BodyShop Marketing on How To Choose SEO Keywords for Your Auto Body Website
BodyShop Marketing is an experienced SEO company that deeply understands PPC metrics to track autobody shops and how important it is for shop owners to rank well in the search results. Without the right keywords, auto body shop websites can languish at the bottom of the SERPs, where potential customers will never find them.
Choosing the right keywords is critical if shop owners wish to retain an edge over the competition. Auto body shops face challenges from large corporate collision centers backed by marketing teams with deep pockets, putting them at a disadvantage. Insurance companies are another source of competition that small family-owned shops must watch out for.
BodyShop Marketing owner Daniel Burkholder grew up in the auto body repair industry, so he recognizes the pain of family-owned body shops just trying to survive. He knows that grit, integrity, and determination can take owners a long way, but even the strongest will may not be enough when facing such tough competition.
The right SEO keywords can give shop owners a serious leg up on the competition, but knowing how to pick the perfect keywords can be challenging. BodyShop Marketing explains below how to select SEO keywords for auto body shops.
How Can Shop Owners Know Whether a Keyword Is “Good”?
To know whether a certain keyword is ideal, shop owners should consider whether the term is one they’d like to rank for. For instance, the term “oil changes” may get a high monthly search volume, but ranking for this term will not be helpful if the shop doesn’t offer oil changes.
Before conducting keyword research, shop owners should list all the services their business offers. These could include:
- Windshield repair
- Collision Repair
- Dent Repair
- Paint touch-ups
Such terms make good SEO keywords for auto body repair websites. However, these terms are likely to have high competition. Shop owners can cut down on the competition by adding local keywords, such as “dent repair in Detroit” or “Omaha bumper repair.” Such keywords will tell Google algorithms that the business is local, displaying its website when a local user searches for that service.
Shop owners should also consider demographics when planning their SEO strategy. It’s helpful to ask questions such as:
- What age bracket does the business generally serve?
- Which neighborhoods do most customers live and work in?
- What is their buying persona? Are most looking for a good deal, or are they willing to spend top dollar for repairs?
- What are their pain points, and how can the business resolve them?
BodyShop Marketing uses questions like these to devise a winning SEO plan for auto body repair shop owners.
What Is the Difference Between Short-, Mid-, and Long-Tail Keywords?
Short-tail keywords typically consist of just one or two words. As such, they are very competitive to rank for. Examples include “windshield repair” and “fender repair.”
Mid-tail keywords are a bit more descriptive. They usually contain about three or four words and are slightly less competitive than shorter keywords. An example would be “windshield repair near me.”
Long-tail keywords often contain more than four words. They are very descriptive and have the lowest competition but also low monthly search volumes. “Cheap same-day windshield repair in Dallas” is an example of a long-tail keyword.
How Should Auto Body Shop Repair Businesses Conduct Keyword Research?
Auto body shop repair owners can learn how to choose SEO keywords by doing a Google search. When owners begin typing a phrase, Google will show relevant searches that could yield useful keywords for auto shops.
Google’s “People Also Ask” section is another helpful source of keywords. In this section, Google highlights the answers to questions that users find most important in their queries.
Owners might find queries like “How much does it cost to repair a dent in a car?” and “How to remove a scuff from car paint.” Shop owners can mine these queries for keywords and even turn them into full blog posts on their websites.
BodyShop Marketing understands that many shop owners are too busy to conduct manual keyword research this way. Owners can use keyword research tools to speed up the process. These tools, some free and some paid make finding suitable keywords a much easier and faster process.
Auto Body Shop Businesses Must Keep Up With Google Updates
Choosing SEO keywords is not a “set-it-and-forget-it” solution. Google frequently updates its algorithms, which means keywords that once worked well could lose their effectiveness virtually overnight.
If shop owners have noticed their site’s ranking dropping for no obvious reason, a Google algorithm update may be to blame. When this happens, owners should consider replacing their current keywords with new ones.
BodyShop Marketing Can Help Family-Owned Shops Choose the Perfect SEO Keywords
BodyShop Marketing founder Daniel Burkholder knows the frustration of losing business to giant corporate collision centers. He understands how much grit and steely determination it takes to come out on top, especially when it comes to outranking national collision centers with teams of marketing pros at their side.
Struggling independent auto body repair shops should reach out to BodyShop Marketing to devise a customized SEO plan. BodyShop Marketing can help businesses learn how to choose SEO keywords and come up with the perfect strategy to get their sites ranking highly in the search results. It can also explain how content marketing drives sales for autobody shops.
Auto body repair shop owners can contact BodyShop Marketing at (855) 667-9648 or schedule a consultation online now.