TripAdvisor-branded hotels revenue includes hotel metasearch auction as well as other click-based revenue, such as hotel sponsored placements advertising that enable hotels to enhance their visibility on TripAdvisor’s hotel pages, and subscription-based advertising services that are offered to travel partners. TripAdvisor’s travel partners are predominately online travel agencies and hoteliers. For the three and six months ended June 30, 2019, 83% and 84%, respectively, of TripAdvisor’s Hotels, Media & Platform segment revenue was derived from TripAdvisor-branded hotels revenue. For both the three and six months ended June 30, 2018, 85% of TripAdvisor’s total Hotels, Media & Platform segment revenue was derived from TripAdvisor-branded hotels revenue. TripAdvisor-branded hotels revenue decreased $20 million during both the three and six months ended June 30, 2019, when compared to the same periods in 2018. This decrease was primarily due to factors impacting TripAdvisor’s hotel metasearch auction revenue including optimized investments in search engine marketing (“SEM”) and other online paid traffic acquisition costs, and to a lesser extent, reduced revenue from TripAdvisor’s search engine optimization marketing channel, which TripAdvisor believes is related to search engines increasing the prominence of their own hotel products in search results, and adverse changes in foreign currency when compared to the same periods in 2018, all of which was partially offset by growth in TripAdvisor’s hotel sponsored placements advertising revenue.
Revenue per hotel shopper in TripAdvisor’s metasearch auction increased during the three and six months ended June 30, 2019, while the average monthly unique hotel shoppers declined during the three and six months ended June 30, 2019, when compared to the same periods in 2018. Revenue per hotel shopper grew primarily due to product enhancements and competition for TripAdvisor’s high quality hotel shopper leads from travel partners, partially offset by a greater percentage of hotel shoppers visiting TripAdvisor-branded websites and apps on mobile phones, which TripAdvisor continued to experience during the first half of 2019. The decrease in average monthly unique hotel shoppers was primarily due to TripAdvisor’s reduction of direct selling and marketing spend on TripAdvisor’s least-profitable paid online marketing campaigns to improve return on investment and TripAdvisor believes search engines increasing the prominence of their own hotel products in search results.
Subscription-based advertising revenue was relatively flat during the three and six months ended June 30, 2019, when compared to the same periods in 2018.
TripAdvisor-branded display-based advertising revenue increased by $2 million or 5%, and $4 million or 5%, during the three and six months ended June 30, 2019, respectively, when compared to the same periods in 2018, primarily due to an increase in pricing, partially offset by a decrease in impressions sold.
Experiences & Dining segment revenue increased by $27 million or 28%, and $45 million or 28%, during the three and six months ended June 30, 2019, respectively, when compared to the same periods in 2018, primarily driven by growth in both Experiences bookings and Restaurants bookings, as well as Restaurants media advertising placement revenue, partially offset by adverse changes in foreign currency, when compared to the same periods in 2018.
Experiences revenue growth during the three and six months ended June 30, 2019, when compared to the same periods in 2018, was primarily driven by growth in consumer demand and bookable supply on TripAdvisor’s platform contributing to bookings growth. TripAdvisor believes platform expansion and improvements contributed to Experiences revenue growth. Restaurants revenue growth during the three and six months ended June 30, 2019, when compared to the same periods in 2018, was primarily driven by growth in seated diners and bookings growth on mobile, in addition to restaurant sponsored placements advertising and subscription revenue growth.
Corporate and other revenue, which primarily includes click-based advertising and display-based advertising revenue from rentals, flights, cruise and car rental offerings on TripAdvisor and non-TripAdvisor branded websites, such as www.smartertravel.com, www.bookingbuddy.com, www.cruisecritic.com and www.onetime.com, decreased by $20 million or 32%, and $42 million or 33% during the three and six months ended June 30, 2019, respectively, when compared to the same periods in 2018. This was primarily driven by the elimination of some marginal and unprofitable revenue within these offerings, as well as strategic resource re-allocation of investment across other areas of TripAdvisor’s business and continued competition in the Rentals offering.