Tue. 19 Mar 2024, 7:05am ET
Benzinga
News
Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, today announced an expanded partnership with Roku (NASDAQ:ROKU), America's No. 1 TV streaming platform. Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform. Agencies can also leverage Roku's ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV.