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As of June 30, 2021, we also had more than 176.1 million total social connections. Last year we reported a year-end figure as of June 30, 2020 of 164.0 million total social connections (a 7.4% increase). Total social connections include the following:
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We have a very popular brand page on Facebook with approximately 73.2 million connections as of June 30, 2021. In comparison, each of the New York Yankees and Dallas Cowboys had approximately 8.3 million Facebook connections as of June 30, 2021. Furthermore, we have more Facebook connections than the official pages of the NBA, NFL, NHL and MLB combined and we are the most followed Facebook page registered in the United Kingdom according to www.socialbakers.com.
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As of June 30, 2021, our Twitter accounts had more than 29.3 million followers, an increase of 15.8% from June 30, 2020.
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We have over 41.2 million followers on Instagram as of June 30, 2021, an increase of 14.7% from June 30, 2020. We continue to be the most-followed Premier League club on Instagram.
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As of June 30, 2021, our YouTube channel had over 4.0 million subscribers. Since June 2020, according to YouTube we became the fastest sports club to reach 4.0 million subscribers on YouTube.
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In October 2020 we continued our development on social media with our launch on the short-form global video platform TikTok.
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We also have a significant presence on Chinese social media. This season we launched on two Chinese platforms: Douyin and Toutiao. We continue to be the most-followed football club on Sina Weibo, with over 10.7 million followers as of June 30, 2021.
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In May 2018, we launched our new website (www.manutd.com) and in August 2018, we launched our first free global mobile application, which reached number one in the App Store’s sports category download charts in 98 markets around the world and was top ten within the sports category in 163 markets. The free global mobile application has monthly active users in over 230 markets globally. Markets are defined to reflect regional mobile application availability.
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We have expanded the reach of our in house television network, MUTV, by launching a direct to consumer (“D2C”) proposition on iOS, Android, AppleTV, Roku, Amazon Fire and Xbox. Our linear television network continues to be the most subscribed football channel in the United Kingdom.
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During the fiscal year 2021, according to Futures Data, our 2020/21 season games and the remaining 10 games related to the 2019/20 (played in fiscal year 2021 due to delays resulting from the impact of COVID-19) generated a cumulative audience reach of over 3.2 billion viewers; thus on a per game basis our 71 games attracted an average cumulative audience reach of over 45.2 million viewers.
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We have one of the strongest online global brands providing us with significant opportunities to further engage with our followers and develop our media assets and revenue streams.
Risks Affecting Us
We are subject to numerous risks, including risks related to the continued impact of COVID-19 as well as those that may prevent us from achieving our business objectives or may adversely affect our business, financial condition, results of operations, cash flow and prospects. Please read the section entitled “Risk Factors” beginning on page S-7 of this prospectus supplement, on page 6 of the accompanying prospectus and in our 2021 Annual Report for a discussion of some of the factors you should carefully consider before deciding to invest in our Class A ordinary shares.
In particular, we have and will continue to be subject to the challenges of operating in our industry. These challenges and risks include, among other things, competition for key players and other personnel, increases in operating costs, such as player salaries and transfer costs, and our ability to manage our growth efficiently. As of June 30, 2021, we had total indebtedness of £530.2 million.
Corporate Information
On April 30, 2012, Manchester United Limited, an exempted company with limited liability, was incorporated under the Companies Act (as amended) of the Cayman Islands (the “Companies Act”).