UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For fiscal year ended December 31, 2005
Commission File Number: 0 – 30559
eDiets.com, Inc.
(Name of registrant in its charter)
| Delaware | 56-0952883 | |
(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.) |
3801 W. Hillsboro Boulevard
Deerfield Beach, Florida 33442
(Address of principal executive offices)
(954) 360-9022
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act: Common Stock, Par Value $0.001 Per Share
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K ¨.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No x
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ¨ No x.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ¨ Accelerated filer ¨ Non-accelerated filer x
The aggregate market value of shares of the Common Stock held by non-affiliates at the end of the most recently completed second fiscal quarter, based upon the average of the bid and asked prices for such stock on that date, was approximately $51 million. As of March 14, 2006 there were 21,921,134 shares of the registrant’s Common Stock outstanding.
Documents incorporated by reference: The information required pursuant to Part III of this report is incorporated by reference from the Company’s definitive proxy statement, relating to the 2006 Annual Meeting of Stockholders.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
The information contained in this Annual Report on Form 10-K, other than historical information, may include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Words such as “may”, “will”, “expect”, “intend”, “anticipate”, “believe”, “estimate”, “continue”, “plan” and similar expressions in this report identify forward-looking statements. The forward-looking statements are based on current views with respect to future events and financial performance. Actual results may differ materially from those projected in the forward-looking statements. The forward-looking statements are subject to risks, uncertainties and assumptions, including, among other things those associated with:
| • | our ability to meet our financial obligations; |
| • | the relative success of marketing and advertising; |
| • | the continued attractiveness of our diet and fitness programs; |
| • | competition, including price competition and competition with self-help weight loss and medical programs; |
| • | our ability to obtain and continue certain relationships with the providers of popular nutrition and fitness approaches and the supplier of our meal delivery service; |
| • | adverse results in litigation and regulatory matters, more aggressive enforcement of existing legislation or regulations, a change in the interpretation of existing legislation or regulations, or promulgation of new or enhanced legislation or regulations; |
| • | general economic and business conditions; and |
| • | terrorist activities and the prospect of or the actuality of war. |
The factors listed in the section entitled “Certain Factors Which May Affect Future Results” in the section “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, as well as any other cautionary language in this report, provide examples of risks, uncertainties and events which may cause our actual results to differ materially from the expectations we described in our forward-looking statements. We do not undertake any obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
PART I
ITEM 1. BUSINESS
GENERAL
Recent Developments
On March 30, 2006 our Chief Executive Officer, Ciaran G. McCourt, resigned as CEO and from the Board of Directors. The Company is currently negotiating the terms of severance with Mr. McCourt. Robert T. Hamilton, our Chief Financial Officer, and Alison Tanner, our Chief Strategist, were named interim Chief Executive Officer and interim Chief Operating Officer, respectively.
Products and Services
eDiets.com, Inc. (“eDiets”, “the Company” or “we”) is leveraging the Internet and technology to bring diet, fitness and healthy lifestyle solutions and information to consumers. It generates revenue in four ways. We sell online diet, fitness and recipe services or offer these services at low or no cost to drive the sale of other products and services. We sell advertising throughout our content assets, which are primarily our diet-, fitness- and healthy lifestyle-oriented Web sites. We offer a range of tangible products online and in January 2006 entered the meal delivery business with a fresh meal delivery option known as FreshCuisine™. Finally, we derive licensing revenues for the use of our intellectual property and brand name.
Subscription Business
We have been offering online subscription-based plans in the United States since 1998, when we launched our first diet plan. We added fitness plans in 2001 and a recipe club program in 2002. International sites were launched in the U.K. in 2001, in Germany in 2003, in Spain in 2004 and in Portugal in 2006. Subscription sales have accounted for more than 85% of our total revenues in each year of our operation and have grown at an annualized compound growth rate of 20% for the four years ending December 31, 2005. We have achieved this growth by expanding our offerings as described above and through price increases. The paying base of customers has remained relatively stable in recent years at approximately 200,000 customers. As of December 31, 2005, we had approximately 190,000 paying subscribers.
2
Our diet plans are personalized according to an individual’s weight goals and food and cooking preferences and include the related shopping lists and recipes. Unlike any other company providing weight loss services in the U.S. today, eDiets offers a variety of over twenty different diet plans, some of which we have developed and some of which we have licensed from third parties under exclusive arrangements. Our licensors include Atkins Nutritionals, Inc., dermatologist Dr. Nicholas Perricone, author ofThe Perricone Prescription, Slim·Fast®,Inc., Bob Greene, fitness trainer for Oprah Winfrey, Bill Phillips, author ofFit for Life, Dr. Melinda Sothern, author ofTrim Kids and Dr. Peter D’Adamo, author ofEat Right 4 Your Type.
Subscribers to our diet plans receive access to a wealth of support offerings including interactive online information, communities and education as well as 24/7/365 telephone and online support. eDiets offers approximately 100 message boards on various topics of interest to our members, online meetings presented by licensed mental health counselors, registered dietitians and certified fitness trainers and the resources of approximately 50 customer service representatives, nutritionists and fitness personnel.
Our fitness plans are customized according to an individual’s level of fitness, available fitness equipment and any physiological considerations. Each plan includes cardiovascular activities, strength training and stretching.
Subscription programs ranging from one to twelve months are billed in advance in varying increments with refunds allowed in some cases after a minimum length of stay is completed. Substantially all of our members purchase programs via credit cards, with renewals billed automatically, until cancellation. In 2006 we plan to devote significant resources upgrading our diet and other plans in order to drive subscription and related revenue growth in 2007 and beyond.
Advertising Sales Business
Our advertising sales revenues accounted for approximately 7% of total revenues in 2005. The majority of these sales are derived from our flagship Web site, www.eDiets.com. The site includes free, regularly updated content developed primarily by our in-house editorial staff. Content is grouped into “channels” including Diet & Nutrition, Fitness, Mind & Body, Health, Food & Recipes, Family Nutrition and Success Stories. Over 80% of visitors to our site are women between the ages of 25 and 54. This demographic group is extremely attractive to advertisers. In addition, Jupiter Communications estimates that approximately $900 million per year is spent online by advertisers in health-oriented categories. We intend to increase our share of advertisers’ dollars in these two areas.
Additional advertising revenues are generated through placements in our 14 free opt-in email newsletters, subsets of which are sent weekly to a database of approximately five million recipients, and through placements within the subscription sales process. Today between one and two million unique individuals per month visit the content portions of www.eDiets.com and generate advertising impressions that can be sold. Another three to five million unique individuals reach the Web site but are directed into a sales process for subscription offerings and currently do not generate meaningful advertising impressions. As a result, demand for our advertising inventory currently exceeds supply.
In order to increase advertising impressions available for sale we are both reorganizing our existing content and developing new content. For example, in February 2006 we launched glee* Magazine, a Web site targeting a female audience with content in the areas of lifestyle, entertainment, beauty, fashion, and fitness, at www.gleemagazine.com, and plan to develop other Web sites related to nutrition, fitness and a healthy lifestyle. Traffic to these new sites is expected to be driven primarily by cross-promotion between the sites as well as search and email marketing.
E-commerce Business
Individuals interested in diet and fitness have demonstrated a propensity in the marketplace to buy products that support their interests. However, e-commerce has never contributed meaningfully to our revenues and contributed just 2% of revenues in 2005. This relatively small contribution is a result of two factors. First, the majority of the gross e-commerce sales generated by us to date have been under arrangements with third parties in which we have recognized only a percentage commission rather than the gross sales amount. In addition, we historically have not invested in either the supporting technology or the merchandising required to create a robust online store. During 2005 we began an upgrade of our e-commerce technology that is expected to be completed in 2006. In addition, we have entered into an agreement with a third party to more effectively merchandise our online store and manage fulfillment operations. These improvements are expected to begin to favorably impact online store revenues later in 2006.
We also classify our recently launched meal delivery business as an e-commerce operation. In January 2006 we began to offer the FreshCuisine nationwide fresh meal delivery service. Individuals may purchase a full week’s worth of freshly
3
prepared breakfasts, lunches, snacks and dinners that are shipped to arrive within three days. Initially this service, which costs between $22 and $35 per day, has been marketed to high-end consumers who have reached one of our Web sites as a result of our existing advertising activities. In the future, we plan to test lower-priced meal configurations as well as dedicated advertising campaigns including an infomercial campaign scheduled for the second quarter of 2006.
Licensing Business
We recognized approximately $1 million in royalty revenue in 2005 as a result of having licensed to Tesco plc (“Tesco”) the exclusive rights to use eDiets brand name and diet plan technology in the UK and Ireland. We believe that licensing exclusive rights for the business-to-consumer market in other countries or territories is a viable strategy for growing our business outside of the U.S. for the next several years and are currently evaluating licensing opportunities of this nature.
In addition to engaging in country-level licensing we are currently restructuring our technology platform to allow it to license components of our plans, tools and contents to third parties such as insurance companies, corporations and content portals. We believe that the business-to-business market for the licensing of online nutrition, fitness and healthy lifestyle material, while small, is rapidly growing and complements our business-to-consumer operations. The technology restructuring is expected to be completed and sales efforts begun by the end of 2006.
In aggregate, we employ 150 employees, 142 of whom are full-time, who operate out of two leased facilities totaling 12,500 square feet in Deerfield Beach, Florida as well as a 500 square foot facility in Dublin, Ireland.
Information contained on our web site, or on any other web site mentioned in this Annual Report, is not incorporated by reference in this Annual Report and does not constitute a part of this Annual Report.
Market
Our long-term product development and marketing plans are based on our thesis that over time individuals are becoming more aware of the negative health and financial consequences of being overweight and, therefore, more will focus not only on weight loss but also on healthy weight maintenance. A 2001 study by Sturm and Wells chronicled in the publication Public Health concluded that obesity was linked to higher rates of chronic illness “than living in poverty, and much higher rates than smoking or drinking.” Obesity is highly correlated with the incidence of diabetes; according to the Centers for Disease Control the percentage of the population has risen from approximately 4% in 1991 to approximately 7% in 2004. In addition, during 2003 the American Cancer Society reported that as many as 14% of cancer deaths in men and 20% of cancer deaths in women could be related to being overweight.
Turning from the health to the financial costs of obesity, during 2003 a study based on data from the approximately 180,000 employees in General Motors’ healthcare plan showed that an overweight adult has annual healthcare costs that are 7.3% higher than a person in a healthy weight range, while obese individuals have annual healthcare costs that are 69% higher than a person of a healthy weight. We believe that the cost of obesity is one of the factors that has driven health expenditures in the U.S., as reported by the Centers for Medicare & Medicaid Services, from $0.8 trillion in 1991 to $1.9 trillion in 2004. With healthcare cost inflation of this magnitude, we believe that the implementation of effective weight management tools is attracting more attention from insurers, employers, consumers and the government.
In 2004 the U.S. Department of Health and Human Services removed language from its National Coverage Determinations (NCD) Manual that prevented obesity from being considered an illness. As a result, parties engaged in the treatment of obesity may now submit scientific and medical evidence to NCD for a determination as to whether the National Center for Medicare & Medicaid Services deems their approaches to be effective in improving Medicaid recipients’ health outcomes. Such an efficacy review is typically a prerequisite to having an approach become reimbursable under Medicare. In addition, the U.S. Food and Drug Administration, Department of Health and Human Services and Federal Trade Commission are contemplating new labeling requirements for packaged food and restaurant food, new educational and motivational programs related to healthy eating and exercise and increased regulation of advertising claims for food and nutriceuticals. We believe that as consumers are inundated with more and more information and options related to weight loss, nutrition and exercise, and as insurers become more willing to promote, subsidize and reimburse consumers who participate in weight management programs, demand will continue to increase for resources such as our Web sites, where consumers can choose and personalize healthy living plans, then adjust those plans as their needs evolve over a lifetime.
4
Market Potential
Approximately 65% of the U.S. adult population, or 140 million adults, are overweight. The Calorie Control Council estimates about 70 million individuals in the U.S. are dieting in a given year and, of those, about 70%, or 50 million, are not using a formal approach. We believe that eDiets is well-positioned to capture a meaningful share of this “self-directed” market. With approximately two-thirds of the U.S. population now online we estimate that our addressable market is approximately 34 million adults. We believe that the average dieter undertakes a diet every two to three years, so between 11 million and 17 million of our addressable market is dieting in any given year. We estimate that we currently have achieved a market penetration of 3% to 4% of individuals.
The online dieting segment of the market is growing rapidly. We estimate that the online diet industry in the U.S. generated approximately $200 million in revenues in 2005 and is currently generating annualized revenue growth of 12% to 14%. eDiets’ share of online dieting revenues in the U.S. is currently approximately 25%.
Marketing
Our total advertising spending in 2005 was $29.2 million, or 54% of revenues, and resulted in the acquisition of 457,000 paying subscribers at an average cost of $64 per subscriber. We currently pay to advertise our services through third party online banners, online paid and natural search programs, Web affiliate programs and cable television placements. In addition, we advertise on our Web sites and in our email newsletters. We estimate that the MSN network and AOL each were the source of more than 10% of our total new members, and that television advertising was directly responsible for approximately 10% of new members. While these are the most scalable channels of member acquisition for us, they are also the most expensive. Over the last two years our cost to acquire members through banner advertisements on the major online portals has risen dramatically as a result of rapidly rising online advertising rates. We have responded by shifting an increasing percentage of our advertising budget to paid search programs and to television.
In 2006 we announced that we plan to reduce our online advertising budget supporting our subscription business, which is expected to result in advertising efficiencies and a lower cost to acquire a subscriber. Some of the reductions in advertising spending are expected to be redeployed to promote our meal delivery offerings online and through various television formats including an infomercial campaign scheduled to air in the second quarter of 2006.
Another portion of the reduction in advertising spending supporting the subscription business is expected to be invested in research and development to accomplish the enhancements of the subscription product and the upgrades to the underlying technology platform described above. We believe that these research and development efforts may result in improved pricing and customer retention in the subscription business in 2007, which would allow us to spend more per subscriber without negatively impacting our margins and possibly to increase our advertising spending for the subscription business.
Competition
In the online subscription diet business our largest competitor is www.weightwatchers.com, which is owned by Weight Watchers® International. We also compete with privately-held Waterfront Media, Inc., which operates a variety of diet- and self-help-oriented Web sites, and with the WebMD® Weight Loss Center operated by WebMD, Inc. In the business of selling online advertising directed at women aged 25 to 54 as well as health-oriented advertising we compete with iVillage Inc., which has announced in March 2006 that it has reached a definitive agreement to be acquired by NBC Universal, with WebMD, Inc. and with a variety of other online properties. In the meal delivery business we compete with NutriSystem, Inc. and Jenny Craig, Inc. as well as others. In the business-to-business licensing of digital diet, fitness and healthy lifestyle content, tools and services we compete with Miavita, which is owned by Matria Healthcare, Inc., and with several emerging private companies.
Dependence on Third Parties
We derive significant portions of our business from relationships with both third party Web sites and third party licensors. Beginning in April 2003 we began to offer online personalized meal plans based upon intellectual property licensed from third parties. Certain advertising partners from whom we derive meaningful volumes of new customers are noted above.
In addition, we depend on certain third party technology vendors for the day-to-day smooth operation and availability of our Web site and services. We have designed our infrastructure to provide reliability and scalability as it supports our operations. Our data centers are located within two secure third-party web hosting facilities in Sterling, Virginia and Miami, Florida. The facilities provide us with:
| • | ready access to increased network bandwidth; |
5
| • | improved redundancy, security, and disaster recovery; and |
| • | 24-hour onsite management and support. |
Although the facilities provide us with increased security and reliability, there can be no assurance that we will not experience an interruption in service. During 2005, our site was operating 99.8% of the time. To the extent that service is interrupted or delayed, we could experience a decrease in traffic, loss of customers and harm to our reputation. However, we believe that we could secure alternate technology infrastructure vendors rapidly.
INTELLECTUAL PROPERTY, PROPRIETARY RIGHTS AND DOMAIN NAMES
Our success depends on the protection of our original interactive proprietary software and systems and the goodwill associated with our trademarks and other proprietary intellectual property rights. Our interactive personalized diet programs are based on proprietary software that we have developed.
We attempt to protect our intellectual property and proprietary rights through a combination of trademark, copyright and patent law, trade secret protection and confidentiality agreements with our employees and marketing and advertising partners. We pursue the registration of our domain names, trademarks and service marks and patents in the United States and abroad. A substantial amount of uncertainty exists concerning the application of the intellectual property laws to the Internet and there can be no assurance that existing laws provide adequate protection of our proprietary intellectual property or our domain names. The steps we take to protect our proprietary rights may not be adequate and third parties may infringe or misappropriate our copyrights, trademarks, service marks and similar proprietary rights.
GOVERNMENT REGULATION
There is an increasing number of laws and regulations being promulgated by the United States governments, governments of individual states and governments overseas that pertain to the Internet and doing business online. In addition, a number of legislative and regulatory proposals are under consideration by federal, state, local and foreign governments and agencies. Laws or regulations have been or may be adopted with respect to the Internet relating to:
| • | liability for information retrieved from or transmitted over the Internet; |
| • | online content regulation; |
| • | commercial e-mail; |
| • | visitor privacy; and |
| • | taxation and quality of products and services. |
Moreover, the applicability to the Internet of existing laws governing issues such as:
| • | intellectual property ownership and infringement; |
| • | consumer protection; |
| • | obscenity; |
| • | defamation; |
| • | employment and labor; |
| • | the protection of minors; |
| • | health information; and |
| • | personal privacy and the use of personally identifiable information. |
6
This area is uncertain and developing. Any new legislation or regulation or the application or interpretation of existing laws may have an adverse effect on our business. Even if our activities are not restricted by any new legislation, the cost of compliance may become burdensome, especially as different jurisdictions adopt different approaches to regulation.
LIABILITY FOR INFORMATION RETRIEVED FROM OUR WEBSITE AND FROM THE INTERNET
Content may be accessed on our Web site and this content may be downloaded by visitors and subsequently transmitted to others over the Internet. This could result in claims made against us based on a variety of theories, including, but not limited to, tort, contract and intellectual property violations. We could also be exposed to liability with respect to content that may be posted by visitors to our chat rooms or bulletin boards. It is also possible that if any information contains errors or false or misleading information or statements, third parties could make claims against us for losses incurred in reliance upon such information. In addition, we may be subject to claims alleging that, by directly or indirectly providing links to other Web sites, we are liable in tort, contract or intellectual property, for the wrongful actions of third party Web site operators. The Communications Decency Act of 1996, as amended, provides that, under certain circumstances, a provider of Internet services shall not be treated as a publisher or speaker of any information provided by a third-party content provider. This safe harbor has been interpreted to exempt certain activities of providers of Internet services. Our activities may prevent us from being able to take advantage of this safe harbor provision. Any claims brought against us in this respect may have a material and adverse effect on our business.
PRIVACY CONCERNS
The Federal Trade Commission (FTC) has adopted regulations and guidelines regarding the collection and use of personally identifiable consumer information obtained from individuals when accessing Web sites, with particular emphasis on access by minors. Such regulations include requirements that companies establish certain procedures to, among other things:
| • | give adequate notice to consumers regarding the type of information collected and disclosure practices; |
| • | provide consumers with the ability to have personally identifiable information deleted from a company’s database; |
| • | provide consumers with access to their personal information and with the ability to rectify inaccurate information; |
| • | notify consumers of changes to policy and procedure for the use of personably identifiable information; |
| • | clearly identify affiliations with third parties that may collect information or sponsor activities on a company’s Web site; and |
| • | obtain express parental consent prior to collecting and using personal identifying information obtained from children under 13 years of age. |
These regulations also include enforcement and redress provisions. We have implemented and intend to continue to implement programs designed to enhance the protection of the privacy of our visitors and comply with these regulations. However, the FTC’s regulatory and enforcement efforts may adversely affect our ability to collect personal information from visitors and customers and therefore limit our marketing efforts.
TRADE PRACTICES REGULATIONS
The FTC and certain states’ regulatory authorities regulate advertising and consumer matters such as unfair and deceptive trade practices. The FTC has recently renewed its focus on claims made in weight-loss advertisements, announcing for example in December 2003 an education campaign to assist media in voluntarily screening out weight-loss product advertisements containing claims that are too good to be true. In addition, the state of Florida, where our corporate offices are located, regulates certain marketing and disclosure requirements for weight loss providers. The nature of our interactive Internet activities may subject us to similar legislation in a number of other states. Although we intend to conduct our operations in compliance with applicable regulatory requirements and continually review our operations to verify compliance, we cannot ensure that aspects of our operations will not be reviewed and challenged by the regulatory authorities and that if challenged that we would prevail. Furthermore, we cannot ensure that new laws or regulations governing weight loss and nutrition services providers will not be enacted, or existing laws or regulations interpreted or implied in the future in such way as to cause harm to our business.
7
In addition, while we receive most of our revenue from membership subscriptions, we also rely at least in part on advertising revenue. Many of these advertisements are weight-loss related. Any regulations or enforcement actions that adversely affect the companies which advertise on our Web site may indirectly have an adverse effect on us through either lower advertising budgets at those companies, redirected marketing campaigns or restrictions on the type of advertisements that these companies run.
COMMERCIAL E-MAIL REGULATION
As an Internet-based company, we rely largely on online advertising and e-mail in our marketing efforts. The use of e-mail advertising may become less effective in the future for a number of reasons. Some of these reasons are regulatory, as legislators attempt to address problems related to perceived deceptive practices in unsolicited bulk e-mails. For example, the federal CAN-SPAM Act of 2003, which became effective January 1, 2004, places requirements on certain commercial e-mail activity relating to, among other things, making conspicuous and effective opt-out procedures available to the recipient and the identification and location of the sender. We have implemented procedures to ensure compliance with the federal CAN-SPAM Act of 2003, but future legislation or regulatory developments under existing laws may have a negative impact on our ability to advertise by e-mail. E-mail advertising also may become less effective in the future for non-regulatory reasons, including the sheer volume of unsolicited e-mail being received, increased use of “white lists” through which only pre-approved sender addresses are not filtered, and other e-mail filtering systems which may become more robust in response to recent viruses and worms circulating on the Internet.
Furthermore, we cannot provide any assurance that future regulation of commercial e-mail will not also impose significant costs or restrictions on even subscriber-based or “opt-in” e-mail services such as our newsletter service. As part of the public debate on commercial e-mail regulations, for example, some have advocated an electronic stamp program applicable to commercial e-mail generally, and it is unclear what exceptions, if any, there would be under such a program for a periodic newsletter service such as ours if such a program were passed as legislation.
REGULATION BY OTHER JURISDICTIONS
Due to the global nature of the Internet, it is possible that, although transmissions by us over the Internet originate primarily in the United States, the governments of other foreign countries might attempt to regulate our transmissions or prosecute us for violations of their laws. These laws may be modified, or new laws enacted, in the future. We may unintentionally violate these laws to the extent that our transmissions are sent to or made available in these jurisdictions. Like domestic regulations that may apply to our activities, even if compliance is possible the cost of compliance may be burdensome. Any of these developments could cause our business to suffer. In addition, as our service is available over the Internet in multiple states and foreign countries, these jurisdictions may claim that we are required to qualify to do business as a foreign corporation in each state or foreign country. We have not qualified to do business as a foreign corporation in any jurisdiction, except Florida. This failure by us to qualify as a foreign corporation in a jurisdiction where we are required to do so could subject us to taxes and penalties and could result in our inability to enforce contracts in such jurisdictions.
Company Information
General information about us can be found at http://www.eDiets.com/company/company.cfm. We make available our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as soon as reasonably practicable after we electronically file such materials with the Securities and Exchange Commission, free of charge on our web site.
General Development of the Business
The predecessor to eDiets was incorporated in the State of Delaware in March 1996 under the name “Self-help Technologies, Inc.” The Company’s mission was, and remains, to provide solutions that help individuals to realize their full potential. Initially, the product developed and promoted was personalized diet programs for direct to consumer sales at in-store at locations such as grocery stores. However, we quickly shifted our promotional strategy to online direct to consumer sales as consumer acceptance and usage of the Internet began to accelerate.
Much of 1996 and 1997 were spent in developing a software platform that facilitates the production of individualized meal plans and shopping lists using a specific mathematical algorithm, which takes into account such criteria as the user’s physical condition, proclivity to exercise, food preferences, cooking preferences, desire to use pre-packaged meals or dine out, among others.
8
We sold our first online diet program in 1998 and continued to market memberships through modest online advertising arrangements with several leading Internet portals throughout 1998 and 1999. These advertising arrangements were enhanced in February 1999 when our founder and then Chief Executive Officer, David Humble, completed the development of software that measures consumer response to marketing, pricing and other elements of a direct marketing campaign. Mr. Humble has granted the Company a perpetual royalty-free license for this technology for use in the scope of its current business.
In November 1999 eDiets merged into a newly-created, wholly-owned subsidiary of Olas, Inc., a publicly-traded company of which substantially all of the operating assets had been sold in 1995. Olas, Inc. then changed its name to eDiets.com, Inc. Following the merger, in November and December 1999 eDiets completed a private placement of common stock and warrants that generated approximately $6.3 million in net proceeds to the Company. Beginning in early 2000, we primarily used the proceeds from this financing to fund online advertising expenditures that significantly increased in the Company’s base of paying subscribers.
Since 2003, we have undertaken a unique strategy to obtain exclusive licenses for the intellectual property associated with a variety of third party nutrition and fitness approaches and to offer personalized versions of these approaches in addition to our own internally-developed plans all at one web location. To date, eDiets has obtained licenses from Atkins Nutritionals, Inc., dermatologist Dr. Nicholas Perricone, author ofThe Perricone Prescription, Slim·Fast®,Inc., Bob Greene, fitness trainer for Oprah Winfrey, Bill Phillips, author ofFit for Life, Dr. Melinda Sothern, author ofTrim Kids and Dr. Peter D’Adamo, author ofEat Right 4 Your Type.
Revenue and Related Expense Recognition: Membership fees are billed in advance and in almost all cases are charged to the subscriber’s credit card, resulting in immediate subscription cash flow to the Company. However, under United States Generally Accepted Accounting Principles (“GAAP”), various portions of these fees are recognized ratably over the period being charged. Subscription cycles average 5 - 6 months, depending on the price terms offered. The difference between cash fees received and the portion previously recognized is reflected in “deferred revenues” in our balance sheet; the majority of these revenues are expected to be recognized within the next fiscal quarter. Our deferred revenue balance totaled $4.8 million at December 31, 2005, compared to $5.8 million at December 31, 2004. Deferred revenue of $4.8 million includes $2.0 million of non-refundable fees received in July 2004 under a 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland and the remaining $2.8 of deferred revenue related to subscription fees prepaid by members.
There are timing differences between when we receive subscription revenues and when we pay the associated online advertising expense, and these differences result in both negative cash flow and negative profitability under GAAP during the early part of a subscription cycle (a cycle is defined as the initial membership period plus any subsequent successive renewals). As a result, we may report losses under GAAP and negative cash flow from operations during periods when we are aggressively building or replacing our membership base. The difference between cash flows and GAAP accounting associated with customer acquisition is illustrated below.
Cash Flow | GAAP Accounting | |
| Revenue for initial subscription period received and advertising payment paid at time of sale of the subscription; additional subscription fees received with each renewal period | Revenue recognized ratably; advertising cost expensed at time of sale of the subscription – early part of subscription cycle shows GAAP loss, later part of cycle shows GAAP profit – cumulative profit or loss is the same as cash flow |
Seasonality: We typically experience our weakest click-through and conversion rates during our fiscal fourth quarter due to the November-December holiday season, and we moderate our advertising expenditures accordingly.
9
ITEM 2. PROPERTIES
We currently lease a total of approximately 12,500 square feet of office space in Deerfield Beach, Florida as well as a 500 square foot facility in Dublin, Ireland. We have approximately 12,500 square feet under leases due to expire in September 2006 and 500 square feet renewable monthly. The aggregate current monthly rental, including lessor leasehold improvements repayment obligations and pro-rated share of common area facilities expenses, is approximately $30,000.
ITEM 3. LEGAL PROCEEDINGS
We are involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial position, results of operations, or liquidity.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
At our annual meeting of stockholders held May 10, 2005 the Company’s stockholders voted on the following proposals:
1. Proposal to elect directors:
| For | Withheld | |||
David R. Humble | 17,991,486 | 2,190,721 | ||
Lee S. Isgur | 17,750,229 | 2,431,977 | ||
Ciaran G. McCourt | 20,167,213 | 14,994 | ||
Pedro N. Ortega-Dardet | 20,085,952 | 96,254 | ||
Andrea M. Weiss | 20,167,413 | 14,794 | ||
Robert L. Doretti | 20,167,313 | 14,894 | ||
Ronald Luks | 20,167,363 | 14,844 |
10
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Our common stock commenced trading on the Nasdaq Capital Market under the symbol “DIET” on February 17, 2004. Our common stock previously traded over-the-counter and was quoted on the OTC Electronic Bulletin Board under the symbol “EDET.” The following table sets forth the high and the low bid quotations for the common stock as quoted on the Nasdaq Capital Market and as reported on the OTC Electronic Bulletin Board for the periods indicated. Such information reflects inter-dealer prices, without retail mark-up, mark-down or commission, and may not necessarily represent actual transactions.
| LOW BID | HIGH BID | |||||
YEAR ENDED DECEMBER 31, 2005: | ||||||
Fourth quarter | $ | 3.96 | $ | 6.41 | ||
Third quarter | $ | 3.35 | $ | 5.23 | ||
Second quarter | $ | 3.10 | $ | 4.25 | ||
First quarter | $ | 2.90 | $ | 5.40 | ||
YEAR ENDED DECEMBER 31, 2004: | ||||||
Fourth quarter | $ | 3.11 | $ | 4.93 | ||
Third quarter | $ | 2.19 | $ | 3.88 | ||
Second quarter | $ | 2.50 | $ | 7.12 | ||
First quarter | $ | 5.70 | $ | 9.55 | ||
As of March 14, 2006, there were approximately 123 holders of record of our common stock. This number does not include the number of persons whose stock is held in nominee or “street name” accounts through brokers.
We have never declared or paid cash dividends. We currently intend to retain any earnings for use in the business and do not anticipate paying any cash dividends on our capital stock in the foreseeable future.
ITEM 6. SELECTED FINANCIAL DATA
The following table summarizes certain selected consolidated financial data of the Company as of, and for each of the years in the five-year period ended December 31, 2005. The selected consolidated financial data has been derived from our audited Consolidated Financial Statements. The selected consolidated financial data should be read in conjunction with our “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our Consolidated Financial Statements and Notes included in this Annual Report.
11
| YEAR ENDED DECEMBER 31, | ||||||||||||||||||||
| 2005 | 2004 | 2003 | 2002 | 2001 | ||||||||||||||||
| (in thousands, except per share data) | ||||||||||||||||||||
Consolidated Statement of Operations Data: | ||||||||||||||||||||
Revenue | $ | 53,679 | $ | 45,407 | $ | 38,332 | $ | 29,628 | $ | 24,371 | ||||||||||
Costs and Expenses: | ||||||||||||||||||||
Cost of revenue | 7,766 | 6,904 | 5,108 | 3,146 | 2,196 | |||||||||||||||
Product development | 2,537 | 2,778 | 1,638 | 1,525 | 869 | |||||||||||||||
Sales and marketing | 36,277 | 40,632 | 28,363 | 18,014 | 17,151 | |||||||||||||||
General and administrative | 5,796 | 5,007 | 4,502 | 4,734 | 3,243 | |||||||||||||||
Amortization of intangible assets | 113 | 83 | 517 | 664 | 132 | |||||||||||||||
Impairment of intangible assets | — | 54 | 183 | — | — | |||||||||||||||
Total costs and expenses | 52,489 | 55,458 | 40,311 | 28,083 | 23,591 | |||||||||||||||
Income (loss) from operations | 1,190 | (10,051 | ) | (1,979 | ) | 1,545 | 780 | |||||||||||||
Other income (expense), net | 146 | 115 | 13 | (172 | ) | (11 | ) | |||||||||||||
Income (loss) before income tax benefit | 1,336 | (9,936 | ) | (1,966 | ) | 1,373 | 769 | |||||||||||||
Income tax benefit | — | 33 | 258 | 251 | 25 | |||||||||||||||
Net income (loss) | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | $ | 1,624 | $ | 794 | ||||||||
Per Share Data: | ||||||||||||||||||||
Earnings (loss) per common share: | ||||||||||||||||||||
Basic | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | $ | 0.10 | $ | 0.06 | ||||||||
Diluted | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | $ | 0.09 | $ | 0.05 | ||||||||
Weighted average common and common equivalent shares outstanding: | ||||||||||||||||||||
Basic | 21,524 | 20,091 | 16,675 | 15,730 | 13,961 | |||||||||||||||
Diluted | 22,428 | 20,091 | 16,675 | 17,132 | 15,110 | |||||||||||||||
| YEAR ENDED DECEMBER 31, | ||||||||||||||||||||
| 2005 | 2004 | 2003 | 2002 | 2001 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||||
Consolidated Statement of Cash Flows Data: | ||||||||||||||||||||
Net cash provided by (used in): | ||||||||||||||||||||
Operating activities | $ | (245 | ) | $ | (7,632 | ) | $ | 2,917 | $ | 2,670 | $ | 2,111 | ||||||||
Investing activities | (718 | ) | 2,064 | (677 | ) | (647 | ) | (1,227 | ) | |||||||||||
Financing activities | 768 | 8,348 | 1,679 | (1,721 | ) | (129 | ) | |||||||||||||
| DECEMBER 31, | ||||||||||||||||||||
| 2005 | 2004 | 2003 | 2002 | 2001 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||||
Consolidated Balance Sheet Data: | ||||||||||||||||||||
Total assets | $ | 20,611 | $ | 20,140 | $ | 14,143 | $ | 12,574 | $ | 11,214 | ||||||||||
Long-term debt (excluding capital lease obligations) | — | — | 2 | 504 | 2,025 | |||||||||||||||
Stockholders’ equity | 7,625 | 5,296 | 5,950 | 5,286 | 3,613 | |||||||||||||||
12
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
RESULTS OF OPERATIONS
The following table shows our results of operations expressed as a percentage of total revenues:
| YEAR ENDED DECEMBER 31, | |||||||||
| 2005 | 2004 | 2003 | |||||||
Revenue | 100 | % | 100 | % | 100 | % | |||
Cost of revenue | 14 | 15 | 13 | ||||||
Product development | 5 | 6 | 4 | ||||||
Sales and marketing | 68 | 89 | 74 | ||||||
General and administrative | 11 | 11 | 12 | ||||||
Amortization of intangible assets | * | * | 1 | ||||||
Impairment of intangible assets | — | * | * | ||||||
Other income, net | * | * | * | ||||||
Income tax benefit | — | * | 1 | ||||||
Net income (loss) | 2 | % | (22 | )% | (4 | )% | |||
| * | less than 1% |
COMPARISON OF YEARS ENDED DECEMBER 31, 2005 AND DECEMBER 31, 2004
Revenue: Our revenue for the year ended December 31, 2005 was $53.7 million as compared to $45.4 million for the year ended December 31, 2004. The 18% increase in revenue was mainly due to increases in subscription revenues and advertising revenues.
Subscription revenue totaled approximately $46.3 million for the year ended December 31, 2005, an increase of 18% over membership revenue of $39.2 million in the prior year. The dollar increase in membership revenue was due to a combination of a higher average paying subscriber base throughout the year combined with higher average weekly fees paid by members. Paying members as of December 31, 2005 were approximately 190,000 compared to 192,000 as of December 31, 2004.
Other revenues, consisting primarily of advertising revenue, commission revenue and e-commerce revenue, totaled approximately $7.4 million and $6.2 million for the years ended December 31, 2005 and 2004, respectively.
As of December 31, 2005, we had deferred revenue of $4.8 million relating to payments for which services had not yet been provided, compared to $5.8 million as of December 31, 2004. Deferred revenue as of December 31, 2005 includes $2.0 million of non-refundable fees received in July 2004 under a 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland. The remaining $2.8 million of deferred revenue as of December 31, 2005 related to subscription fees prepaid by members. This balance fluctuates depending on the amount of prepayment required by us under our various subscription plans.
The effects of consolidating eDiets Europe (as described in Note 5 to our consolidated financial statements) had a minimal impact on the results of operations for the year ended December 31, 2005 and 2004. Revenues for eDiets Europe represented approximately 4% and 1% of consolidated revenues for the years ended December 31, 2005 and 2004, respectively. The increase in revenues from eDiets Europe is due to the fact that in fiscal year 2005 we had twelve months of operations versus fiscal year 2004 which only had 5.5 months of operations.
Cost of Revenue:Cost of revenue consists primarily of credit card fees and revenue sharing or royalty costs. Other costs include Internet access fees, compensation for nutritional and consulting professionals and product and fulfillment costs for e-commerce sales. Cost of revenue increased to $7.8 million or 14% of revenues for the year ended December 31, 2005 from $6.9 million or 15% of revenues for the year ended December 31, 2004. The dollar increase of 12% year over year was primarily due to an increase of royalty payments under the exclusive license agreements with third party nutritional and fitness companies due to the higher subscription revenues.
Product Development:Product development costs consist primarily of salary payments to our development staff and related expenditures for technology and software development. These expenses were $2.5 million and $2.8 million or 5% and 6% of revenues for the years ended December 31, 2005 and 2004, respectively.
13
Sales and Marketing Expense:Sales and marketing expenses consist primarily of Internet and television advertising expenses and compensation for employees in sales and marketing, editorial and customer services groups. Due to seasonality involved in the diet services business we traditionally experience higher sales and marketing expenses in the first half of the year versus the second half of the year. These expenses decreased to $36.3 million or 68% of revenues for the year ended December 31, 2005 from $40.6 million or 89% of revenues for the year ended December 31, 2004. The dollar decrease in sales and marketing expenses of 9% year over year was mainly due to the elimination of certain unproductive online advertising agreements. Advertising expense totaled $29.2 million in fiscal 2005, a decrease of 10% over advertising expense of $32.6 million in the prior year.
We expect rates in the online advertising market to continue to increase in 2006. This trend could significantly impact our ability to place the amount of advertising required to aggressively grow our member base. We are in the process of developing alternative channels of customer acquisition, such as television advertising, and alternative revenue channels, such as e-commerce, advertising, and licensing.
General and Administrative Expense:General and administrative expenses consist primarily of salaries, overhead and related costs for general corporate functions, including professional fees. General and administrative expenses increased to $5.8 million or 11% of revenues for the year ended December 31, 2005 from $5.0 million or 11% of revenues for the year ended December 31, 2004. The dollar increase of 16% year over year was primarily due to the result of increases in professional fees and general overhead.
Amortization of Intangible Assets:Amortization expense was $0.1 million for each of the years ended December 31, 2005 and 2004.
Impairment of Intangible Assets: During the first quarter of 2004, we shut down the DietSmart, Inc. (DietSmart) website and commenced the process of encouraging the remaining DietSmart members to convert to eDiets memberships. As a result of shutting down the website, we recorded an impairment charge in our Consolidated Statement of Operations for the year ended December 31, 2004 of approximately $54,000 related to the developed technology and trademarks and trade names intangibles.
Other Income, net:Other income, net which consists of interest income, interest expense and loss on disposal of fixed assets, was $0.1 million for both of the years ended December 31, 2005 and 2004.
Income Tax Benefit:Income tax benefit of $33,000 for the year ended December 31, 2004 relates to the tax benefit from the amortization of intangible assets resulting from the DietSmart and eDiets Europe acquisitions.
We expect to be able to offset substantially all taxable income for at least the next fiscal year with available net operating loss carry-forwards from prior years.
Net Income (Loss):As a result of the factors discussed above, we recorded net income of $1.3 million for the year ended December 31, 2005 compared to a net loss of $(9.9) million for the year ended December 31, 2004.
COMPARISON OF YEARS ENDED DECEMBER 31, 2004 AND DECEMBER 31, 2003
Revenue: Our revenue for the year ended December 31, 2004 was $45.4 million as compared to $38.3 million for the year ended December 31, 2003. The 18% increase in revenue was mainly due to increases in subscription revenues and advertising revenues.
Membership revenue totaled approximately $39.2 million for the year ended December 31, 2004, an increase of 19% over membership revenue of $32.9 million in the prior year. The dollar increase in membership revenue was due to a combination of a higher average paying subscriber base combined with higher average weekly fees. Paying members as of December 31, 2004 were approximately 192,000 compared to 189,000 as of December 31, 2003. We expect continued growth in membership revenue due to a combination of increased subscribers and higher average weekly fees.
Other revenues, consisting primarily of advertising revenue, commission revenue and e-commerce revenue, totaled approximately $6.2 million and $5.4 million for the years ended December 31, 2004 and 2003, respectively.
As of December 31, 2004, we had deferred revenue of $5.8 million relating to payments for which services had not yet been provided, compared to $3.9 million as of December 31, 2003. Deferred revenue as of December 31, 2004 includes $2.4 million non-refundable fees received in July 2004 under a 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland. The remaining $3.4 million of deferred revenue as of December 31, 2004 related to subscription fees prepaid by members and which balance fluctuates depending on the amount of prepayment required by us under our various subscription plans.
14
The effects of consolidating eDiets Europe (as described in Note 5 to our consolidated financial statements) had a minimal impact on the results of operations for the year ended December 31, 2004. Revenues for eDiets Europe represented approximately 1% of consolidated revenues for the year ended December 31, 2004 while net loss represented less than 1% for the same period.
Cost of Revenue:Cost of revenue consists primarily of credit card fees and revenue sharing or royalty costs. Other costs include Internet access fees, compensation for nutritional and consulting professionals and product and fulfillment costs for e-commerce sales. Cost of revenue increased to $6.9 million or 15% of revenues for the year ended December 31, 2004 from $5.1 million or 13% of revenues for the year ended December 31, 2003. The dollar increase of 35% year over year was primarily due to an increase of royalty payments under the exclusive license agreements with third party nutritional and fitness companies as mentioned above.
Product Development:Product development costs consist primarily of salary payments to our development staff and related expenditures for technology and software development. These expenses increased to $2.8 million or 6% of revenues for the year ended December 31, 2004 from $1.6 million or 4% of revenues for the year ended December 31, 2003. The 70% dollar increase for the year ended December 31, 2004 as compared to the prior year was primarily due to additional personnel costs related to creating and testing new design concepts and tools to be used throughout our Web sites.
Sales and Marketing Expense:Sales and marketing expenses consist primarily of Internet advertising expenses and compensation for employees in the sales and marketing group. Due to seasonality involved in the diet services business we traditionally experience higher sales and marketing expenses in the first half of the year versus the second half of the year. These expenses increased to $40.6 million or 89% of revenues for the year ended December 31, 2004 from $28.4 million or 74% of revenues for the year ended December 31, 2003. The dollar increase in sales and marketing expenses of 43% year over year was mainly due to the launch of television advertising in the first quarter of 2004 which continued throughout the year. Advertising expense totaled $32.6 million in fiscal 2004, an increase of 46% over advertising expense of $22.3 million in the prior year, primarily related to rate increases in the online advertising market and to the increase in our offline advertising in the current year.
General and Administrative Expense:General and administrative expenses consist primarily of salaries, overhead and related costs for general corporate functions, including professional fees. General and administrative expenses increased to $5.0 million or 11% of revenues for the year ended December 31, 2004 from $4.5 million or 12% of revenues for the year ended December 31, 2003. The dollar increase of 11% year over year was primarily due to the result of increases in headcount, professional fees and general overhead.
Amortization of Intangible Assets:Amortization expense was $0.1 million and $0.5 million for the years ended December 31, 2004 and 2003, respectively. The dollar decrease was mainly due to a lower base of intangible assets subject to amortization in 2004. See below.
Impairment of Intangible Assets: During the second quarter of 2003, we recorded an impairment loss related to certain identifiable intangibles acquired in the October 2001 acquisition of DietSmart, specifically the developed technology and DietSmart trade name. The loss was calculated in accordance with SFAS 142 and totaled approximately $0.2 million. During the first quarter of 2004, we shut down the DietSmart website and commenced the process of encouraging the remaining DietSmart members to convert to eDiets memberships. As a result of shutting down the website, we recorded an impairment charge in our Consolidated Statement of Operations for the year ended December 31, 2004 of approximately $54,000 related to the developed technology and trademarks and trade names intangibles.
Other Income, net:Other income, net which consists of interest income, interest expense and loss on disposal of fixed assets, increased to $0.1 million for the year ended December 31, 2004 from $13,000 for the year ended December 31, 2003. The increase in other income, net, was primarily due to a higher average cash balance in the current year compared to the prior year.
Income Tax Benefit:Income tax benefit of $33,000 for the year ended December 31, 2004 relates to the tax benefit from the amortization of intangible assets resulting from the DietSmart and eDiets Europe acquisitions. In the prior year we recorded approximately $0.3 million of income tax benefit related to the amortization of intangible assets resulting from the DietSmart acquisition.
15
Net Loss:As a result of the factors discussed above, we recorded net loss of $(9.9) million for the year ended December 31, 2004 compared to a net loss of $(1.7) million for the year ended December 31, 2003.
LIQUIDITY AND CAPITAL RESOURCES
Cash Flows from Operating Activities: During 2005, we generated negative operating cash flow of $(0.2) million. This negative cash flow primarily related to our net income of $1.3 million, adjusted for, among other things, non-cash charges, including depreciation and amortization of $0.9 million and was offset by an aggregate decrease in cash flows from our operating assets and liabilities of $2.6 million. In 2005 we paid approximately $0.9 million of various tax liabilities related to the July 2004 acquisition of eDiets Europe. During 2004, we generated negative operating cash flow of $(7.6) million. These cash flows primarily related to our net loss of $(9.9) million, adjusted for, among other things, non-cash charges, including depreciation and amortization of $0.9 million, provision of bad debt of $0.1 million and an aggregate increase in cash flows from our operating assets and liabilities of $1.2 million.
Cash Flows from Investing Activities: Our investing activities used $(0.7) million and provided for $2.1 million for the years ended December 31, 2005 and 2004, respectively. The $(0.7) million of net cash used in 2005 related to purchases of computer equipment and software development costs. The $2.1 million net cash provided in 2004 was primarily attributable to the acquisition of the minority interest of eDiets Europe and the effect of consolidation of this previously unconsolidated subsidiary, offset by purchases of computer equipment and software development costs.
Cash Flows from Financing Activities: Our financing activities provided for $0.8 million and $8.3 million for the years ended December 31, 2005 and 2004, respectively. The cash provided in 2005 was primarily attributable to $1.0 million in proceeds from the exercise of stock options throughout the year, adjusted for, among other things, the repayment of capital lease obligations of $0.2 million. The cash provided in 2004 was primarily attributable to $6.5 million in net proceeds from the issuance of common stock in April 2004 with the remainder attributable to proceeds from the exercise of stock options and warrants throughout the year. As of December 31, 2005, our debt totaled $0.4 million and consists of capital lease obligations.
Available Cash: At December 31, 2005, we had unrestricted cash and cash equivalents of $8.6 million. Management believes that cash on hand and cash flows from operations will be sufficient to fund its working capital and capital expenditures for at least the next twelve months. To the extent we require additional funds to support our operations or the expansion of our business, we may seek to undertake additional equity financing. There can be no assurance that additional financing, if required, will be available to us in amounts or on terms acceptable to us or at all.
Contractual Obligations: The following summarizes future cash outflow related to our non-cancelable contractual obligations at December 31, 2005 (in thousands):
| Total | Less than 1 year | 1-3 years | After 3 years | |||||||||
Contractual obligations: | ||||||||||||
Capital lease obligations | $ | 488 | $ | 228 | $ | 260 | $ | — | ||||
Operating leases | 199 | 199 | — | — | ||||||||
Advertising | 5,653 | 5,653 | — | — | ||||||||
Total contractual cash obligations | $ | 6,340 | $ | 6,080 | $ | 260 | $ | — | ||||
16
CRITICAL ACCOUNTING POLICIES
We have identified the policies outlined below as critical to our business operations and an understanding of our results of operations. The listing is not intended to be a comprehensive list of all of our accounting policies. In many cases, the accounting treatment of a particular transaction is specifically dictated by accounting principles generally accepted in the United States, with no need for management’s judgment in their application. The impact and any associated risks related to these policies on our business operations is discussed throughout Management’s Discussion and Analysis of Financial Condition and Results of Operations where such policies affect our reported and expected financial results. For a detailed discussion on the application of these and other accounting policies, see the Notes to the Consolidated Financial Statements. Note that our preparation of the financial statements requires us to make estimates and assumptions that affect the reported amount of assets and liabilities, disclosure of contingent assets and liabilities at the date of our financial statements, and the reported amounts of revenue and expenses during the reporting period. There can be no assurance that actual results will not differ from those estimates.
REVENUE RECOGNITION:
We offer subscriptions to the proprietary content contained in our Web sites. Revenues from customer subscriptions represent the majority of our business and are paid in advance mainly via credit cards. Subscriptions to our nutrition, fitness, support and recipe plans are paid in advance and cash receipts are deferred and recognized as revenue on a straight-line basis over the period of the subscription.
In accordance with EITF 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent, we recognize gross subscription revenues associated with licensed diet and fitness plans based on the relevant facts of the related license agreements, while the license fee incurred to the licensor is included in cost of revenues.
We collect customer subscription amounts in advance and maintain a reserve for refunds related to cancelable plans. Under cancelable plans, customers are entitled to cancel their memberships after an initial length of stay and receive a full refund for the unused portion of the membership.
Advertising revenue is recognized in the period the advertisement is displayed, provided that no significant Company obligations remain and collection is probable. Our obligations typically include guarantees of a minimum number of “impressions” or times that visitors to our Web site view an advertisement. Amounts received or billed for which impressions have not yet been delivered are reflected as deferred revenue. Opt-in email revenue is derived from the sale of email addresses of visitors to our Web sites who have authorized us to allow third party solicitations. Revenues from the collection of email addresses are recognized when no significant obligation remains and collection is probable.
E-commerce revenue is currently derived from the sale of motivational audio tapes or compact discs, journals, pedometers, “starter kits” and other bundled products to consumers. Revenues from the sales of those products are recognized when the product is shipped.
Commission revenue is derived from third party vendors whose products are sold on our Web sites. Commission revenue is recognized when the third party vendor ships the product and collection is probable.
Royalty revenue is derived from the 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland and is being recognized on a straight-line basis over the term of the agreement.
GOODWILL AND INTANGIBLE ASSETS:
At December 31, 2005 we had $6.7 million in goodwill. Approximately $1.8 million of goodwill was recorded as a result of the July 2004 acquisition of eDiets Europe. Prior to such time the Company had one reporting unit and considered all goodwill to be “enterprise level” goodwill. For purposes of assessing impairment under SFAS 142, Goodwill and Other Intangible Assets, goodwill must be assigned to one or more reporting units. As a result of the acquisition of eDiets Europe, the Company now has two reporting units and, as a result, the former enterprise level goodwill was allocated in its entirety to the Company’s U.S. reporting unit.
SFAS 142 describes the reporting unit as an “operating segment” as that term is used in SFAS 131. We operate in a single market consisting of the sale of services and information related to nutrition and fitness. Our revenues are derived from sales in the United States and Europe and these two geographic regions constitute the Company’s two reportable segments. We evaluate goodwill along these segments, which represent our reporting units.
We use judgment in assessing goodwill for impairment. Goodwill is reviewed annually for impairment, or sooner if events or changes in circumstances indicate that the carrying amount could exceed fair value. Fair value of the Company’s reporting
17
units are based on discounted cash flows using a discount rate determined by our management to be consistent with industry discount rates and the risks inherent in our current business model. No impairment charges have been recorded to date as a result of our annual impairment tests. Due to uncertain market conditions and potential changes in our strategy and product portfolio, it is possible that the forecasts we use to support our goodwill could change in the future, and could result in non-cash charges that would adversely affect our results of operations and financial condition.
ACCOUNTING FOR EMPLOYEE STOCK-BASED COMPENSATION:
We account for stock-based compensation using the intrinsic value method prescribed in Accounting Principles Board (APB) Opinion No. 25,Accounting for Stock Issued to Employees. SFAS No.123,Accounting for Stock-Based Compensation, as amended by SFAS No. 148,Accounting for Stock-Based Compensation – Transition and Disclosure, establishes accounting and disclosure requirements using a fair-value-based method of accounting for stock-based employee compensation plans. We are generally not required under APB Opinion No. 25 to recognize compensation expense in connection with our employee stock option plans. We are required by SFAS No. 123, as amended by SFAS No. 148, to present, in the Notes to our Consolidated Financial Statements, the pro forma effects on reported net income (loss) and earnings (loss) per share as if compensation expense had been recognized based on the fair value method of accounting prescribed by SFAS No. 123.
In December 2004, the Financial Accounting Standards Board issued SFAS No. 123R,Share-Based Payment.SFAS No. 123R requires companies to expense the value of employee stock options and similar awards. SFAS No. 123R was to be effective as of the beginning of the first interim or annual reporting period that begins after June 15, 2005. SFAS No. 123R permits public companies to adopt its requirements using one of two methods: 1) A “modified prospective” method in which compensation cost is recognized beginning with the effective date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the effective date and (b) based on the requirements of SFAS No. 123R for all awards granted to employees prior to the effective date of SFAS No. 123R that remain unvested on the effective date; and 2) A “modified retrospective” method which includes the requirements of the modified prospective method described above, but also permits entities to restate based on the amounts previously recognized under SFAS No. 123R for purposes of pro forma disclosures either (a) all prior periods presented or (b) prior interim periods of the year of adoption. SFAS No. 123R also requires the benefits of tax deductions in excess of recognized compensation cost to be reported as a financing cash flow, rather than as an operating cash flow as required under current literature. In April 2005, the Securities and Exchange Commission (“SEC”) postponed the effective date of SFAS No. 123R until the first fiscal year beginning after June 15, 2005. In accordance with the new rule, the accounting provisions of SFAS No. 123R will be effective for us beginning on January 1, 2006. We plan to adopt the SFAS No. 123R using the modified prospective method.
ACCOUNTING FOR INCOME TAXES:
As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate. This process involves us estimating our actual current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within our consolidated balance sheet. We must then assess the likelihood that our deferred tax assets will be recovered from future taxable income and to the extent we believe that recovery is not likely, we must establish a valuation allowance. To the extent we establish a valuation allowance or increase this allowance in a period, we must include an expense within the tax provision in the consolidated statement of operations.
Significant management judgment is required in determining our provision for income taxes, our deferred tax assets and liabilities, and any valuation allowance recorded against our net deferred tax assets. We have recorded a full valuation allowance as of December 31, 2005, due to uncertainties related to our ability to utilize our deferred tax assets, primarily consisting of certain net operating losses carried forward, before they expire. The valuation allowance is based on our estimates of taxable income and the period over which our deferred tax assets will be recoverable. In the event that actual results differ from these estimates, or we adjust these estimates in future periods, we may need to establish an additional valuation allowance which could materially impact our financial position and results of operations.
CERTAIN FACTORS WHICH MAY AFFECT FUTURE RESULTS
In addition to other information in this report, the following factors should be considered in evaluating our condition and prospects. These factors may have a significant impact on our future operating results.
18
WE DEPEND ON MAJOR INTERNET PORTALS TO ATTRACT USERS TO OUR WEBSITE, AND OUR BUSINESS WOULD BE ADVERSELY AFFECTED IF OUR ADVERTISING BECOMES PROHIBITIVELY EXPENSIVE OR IS DISCONTINUED ON THESE PORTALS.
A significant portion of our online traffic has come, and we believe will continue to come from agreements with Internet portals such as MSN, AOL and others that expire at various times in 2006. Consequently, there is no assurance that these contracts will be renewed at terms and conditions similar to those that are expiring. This trend could significantly impact our ability to place the amount of advertising required to aggressively grow our member base. Our other current advertising agreements are on a short term (less than three months) basis. Our other advertising partners have no obligation to renew our agreements under the same terms and conditions when they expire. Our agreements with these advertisers also do not prohibit them from carrying online sites or developing and providing content that competes with our site. If our advertising is discontinued for any reason on one or more of the major portals on which we currently advertise and we are not able to develop alternative channels of customer acquisition, our revenue and results of operations would be adversely affected.
WE DEPEND ON KEY MANAGEMENT PERSONNEL, AND THE LOSS OF THEIR SERVICES COULD HARM OUR BUSINESS.
Our business is dependent on key management personnel. The success of our business will also depend on our ability to hire and retain additional qualified key executive management personnel particularly in the marketing, administrative and financial areas. Competition for qualified personnel in the Internet industry is intense. If we are unable to attract and retain additional qualified personnel, our business could suffer.
OUR CHAIRMAN AND FOUNDER, DAVID R. HUMBLE, HAS SIGNIFICANT INFLUENCE OVER OUR COMPANY.
Mr. Humble owns approximately 34% of our outstanding voting common stock. Therefore, as a practical matter, he is able to influence the outcome of all matters requiring approval by our stockholders, including the election of directors and the approval of mergers or other business combination transactions. Among other things, concentration of control in one stockholder may discourage potential investors from providing additional financing if we need it.
WE CAN’T BE CERTAIN THAT ADDITIONAL FINANCING WILL BE AVAILABLE TO US ON ACCEPTABLE TERMS IF WE NEED IT.
We believe that cash on hand and cash flows from operations will be sufficient to meet our anticipated capital needs through at least the next 12 months. However, due to unforeseen circumstances, unanticipated changes in our plans or other factors beyond our control, we may require additional financing. Our business could suffer if financing is not available when we may require it or if it is only available on unfavorable terms.
BECAUSE OF OUR LIMITED OPERATING HISTORY WE MAY FAIL TO MANAGE OUR EXPANSION AND EXPECTED GROWTH EFFECTIVELY, WHICH COULD STRAIN OUR RESOURCES AND COULD IMPAIR THE EXPANSION OF OUR BUSINESS.
Although we have continued to grow our revenues, a failure to manage our growth effectively could adversely affect our ability to attract and retain our members and advertising partners. We have increased the scope of our operations, including our technology, sales, administrative and marketing organizations. These factors have placed and will continue to place a significant strain on our management systems and resources. We will need to continue to improve our operational, financial and managerial controls and reporting systems and procedures to expand, train and manage our workforce in order to manage our expected growth.
WE FACE SIGNIFICANT COMPETITION.
We currently compete with several non-Internet weight-loss companies. Our major competitor is Weight Watchers® International, Inc. We also compete with a number of Internet sites which provide diet and nutrition information. Currently, we know of several other online competitors aggressively marketing an online program with similarities to our program.
19
Due to the success of our program and the development of other competitive online weight-loss programs, we anticipate that the industry leaders will continue to mount a meaningful form of Internet response. Increased competition could result in reductions in the prices we receive for our programs, lower margins, loss of customers and reduced visitor traffic to our Web site.
Several of our existing competitors and potential competitors have longer operating histories, greater name recognition and significantly greater financial, technical and marketing resources and may be able to devote greater resources than we can for the development and promotion of their services and products. These competitors may also engage in more extensive marketing and advertising efforts, adopt more aggressive pricing policies and make more attractive offers to advertisers and alliance partners. Accordingly, we may not be able to compete successfully.
Some competitors may attempt to emulate our strategy of obtaining exclusive licenses for the intellectual property associated with a variety of third party nutrition and fitness approaches and to offer personalized versions of these approaches. If this happens, or if we are otherwise unable to obtain or continue relationships with providers of third party nutrition or fitness approaches, our business may suffer.
WE PLAN TO INCREASE OUR INTERNATIONAL SALES ACTIVITIES, WHICH WILL SUBJECT US TO ADDITIONAL BUSINESS RISKS.
An element of our growth strategy is to expand our online marketing services in international markets in conjunction with eDiets Europe. Our participation in international markets will be subject to certain risks, such as:
| • | difficulties in staffing and managing foreign operations; |
| • | fluctuations in foreign currency exchange rates; |
| • | compliance with foreign regulatory and market requirements; |
| • | variability of foreign economic and political conditions; |
| • | changing restrictions imposed by regulatory requirements, tariffs or other trade barriers; |
| • | costs of localizing products and marketing such products in foreign countries; |
| • | potentially adverse tax consequences, including restrictions on repatriation of earnings; |
| • | difficulties in protecting intellectual property; and |
| • | burdens of complying with a wide variety of foreign laws. |
To the extent our potential international members are subject to currency devaluations, general economic crises or other negative economic events, the ability of our members to utilize our services could be diminished.
WE DEPEND HEAVILY ON OUR NETWORK INFRASTRUCTURE AND ITS FAILURE COULD RESULT IN UNANTICIPATED EXPENSES AND PREVENT OUR MEMBERS FROM EFFECTIVELY UTILIZING OUR SERVICES, WHICH COULD NEGATIVELY IMPACT OUR ABILITY TO ATTRACT AND RETAIN MEMBERS AND ADVERTISERS.
Our ability to successfully create and deliver our content depends in large part on the capacity, reliability and security of our networking hardware, software and telecommunications infrastructure. Failures of our network infrastructure could result in unanticipated expenses to address such failures and could prevent our members from effectively utilizing our services, which could prevent us from retaining and attracting members and advertisers. The hardware infrastructures on which our system operates are located in Sterling, Virginia and Miami, Florida. We are in the process of implementing a formal disaster recovery plan, however, our system is susceptible to natural and man-made disasters, including war, terrorism, hurricanes, fires, floods, power loss and vandalism. Further, telecommunications failures, computer viruses, electronic break-ins or other similar disruptive problems could adversely affect the operation of our systems. Our insurance policies may not adequately compensate us for any losses that may occur due to any damages or interruptions in our systems. Accordingly, we could incur capital expenditures in the event of unanticipated damage.
In addition, our members depend on Internet service providers, or ISPs, for access to our Web site. In the past, ISPs and Web sites have experienced significant system failures and could, in the future, experience outages, delays and other difficulties due to system failures unrelated to our systems. These problems could harm our business by preventing our members from effectively utilizing our services.
Lastly, it may be necessary for the Company to invest more resources than anticipated in network infrastructure in order to comply with the internal control requirements of the Sarbanes Oxley Act.
20
THE UNAUTHORIZED ACCESS OF CONFIDENTIAL MEMBER INFORMATION THAT WE TRANSMIT OVER PUBLIC NETWORKS COULD ADVERSELY AFFECT OUR ABILITY TO ATTRACT AND RETAIN MEMBERS.
Our members transmit confidential information to us over public networks, and the unauthorized access of such information by third parties could harm our reputation and significantly hinder our efforts to attract and retain members. We rely on a variety of security techniques and authentication technology licensed from third parties to provide the security and authentication technology to effect secure transmission of confidential information, including customer credit card numbers. Advances in computer capabilities, new discoveries in the field of cryptography or other developments may result in a compromise or breach of the technology we use to protect customer transaction data and adversely affect our ability to attract and retain customers.
PROBLEMS WITH THE PERFORMANCE AND RELIABILITY OF THE INTERNET INFRASTRUCTURE COULD ADVERSELY AFFECT THE QUALITY AND RELIABILITY OF THE SERVICES WE OFFER OUR MEMBERS AND ADVERTISERS.
We depend significantly on the Internet infrastructure to deliver attractive, reliable and timely e-mail messages to our members. If Internet usage grows, the Internet infrastructure may not be able to support the demands placed on it by this growth, and its performance and reliability may decline, which could adversely affect our ability to sustain revenue growth. Among other things, continued development of the Internet infrastructure will require a reliable network backbone with necessary speed, data capacity and security. Currently, there are regular failures of the Internet network infrastructure, including outages and delays, and the frequency of these failures may increase in the future. These failures may reduce the benefits of our services to our members and undermine our advertising partners’ and our members’ confidence in the Internet as a viable commercial medium. In addition, the Internet could lose its viability as a commercial medium due to delays in the development or adoption of new technology required to accommodate increased levels of Internet activity or due to government regulation. These factors could adversely affect our business by adversely affecting the quality and reliability of the services we offer our customers.
WE MAY HAVE TO LITIGATE TO PROTECT OUR RIGHTS OR TO DEFEND CLAIMS BROUGHT AGAINST US BY THIRD PARTIES, AND SUCH LITIGATION MAY SUBJECT US TO SIGNIFICANT LIABILITY AND BE TIME CONSUMING AND EXPENSIVE.
We face a substantial risk of litigation, including litigation regarding intellectual property rights in Internet-related businesses. Legal standards relating to the validity, enforceability and scope of protection of certain proprietary rights in Internet-related businesses are uncertain and still evolving. We may have to litigate in the future to enforce our intellectual property rights, protect our trade secrets or defend ourselves against claims of violating the proprietary rights of third parties.
We also face the risk of having to defend against lawsuits brought by third parties related to our business activities. If the outcome of these proceedings, or similar proceedings that we may face in the future, were to make certain types of advertising unavailable to us, then our marketing may become less effective and our financial results could suffer.
Any of this type of litigation may subject us to significant liability for damages, result in invalidation of our proprietary rights, be time-consuming and expensive to defend, even if not meritorious, and result in the diversion of management time and attention. Any of these factors could adversely affect our business operations and financial results and condition.
GOVERNMENT REGULATION AND LEGAL UNCERTAINTIES OF DOING BUSINESS ON THE INTERNET COULD SIGNIFICANTLY INCREASE OUR COSTS AND EXPENSES.
Laws and regulations that apply to Internet communications, commerce and advertising are becoming more prevalent and these laws and regulations could significantly increase the costs we incur in using the Internet to conduct our business. The United States Congress enacted Internet legislation regarding children’s privacy, copyright and taxation. The European Union has recently adopted a directive addressing data privacy that may result in limits on the collection and use of member information. A number of other laws and regulations may be adopted that regulate the use of the Internet, including user privacy, pricing, acceptable content, taxation, use of the telecommunications infrastructure and quality of products and services. The laws governing the Internet remain largely unsettled, even in areas where there has been some legislative action. It may take years to determine whether and how existing laws, including those governing intellectual property, privacy, libel and taxation apply to the Internet and Internet advertising. In addition, the growth and development of the market for Internet commerce may prompt calls for more stringent consumer protection laws, both in the United States and abroad, that may impose additional burdens on companies conducting business over the Internet. As a result of these uncertainties, we may incur unanticipated, significant costs and expenses that could harm our financial results and condition.
21
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Interest Rate Risk
Our exposure to interest rate risk relates primarily to our investment portfolio. Investments are made in accordance with our investment policy and consist of high grade commercial paper. We do not use derivative financial instruments to hedge against interest rate risk as all investments are the form of held-to-maturity securities with an original maturity of three months or less. Due to the short-term nature of these financial instruments the interest rate risk is deemed to be low. We estimate that the cost of these financial instruments approximates fair value at December 31, 2005.
Foreign Currency Risk
We are exposed to foreign currency risk associated with certain sales transactions being denominated in Euros and British Sterling Pounds and fluctuations of the Euro and British Sterling Pounds as the financial position and operating results of our foreign subsidiaries are translated into U.S. Dollars for consolidation. The Company has not implemented a hedging strategy to reduce foreign currency risk.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Our financial statements, together with the report of Ernst & Young LLP, independent registered public accounting firm, appear at pages F-1 through F-23 of this report.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
Our Interim Chief Executive Officer and Chief Financial Officer (the “Certifying Officer”) is responsible for establishing and maintaining disclosure controls and procedures which include controls and procedures that are designed to ensure that information required to be disclosed in the reports which we file with or submit to the SEC is recorded, processed, summarized and reported within the time periods specified by the SEC. The Certifying Officer has evaluated these controls and procedures and has concluded (based upon his evaluation of these controls and procedures as of the end of the period covered by this report) that our disclosure controls and procedures are effective to: i) ensure that information required to be disclosed by us in this report is accumulated and communicated to management, including our principal executive officers as appropriate, to allow timely decisions regarding required disclosure; and ii) ensure that information required to be disclosed in the reports which we file or submit with the SEC is recorded, processed, summarized and reported within the time periods specified by the SEC.
The Certifying Officer has indicated that there were no changes in our internal controls which occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting, and there were no corrective actions with regard to significant deficiencies and material weaknesses.
Our management, including the Certifying Officer, does not expect that our disclosure controls or our internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected. Our controls and procedures are designed to provide a reasonable level of assurance of reaching the desired control objectives. The Certifying Officer has evaluated our controls and procedures and has concluded (based upon his evaluation of these controls and procedures as of the end of the period covered by this report) that our disclosure controls and procedures effectively provide a reasonable level of assurance of reaching the desired control objectives.
22
ITEM 9B. OTHER INFORMATION
None
23
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
We have adopted a Code of Business Conduct and Ethics, which applies to all of our directors, officers and employees. A copy of this code is publicly available on our website athttp://www.eDiets.com under the caption “Investor Relations.” We intend to make all required disclosures concerning amendments to, or waivers from, this code on our website or in a report on Form 8-K.
We incorporate information regarding our directors and executive officers into this section by reference from the sections entitled “Election of Directors,” “Additional Information,” “Corporate Governance,” and “Section 16(a) Beneficial Ownership Reporting Compliance.”
ITEM 11. EXECUTIVE COMPENSATION
We incorporate information regarding the compensation of our directors and executive officers into this section by reference from the sections entitled “Election of Directors” and “Additional Information” in the proxy statement for our 2006 Annual Meeting of Stockholders.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
We incorporate information regarding the ownership of our securities of our directors, executive officer and 5% stockholders into this section by reference from the section entitled “Additional Information” in the proxy statement for our 2006 Annual Meeting of Stockholders.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
We incorporate information regarding transaction with related parties into this section by reference from the section entitled “Certain Relationships and Related Transactions” in the proxy statement for our 2006 Annual Meeting of Stockholders.
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
We incorporate information regarding our audit committee’s pre-approval policies and procedures and the fees paid to our auditors from the section entitled “Independent Auditors and Fees” in the proxy statement for our 2006 Annual Meeting of Stockholders.
24
PART IV
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.
| (a) | 1. CONSOLIDATED FINANCIAL STATEMENTS. |
For a list of the consolidated financial information included herein, see Index on Page F-1.
2. FINANCIAL STATEMENT SCHEDULES.
The following consolidated financial statement schedule is included in Item 8:
Valuation and Qualifying Accounts
3. LIST OF EXHIBITS.
| EXHIBIT NO. | DESCRIPTION | |
| 3.1 | Restated Certificate of Incorporation (1) | |
| 3.2 | By-Laws (1) | |
| 3.3 | Certificate of Amendment dated July 24, 2001 to Certificate of Incorporation (5) | |
| 4.1 | Warrant dated January 8, 2001 issued to Mallory Factor (3) | |
| 4.2 | Warrant Certificate dated November 17, 1999 issued to Whale Securities Co., L.P. for 570,625 warrants (1) | |
| 4.2.2 | Warrant Certificate dated December 23, 1999 issued to Whale Securities Co., L.P. for 70,000 warrants (1) | |
| 4.3 | Form of Registrant’s common stock Certificate (1) | |
| 4.4 | Form of Registration Rights Agreement (1) | |
| 4.5 | Warrant Agreement dated November 17, 1999 between Registrant and Whale Securities Co., L.P. (1) | |
| 4.6 | Warrant Certificate dated March 28, 2001 issued to Whale Securities Co. LP for 460,634 warrants (5) | |
| 4.7 | Warrant Certificate dated March 28, 2001 issued to Matthew A. Gohd for 415,220 warrants (5) | |
| 4.8 | Warrant Certificate dated March 28, 2001 issued to Matthew Drillman for 14,829 warrants (5) | |
| 4.9 | Warrant Certificate dated March 28, 2001 issued to Renee Russnok for 14,829 warrants (5) | |
| 4.10 | Registration Rights Agreement, dated October 19, 2001 by and among eDiets.com, Inc., Tamara L. Totah, Carlos M. Lopez-Ona and Andrew G. Smith (6) | |
| 4.11 | Registration Rights Agreement, dated as of April 12, 2004, by and among eDiets.com, Inc. and the investors named therein (7) | |
| 4.12 | Form of Additional Investment Right (7) | |
| 10.1 | Employment Agreement dated November 17, 1999 between Registrant and David R. Humble** (1) | |
| 10.2 | Revised Form of Indemnification Agreement between the Registrant and each of its Directors and Executive Officers** (1) | |
| 10.3 | Agreement and Plan of Merger and Reorganization dated as of August 30, 1999 among the Registrant, eDiets Acquisition Corp., eDiets.com, Inc. and David R. Humble (1) | |
| 10.4 | License Agreement dated August 3, 1999 between eDiets, Inc. (formerly eDiets.com, Inc.) and David R. Humble (1) | |
| 10.5 | Placement Agent Agreement dated November 17, 1999 between the Registrant and Whale Securities Co., L.P. (1) | |
| 10.6 | Joint Venture Agreement dated November 28, 2000 between Registrant, Unislim Ireland, Ltd. and eDiets Europe, Ltd. (2) | |
| 10.7 | Technology License Agreement dated November 28, 2000 between eDiets British Virgin Islands, Inc. and eDiets Europe, Ltd. (2) | |
25
| 10.8 | Purchase and Sale Agreement dated November 22, 2000 between Registrant and eDiets, BVI, Inc. (2) | |
| 10.9 | Agreement dated March 29, 2001 between the Registrant and Microsoft Corporation (3)(4) | |
| 10.10 | Agreement dated March 28, 2001 between the Registrant, Whale Securities Co., L.P., Matthew Gohd, Matthew Drillman, Leslie Wilson, Craig Schwabe, and Renee Russnok (3) | |
| 10.11 | Arrangement Letter dated January 29, 2001 between the Registrant and Mallory Factor, Inc. (3) | |
| 10.12 | Land and building lease agreement dated July 19, 2001 between Realty Income Corporation and Registrant (5) | |
| 10.13 | Securities Purchase Agreement, dated as of April 12, 2004, by and among eDiets.com, Inc., Mr. David R. Humble and the investors named therein (7) | |
| 21.1 | Subsidiaries of the Registrant.* | |
| 23.1 | Consent of Independent Registered Public Accounting Firm.* | |
| 31.1 | Certification by the Interim Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* | |
| 31.2 | Certification by the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.* | |
| 32.1 | Certification by the Interim Chief Executive Officer pursuant to 18 U.S.C. Section 1350, Section 906 of the Sarbanes-Oxley Act of 2002.* | |
| 32.2 | Certification by the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, Section 906 of the Sarbanes-Oxley Act of 2002.* | |
| (1) | Incorporated by reference to the Registration Statement on Form SB-2 as filed with the SEC on December 30, 1999 or Amendment No. 1 thereto filed on March 20, 2000 or Amendment No. 2 thereto filed on April 17, 2000 (File No. 333-93971). |
| (2) | Incorporated by reference to the Registrant’s Form 10-KSB for the year ended December 31, 2000 and filed with the SEC on April 2, 2001. |
| (3) | Incorporated by reference to the Registrant’s Form 10-QSB for the quarterly period ended March 31, 2001 and filed with the SEC on May 14, 2001. |
| (4) | Confidential treatment requested pursuant to Rule 24B-2 promulgated under the Securities and Exchange Act of 1934. Confidential portions of this document have been redacted and have been filed separately with the SEC. |
| (5) | Incorporated by reference to the Registration Statement on Form SB-2 as filed with the SEC on May 31, 2001 or Amendment No. 1 thereto filed on July 2, 2001 or Amendment No. 2 thereto filed on August 6, 2001 (File No. 333-62046). |
| (6) | Incorporated by reference to the Registrant’s Form 8-K filed with the SEC on November 2, 2001. |
| (7) | Incorporated by reference to the Registrant’s Form 8-K filed with the SEC on April 14, 2004. |
| * | Filed herewith |
| ** | Management contract or compensatory plan or arrangement |
(b) EXHIBITS.
The Company files as part of this Form 10-K the exhibits listed in Item 15(a)(3) above.
(c) FINANCIAL STATEMENT SCHEDULE
The Company files as part of this Form 10-K the consolidated financial schedule listed in Item 15(a)(2) above, which is attached hereto.
26
SIGNATURES
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Dated: March 30, 2006
| eDiets.com, Inc., a Delaware corporation | ||
| By: | /s/ Robert T. Hamilton | |
| Robert T. Hamilton, Chief Financial Officer and Interim Chief Executive Officer | ||
In accordance with the Exchange Act, this report has been signed by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
SIGNATURE | CAPACITY | DATE | ||||||
/s/ Robert T. Hamilton Robert T. Hamilton | Chief Financial Officer, Interim Chief Executive Officer (Principal Financial, Accounting and Executive Officer) | March 30, 2006 | ||||||
/s/ David R. Humble David R. Humble | Chairman of the Board | March 30, 2006 | ||||||
/s/ Lee S. Isgur Lee S. Isgur | Director | March 30, 2006 | ||||||
/s/ Pedro N. Ortega-Dardet Pedro N. Ortega-Dardet | Director | March 30, 2006 | ||||||
/s/ Ronald Luks Ronald Luks | Director | March 30, 2006 | ||||||
/s/ Andrea M. Weiss Andrea M. Weiss | Director | March 30, 2006 | ||||||
/s/ Robert L. Doretti Robert L. Doretti | Director | March 30, 2006 | ||||||
27
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
The following consolidated financial statements of eDiets.com, Inc. are included in Item 8:
| F-1 | ||
| F-2 | ||
Consolidated Statements of Operations — Years ended December 31, 2005, 2004 and 2003 | F-3 | |
Consolidated Statements of Stockholders’ Equity — Years ended December 31, 2005, 2004 and 2003 | F-4 | |
Consolidated Statements of Cash Flows — Years ended December 31, 2005, 2004 and 2003 | F-5 | |
Notes to Consolidated Financial Statements — December 31, 2005 | F-6 | |
The following consolidated financial statement schedule of eDiets.com, Inc. is included in Item 15(a): | ||
| F-23 | ||
All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission are not required under the related instructions or are inapplicable and therefore have been omitted.
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Board of Directors and Stockholders
eDiets.com, Inc.
We have audited the accompanying consolidated balance sheets of eDiets.com, Inc. as of December 31, 2005 and 2004, and the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2005. Our audits also included the financial statement schedule listed in the Index at Item 15(a). These financial statements and schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of eDiets.com, Inc. at December 31, 2005 and 2004, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2005, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
/s/ Ernst & Young LLP
Certified Public Accountants
Ft. Lauderdale, Florida
February 28, 2006
F-1
CONSOLIDATED BALANCE SHEETS
(In thousands)
| December 31, | ||||||||
| 2005 | 2004 | |||||||
ASSETS | ||||||||
CURRENT ASSETS: | ||||||||
Cash and cash equivalents | $ | 8,612 | $ | 8,787 | ||||
Accounts receivable, net | 1,512 | 1,094 | ||||||
Prepaid advertising costs | 782 | 349 | ||||||
Prepaid expenses and other current assets | 489 | 559 | ||||||
Total current assets | 11,395 | 10,789 | ||||||
Property and office equipment, net | 1,711 | 1,317 | ||||||
Intangibles, net | 556 | 758 | ||||||
Goodwill | 6,726 | 7,212 | ||||||
Other assets | 223 | 64 | ||||||
Total assets | $ | 20,611 | $ | 20,140 | ||||
LIABILITIES AND STOCKHOLDERS’ EQUITY | ||||||||
CURRENT LIABILITIES: | ||||||||
Accounts payable | $ | 5,470 | $ | 4,769 | ||||
Accrued liabilities | 2,043 | 3,731 | ||||||
Reserve for refunds | 109 | 272 | ||||||
Current portion of capital lease obligations | 202 | 97 | ||||||
Deferred revenue | 2,933 | 3,476 | ||||||
Total current liabilities | 10,757 | 12,345 | ||||||
Capital lease obligations, net of current portion | 244 | 36 | ||||||
Deferred revenue | 1,904 | 2,368 | ||||||
Deferred tax liability | 81 | 95 | ||||||
Commitments and contingencies | ||||||||
STOCKHOLDERS’ EQUITY: | ||||||||
Preferred stock, $.01 par value – 1,000 shares authorized, no shares issued and outstanding | — | — | ||||||
Common stock, $.001 par value – 50,000 shares authorized, 21,779 and 21,217 shares issued and outstanding at December 31, 2005 and 2004, respectively | 22 | 21 | ||||||
Additional paid-in capital | 22,382 | 21,371 | ||||||
Unearned compensation | (29 | ) | (72 | ) | ||||
Accumulated other comprehensive income | (54 | ) | 8 | |||||
Accumulated deficit | (14,696 | ) | (16,032 | ) | ||||
Total stockholders’ equity | 7,625 | 5,296 | ||||||
Total liabilities and stockholders’ equity | $ | 20,611 | $ | 20,140 | ||||
The accompanying notes are an integral part of these consolidated financial statements.
F-2
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)
| Year Ended December 31, | |||||||||||
| 2005 | 2004 | 2003 | |||||||||
REVENUE | $ | 53,679 | $ | 45,407 | $ | 38,332 | |||||
COSTS AND EXPENSES: | |||||||||||
Cost of revenue | 7,766 | 6,904 | 5,108 | ||||||||
Product development | 2,537 | 2,778 | 1,638 | ||||||||
Sales and marketing | 36,277 | 40,632 | 28,363 | ||||||||
General and administrative | 5,796 | 5,007 | 4,502 | ||||||||
Amortization of intangible assets | 113 | 83 | 517 | ||||||||
Impairment of intangible assets | — | 54 | 183 | ||||||||
Total costs and expenses | 52,489 | 55,458 | 40,311 | ||||||||
Income (loss) from operations | 1,190 | (10,051 | ) | (1,979 | ) | ||||||
Other income, net | 146 | 115 | 13 | ||||||||
Income (loss) before income tax benefit | 1,336 | (9,936 | ) | (1,966 | ) | ||||||
Income tax benefit | — | 33 | 258 | ||||||||
Net income (loss) | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | |||
Earnings (loss) per common share: | |||||||||||
Basic | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | |||
Diluted | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | |||
Weighted average common and common equivalent shares outstanding: | |||||||||||
Basic | 21,524 | 20,091 | 16,675 | ||||||||
Diluted | 22,428 | 20,091 | 16,675 | ||||||||
The accompanying notes are an integral part of these consolidated financial statements.
F-3
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In thousands)
| COMMON STOCK | ADDITIONAL PAID-IN CAPITAL | UNEARNED COMPENSATION | ACCUMULATED OTHER COMPREHENSIVE INCOME | ACCUMULATED DEFICIT | TOTAL STOCKHOLDERS’ EQUITY | ||||||||||||||||||||
| SHARES | AMOUNT | ||||||||||||||||||||||||
Balance at January 1, 2003 | 15,792 | $ | 16 | $ | 9,691 | $ | — | $ | — | $ | (4,421 | ) | $ | 5,286 | |||||||||||
Stock options granted and vested | — | — | 129 | (115 | ) | — | — | 14 | |||||||||||||||||
Stock options exercised with stock | 13 | — | 37 | — | — | — | 37 | ||||||||||||||||||
Stock options and warrants exercised | 2,337 | 2 | 2,342 | — | — | — | 2,344 | ||||||||||||||||||
Common stock registration costs | — | — | (23 | ) | — | — | — | (23 | ) | ||||||||||||||||
Net loss | — | — | — | — | — | (1,708 | ) | (1,708 | ) | ||||||||||||||||
Balance at December 31, 2003 | 18,142 | 18 | 12,176 | (115 | ) | — | (6,129 | ) | 5,950 | ||||||||||||||||
Stock options vested | — | — | — | 43 | — | — | 43 | ||||||||||||||||||
Stock options and warrants exercised | 1,217 | 1 | 1,984 | — | — | — | 1,985 | ||||||||||||||||||
Common stock issued in private placement | 1,602 | 2 | 7,046 | — | — | — | 7,048 | ||||||||||||||||||
Common stock issued for acquisition | 256 | — | 726 | — | — | — | 726 | ||||||||||||||||||
Common stock registration costs | — | — | (561 | ) | — | — | — | (561 | ) | ||||||||||||||||
Foreign currency translation | — | — | — | — | 8 | — | 8 | ||||||||||||||||||
Net loss | — | — | — | — | — | (9,903 | ) | (9,903 | ) | ||||||||||||||||
Balance at December 31, 2004 | 21,217 | $ | 21 | $ | 21,371 | $ | (72 | ) | $ | 8 | $ | (16,032 | ) | $ | 5,296 | ||||||||||
Stock options vested | — | — | — | 43 | — | — | 43 | ||||||||||||||||||
Stock options exercised | 554 | 1 | 981 | — | — | — | 982 | ||||||||||||||||||
Common stock issued for Director compensation | 8 | — | 30 | — | — | — | 30 | ||||||||||||||||||
Foreign currency translation | — | — | — | — | (62 | ) | — | (62 | ) | ||||||||||||||||
Net income | — | — | — | — | — | 1,336 | 1,336 | ||||||||||||||||||
Balance at December 31, 2005 | 21,779 | $ | 22 | $ | 22,382 | $ | (29 | ) | $ | (54 | ) | $ | (14,696 | ) | $ | 7,625 | |||||||||
The accompanying notes are an integral part of these consolidated financial statements.
F-4
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
| Year Ended December 31, | ||||||||||||
| 2005 | 2004 | 2003 | ||||||||||
CASH FLOWS FROM OPERATING ACTIVITIES: | ||||||||||||
Net income (loss) | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | ||||
Adjustments to reconcile net income (loss) to net cash (used in) provided by operating activities: | ||||||||||||
Depreciation | 829 | 796 | 654 | |||||||||
Amortization of intangibles | 113 | 83 | 517 | |||||||||
Provision for (recovery of) bad debt | (46 | ) | 139 | 17 | ||||||||
Stock based compensation | 73 | 43 | 51 | |||||||||
Loss on disposal of fixed assets and impairment of intangible assets | 22 | 51 | 256 | |||||||||
Deferred tax benefit | — | (36 | ) | (261 | ) | |||||||
Changes in operating assets and liabilities: | ||||||||||||
Accounts receivable | (632 | ) | (251 | ) | (87 | ) | ||||||
Prepaid expenses and other assets | (544 | ) | (391 | ) | 1,209 | |||||||
Restricted cash | — | 202 | 561 | |||||||||
Accounts payable and accrued liabilities | (725 | ) | 2,133 | 844 | ||||||||
Deferred revenue | (671 | ) | (498 | ) | 864 | |||||||
Net cash (used in) provided by operating activities | (245 | ) | (7,632 | ) | 2,917 | |||||||
CASH FLOWS FROM INVESTING ACTIVITIES: | ||||||||||||
Purchases of property and equipment | (718 | ) | (920 | ) | (677 | ) | ||||||
Proceeds from sale of property and equipment | — | 56 | — | |||||||||
Acquisition of minority interest of eDiets Europe, net of cash acquired | — | 179 | — | |||||||||
Effect of consolidation of previously unconsolidated subsidiary | — | 2,749 | — | |||||||||
Net cash (used in) provided by investing activities | (718 | ) | 2,064 | (677 | ) | |||||||
CASH FLOWS FROM FINANCING ACTIVITIES: | ||||||||||||
Common stock registration costs | — | (561 | ) | (23 | ) | |||||||
Proceeds from exercise of stock options and warrants | 982 | 1,985 | 2,344 | |||||||||
Issuance of common stock | — | 7,048 | — | |||||||||
Repayment of notes payable | — | (2 | ) | (502 | ) | |||||||
Repayment of capital lease obligations | (214 | ) | (122 | ) | (140 | ) | ||||||
Net cash provided by financing activities | 768 | 8,348 | 1,679 | |||||||||
Effect of exchange rate changes on cash | 20 | (56 | ) | — | ||||||||
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS | (175 | ) | 2,724 | 3,919 | ||||||||
Cash and cash equivalents, beginning of year | 8,787 | 6,063 | 2,144 | |||||||||
Cash and cash equivalents, end of year | $ | 8,612 | $ | 8,787 | $ | 6,063 | ||||||
SUPPLEMENTAL CASH FLOW INFORMATION | ||||||||||||
Cash paid for: | ||||||||||||
Interest | $ | 25 | $ | 20 | $ | 132 | ||||||
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES | ||||||||||||
Equipment and software acquired under capital leases | $ | 528 | $ | 107 | $ | 100 | ||||||
The accompanying notes are an integral part of these consolidated financial statements.
F-5
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
December 31, 2005
1. ORGANIZATION
eDiets.com, Inc. (the Company) was incorporated in the State of Delaware on March 18, 1996 for the purpose of developing and marketing Internet-based diet and fitness programs. The Company markets its programs primarily through advertising and other promotional arrangements on the World Wide Web as well as offline advertising such as television. The Company’s current operations are primarily concentrated in North America and Western Europe.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
PRINCIPLES OF CONSOLIDATION
The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All inter-company transactions and balances have been eliminated in consolidation.
CASH AND CASH EQUIVALENTS
The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents. Cash equivalents at December 31, 2005 include US treasury bills with a fair value, which approximates cost, of $3.0 million and maturity dates of January 12, 2006 and January 26, 2006 and a Florida money market fund with a fair value, which approximates costs, of $1.6 million and a maturity date of January 3, 2006. The Company considers these investments to be held-to-maturity securities and considers the interest rate risk to be low due to the short-term nature of the investments.
PROPERTY AND OFFICE EQUIPMENT
Property and office equipment is stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the related assets, which is approximately three years for office equipment and computer hardware and software, including internal use software, approximately seven years for furniture and fixtures and the shorter of the lease term or five years for leasehold improvements.
Expenditures for maintenance and repairs are charged to operations as incurred, while major renewals and betterments are capitalized. The assets and related depreciation are adjusted for asset retirements and disposals with the resulting gain or loss included in operations. Capitalized leases are initially recorded at the present value of the minimum payments at the inception of the lease.
AICPA Statement of Position (SOP) 98-1,Accounting for the Costs of Computer Software Developed for or Obtained for Internal Use, requires capitalization of certain costs incurred in connection with developing or obtaining internal use software. Costs capitalized pursuant to SOP 98-1 are included in property and office equipment in the accompanying consolidated balance sheets.
The Company accounts for the development and maintenance of its website in accordance with Emerging Issues Task Force (EITF) 00-2,Accounting for Web Site Development Costs. Costs capitalized pursuant to EITF 00-2 are included in property and office equipment in the accompanying consolidated balance sheets.
F-6
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
GOODWILL AND INTANGIBLES
Intangible assets related to the acquisition of eDiets Europe Limited (eDiets Europe) (see Note 5) are being amortized using the straight-line method over periods ranging from 20 months to 15 years with a weighted average life of approximately 12 years. The Company reviews each intangible asset type on an annual basis, or more frequently if events and circumstances warrant, to determine if any impairment exists.
Intangible assets related to the DietSmart merger in October 2001 were being amortized using the straight-line method over periods ranging from two to three years with a weighted average life of approximately 2.5 years. During the first quarter of 2004, the Company shut down the DietSmart website and commenced the process of encouraging the remaining DietSmart members to convert to the eDiets website. As a result of the shutting down of the website, and in accordance with Statement of Financial Accounting Standards (SFAS) No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets, the Company recorded an impairment charge in its Consolidated Statement of Operations for the year ended December 31, 2004 of approximately $54,000 related to the developed technology and trademarks and trade names intangibles.
In July 2001, the Financial Accounting Standards Board (FASB) issued SFAS No. 142,Goodwill and Other Intangible Assets. The Company adopted SFAS No. 142 as of January 1, 2002. SFAS No. 142 requires goodwill and other intangible assets to be subject to an assessment of impairment on an annual basis, or more frequently if circumstances indicate that a possible impairment has occurred. The assessment of impairment involves a two-step process prescribed in SFAS No. 142, whereby an initial assessment for potential impairment is performed, followed by a measurement of the amount of impairment, if any.
As of December 31, 2005, in the opinion of management, there had been no additional impairments. Intangible assets as recorded on the Company’s balance sheets and their weighted average lives are as follows (in thousands):
| December 31, | Asset Life | |||||||||
| 2005 | 2004 | |||||||||
eDiets Europe acquisition intangibles: | ||||||||||
Technology licensing agreement | $ | 617 | $ | 617 | 15.0 Years | |||||
Subscriber base | 53 | 53 | 1.7 Years | |||||||
Email address list | 93 | 93 | 2.5 Years | |||||||
Developed technology | 49 | 49 | 7.0 Years | |||||||
| 812 | 812 | |||||||||
Less accumulated amortization | (148 | ) | (54 | ) | ||||||
Foreign currency adjustment | (108 | ) | — | |||||||
| $ | 556 | $ | 758 | |||||||
Estimated future annual amortization expense is as follows (in thousands):
Year ending December 31, | |||
2006 | $ | 80 | |
2007 | 43 | ||
2008 | 42 | ||
2009 | 42 | ||
2010 | 42 |
Goodwill by reporting unit is as follows (in thousands):
| December 31, | ||||||
| 2005 | 2004 | |||||
United States | $ | 5,191 | $ | 5,191 | ||
Europe | 1,535 | 2,021 | ||||
| $ | 6,726 | $ | 7,212 | |||
F-7
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
EQUITY INVESTMENT
Through July 2004, the Company had a 60% interest in eDiets Europe that was accounted for under the equity method of accounting as opposed to consolidating the results since the Company did not control the operation due to the substantive participating rights of the minority investor, including approval of significant operating decisions and approval of the annual operating budget. Since the Company had not invested any cash nor had the Company made any commitments to fund the entity, the Company did not record any losses for eDiets Europe through July 14, 2004. On July 15, 2004, the Company acquired the remaining 40% interest in eDiets Europe for a combination of cash and common stock valued at approximately $2.3 million in total (see Note 5). As a result, eDiets Europe became a wholly-owned subsidiary of the Company and the accounts and results of operations since July 15, 2004 are included in the accompanying consolidated financial statements.
REVENUE RECOGNITION
The Company offers memberships to the proprietary content contained in its Web sites. Revenues from customer subscriptions represent the majority of the Company’s business and are paid in advance mainly via credit cards. Subscriptions to the Company’s nutrition, fitness, support and recipe plans are paid in advance and cash receipts are deferred and recognized as revenue on a straight-line basis over the period of the subscription.
In accordance with EITF 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent, the Company recognizes gross subscription revenues associated with licensed diet and fitness plans based on the relevant facts of the related license agreements, while the license fee incurred to the licensor is included in cost of revenues.
The Company collects customer subscription amounts in advance and maintains a reserve for refunds related to cancelable plans. Under cancelable plans, customers are entitled to cancel their memberships after an initial length of stay and receive a full refund for the unused portion of the membership.
Advertising revenue is recognized in the period the advertisement is displayed, provided that no significant Company obligation remains and collection is probable. Company obligations typically include guarantees of a minimum number of “impressions” or times that visitors to the Company’s web site view an advertisement. Amounts received or billed for which impressions have not yet been delivered are reflected as deferred revenue. Opt-in email revenue is derived from the sale of email addresses of visitors to the Company’s Web sites who have authorized the Company to allow third party solicitations. Revenues from the sale of email addresses are recognized when no significant Company obligation remains and collection is probable.
E-commerce revenue is currently derived from the sale of motivational audio tapes or compact disks, journals, pedometers, “starter kits,” prepared meals and other bundled products to consumers. Revenues from the sales of those products are recognized when the product is shipped.
Commission revenue is derived from third party vendors on sales of products and services advertised on the Company’s Web sites. Commission revenue is recognized when the third party vendor ships the product and collection is probable.
Royalty revenue is derived from the 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland and is being recognized on a straight-line basis over the term of the agreement.
F-8
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
Revenue by type for the three years ended December 31, 2005 is as follows (in thousands):
| 2005 | 2004 | 2003 | |||||||
Subscription | $ | 46,291 | $ | 39,196 | $ | 32,935 | |||
Advertising and sale of opt-in email addresses | 3,951 | 4,005 | 3,390 | ||||||
Ecommerce | 1,004 | 728 | 740 | ||||||
Commissions | 1,404 | 1,209 | 1,267 | ||||||
Royalties | 1,029 | 269 | — | ||||||
| $ | 53,679 | $ | 45,407 | $ | 38,332 | ||||
COST OF REVENUE
Cost of revenue consists primarily of credit card fees and revenue sharing or royalty costs related to exclusive license agreements with third party nutritional and fitness companies. Other costs include Internet access fees, compensation for nutritional and consulting professionals and product and fulfillment costs for ecommerce sales.
STOCK-BASED COMPENSATION
The Company applies the intrinsic value method provisions of Accounting Principles Board Opinion (APB) No. 25,Accounting for Stock Issued to Employees, and related interpretations in accounting for grants of options to Company directors, officers and employees under the Company’s stock option plan. In September 2003, the Company granted an aggregate of 201,750 options to employees under the plan with an exercise price below the market value of the underlying common stock on the date of grant, with a total intrinsic value of approximately $0.1 million. Consequently, compensation expense is being recognized on a straight-line basis over the 3-year vesting period of the options for the excess of the market value over the exercise price and totaled approximately $43,000 for each of the years ended December 31, 2005 and 2004, respectively and $14,000 for the year ended December 31, 2003.
In December 2004, the FASB issued SFAS No. 123R,Shared-Based Payment, which is a revision of SFAS No. 123,Accounting for Stock-Based Compensation. The Statement supersedes APB No. 25 and its related implementation guidance. Effective the first quarter of 2006, the Company is required to record compensation expense for its employee stock options in accordance with SFAS No. 123R.
The following table illustrates the effect on net income (loss) and earnings (loss) per share as if the Company had applied the fair value recognition provisions of Statement of Financial Accounting Standards (SFAS) No. 123,Accounting for Stock-Based Compensation, as amended by SFAS No. 148,Accounting for Stock-Based Compensation – Transition and Disclosure, in accounting for employee option grants under the plan (in thousands, except per share amounts).
| 2005 | 2004 | 2003 | ||||||||||
Net income (loss) - as reported | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | ||||
Stock-based compensation expense included in reported net income (loss) | 43 | 43 | 14 | |||||||||
Total stock-based compensation expense determined under fair value method | (1,140 | ) | (965 | ) | (567 | ) | ||||||
Pro forma net income (loss) | $ | 239 | $ | (10,825 | ) | $ | (2,261 | ) | ||||
Basic earnings (loss) per share | ||||||||||||
As reported | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | ||||
Pro forma | $ | 0.01 | $ | (0.54 | ) | $ | (0.14 | ) | ||||
Diluted earnings (loss) per share | ||||||||||||
As reported | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | ||||
Pro forma | $ | 0.01 | $ | (0.54 | ) | $ | (0.14 | ) | ||||
F-9
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
These pro forma results are not necessarily indicative of results that may be expected in future periods since additional options may be granted and the estimated fair value of the stock options is assumed to be amortized to expense over the vesting periods.
LONG-LIVED ASSETS
The Company accounts for long-lived assets pursuant to SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets, which requires impairment losses to be recorded on long-lived assets used in operations when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Management reviews long-lived assets and the related intangible assets for impairment whenever events or changes in circumstances indicate the assets may be impaired. An impairment loss is recorded when the net book value of the assets exceeds their fair value, as determined by projected discounted future cash flows.
INCOME TAXES
The Company accounts for income taxes under SFAS No. 109, Accounting for Income Taxes. Deferred income tax assets and liabilities are determined based upon differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. A valuation allowance is recorded when it is more likely than not that some portion or all of a deferred tax asset will not be realized.
ADVERTISING EXPENSE
The Company expenses advertising costs as incurred. Advertising expenses incurred for the years ended December 31, 2005, 2004 and 2003 totaled approximately $29.2 million, $32.6 million and $22.3 million, respectively.
At December 31, 2005 and 2004, the Company had approximately $0.8 million and $0.3 million, respectively, of prepaid advertising costs representing future online and offline advertising. Such costs are reflected as prepaid advertising costs in the accompanying consolidated balance sheets.
BARTER TRANSACTIONS
Advertising barter transactions are recorded at the estimated fair value of the advertising services received or given. Revenue from barter transactions is recognized when advertising is provided, and services received are charged to expense when used. The Company did not recognize any revenues or expenses related to barter transactions for the three years ended December 31, 2005. For the years ended December 31, 2005 and 2004, the Company entered into barter transactions that did not result in revenue recognition, because the fair value was not determinable, for approximately 34 million and 27 million impressions, respectively, on its website. The Company did not enter into barter transactions for the year ended December 31, 2003.
EARNINGS (LOSS) PER COMMON SHARE
Basic earnings (loss) per common share is computed using the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share is computed using the weighted average number of common and dilutive potential common shares outstanding during the period. Dilutive potential common shares consist of the incremental common shares issuable upon exercise of stock options and warrants (using the treasury stock method), which were not included in diluted loss per share for the years ended December 31, 2004 and 2003 as they would have been anti-dilutive.
F-10
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
CONCENTRATIONS OF CREDIT RISK
Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents, including investments, accounts receivable from credit card transaction processing companies, and receivables from third parties related to advertising and commissions, ecommerce, and opt-in email revenue. The Company has policies that limit its investments as to maturity, liquidity, credit quality, concentration and diversification of issuers and types of investments. The credit risk associated with cash and cash equivalents and credit card receivables is considered low due to the credit quality of the financial institution and issuers. The Company performs credit evaluations of the third parties from which advertising, ecommerce, and opt-in email revenue is earned and generally does not require collateral. The Company maintains allowances for potential credit losses for such events.
FAIR VALUE OF FINANCIAL INSTRUMENTS
The carrying amounts of the Company’s accounts receivable, accounts payable and accrued liabilities approximate their fair market value due to their short-term nature.
USE OF ESTIMATES IN THE PREPARATION OF FINANCIAL STATEMENTS
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.
RECLASSIFICATIONS
Certain reclassifications of the prior years’ consolidated financial statements have been made to conform to the current year’s presentation including a reclassification whereby depreciation and amortization expense for property and office equipment is now reflected in the specific operating expense line items rather than a separate line item for depreciation and amortization in the aggregate.
FOREIGN CURRENCY TRANSLATION
Foreign currency assets and liabilities are translated into United States dollars using the exchange rates in effect at the balance sheet date, and revenues and expenses are translated at average rates prevailing during the periods reported. The effects of exchange rate fluctuations on the translation of assets and liabilities are reported as other comprehensive income, which is a separate component of stockholders’ equity.
3. ACCOUNTS RECEIVABLE
Accounts receivable are shown in the accompanying consolidated balance sheet net of an allowance for doubtful accounts of approximately $34,000 and $0.1 million at December 31, 2005 and 2004, respectively. The Company performs ongoing credit evaluations of its customers and adjusts credit limits based upon payment history and customers’ credit worthiness, as determined by the Company’s review of their current credit information. The Company continuously monitors collections and payments from its customers and maintains an allowance for estimated credit losses based upon its historical experience and specific customer collection issues that the Company has identified. Accounts receivable are evaluated and written-off against the allowance if they are determined to be uncollectible.
F-11
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
4. PROPERTY AND OFFICE EQUIPMENT
Property and office equipment, net consists of the following (in thousands):
| December 31, | ||||||||
| 2005 | 2004 | |||||||
Office and computer equipment | $ | 2,499 | $ | 2,040 | ||||
Software | 2,760 | 2,040 | ||||||
Furniture and fixtures | 137 | 138 | ||||||
Leasehold improvements | 73 | 73 | ||||||
| 5,469 | 4,291 | |||||||
Less accumulated depreciation and amortization | (3,758 | ) | (2,974 | ) | ||||
| $ | 1,711 | $ | 1,317 | |||||
Software includes approximately $1.9 million and $1.7 million of costs associated with internal-use software projects and Web site development that have been capitalized pursuant to SOP 98-1 and EITF 00-2 as of December 31, 2005 and 2004, respectively. Included in property and office equipment is equipment under capital leases of approximately $1.1 million and $0.5 million as of December 31, 2005 and 2004, respectively, less accumulated amortization of approximately $0.6 million and $0.4 million, respectively. Depreciation expense includes amortization of equipment under capital leases.
5. ACQUISITION OF EDIETS EUROPE
On July 15, 2004, eDiets BVI, Inc., a wholly-owned subsidiary of eDiets.com, Inc., acquired the 40% of eDiets Europe not already owned for approximately $1.5 million and 255,605 shares of common stock of eDiets.com, Inc. valued at approximately $0.7 million. As a result, eDiets Europe became a wholly-owned subsidiary of the Company.
The 40% minority interest of eDiets Europe was acquired from Ciaran McCourt, formerly President and Chief Operating Officer of eDiets and related family members. In connection with the buyout of the minority interest owned by the related party, the Company utilized a third party advisor to assist in the determination of the purchase price to be paid by the Company. Accordingly, the Company believes such buyout of the minority interest was completed on an arm’s length basis.
The primary reason for the acquisition of eDiets Europe was to be able to accelerate revenue growth and cash flows by consolidating the Company’s operations in the US and Europe. In addition, through the acquisition of eDiets Europe, the Company believes it will benefit by working with Tesco.com, a wholly-owned subsidiary of Tesco plc, under an exclusive 15-year license agreement involving eDiets’ online diet service in the United Kingdom and Ireland and having Tesco offer this service to a much wider audience.
The acquisition was accounted for under the purchase method of accounting in accordance with SFAS No. 141,Business Combinations. The results of operations of eDiets Europe have been included in the Company’s financial statements for periods subsequent to July 15, 2004. The Company allocated the cost of the acquisition to the assets acquired and the liabilities assumed based on their estimated fair values. The excess of the cost over the fair value of net assets acquired of approximately $1.8 million has been reflected as goodwill and is not expected to be deductible for income tax purposes.
F-12
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
A summary of the purchase price for the acquisition is as follows (in thousands):
Cash | $ | 1,529 | |
Common stock | 726 | ||
Direct acquisition costs | 120 | ||
Total purchase price | $ | 2,375 | |
The purchase price was allocated as follows (in thousands):
Current assets acquired (including cash of $1,921) | $ | 1,954 | ||
Property and equipment | 7 | |||
Intangibles | 737 | |||
Liabilities assumed | (2,053 | ) | ||
Deferred tax liability | (92 | ) | ||
Goodwill | 1,822 | |||
Total | $ | 2,375 | ||
Intangibles acquired are as follows (in thousands):
Technology licensing agreement | $ | 560 | |
Subscriber base | 48 | ||
Email address list | 84 | ||
Developed technology | 45 | ||
| $ | 737 | ||
Liabilities assumed include an estimated liability of approximately $0.3 million related to a dispute with the Irish tax authorities concerning the amount of value added tax (VAT) due for diet programs previously sold. The outcome of this dispute was resolved favorably by the Company in 2005 and accordingly approximately $0.1 million of the benefit was recorded as a reduction to goodwill.
In 2005, the Company also recorded a reduction to goodwill of approximately $0.1 million related to a true-up of an estimated capital gains tax liability recorded upon the acquisition of eDiets Europe.
The following presents the unaudited pro forma results of the Company for the year ended December 31, 2004 as if the acquisition of the 40% minority interest of eDiets Europe had occurred at the beginning of the period (in thousands, except per share amounts). Pro forma results are not necessarily indicative of actual results.
| 2004 | ||||
Revenues | $ | 47,866 | ||
Net loss | $ | (10,050 | ) | |
Loss per common share | ||||
Basic and diluted | $ | (0.50 | ) | |
Weighted average common shares outstanding | ||||
Basic and diluted | 20,228 | |||
F-13
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
6. ACCRUED LIABILITIES
Accrued liabilities consist of the following (in thousands):
| December 31, | ||||||
| 2005 | 2004 | |||||
Advertising | $ | 907 | $ | 1,233 | ||
Accrued compensation and employee benefits | 686 | 570 | ||||
Professional fees | 117 | 37 | ||||
Irish taxes payable | 94 | 1,207 | ||||
Other | 239 | 684 | ||||
| $ | 2,043 | $ | 3,731 | |||
7. RESERVE FOR REFUNDS AND DEFERRED REVENUE
The Company collects customer subscription fees ranging from one to twelve months in advance. At the time of sale the Company establishes a reserve for refunds related to cancelable subscription plans and defers the remaining subscription fees, which are recognized as revenue over the period of membership. The reserve for refunds and deferred revenue consists of the following at December 31, 2005 and 2004 (in thousands):
| 2005 | 2004 | |||||||
Reserve for refunds | $ | 109 | $ | 272 | ||||
Deferred revenue | ||||||||
Unearned subscription revenue | $ | 2,782 | $ | 3,301 | ||||
Deferred royalty | 2,055 | 2,543 | ||||||
Total deferred revenue | 4,837 | 5,844 | ||||||
Less: current portion of deferred revenue | (2,933 | ) | (3,476 | ) | ||||
Non current portion of deferred revenue | $ | 1,904 | $ | 2,368 | ||||
For the years ended December 31, 2005 and 2004, refunds to customers who paid their subscription fees in advance totaled approximately $3.9 million and $9.6 million, respectively.
8. EMPLOYEE BENEFIT PLAN
The Company maintains a defined contribution benefit plan (401(k) salary deferral program) covering substantially all employees. Employees may elect to contribute to the plan amounts not to exceed a specified percentage of annual compensation, subject to the current limit imposed by Internal Revenue Service guidelines. The Company, at its discretion, may match the participant’s contributions at a specified percentage, limited by a stated maximum amount. An unrelated investment company administers the assets of the plan. The total employer contributions charged to expense for the years ended December 31, 2005, 2004 and 2003 were approximately $58,000, $73,000 and $60,000, respectively.
9. STOCKHOLDERS’ EQUITY
COMMON STOCK
In April 2004, the Company completed a private placement of 1.6 million shares of common stock at a price of $4.40 per share. Net proceeds to the Company were approximately $6.5 million. The Company used the net proceeds from the private placement for working capital and general corporate purposes.
In connection with the acquisition of eDiets Europe as discussed in Note 5, a total of 255,605 shares of the Company’s common stock were issued.
At December 31, 2005, 2,186,575 common shares were reserved for future issuance related to outstanding stock options.
F-14
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
STOCK OPTIONS
In May 1996, the Company adopted the “Startup Equity Program” (the Startup Program), pursuant to which the Company granted non-qualified stock options to certain employees and consultants during the Company’s start-up phase. Options granted under the Start-up Program are exercisable over a five or ten-year period from the date of grant at an exercise price of $0.01 per share and are fully vested. In addition, through the first half of 1999, the Company granted additional stock options to certain employees and non-employees, which were issuable at the discretion of the Company’s Board of Directors. All such additional options are exercisable over a five or ten-year period from the date of grant at an exercise price of $0.01 per share and are fully vested. A total of 917,716 options were granted under these programs, of which 172,229 options remained outstanding as of December 31, 2005.
In November 1999, the Company adopted the eDiets.com, Inc. Stock Option Plan (the “Plan”) (as amended and restated effective April 1, 2002). The Plan, as amended, provides for the grant of incentive stock options and non-qualified stock options to purchase up to 5,000,000 shares of the Company’s common stock to employees, directors and consultants to the Company. Options granted to employees under the Plan generally vest ratably over a two- or three-year period and expire five or ten years from the date of grant. Such options generally have an exercise price equal to the fair market value of the underlying common stock at the grant date and are fully exercisable on the date of grant for a period of up to five to ten years. As of December 31, 2005, 2,014,029 options are outstanding under the Plan.
In November 2004, the Company adopted the eDiets.com, Inc. 2004 Equity Incentive Plan (the “Incentive Plan”). The Incentive Plan provides for the grant of incentive stock options or “ISOs”, non-qualified stock options or “NSOs”, stock appreciation rights or “SARs”, restricted stock, deferred stock and unrestricted stock. The Plan is administered by the Governance Committee of the Board of Directors (“the Committee”). A maximum of 1,500,000 shares of Common Stock may be delivered in satisfaction of awards made under the Incentive Plan. The maximum number of shares of Common Stock that may be issued pursuant the exercise of ISOs and NSOs is 800,000 each. The maximum benefit that would be paid to any person under other awards in any calendar year is 450,000 shares. The term of any option granted under the Incentive Plan may not exceed ten years. SARs may be granted either in tandem with or independent of stock options. The Incentive Plan provides for awards of nontransferable shares of Common Stock subject to repurchase or forfeiture. The minimum period that restrictions must remain in place is three years unless the restricted Common Stock is also subject to performance conditions, in which case the minimum period is one year. The Incentive Plan prohibits the Committee from waiving these restriction periods. The Incentive Plan also provides for awards of unrestricted stock, but no more than 90,000 shares in the aggregate may be granted at less than fair market value. The Incentive Plan also provides for deferred grants entitling the recipient to receive Common Stock upon satisfaction of conditions determined by the Committee in its discretion. As of December 31, 2005, there were no options or stock outstanding under the Incentive Plan.
Certain options granted to employees were at an exercise price lower than the fair market value of the underlying common stock at the grant date. Compensation expense is being recognized on a straight-line basis for the excess of the fair market value over the exercise price and totaled approximately $43,000, $43,000 and $14,000 for the years ended December 31, 2005, 2004 and 2003, respectively.
For the years ended December 31, 2005, 2004 and 2003, a total of 554,000, 953,000 and 1,458,000 stock options were exercised by the holders, resulting in proceeds of approximately $1.0 million, $1.7 million and $1.6 million to the Company, respectively.
F-15
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
A summary of the activity relating to the Company’s stock options for the years ended December 31, 2005, 2004 and 2003 is presented below (shares in thousands):
| 2005 | 2004 | 2003 | ||||||||||||||||
| Shares | Weighted Average Exercise Price | Shares | Weighted Average Exercise Price | Shares | Weighted Average Exercise Price | |||||||||||||
Outstanding at beginning of year | 2,387 | $ | 2.54 | 2,964 | $ | 2.00 | 3,845 | $ | 1.44 | |||||||||
Granted | 758 | 3.84 | 568 | 4.66 | 828 | 2.94 | ||||||||||||
Exercised | (554 | ) | 1.77 | (953 | ) | 1.81 | (1,458 | ) | 1.17 | |||||||||
Forfeited | (404 | ) | 3.94 | (192 | ) | 4.05 | (251 | ) | 1.35 | |||||||||
Outstanding at end of year | 2,187 | 2.94 | 2,387 | 2.54 | 2,964 | 2.00 | ||||||||||||
Options exercisable at end of year | 1,571 | $ | 2.44 | 1,660 | $ | 1.93 | 2,133 | $ | 1.65 | |||||||||
Weighted average exercise price of options granted during the year: | ||||||||||||||||||
Issued at market price | $ | 3.84 | $ | 4.66 | $ | 2.96 | ||||||||||||
Issued above market price | n/a | n/a | n/a | |||||||||||||||
Issued below market price | n/a | n/a | $ | 2.86 | ||||||||||||||
Weighted average fair value of options granted during the year: | ||||||||||||||||||
Issued at market price | $ | 1.92 | $ | 2.28 | $ | 1.76 | ||||||||||||
Issued above market price | n/a | n/a | n/a | |||||||||||||||
Issued below market price | n/a | n/a | $ | 2.03 | ||||||||||||||
The following table summarizes information about stock options outstanding at December 31, 2005 (shares in thousands):
| Options Outstanding | Options Exercisable | |||||||||||
Range Of Exercise Prices | Outstanding At December 31, 2005 | Weighted Average Remaining Contractual Life (In Years) | Weighted Average Exercise Price | Exercisable At December 31, 2005 | Weighted Average Exercise Price | |||||||
$0.01 to 0.26 | 172 | 0.7 | $ | 0.01 | 172 | $ | 0.01 | |||||
0.27 to 1.50 | 192 | 1.3 | 1.21 | 192 | 1.21 | |||||||
1.51 to 2.00 | 302 | 1.2 | 1.69 | 302 | 1.69 | |||||||
2.01 to 3.00 | 539 | 3.8 | 2.68 | 455 | 2.65 | |||||||
3.01 to 4.00 | 486 | 5.5 | 3.47 | 297 | 3.47 | |||||||
4.01 to 4.90 | 384 | 5.2 | 4.40 | 96 | 4.26 | |||||||
6.85 to 7.60 | 112 | 3.0 | 7.50 | 57 | 7.50 | |||||||
| 2,187 | 3.6 | 2.94 | 1,571 | 2.44 | ||||||||
F-16
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
Had compensation cost for awards under the Company’s stock-based compensation plans been determined using the fair value method prescribed by SFAS No. 123, our net income (loss) and earnings (loss) per common share would have been reduced to the pro forma amounts presented in Note 2. The pro forma information was determined using the Black-Scholes option-pricing model for the 2005, 2004 and 2003 grants based on the following weighted average assumptions: expected volatility factor of 67% for 2005, 70% for 2004 and 60% for 2003; risk free interest rates of 4.4% for 2005, 2.8% for 2004 and 3.0% for 2003; dividend yield of 0%; and expected life of 4.0 years for 2005, 3.0 years for 2004 and 5.0 years for 2003.
10. COMMITMENTS, CONTINGENCIES AND RELATED PARTY TRANSACTIONS
The Company leases certain office space and equipment under various operating leases. In addition to rent, the leases require the Company to pay for taxes, insurance, maintenance and other operating expenses. Certain of the leases contain stated escalation clauses while others contain renewal options. The Company recognizes rent expense on a straight-line basis over the term of the lease, excluding renewal periods, unless renewal of the lease is reasonably assured. Commitments for minimum rentals under non-cancelable leases at the end of 2005 are as follows (in thousands):
Capital Leases | Operating Leases | ||||||
2006 | $ | 228 | $ | 199 | |||
2007 | 152 | — | |||||
2008 | 108 | — | |||||
Total minimum lease payments | 488 | $ | 199 | ||||
Less amount representing interest | (42 | ) | |||||
Present value of minimum lease payments | $ | 446 | |||||
Rental expense under operating leases was approximately $0.3 million, $0.2 million and $0.2 million for the years ended December 31, 2005, 2004 and 2003, respectively.
In July 2001, the Company entered into a lease agreement for office space in Deerfield Beach, Florida. In accordance with this lease, the landlord retains a lien and security interest in all property within the building, including all furniture and equipment, to secure payments for all rents arising under the lease.
In the ordinary course of business, the Company and/or its subsidiaries may be parties to legal proceedings and regulatory inquiries, the outcome of which, either singly or in the aggregate, is not expected to have a material adverse effect on the Company’s financial condition or results of operations.
The Company has non-cancelable advertising commitments of approximately $5.7 million in 2006.
F-17
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
11. INCOME TAXES
The components of the income tax benefit for the years ended December 31, 2005, 2004 and 2003 are as follows (in thousands):
| 2005 | 2004 | 2003 | ||||||||||
Current tax expense – US | $ | — | $ | (3 | ) | $ | (3 | ) | ||||
Current tax benefit – Foreign | (13 | ) | — | — | ||||||||
Deferred tax benefit – US | — | 30 | 261 | |||||||||
Deferred tax benefit – Foreign | 13 | 6 | — | |||||||||
Total | $ | — | $ | 33 | $ | 258 | ||||||
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of the Company’s net deferred income taxes as of December 31, 2005 and 2004 are as follows (in thousands):
| 2005 | 2004 | |||||||
Deferred tax assets: | ||||||||
Net operating loss carry-forwards | $ | 6,148 | $ | 6,570 | ||||
Deferred compensation | 11 | 27 | ||||||
Allowance for doubtful accounts and reserve for refunds | 52 | 140 | ||||||
Other | 90 | 53 | ||||||
| 6,301 | 6,790 | |||||||
Valuation allowance | (6,188 | ) | (6,689 | ) | ||||
Total deferred tax assets | 113 | 101 | ||||||
Deferred tax liabilities: | ||||||||
Depreciation and amortization | (113 | ) | (101 | ) | ||||
Identifiable intangibles | (81 | ) | (95 | ) | ||||
Total deferred tax liabilities | (194 | ) | (196 | ) | ||||
Net deferred income tax liability | $ | (81 | ) | $ | (95 | ) | ||
SFAS No. 109 requires a valuation allowance to reduce the deferred tax assets reported if, based on the weight of the evidence, it is more likely than not that some portion or all of the deferred tax assets will not be realized. After consideration of all evidence, both positive and negative, management has determined that an approximately $6.2 million and $6.7 million valuation allowance at December 31, 2005 and 2004, respectively, is necessary to reduce the deferred tax assets to the amount that will more likely than not be realized. The change in the valuation allowance for the years ended December 31, 2005, 2004 and 2003 was a (decrease) increase of approximately $(0.5) million, $3.4 million and $0.7 million, respectively.
At December 31, 2005, the Company had approximately $28.3 million in net operating loss carry-forwards for U.S. federal income tax purposes that expire in various amounts through 2024. Approximately $12.0 million of the net operating loss carry-forwards relate to stock option deductions that will be recognized through additional paid-in-capital when the net operating losses are utilized. During 2002, the Company completed a study and determined that a change in control, as defined under Section 382 of the Internal Revenue Code, had occurred and, as a result, the Company’s net operating loss carry-forwards existing at the time of the change in control are limited to approximately $1.7 million on an annual basis and could expire unused.
F-18
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
The reconciliation of income tax computed at the U.S federal statutory rate to income tax expense (benefit) for the years ended December 31, 2005, 2004 and 2003 is as follows:
| 2005 | 2004 | 2003 | |||||||
Tax at U.S. statutory rate | 34.0 | % | (34.0 | )% | (34.0 | )% | |||
State taxes, net of federal benefit | 3.7 | (3.6 | ) | (3.6 | ) | ||||
Non-deductible items | 0.6 | 0.2 | 0.8 | ||||||
Changes in valuation allowance | (37.8 | ) | 33.5 | 23.5 | |||||
Other | (0.5 | ) | 3.6 | — | |||||
| 0.0 | % | (0.3 | )% | (13.3 | )% | ||||
12. SEGMENT INFORMATION
SFAS No. 131 (“SFAS 131”),Disclosures about Segments of an Enterprise and Related Information, designates the internal reporting that is used by management for making operating decisions and assessing performance as the source of the Company’s reportable segments.
The Company operates in a single market consisting of the sale of services, information and products related to nutrition, fitness and motivation. Commencing with the acquisition of eDiets Europe in July 2004, the Company’s revenues are derived from two geographical regions: United States and Europe. These two geographic regions constitute the Company’s two reportable segments.
The Company does not engage in inter-company revenue transfers between segments. The Company’s management evaluates performance based primarily on revenues in the geographic regions in which the Company operates. Accounting policies of the segments are the same as the Company’s consolidated accounting policies.
Revenues and segment income (loss) of the Company’s two reportable segments for the years ended December 31, 2005 and 2004 are as follows (in thousands):
| 2005 | 2004 | ||||||
Revenues: | |||||||
United States | $ | 51,600 | $ | 44,892 | |||
Europe | 2,079 | 515 | |||||
Consolidated revenues | $ | 53,679 | $ | 45,407 | |||
Segment income (loss): | |||||||
United States | $ | 1,166 | $ | (9,939 | ) | ||
Europe | 24 | (112 | ) | ||||
Consolidated income (loss) from operations | $ | 1,190 | $ | (10,051 | ) | ||
F-19
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
Identifiable assets of the Company’s two reportable segments at December 31, 2005 and 2004 are shown below. Long-lived assets consist of property and office equipment, net:
| 2005 | 2004 | |||||
Identifiable assets: | ||||||
United States | $ | 16,918 | $ | 14,513 | ||
Europe | 3,693 | 5,627 | ||||
Total identifiable assets | $ | 20,611 | $ | 20,140 | ||
Long-lived assets, net: | ||||||
United States | $ | 1,698 | $ | 1,310 | ||
Europe | 13 | 7 | ||||
Total long-lived assets, net | $ | 1,711 | $ | 1,317 | ||
13. EARNINGS (LOSS) PER SHARE
The following table sets forth the computation of basic and diluted earnings (loss) per common share for the three years ended December 31, 2005 (in thousands, except per share information):
| 2005 | 2004 | 2003 | |||||||||
Basic earnings (loss) per common share: | |||||||||||
Net income (loss) | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | |||
Weighted average common shares outstanding | 21,524 | 20,091 | 16,675 | ||||||||
Basic earnings (loss) per common share | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | |||
Diluted earnings (loss) per common share: | |||||||||||
Net income (loss) | $ | 1,336 | $ | (9,903 | ) | $ | (1,708 | ) | |||
Weighted average common shares outstanding | 21,524 | 20,091 | 16,675 | ||||||||
Effect of dilutive potential common shares: | |||||||||||
Stock options | 904 | — | — | ||||||||
Adjusted weighted average shares and assumed conversions | 22,428 | 20,091 | 16,675 | ||||||||
Diluted earnings (loss) per common share | $ | 0.06 | $ | (0.49 | ) | $ | (0.10 | ) | |||
F-20
EDIETS.COM, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
14. RECENT ACCOUNTING PRONOUNCEMENTS
In December 2004, the Financial Accounting Standards Board issued SFAS No. 123R,Share-Based Payment.SFAS No. 123R requires companies to expense the value of employee stock option and similar awards. SFAS No. 123R is effective as of the beginning of the first interim or annual reporting period that begins after June 15, 2005. SFAS No. 123R focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions.
Generally, the approach in SFAS No. 123R is similar to the approach described in SFAS No. 123. However, SFAS No. 123R requires all share-based payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer an alternative. SFAS No. 123R also requires the benefits of tax deductions in excess of recognized compensation expense to be reported as a financing cash flow, rather than as an operating cash flow, as prescribed under current accounting rules. This requirement will reduce net operating cash flows and increase net financing cash flows in periods after adoption. Total cash flow will remain unchanged from what would have been reported under prior accounting rules. In April 2005, the Securities and Exchange Commission adopted a new rule that amends the effective dates for SFAS No. 123R. In accordance with the new rule, the accounting provisions of SFAS No. 123R will be effective for the Company beginning in the first quarter of fiscal 2006.
SFAS No.123R permits public companies to adopt its requirements using one of two methods: A “modified prospective” method in which compensation cost is recognized beginning with the effective date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the effective date and (b) based on the requirements of SFAS No. 123R for all awards granted to employees prior to the effective date of SFAS No. 123R that remain unvested on the effective date. A “prospective” method which includes the requirements of the modified prospective method described above, but also permits entities to restate based on the amounts previously recognized under SFAS No. 123R for purposes of pro forma disclosures either (a) all prior periods presented or (b) prior interim periods of the year of adoption. SFAS No. 123R also requires the benefits of tax deductions in excess of recognized compensation cost to be reported as a financing cash flow, rather than as an operating cash flow as required under current literature. The Company plans to adopt SFAS No. 123R using the modified prospective method.
As permitted by SFAS No. 123, the Company currently accounts for share-based payments to employees using APB No. 25’s intrinsic value method and, as such, generally recognizes no compensation cost for employee stock options. Accordingly, the adoption of SFAS No. 123R’s fair value method will not affect the Company’s total cash flows or financial position, but it will reduce reported income. The impact of adoption of SFAS No. 123R cannot be predicted at this time because it will depend on levels of share-based payments granted in the future. However, had the Company adopted SFAS No. 123R in prior periods, the impact of that standard would have approximated the impact of SFAS No. 123 as described in the disclosure of pro forma net income and earnings per share in Note 2 to our Consolidated Financial Statements.
In June 2005, the FASB issued Statement No. 154,Accounting Changes and Error Corrections - A Replacement of APB Opinion No. 20 and FASB Statement No. 3 (“SFAS No. 154”). This Statement requires that a voluntary change in accounting principle be applied retrospectively with all prior period financial statements presented on the basis of the new accounting principle, unless it is impracticable to do so. SFAS No. 154 also provides that 1) a change in method of depreciating or amortizing a long-lived non-financial asset be accounted for as a change in estimate (prospectively) that was effected by a change in accounting principle, and 2) redefines “restatement” as the revising of previously issued financial statements to reflect the correction of an error. The new standard is effective for accounting changes and correction of errors made in fiscal years beginning after December 15, 2005. The impact of SFAS No. 154 cannot be determined unless and until a change in accounting principle or estimate arises. The Company does not anticipate any changes in accounting principle at this time.
F-21
SUPPLEMENTAL FINANCIAL INFORMATION
QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
First Quarter | Second Quarter | Third Quarter | Fourth Quarter | Total Year | ||||||||||||||||
| (in thousands, except per share amount) | ||||||||||||||||||||
2005 | ||||||||||||||||||||
Net Revenues | $ | 13,031 | $ | 15,068 | $ | 13,494 | $ | 12,086 | $ | 53,679 | ||||||||||
(Loss) income from operations | (3,514 | ) | 1,231 | 2,045 | 1,428 | 1,190 | ||||||||||||||
Net (loss) income | (3,470 | ) | 1,255 | 2,080 | 1,471 | 1,336 | ||||||||||||||
Basic (loss) earnings per common share | (0.16 | ) | 0.06 | 0.10 | 0.07 | 0.06 | ||||||||||||||
Diluted (loss) earnings per common share | (0.16 | ) | 0.06 | 0.09 | 0.06 | 0.06 | ||||||||||||||
2004 | ||||||||||||||||||||
Net Revenues | $ | 11,076 | $ | 11,385 | $ | 11,810 | $ | 11,136 | $ | 45,407 | ||||||||||
Loss from operations | (3,050 | ) | (5,496 | ) | (1,399 | ) | (106 | ) | (10,051 | ) | ||||||||||
Net loss | (3,013 | ) | (5,469 | ) | (1,363 | ) | (58 | ) | (9,903 | ) | ||||||||||
Basic loss per common share | (0.16 | ) | (0.27 | ) | (0.07 | ) | 0.00 | (0.49 | ) | |||||||||||
Diluted loss per common share | (0.16 | ) | (0.27 | ) | (0.07 | ) | 0.00 | (0.49 | ) | |||||||||||
The sum of the quarterly (loss) earnings per common share amounts do not add to the annual loss per share amount due to the weighting of common and common equivalent shares outstanding during each of the respective periods.
F-22
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
(in thousands)
DESCRIPTION | BALANCE AT BEGINNING OF PERIOD | CHARGED TO COSTS AND EXPENSES | CHARGED TO OTHER ACCOUNTS | DEDUCTIONS | BALANCE AT END OF PERIOD | |||||||||||||
Year ended December 31, 2005 | ||||||||||||||||||
Allowance for doubtful accounts | $ | 98 | $ | (46 | ) | $ | — | $ | (18 | )(1) | $ | 34 | ||||||
Returns reserve | 272 | — | 3,753 | (2) | (3,916 | ) | 109 | |||||||||||
Valuation allowance for deferred tax assets | 6,689 | — | — | (501 | ) | 6,188 | ||||||||||||
Year ended December 31, 2004 | ||||||||||||||||||
Allowance for doubtful accounts | $ | 62 | $ | 139 | $ | — | $ | (103 | )(1) | $ | 98 | |||||||
Returns reserve | 344 | — | 9,557 | (2) | (9,629 | ) | 272 | |||||||||||
Valuation allowance for deferred tax assets | 3,302 | 3,387 | — | — | 6,689 | |||||||||||||
Year ended December 31, 2003 | ||||||||||||||||||
Allowance for doubtful accounts | $ | 66 | $ | 17 | $ | — | $ | (21 | )(1) | $ | 62 | |||||||
Returns reserve | 26 | — | 7,437 | (2) | (7,119 | ) | 344 | |||||||||||
Valuation allowance for deferred tax assets | 2,611 | 691 | — | — | 3,302 | |||||||||||||
| (1) | Uncollectible accounts written off, net of recoveries. |
| (2) | Returns reserve recorded as an offset to revenue. |
F-23
EXHIBIT INDEX
| Exhibit Number | Exhibit Description | |
| 21.1 | Subsidiaries of the Registrant. | |
| 23.1 | Consent of Independent Registered Public Accounting Firm. | |
| 31.1 | Certification by the Interim Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. | |
| 31.2 | Certification by the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. | |
| 32.1 | Certification by the Interim Chief Executive Officer pursuant to 18 U.S.C. Section 1350, Section 906 of the Sarbanes-Oxley Act of 2002. | |
| 32.2 | Certification by the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, Section 906 of the Sarbanes-Oxley Act of 2002. | |
