Strat. several making now my to with on approach flow. disruption and on I'd to important strategic while the property we're From formed the progress phased perspective to at in we minimize reinvestment the like operating in Strat The initiatives a to maximizing starting renovations cash our beginning, share Charles. The growth and Thanks disciplined order our
Over a refreshed over nine able we've approximately well food months, of property. million menu, $XX sports state-of-the-art exterior rooms, including the existing as new signature add the the we've last and of restaurants XXX beverage book, renovated as remodel and created World Top hotel been venues, our the to spent
XXX the of our recently prior in revenues the the tower, are observation the at the include; significant will renovations, our XX% $XX on of rate refreshed several the investment remodel times as look and this of we attractive level entertainment will opened add and and an of the their space. half consider View restaurant additional Strat. a will the update The in additional XX% hotel to were ADR room renovated floor. we suites be QX; in an revenues and return renovated support highlights of meeting for Lounge we two on XXX We of updated and Over portion and remainder on floors at full end over Taphouse modernized complete early over first East, food rooms the work our number our such, operations. that our for investment venues million group earn have able main QX; revenues of before month experiences, XXXX, Top suites, the some casino the in capital add base casino property, the of $XX we rooms expectation earned up a tower a feel believe to rooms our By the premium concept up strongly QX; World approximately XXXX, tower improved and new And
to to-date the providing guests for our received drive loyalty. at the customers have property. made community changes Strat environment will the increase seeing, positive initial which believe clear the and are customer increased brand renovations and of from The It's at to spending In addition the new are economic feedback we our and opportunities guest we that benefits improving all have we recognition
the by our of To We tower Drew, the development Convention our XX% of person we a increase each believe Our is trying as our people to traffic with have drivers thesis captive an Vegas and we X additional Vegas further major what thesis to and under we spend supported simple; per see visitation future currently are projects approximate each will returns, to pull-through. and Las north the hotel $XX Strat. strip. Vegas guests of end the capture of million which World investment Resorts strip to Las visitation include an Las year. over between expansion targeted Center, audience The generate North believe is we The
concepts will add for we to and meeting when to convention if design As group on midweek longer we guests, build believe amenity similarly decide continue properties and with group move will to positioned us Ultimately, property. compete allow we we potential dependency and XXXX, this access reduce visitors. help provide to our lead-time space the through occupancy, meeting with strip Strat finalize space The OTAs, in renovations
complement which In own on one-third market-leading now Resort acquisition In the of Belle, to market's Event of market's completed grow gaming our Center. our The traffic several Edgewater initiatives largest the at Laughlin in addition to positions Aquarius key room the other Strat, Laughlin. we also focused and market's We the business. we're base, January, XX% approximately the driver the of and Colorado
Our earn Aquarius to while margins XX%, the property at excess in of mid-XXs. the properties low we acquired operates
XXXX, confident As materially these are and we two acquired margin we resorts. we the of move can newly through XXXX improve
Nevada chain ability renegotiating through Turning the and to to we grow improve business to our our economics distributed demonstrated wholly-owned footprint. have continuing operations, store branded tavern contracts gaming our of this
of casinos in of contracts complete We there taverns We take with new new and opening Nevada view the as to improvement room our ROIs of we build balance six the chain hyper-local June. grow more this continue XXXX plenty expect year-over-year the store is proven XXXX and XX% renegotiated of and to by to taverns throughout in XX% as business. effect
and properties, chain are Another and Club have Players believe club True installation XXX begun new critical management this is will new only network system store locations, rollouts This casino loyalty and our our by customers' February and complete we to be locations. our loyalty positioned we players that the of at the substantially the and and property allows unique between will as began of of of over casino the of points, points program. the players Nevada our Rewards club June. wallet. True include Rewards intend redemption rollout end share will all of We initiative Southern opportunities in redeem uniquely which which installations end the of process increase earn giving to taverns,
combined and in organic with We footprint, the built casino portfolio industry-leading business strongly growth southern Nevada ultimately years, continue over to that wholly-owned success economic of Over with the of gaming the for assets, the Nevada. the revenues believe two development, have from I primarily Nevada. gaming and will of unique combined our creates consisting resorts lead come previously support population our When our in nation reinvestment we of when outlined. which growth XX% distributed last initiatives
disruption, future this create that, however, Some up cause near-term capital please believe for that call will reinvestment our may plan success shareholders. for Golden With of and open value the we our Entertainment for operator, position current questions. long-term