As part of the transaction, Beyond, Inc. acquires certain intellectual property assets related to the Zulily brand, including website and domain names, trademarks, tradenames, customer database, social media accounts, software to run the Zulily website, and goodwill associated with the brand. The transaction excludes all of Zulily's liabilities, liens, and debts. Pursuant to Beyond's asset purchase agreement, the Company purchased the assets for $4.5 million plus acquisition-related costs, funded entirely with cash on hand.
Beyond Announced The Acquisition Of The Intellectual Property And Other Brand Assets Of Zulily, The Flash Sale Pioneer And Ecommerce Retailer
Company Profile
Thu. 7 Mar 2024, 7:37am ET
Benzinga
M&A