During the third and fourth calendar quarters of 2008, and through the period ended June 30, 2009, the Company began and continues today to respond aggressively to recessionary economic conditions, the liquidity crisis, capital market volatility, and the general economic outlook (collectively, “general economic conditions”), and their resultant adverse impact on the internet advertising industry. During the period ended June 30, 2009 and through the filing date of this Form 10-Q, the Company continues to aggressively reduce and monitor our overall operating expenditures in response to general economic and internet advertising market conditions. We also continue to monitor and evaluate our business needs and resources on an ongoing basis, and may scale back in certain areas that are not deemed essential to the Company’s near term success. Our objective is to balance investment in the Company’s sales function and capabilities, as summarized herein, while conserving our financial resources to ensure we have sufficient liquidity to fund our planned business operations.
Market growth of traditional static banner and display advertising products in several online advertising market sectors has slowed considerably, and some sectors experienced negative growth during the third and fourth calendar quarters of 2008, and through at least through the second quarter of 2009. This was due in particular to the general economic conditions. Online advertising market growth has also generally slowed due to online advertising pricing declines resulting from increased competition among numerous websites for advertisers to choose from. However, market growth related to niche website advertising which is directed at a specific target audience such as Disaboom, as well as new media online advertising, is anticipated to recover more quickly than general website advertising and traditional advertising products as economic conditions begin to improve.
Beginning in September 2008, the Company, with the full support of its Board of Directors, aggressively responded to dramatically changing economic, capital market, and internet advertising conditions. The Company appointed new leadership, restructured its management team and employee base, and dramatically reduced its overall cost structure to reflect these new realities – while at the same time launching a series of initiatives designed to enhance its future growth and drive to profitability. Since the third calendar quarter of 2008, the Company has realized the following financial results and launched the following business initiatives:
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| • | Average monthly cash operating expenditures for the quarter ended June 30, 2008 were $1,546,206; average monthly cash operating expenditures for the most recent quarter ended June 30, 2009 were $244,162, a decrease of 84 percent. |
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| • | There were 63 full-time employees during the month of August 2008, and only 20 full-time employees as of June 30, 2009, a decrease of 68 percent. |
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| • | There were a number of outsourced third party vendor services relationships as of August 2008; the Company has aggressively restructured its operations, terminated almost all of its third party vendor services relationships, and performs the necessary core functions in-house as of June 30, 2009. |
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| • | Unique visitors to the Disaboom Network during the month of August 2008 were approximately 285,000; there were approximately 1,345,000 unique visitors during the month of June 2009, an increase of 370 percent. |
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| • | Beginning in December 2008, the Company launched a new sales initiative, and began to hire, train, and develop online sales executives on a very limited basis; for the quarters ended December 31, 2008, March 31, 2009, and June 30, 2009, sales related to this initiative were approximately $33,000, $141,000, and $230,000, respectively. |
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| • | There were three groups of standard products available for sale to advertisers as of August 2008; there are four groups of standard products, as well as 10 additional individual products, available for sale to advertisers as of June 30, 2009. |
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| • | Beginning in the quarter ended June 30, 2009, the Company launched a comprehensive initiative involving the entire redesign of its enterprise technology, including its enterprise framework, social media applications, and web assets (i.e., websites); the primary objective of the redesign initiative is to dramatically enhance the user experience by simplifying navigation and substantially increasing site speed. |
Focus Going Forward
Our focus through the quarter ending September 30, 2009 and the remainder of 2009 will likely continue to be:
(i) the continued growth of our new customer sales, existing customer renewals, and cash collections, as well as the proactive management of our total cash operating expenditures, with the aim of ultimately achieving the status of cash flow positive in our business operations in late 2009;
(ii) the completion of the comprehensive initiative involving the entire redesign of the Company’s enterprise technology, including its enterprise framework, social media applications, and web assets (i.e., websites) summarized above;
(iii) the identification and pursuit of targeted traffic and growth opportunities related to the Disaboom Network, (including the redesign of our website Disaboom.com), our social media and publishing platform, through various search engine, social media, social networking, business development and partnership initiatives, and other activities; and
(iv) the ongoing development and evolution of resources, products and services related to the Disaboom Network, our social media and publishing platform, our user community, and our customers.
Ultimately, the features and products offered through the Disaboom Network that we will focus our time and resources to, may change due to general economic and internet advertising market conditions and as a result of which generates the best revenue and cash flow opportunities for the Company.
We believe that the greater the awareness in the marketplace of the Disaboom Network, our community and brand, and our social media and publishing platform, the greater the amount of market penetration, organic traffic, advertising product opportunities and billable revenue we will experience and capitalize upon.
Results of Operations:
During the three months ended June 30, 2009, our revenues increased 16% to $163,577 from $141,355 during the six months ended June 30, 2008. During the six months ended June 30, 2009 our revenues increased 111% to $404,211 from $191,215 during the six months ended June 30, 2008. While the level of these increases were adversely impacted by general economic conditions and certain limitations with the Company’s existing website, revenues for the three and six months ended June 30, 2008 were generated under a dramatically higher cost structure than currently exists at the Company. The revenue increases were driven by the Company’s ability to surpass the important customer credibility milestones of receiving one million monthly unique visitors and having a fully operational main website for at least one year, and being able to demonstrate steadily improving or otherwise above industry average advertiser results and customer testimonials as their campaigns have been optimized throughout the terms of their agreements.
During the three months ended June 30, 2009, our net loss decreased 84% to $534,679, from $3,317,819 during the three months ended June 30, 2008. During the six months ended June 30, 2009 our net loss decreased 82% to $1,263,915 from $6,965,901. These decreases were primarily a result of the Company’s ongoing initiative to dramatically reduce its cost structure in light of general economic conditions, without impairing its core operating capabilities. This includes significant reductions in headcount as the Company eliminated various positions and initiatives not deemed essential to its 2009 success, the elimination of several Marketplace sales personnel, and transitioning from a variety of third party outsourced vendor services to an in-house environment as summarized above. Average monthly cash operating expenditures for the quarter ended June 30, 2008 were $1,546,206; average monthly cash operating expenditures for the quarter ended June 30, 2009 were $244,162, a decrease of 84%. June 2009 monthly cash operating expenditures were approximately $200,000.
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As of June 30, 2008, the Company had 35 full time and 6 part time employees, and outsourced all of its design, software development, and marketing efforts related to the online brand building and launches of its main and employment related websites. The Company also maintained various third party outsourced vendor services relationships to include public relations, content, as well as hosting and database management. As of June 30, 2009, the Company had 20 full time employees, 3 part time employees, and minimal outsourced third party vendor services relationships. The reduction in staff contributed to our reduction in expenses for June 30, 2009.
Liquidity and Capital Resources
As of June 30, 2009 we had working capital of $746,706 as compared to working capital $1,540,527 as of December 31, 2008. At June 30, 2009 we had current assets of $1,262,180, including $259,586 in cash and cash equivalents, and $741,031 in short-term investments. Our working capital and current assets decreased from March 31, 2009 as during the six month period ended June 30, 2009 we primarily funded our operations from our resources on-hand. While we earned revenues during the quarter ended June 30, 2009, these revenues were not sufficient to cover our expenditures.
With our projected sales, operations and expenditures we expect that our current financial resources are sufficient to fund our operations into the fourth calendar quarter of 2009. We expect that during fiscal 2009 we will need to raise additional funds through equity or debt financing to continue to fund our current and pla nned business operations. Current conditions in the global and financial markets have currently limited the availability of these resources. We cannot assure you that capital will be available on reasonable terms, if at all. Therefore, the inability to raise additional funds, either through equity or debt financing could materially impair our ability to generate revenues, or continue our current business operations.
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ITEM 4T. Controls and Procedures.
a.Disclosure Controls
As of June 30, 2009, we have carried out an evaluation under the supervision of, and with the participation of our Chief Executive and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Rule 13a-15(e) under the Securities and Exchange Act of 1934, as amended. Based on the evaluation as of June 30, 2009, our Chief Executive and Chief Financial Officer has concluded that our disclosure controls and procedures (as defined in Rule 13a-15(e)) under the Securities Exchange Act of 1934) were effective.
Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and our principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.
b.Changes in Internal Control Over Financial Reporting
There was no change in the Company’s internal control over financial reporting that occurred during the fiscal quarter to which this report relates that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
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PART II - OTHER INFORMATION
ITEM 1. Legal Proceedings
None.
ITEM 1A. Risk Factors
There have been no material changes to the information included in risk factors set forth in our Annual Report on Form 10-K for the year ended December 31, 2008.
ITEM 2. Unregistered Sale of Equity Securities and Use of Proceeds
The following sets forth the information required by Item 701 of Regulation S-K with respect to the unregistered sale of equity securities that occurred during the quarter or subsequently and not previously reported in our quarterly report on form 10-Q for the quarter ended March 31, 2009.
On April 30, 2009, the Company issued a total of 98,250 shares of common stock share to certain employees of the Company for services rendered, in lieu of receiving $5,109 in compensation. The number of shares issued to each employee was determined based upon the amount of monthly salary foregone by each employee. An average share price of the Company’s common stock and market based discount to compensate for the restricted nature of the stock. As such, the Company did not receive cash consideration for the shares, instead the shares were issued in consideration for services. We relied on the exemption from registration provided by sections 4(2) and 4(6) under the Securities Act of 1933 for the issuance of common stock to one employee(being our President and accredited investor). Further, we relied on the exemption from registration provided by section 4(2) under the Securities Act of 1933 for the issuance of common stock to the other employees because we: (i) did not engage in any public advertising or general solicitation in connection with the issuance: (ii) made available to each recipient disclosure regarding all aspects of our business including our reports filed with the SEC and our press releases, and other financial business and corporate information, and (iii) believed that for each issuance the recipient obtained all information regarding the Company he or she requested (or believed appropriate) and received answers to all questions he or she (and their advisors) posed, and otherwise understood the risks of accepting our securities for investment purposes. No commissions or other remuneration was paid in connection with these issuances.
On May 31, 2009, the Company issued a total of 71,454 shares of common stock at a price per share to certain employees of the Company for services rendered, in lieu of receiving $5,109 in compensation. The number of shares issued to each employee was determined based upon the amount of monthly salary foregone by each employee. An average share price of the Company’s common stock and market based discount to compensate for the restricted nature of the stock. As such, the Company did not receive cash consideration for the shares, instead the shares were issued in consideration for services. We relied on the exemption from registration provided by sections 4(2) and 4(6) under the Securities Act of 1933 for the issuance of common stock to one employee(being our President and accredited investor). Further, we relied on the exemption from registration provided by section 4(2) under the Securities Act of 1933 for the issuance of common stock to the other employees because we: (i) did not engage in any public advertising or general solicitation in connection with the issuance: (ii) made available to each recipient disclosure regarding all aspects of our business including our reports filed with the SEC and our press releases, and other financial business and corporate information, and (iii) believed that for each issuance the recipient obtained all information regarding the Company he or she requested (or believed appropriate) and received answers to all questions he or she (and their advisors) posed, and otherwise understood the risks of accepting our securities for investment purposes. No commissions or other remuneration was paid in connection with these issuances.
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On June 30, 2009, the Company issued a total of 85,434 shares of common stock to certain employees of the Company for services rendered, in lieu of receiving $5,109 in compensation. The number of shares issued to each employee was determined based upon the amount of monthly salary foregone by each employee. An average share price of the Company’s common stock and market based discount to compensate for the restricted nature of the stock. As such, the Company did not receive cash consideration for the shares, instead the shares were issued in consideration for services. We relied on the exemption from registration provided by sections 4(2) and 4(6) under the Securities Act of 1933 for the issuance of common stock to one employee(being our President and accredited investor). Further, we relied on the exemption from registration provided by section 4(2) under the Securities Act of 1933 for the issuance of common stock to the other employees because we: (i) did not engage in any public advertising or general solicitation in connection with the issuance: (ii) made available to each recipient disclosure regarding all aspects of our business including our reports filed with the SEC and our press releases, and other financial business and corporate information, and (iii) believed that for each issuance the recipient obtained all information regarding the Company he or she requested (or believed appropriate) and received answers to all questions he or she (and their advisors) posed, and otherwise understood the risks of accepting our securities for investment purposes. No commissions or other remuneration was paid in connection with these issuances.
ITEM 5. Other Information
None
ITEM 6. Exhibits.
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3.1 | Articles of Incorporation,as amended(1) |
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3.1.1 | Amendment to the Articles of Incorporation(2),(4) |
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3.2 | Bylaws(3) |
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10.1 | Form Compensation and Subscription Agreement, (as executed by certain employees including our CEO, CFO, and President) filed herewith |
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10.2 | Severance Agreement with Glen House, effective as of May 1, 2009 filed herewith |
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31.1 | Certification of CEO and CFO Pursuant to Exchange Act Rules 13a-14 and 15d-14, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, filed herewith. |
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32.1 | Certification of CEO and CFO Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, filed herewith. |
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| (1) Incorporated by reference from Form 10-QSB, filed May 15, 2007. |
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| (2) Incorporated by reference from Form 8-K, filed August 24, 2007. |
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| (3) Incorporated by reference from Form 8-K, filed March 6, 2008. |
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| (4) Incorporated by reference from Form 8-K filed November 7, 2008. |
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DISABOOM INC.
SIGNATURES
In accordance with Section 12, 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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| | DISABOOM, INC.
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August 14, 2009 | | By: | /s/ John Walpuck |
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Date | | | John Walpuck, |
| | | President, Principal Financial Officer |
| | | and Principal Executive Officer |
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