initiatives. will go questions. financial the more progress and your by outlook. Thank and discuss third the our review our you to the we in joining open strategic highlights quarter, which, Rachel. for us today. you, morning, call reviewing results Kevan I'll over begin everyone After Good detail thank then up and then our our will on of
with in results pleased top our bottom with as our line performance third were and are quarter expectations. We line
comparable third data, XXXX composition on of which positioned the sales of firearm third investments additional outlook, quarter, further reflecting total company sales $XXX.X million the the comparable the well versus high-end year across that have to the fiscal the within was market For towards of X.X% believe and to quarter our decreased again down adjusted sales grew continued mixed drilling the share across capture category. for units better the we quarter. us than business Firearm our were X.X%, the
we our firearm versus quarter, third in [ph] an mix sales the adjusted X.X% decreased of the sales The the within X.X% were drivers third components, in the ammunition For in: states reloading segments magazine X.X% primary increased serve. unit data decrease within category. and decline Ammunition the quarter. our rimfire
in-line fly our camping and was generator down change with to non-hunting third In categories, reels We hiking with core were as the solid and which fiscal Fishing products and was $X.XX was a of the with XXXX, year impact year adjusted department, from comped we performance of achieved workboots X,X% prior disasters diluted per our XX% rods, for positive positive saw we X.X%, of Looking key vendor. in along by driven footwear share from expectation. the quarter negative sales, earnings waders. fishing. promotion which a natural a from
chain quarter increased for of despite came towards costs. a expectations, in the Our margins high-end supply gross
moment. Our performance in Kevan operating line detail QX expenses greater were our financial expectations. the discuss a in will with in
progress moments made against we Now, quarter the like strategy. XXXX our beginning to third priorities key strategic spend highlighting a with omni-channel the in I’d few our for
fiscal growth of our location previously we mentioned, XXXX. plan as third end since X.X% in or August, terms growth Milpitas opened of quarter brick-and-mortar, XXth our completed during footage which In California five-store square the
X% stores next square site underway. footage plan four X% and We well fiscal to and is or ahead, open collection between for Looking growth. XXXX five store between our year year
The to these stores scheduled Michigan. first Lansing, XXXX during of of summer open in is
continue our which in our us further of allow free will e-commerce invest maintain capabilities reduction. towards to We store to cash growth, moderate flow strategy debt will and allocate
of platform are we in scale across this schedule all testament platform the platform and side, with to saw is the sportsmanswarehouse.com. we our On third e-commerce new today our I’m and the segment a our growth our strong continued of strategic within in legacy and as beta the on with quarter. partners and up this complexity, announce that pleased passion of ahead parallel operating categories and Launching commitment to initiative. team e-commerce is a sportsmans.com excited front-end during running
continue improve sportsmans.com. transitioning before URL, new Over weeks, will we the next test and platform website of the our visitors and site all to load several a new to
our very providing store our still customers the improved early, response the customer the stores we to increased the buy While Earlier in with positive our immense ready firearms versus just than already received in site. of on that ended. period the place usability in hours. for weekend schedule, platform up key pickup new XX%, processing have and pickup online content to Cyber approximately year beta across new order being the store a and is selection and shop ability firearm prior pick orders real-time, buy regulatory online within and the The during
expensive and this us store with inventory we across Over to roll-out other along to will our functionality allowing continue print to leverage foot months, our customers. assortment our satisfy the existing categories coming
accessory in launched base, of program to acquisition plan across at firearms are well of We majority firearm about as our cleaning aimed customer our relationship. value recently installation while warranty, the in-store a category engagement, a now confidence services. and increasing and as offer store concurrent which around includes customer service a life Looking time customer purchase cycle, we increase a the excited
service relationship and of a As in market firearms, launch the support in-store of customers. the leader the further strengthens our enhances the
pleased We also customer with through be royalty efforts program. engagement our our continue to
our XX% members loyalty approximately members X.X million than more and of Our revenue. grew XXXX of QX represent to XX% versus
members look forward efforts their conjunction with and e-commerce platform. preferences in these strategies utilize increasing innovative know to technologies to personalized based royalty continue about information through We for new shopping our we our marketing on
differentiates complemented sporting products goods our our us Turning branded offering outdoor label by private exclusive space. the to and within merchandizing,
concept On side, shops increase our significant highlighting the store-within-a-store we opportunity proving these drilled shops in across initiative a are QX the for how concept store present comp successful. branded categories. This brands with key
and proposition private with are a customers value our Regarding we staying points. label, label strong products our relative across price by private providing with categories
and a we testament label a During void first saw label, quality workwear the for the workwear The at Outdoor customers markets category, a to encouraged extensions by opportunity Wasatch launched performance. better positive desire response good to customer QX, fill the initial our price the given strong to key within across gear, are in best our good private product value points. private are and we
summary, our third we pleased and in our are quarter a strategic performance priorities. made So, solid with progress key on
guidance. our release, provided our narrowing full-year in press saw are previously we you As
turning Before talented call over to I we mention key the to recent wanted strengthen to a our few as team. Kevan, continue hires
brought Stoner of as our on Steve Human President has Resources. board First, Vice Senior new been
Board announced Additionally, to Eric add Inventory of [indiscernible] tremendous of added newly Rich to our has and Also, been McBee organization. are we hired as value created this Directors. month, earlier as divisions Planning. the Director will Both
Warehouse. we to his We addition are on that benefiting expertise as the to capitalize the of looking continue forward for opportunities I growth from Sportsman's had
the quarter. contributed over I’ll ahead With a to all strengthen believe want to an turn productive our the thank on that, build third we our discuss who team attractive positioning we our continue call our hardworking members I We market successful to Kevan of competitive as and financials. Finally, have runway and share. to