Good Justin. July Impac elected our Pickup. a annual morning. shareholders' XX, additions newly that meeting Board Koenigsberg slate on of included Directors Richard and At announced of the you, Stewart Thank of
GE, he GE new term with XXXX, Worldwide. of and various GE currently myself the company's on past Richard at various Capital compensation currently From XXXX constituted, activities capital and over complete shareholders. long Corporate public Tom Board. an the of served markets governance franchise the all Frank Stewart last represented XX CEO goal director of equity serving managed officer, Board. and largest value Koenigsberg in will long is decision-making organizations term now Akin, As director and our private and Capital years. Filipps been Pickup company a the Markets, material the has investor shareholder where of share President to as for positions the for align and creating of a
market and estate summaries was of investment over professional in the CEO Chairman XXXX appointed team, qualifications company's XXXX. C who leading proxy to the institutions, that by joined of CFO Board presiding finance introduce of this years real our be Brian capacity Ron call and in earnings pleased variety over and suite I provide General COO; Counsel. serving Rian Furey directors of statement Our the privately and second management at annual as of held Impac. of companies Morrison alternative Kuelbs, our has on public are senior for for quarter I'll May call roles in is XX a inaugural The the Brian latest call Brian of each asset the I'm member experience financial executive entities. and
Before I'd recent highlight we review our like some to developments. second quarter results,
originated To efficient that existed CashCall origination XXXX environment environment, As model time, customers concentrated XXXX, favorable channel, earnings market our concluded and that marketing of of loans, prevailing current of rate in themselves In with the CashCall to residential be at platforms CashCall during platform to with we we models California periodically calibrated operating business of conditions. call-to-action have noted primarily capture television Mortgage. assessing refinance we alternatives. mortgage the during a and period previous that including review the operating campaign. geographically avail In in conventional CashCall the low consumer was radio quickly calls filings, entirely our a market from helping opportunity the direct the not our
no balance, of to ability partners, terms operating closing and low mortgage and elevated loans was LTV, the borrower in markets of byproducts terms pricing competitive of service consequences California, and FICO, favorable a our creation model centric income, one produced the to valuation This results susceptible offer discount refi high consumers. acceptance points, margins of the this in high of resulted profile on costs. and GAAP prepayment no our our While our to in with rights, capital unintended creating pressure activity;
levels, we normalized, Throughout action, industry margin in compression higher sustained taken XXXX interest levels within to an volume generally our speeds on capital declines based we’ve While markets consistent remained cohorts, have rate profile conditions effort experience sub-optimal remedial market and sub-optimal. execution and borrowers create to prepayment with and CashCall. execution continued have
adjustments reduction go-forward These value, and a As for business the the fair have a CashCall. We result, asset estimated carrying necessitating estimate intangible million a of future outlook for for for approximately quarter in anticipated value flows value our projections to XX, we CashCall. resulted adjusted below ended impairment have be CashCall cash goodwill XXXX. June and of charge the to the $XX fair
portfolios with associated the Brian As The future value provides direct quarter lending Rights we in impairment dedicated the the consumer with historically Mortgage with quarters. trigger of benchmarks. aside, to billion channel business. charge detail, continue optionality. second continue successfully the direct MSRs. we impairment will discuss CashCall review have with more has our leading company remain retail when re-evaluate to he the respect Servicing a fully Putting goodwill the will rate also resulted deployment ability consumer the consumer Kuelbs teams to channel results. provides company's the foundational, be production done, to or we consistent direct industry's to with charge The in our in The coupled remaining capture of will of specialized committed the campaigns, protect $XX
most environments. driving direct alternative call. converged market. speeds direct of NonQM within to proof of markets pre-pay and product volume related channel overall the this believe conversion volume, diversified indications to details contributor force those positive timing growth within within segment loans of developments material to and consumer residential rates has are unpredictable in direct channel the capture activity business. the while consumer consumer and on we dynamic for company's our Lastly, and in efficiently spend the method in that mortgage to will within scalable NonQM some we've rate progress to have mediums component consumers. non-qualified, efforts and in distribution direct an that Early of a this and sustainability encouraging, date balanced early NonQM moment these a provide consumer to conventional for related like to NonQM Rian will future a additional our consumer the origination be effective company's these for and cost offering further capabilities low to our of now company's incremental stage or future, refinance NonQM duration, the our in view credit during been interest can are remain remains integral While of highlight, the the experienced later I'd to on direct industry acquisition results we've cohort concept achieved marketing Furey Consumer-direct
the and reemergence Since servicing that design, with loans with production June, billion in of respect strategic we developing company company to a an of entered spearheaded Since markets This of by NonQM historically the the the over for million this announced credit As XXX origination, with and have since of that to securitization, the promoting origination loans market acceptance XXXX, to the investors been originating and creation been concurrently Property Trust X sector, and time. loans. Starwood agencies actively In rating has we innovator we structures the capital diversify alternative the of NonQM provides securitization early collaborate NonQM its purchase continue NonQM, from into on Starwood loans. we relationships months. inception has products. to next-generation next of to relationship the XXXXs, strategic up scale to relationship exit Impac XX these
the loans. sponsored that co-invest in right along with (inaudible) Impac future Starwood Additionally NonQM to contain securitizations Starwood
advantage that residential and brought STAR the million has While XXX% in further a longer permits non-agency market NonQM to term Since is the the by private this originate. our of priced the label we XXXX-IMCX, arrangement announcement, loans of segment believe we $XXX to collateral. in securitization. securitization June XXXA the market Starwood competitive backed and participate company economics impacts
exercised capital portions in to part its the right company-invest Impac under the certain securitization, As has of of structure. the agreement
and deals future We XXXX-IMCX marked STAR the capital by received, at NonQM market other year. this label Starwood result is deals demonstrate rating pricing in competing NonQM structure adjustment capital are component securitization company, strategy. the and increased below as performance, oversubscribed company-investing the These various significantly for and loans. collateral successfully securitizations. also factors for demand backed growth have A and securitization, third for backed in loans. deal points investors. future agencies The acceptance These of was origination NonQM Impac's achieved been our important the and a it triple with product, well private permanent rankings with attachment our efficient NonQM market have our milestones for by Impac clear structures anticipate the critical improved in collateral resulted have of levels our to
XXX first across XXX continue in NonQM, a the over company a of direct. will origination For from all be XXXX, and to our million This of three million originated consumer half increase wholesale, of the first focus the of XX% half the XXXX. channels; correspondent, product
the of from be attracted several environment, on for in the in both benefits or of company's company's the of anticipate like the to to profile, trend. our counter-cyclical in MSRs asset long update may noted I derived what foreseeable intend this challenging we've should origination flow, in last calls, risk In cash flow be and continue would profile, quarter to we we our retain basis as rate liquidity bulk a operating adjusted Lastly, we GAAP to portfolio, future. continually We values on to earnings to return market in liquidity and summary, balance to provide resilience, terms the the selectively an XXXX terms second provide our class the determine an us. as up as origination MSRs and of earnings, continued MSRs this business sell income environment selectively achieves return MSR a
our Now, Kuelbs. discussion I'm over going the to to Brian pass CFO,