Depletions, or sales by distributors to retailers, of the Company’s products for the
twenty-six
weeks ended June 27, 2020 increased by approximately 43% compared to the
twenty-six
weeks ended June 29, 2019, primarily due to increases in depletions of Truly Hard Seltzer and Twisted Tea brand products and the addition of Dogfish Head brand products, partially offset by decreases in Samuel Adams and Angry Orchard brand products.
Net revenue per barrel increased by 0.6% to $234.02 per barrel for the
twenty-six
weeks ended June 27, 2020, as compared to $232.60 per barrel for the comparable period in 2019, primarily due to price increases and package mix, partially offset by estimated keg returns from distributors and retailers related to
COVID-19
of $5.8 million.
Cost of goods sold was $127.10 per barrel for the
twenty-six
weeks ended June 27, 2020, as compared to $116.90 per barrel for the
twenty-six
weeks ended June 29, 2019. The 2020 increase in cost of goods sold of $10.20 per barrel was primarily the result of higher processing costs due to increased production at third-party breweries and higher processing costs and finished goods keg inventory write-offs at Company-owned breweries of which $5.6 million was direct costs related to
COVID-19,
partially offset by cost saving initiatives at Company-owned breweries.
Gross profit was $106.92 per barrel for the
twenty-six
weeks ended June 27, 2020, as compared to $115.69 per barrel for the
twenty-six
weeks ended June 29, 2019. The decrease in gross profit per barrel of $8.77 was the result of an increase in cost of goods sold per barrel, partially offset by an increase in net revenue per barrel.
Advertising, promotional and selling.
Advertising, promotional and selling expenses increased by $32.4 million, or 19.6%, to $198.2 million for the
twenty-six
weeks ended June 27, 2020, as compared to $165.8 million for the
twenty-six
weeks ended June 29, 2019. The increase was primarily due to increased investments in media and production, higher salaries and benefits costs, the addition of Dogfish Head brand-related expenses beginning July 3, 2019, and increased freight to distributors due to higher volumes.
Advertising, promotional and selling expenses were 25.3% of net revenue, or $59.27 per barrel, for the
twenty-six
weeks ended June 27, 2020, as compared to 29.1% of net revenue, or $67.65 per barrel, for the
twenty-six
weeks ended June 29, 2019. This decrease per barrel is primarily due to shipments growing at a higher rate than advertising, promotional and selling expenses. The Company invests in advertising and promotional campaigns that it believes will be effective, but there is no guarantee that such investments will generate sales growth.
General and administrative.
General and administrative expenses increased by $6.6 million, or 13.2%, to $56.7 million for the
twenty-six
weeks ended June 27, 2020, as compared to $50.1 million for the
twenty-six
weeks ended June 29, 2019. The increase was primarily due to increases in salaries and benefits costs and the addition of Dogfish Head general and administrative expenses beginning July 3, 2019, partially offset by
one-time
Dogfish Head transaction-related fees of $1.5 million incurred in the second quarter of 2019.
Impairment of long-lived assets increased $2.1 million from the first half of 2019, primarily due write-downs of equipment at Company-owned breweries.
I
During the
twenty-six
weeks ended June 27, 2020, the Company recorded a net income tax expense of $21.4 million which consists of $25.7 million income tax expenses partially offset by a $4.3 million tax benefit related to stock option exercises in accordance with ASU
2016-09.
The Company’s effective tax rate for the
twenty-six
weeks ended June 27, 2020, excluding the impact of ASU
2016-09,
decreased to 25.8% from 27.1% for the
twenty-six
weeks ended June 29, 2019, primarily due to
one-time
state tax benefits related to capital investments.
LIQUIDITY AND CAPITAL RESOURCES
Cash increased to $86.7 million as of June 27, 2020 from $36.7 million as of December 28, 2019, reflecting cash provided by operating activities, partially offset by purchases of property, plant and equipment.
Cash provided by operating activities consists of net income, adjusted for certain
non-cash
items, such as depreciation and amortization, stock-based compensation expense, other
non-cash
items included in operating results, and changes in operating assets and liabilities, such as accounts receivable, inventory, accounts payable and accrued expenses.