Revenue. Total revenue was $ 288.8 million for the quarter ended September 30, 2020 , compared to $138.0 million during the quarter ended September 30, 2019, an increase of $150.8 million, or 109%, with organic growth reflecting approximately a 90% increase. Total revenue was $710.6 million for the nine months ended September 30, 2020, compared to $396.8 million during the quarter ended September 30, 2019, an increase of $313.8 million, or 79%, with organic growth reflecting a 73% increase. The primary increase for both the quarter and nine months ended 2020 was substantially driven by an increase in new Clients and the number of new Members generating additional access fees and an increase in volume associated with the COVID-19 pandemic as well as the acquisition of InTouch which contributed $24.9 million for both the quarter and nine months ended September 30, 2020. Access fee revenue increased to $226.6 million, or 90% for the quarter ended September 30, 2020 . Access fee revenue increased to $545.8 million, or 62% for the nine months ended September 30, 2020. The increase in access fees was due to the addition of new Clients and direct-to-consumer members, as the number of paid Members increased by 47% from September 30, 2019 to September 30, 2020. Revenue from U.S. access fees was $194.6 million for the quarter ended September 30, 2020 compared to $92.1 million for the quarter ended September 30, 2019 and was $454.6 million for the nine months ended September 30, 2020 compared to $258.6 million for the nine months ended September 30, 2019. We generated $32.0 million of international access fees for the quarter ended September 30, 2020 and $27.0 million for the quarter ended September 30, 2019 and $91.3 million of international access fees for the nine months ended September 30, 2020 and $77.7 million for the nine months ended September 30, 2019, which includes contributions from the MedecinDirect acquisition.
We completed approximately 2.8 million visits, representing $51.0 million of visit fees for the quarter ended September 30, 2020, compared to approximately 0.9 million visits, representing $18.8 million of visit fees, for the quarter ended September 30, 2019, an increase of $32.2 million, or 171%. The increase in visit fees is associated with the aforementioned increase in paid Members as well as the impact of COVID-19. We completed approximately 7.6 million visits, representing $153.6 million of visit fees for the nine months ended September 30, 2020, compared to approximately 2.9 million visits, representing $60.5 million of visit fees during the nine months ended September 30, 2019, an increase of $93.1 million, or 154%.
Other revenue was $11.1 million for the quarter and it was primarily comprised of sales and rental equipment associated with the recent InTouch acquisition.
Cost of Revenue (exclusive of depreciation and amortization shown separately below). Cost of revenue was $104.7 million for the quarter ended September 30, 2020 compared to $42.8 million for the quarter ended September 30, 2019, an increase of $61.9 million, or 145%. Cost of revenue was $267.9 million for the nine months ended September 30, 2020 compared to $129.1 million for the nine months ended September 30, 2019, an increase of $138.8 million, or 107%. These increases were primarily due to increased general medical visits and behavioral health visits resulting in increased provider fees, additional incentive fees paid to physicians and physician network operation center costs to service the aforementioned increases in revenue and the additional $10.1 million in costs associated with InTouch for both the quarter and nine months ended September 30, 2019. Cost of revenue also includes costs associated with virtual healthcare devices consisting of materials, labor, and shipping charges as well as depreciation of rental equipment for InTouch. The cost of revenue includes additional investments in capacity expansion associated with the global outbreak of COVID-19 of $0.7 million and $6.9 million for the quarter and nine months ended September 30, 2020, respectively.
Advertising and Marketing Expenses. Advertising and marketing expenses were $52.3 million for the quarter ended September 30, 2020 compared to $31.3 million for the quarter ended September 30, 2019, an increase of $21.0 million, or 67%. Including the impact from InTouch, this increase primarily consisted of increased digital advertising, member engagement and acquisition initiatives, and sponsorship of professional organizations of $17.0 million and increases in employee-related expenses and others of $4.0 million. Advertising and marketing expenses were $132.4 million for the nine months ended September 30, 2020 compared to $84.3 million for the nine months ended September 30, 2019, an increase of $48.1 million, or 57%. Including the impact from InTouch, this increase primarily consisted of increased digital advertising, member engagement initiatives, sponsorship of professional organizations of $41.4 million, as well as increased employee-related expenses of $6.7 million.
Sales Expenses. Sales expenses were $23.4 million for the quarter ended September 30, 2020 compared to $16.1 million for the quarter ended September 30, 2019, an increase of $7.3 million, or 45%. Including the impact from InTouch, this increase primarily consisted of increased staffing and sales commissions of $7.3 million. Sales expenses were $60.0 million for the nine months ended September 30, 2020 compared to $48.1 million for the nine months ended September 30, 2019, an increase of $11.9 million, or 25%. Including the impact from InTouch, this increase primarily