mm	$193.11 bn	-13.2%
LSV Asset Management	5.50 mm	$165.67 mm	+0.4%
Pacer Advisors	5.47 mm	$164.75 bn	+30.7%
STT State Street	3.83 mm	$115.29 bn	+0.8%

Largest transactions	Shares	Bought/sold	Change
Jupiter Asset Management	210.65 k	-2.18 mm	-91.2%
Citadel Advisors	2.69 mm	+1.89 mm	+238.8%
Donald Smith & Co.	1.67 mm	+1.67 mm	NEW
UBS UBS	1.84 mm	+1.67 mm	+1018.2%
Pacer Advisors	5.47 mm	+1.29 mm	+30.7%
Arrowstreet Capital, Limited Partnership	46.57 k	-1.10 mm	-95.9%
Boston Partners	6.41 mm	-970.95 k	-13.2%
Brickwood Asset Management	922.11 k	+922.11 k	NEW
FMR	7.68 mm	-710.69 k	-8.5%
Millennium Management	0.00	-654.64 k	EXIT

Data from 13F filings, for the last complete 13F reporting period. For most recent data, click the ownership history button. Values as filed, not updated for current price. Long positions only.

Recent insider trades

HOG insider ownership history Insider history

Date	Owner	Security	Transaction	Code	Indirect	10b5-1	$Price	#Shares	$Value	#Remaining
8 Dec 25	Matthew A Ryan	RSU Common Stock	Grant	Acquire A	No	No	0	62,195	0.00	62,195
20 Nov 25	Luke Christopher Mansfield	Common Stock	Sell	Dispose S	No	No	23.2134	11,500	266.95 k	12,055
5 Nov 25	Artie Starrs	RSU Common Stock	Grant	Acquire A	No	No	0	240,858	0.00	240,858

Data from 3, 4 and 5 filings. Values as filed, not updated for current price.