back everyone it's call to the have thank to for you. to you communication you the on good update great afternoon call my today. our time routine and will Good and Thank today, In provide analysts and since on of investors. remarks normal It's us the brief XXXX. in And to I last on be with a join December team our operating our Riley. taking earnings
we of our I addition, fourth and an In both business consensus our by to elements key review and Then the few line top for provide overview performance growth strategy our XXXX a full-year beat quarter results. of bottom omnichannel will highlighted on will model.
Jeff our Following discuss XXXX. my and quarter additional the as our on will for well full-year first comments, quarter outlook provide results, as of details fourth
will open up we the for Finally, questions. call
early the in XXXX, a we business operated backdrop of XXXX when million. stores growth, our entered pandemic with As we revenues $XXX XXX approximately to
Our than sales. ecom-driven revenue exiting X% of XXXX was less
sales two period ammunition During our approximately The either Sportsman's supported for competitors ecom years. driven XXXX and Warehouse. closest competitiveness reduced capability participation and XX Several approximately two-year be our increase fiscal revenue opened penetration over of billion. landscape since categories very or the our continue as then, significant XX% an $X.X in in omnichannel the have to favorable well making changes firearms their dramatically enhancements we the growth of footage of the consumer exited by stores, additional to which XX% as square platform, to increasing of have past
the buying has outperformance in the In there years. compared sales in with outdoor participation share hunting execution and gains growth firearms the who through provided the increase participation and the consistent more shooting industry, and has Not two competitive have but increase our is NICS become addition the evidenced over shifts, line across been sports omnichannel of significant our data only to last us has a diverse. market person type to top our
reach through footprint, are advantage partnerships penetration, take growing retail of positioned these our to well Given ecom growing our believe third-party growth expanded distribution we FFL we of and our trends. the
performance. business to Turning
and nearly pleased history results. are that with the this a highlight We We've of recorded revenue success. sales like the the to I with the billion, year led key factors company, our both to over prior an $X.X with fourth the in full-year increase quarter XXXX highest the would year. finished of few over of X%
our First, online XX% to total drove expansion approximately now our up business sales. and shift omnichannel consumer of of make continued ecommerce capabilities to
XX continued third, And categories, new performance our year-over-year by footprint our categories. key all added our in with the shooting of exceptional and and apparel across we hunting of fiscal stores at to highlighted we sports, double-digit experienced US. expand and exception XXXX footwear in growth during Second, the sales
of business annual our the same rate XX%. our experiencing several If years, the categories. blocks compounded and our growth over omnichannel and are store sales capabilities profitability. trends and we in are remain capitalized continued and you to securely market major up further continue in gains can building grow look We growth place at key be strong Overall, for last believe sales are foundational share on two our to
are: geographic the in continued flexible by execute little store strategy, a we approach foot we retail improving growth customer footprint, provide strategic sportsmans.com, experience leveraging by locations. leverage target files, our shopping As the into remodeling customer using with our existing store to XX,XXX sales the and at expansion drivers of our from our growing color platform our fleet. our retail we Growing a looked will strategy XXXX, To box format. generated underserved footprint, Starting growing our our omnichannel square
a We the analytics at size the variety to of the based tools will market. specific of adapt specific on and data look then market using of the box demand
footage, ROIC maturity reach XX flexibility share people. In a grow this competitors. XX in us the there's both market compared operating how can't markets as we open operate store I provides our requirements, two well financial the above XX,XXX four-wall of go XX% small opportunities as competitive XX% staying highlight of of financial and a store's others these are examples, constraints. all with as targets a significant disciplined feet provides effectively around of gain the a their square to have the This to XXXX, in Nebraska, and examples approximately Grand to stores as ability which and to to and us while our where advantage as with In store months. want due a EBITDA Island, to square or to market growing expectations. feet, store of large With as we square are flexibility where opened X,XXX XX,XXX to population stores underserved
not of Our flexible us population. as going limited most market a to the identified store box to due think underserved, format where big allowed enter had that our competitors would of we
of store We market. also new flexible in Again, stores. in of open These camp a foot the a we engineered. on Based of are square successful and our quickly value months, with announcing to are attractive and to In Lake Based allowed this store today Florida open two two planned store, test, our stores and concept find opened we are Lake completed Florida, a area. of fiscal year the XX go-to-market the Lady test growing box population on boxes Wyoming. up a also are to additional our second Laramie, an growing store newest concept us the us stores slated provided this where this spike in we X,XXX construction explosion format serve Lady XX,XXX population last generation square that foot to success XXXX. ground
of one new able will of our the of and on to to fiscal total total where that the We new merger store I'm about as to our total bringing this what assortment to additional accomplish Florida, construction the in will an termination and that state. team located as openings that needs. in these state; of our in one tailoring markets stores bringing stores XXXX within XXX our our local Today's in they in a of well We're Stansbury, store XXXX in men's Based there's to that we additional within of total X XXXX underserved and us the of locations, bringing states to with ongoing the allowing nationwide real to consumer, store announced in our newly XX bringing will announcing in new will within Colorado, state; new proud are into format, total in to XX store has been be Indiana, Today, new XX. estate, smaller Utah. be five the following given – the stores, end half one stores California, both planned expand our reflect for open fiscal limitations. we bringing X timing state; new Riverton, two first chain store Wyoming stores excited planned X states. supply total XX
to is look markets future, the we team target stores over XXX coming supporting opportunity in plus reach to As the XXX the different actively our years. reviewing
our to platform. Turning ecommerce
our see digital and consumers outside increase For XXXX, to area, as reach partnership marketing a FFL geographic to way third-party utilizing we our sportsmans.com our program.
areas, significant the performing digital outside experienced very all Over marketing. past little our XX while traditional we've sales geographic months, growth
in normal our our important chain areas of As is considered partnership geographies to to effectively a third-party supply to assortment marketing expect our the This our program, of consumers any partnership was which year that to program from acquire investments be we FFL off third-party normal largest nationwide. increase would capture our and major our of FFL outside expand and customers to sales in we retailer efforts for firearms over An retain digital provides continue program, due element limitations. from outside geographies. turned
this partner Warehouse any ability program serve within one convenient drive to customers the are not our located us location. for of firearms time XXX allow Sportsman's to will a that to As turn plus we on, a to ship dealers us back
and expand and assortment look investments sportsmans.com, we large to continue base improved our our with allow us assortment, limited we acquire increased retain in as online capabilities Finally, utilizing will capabilities. customers vendor increase to through to sales These traffic and dropship inventory. on
increase it our our a participation and in records. participating occurred. some at Americans over dynamic overall led XX% provided of the record, participation As growth highest XX sales we think understand National to in change has attendance of fishing start growth past with XX outdoor since has months, XXXX customer all outdoor hunting firearm in time immense that to on buyers customer to with form activity. about Outdoor our has Park record file. the million of important the setting file are us is and customer base the first license and This are rates
we've three databases period, our this in grown ways. During customer
over surpassed million has revenue. of now Our loyalty program X.X XX% and members drives
grown database XXX% has since start the email pandemic. active the Our over of
the be we to in-store have and programs in database. our co-branded Our in credit proven valuable and customer a most that doubled year have have
couple up. benefits industry-leading Comenity As those partnered last growth years may co-branded point directly we with in-store and recall, features you of credit that These through for sale a the at that credit acquisition marketing signed of efforts. and ago, come card with minimal provided on has have over programs most which seen XXX% of year, the program a
As to larger we the overall our market the grow expect customers, a we business. this become further benefits highlight more do year to to and portion of programs and these
for the large amount entered on Warehouse new sportsmans.com Over first two customers or time. the years, a past a of shopped Sportsman's
have their the to opportunity have us our maximize databases grown engagement. we with our serve provided needs, significantly and capabilities As
buyers buy following firearm For XX% time to second the data propensity in first a months. that example, our have shows a XX over firearm of
that through data the drives times growth a and four than improvement with customer. and stocks shows ammunition and in new non-firearm conducts more of times the provides board, the technologies firearm Leveraging in with revenue the than the we've customer a non-firearm opportunity over personalization drive across XX Our months, reengage in-store months. the last a customers transactions database first more gained us time that customer to for including our XX also two traffic
increase these As of lifetime we and maximize look to databases, value opportunities the grow customers. to our have retention, the immense future, we
refurbishing stores XXXX. to fleet, remodeled to our planned we for operations. making and XXXX, In an X Turning with started investment our additional store XX an
these experience customer through presentation changes keep of merchandise lighting, the water reducing refuse to programs. in for the our remodels our flow to the goal improving Our of is stores strengthen and fresh convenience sightlines maximize impact user to and proposition, to basket through size, and our environmental traffic, the the lighting modernizing optimize
highlight is sections concepts we've solely partners. the and our that experience store not seeing appearance success continue While we specific XXXX of being the the some endcaps enhancing on store in purpose trends brands return encouraging of within partners. of is concepts. area refreshes is highlight investment, customer these to development in with vendor store dedicating and grow will focused we product in to more These patterns traffic to that a XXXX. in increases on of completed visual the the immense An these are include robust from a concepts or vendor we stores By sales offering showcased adding in key stores, seen in our a
Finally, want to over Jeff, members to I highlight months. we've last few before couple I turn added call in team the of the a that
plans We continued complement Riley are our that organization VP will to roles the the very of of critical see as turn review Timmer, to excited and Chain, that guidance. our success company. positions Tom we and growth Investor continue call company. growth our individuals and view and full-year over I These our for Relations, you our And quarter us said, XXXX to discuss are that to welcome of support in VP will fiscal Supply Clement, and results individuals filling to our and add to fourth XXXX Jeff QX existing With expansion. will the