Virgil's Reed's gross a gains and as focus first sales both a loss result improvement. growth and We to net brand year the and profit continued you, to first reductions our SG&A generating volume growth you We a in everyone. narrowed of XX% brands. quarter, pleasure quarter and It's afternoon, and had compared join strong prior good Thank net on the today.
established have to strong exciting sheet support and recent deliver bicoastal strengthened capital to significant We growth. with redundancies capabilities improve we balance capacity continue and our a a innovation. production with new We successful network raise, product to
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We are prospects core our reaching our and objectives and and for against bullish of cash laser-focused beyond flow about breakeven. XXXX each are are on delivering
quarter me accomplishments our through business first our trends. Let run current and
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sales seeing the penetration brand. We existing this a opportunity of X/X already as have Reed's we significant achieved at impact point the strong incremental of and distribution of our our on
has and a media been with of fastest-growing ginger to initial the being growth category retail COVID-XX. Ale providing The began as quarter, Ginger of of our supported that is the category with Ale, an X the social over $X.X compound superior shipments Real taste the last we first segment At the Ginger by into X% is is beverage rate carbonated billion years. quality. support category real with Real the launch understandably annual the Reed's end impacted entry delivering Reed's
retailers over Real Food opened response, doors, I We a retailer robust coming both Lion, taking already to seen Albertsons, SKUs, distribution and the build Walmart, have and X,XXX noted, quarters. And Giant including Real we Safeway have Sprouts. As with Eagle, we Zero continue Sugar.
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deliver to new is positioned production is have Ale costs. Ginger out the enhanced network an and where to margin our rolled product we ability in profile we Additionally, have significantly down the bring first
Our driving brands are new innovations accelerated the of at growth Reed's retail.
from dollar up higher example, outlets, trailing over acceleration ended sales period. and increased further IRI XX.X% sales with dollar April, weeks saw For XX.X%, multichannel increased growth. up the XX-week ACV in Reed's in March we X.X% with In velocities the XX, X
Another Wellness of Shots, and across our retail most online. recent performing well both is innovation, also Reed's Ginger
e-commerce Our and branded websites, platform, now includes growing. is our which active
we we than We XX-day year. last through in all more strong period last are volume did also where seeing did sales of Amazon, the
and Virgil's selling our Amazon. Candy Ginger line Zero Shots, on Sugar are Ale, We Ginger Ginger
planned Coast selected Sail Initial to COVID-XX already continues environment. response. we due thereafter. Full are by quarter, the been But Mules. its has delayed occurred as and with partner, March, that But distribution our targeted product rollout last encouraged we of West the retailers, is somewhat Finally, expansion in Ready-to-Drink in shortly discussed Brewing, the Reed's
for distribution broadening line, have Sugar our Ale continue strong exposure. Beyond our Ginger we Zero Real to success gains both and our channel
Sugar More in the bottles Zero new Extra innovation, Ale, Our Wine BevMo. sales - Ginger beer new Reed's Real cans and new new Total liquor Reed's Reed's into including cans, & Real team is distribution of driving placement our Extra country, around Ale Reed's Reed's Ginger stores Ginger and
ever our adding are availability. broadening wins one-off Additional to
growth generated volume first at weeks. We over Virgil's. seeing X% the velocities and quarter X retail during recent accelerated the to Turning are
up sales in period. up with outlet over X at during March were dollar Virgil acceleration During the XX, up Virgil sales weeks X Sales XX-week multichannel XX, further XX% XX.X% the trailing April ended retail from the XX.X%. experienced weeks dollar IRI ended data,
success on this have COVID-XX. by the accelerated enhanced X chain volumes the We year delayed of our Our our velocities This planned and supply new driving is execution a launch is co-packers of as growth. by reflection supported producing, distribution across network. later our will come sixth been and both co-packer now X has co-packer account being and higher growth excellent
has and rising contributed pace has order demand high redundancies fulfillment capacity seeing. rates and existing ample are to and keeping we network Our with the
more system, being and the margin Our organization the efficiently our handling at intently focused is efforts, gross ability right are removing improved to our and targeted benefiting as costs inventory operational marketing the efficient and plan. network costs and execution. of on place also right aspects simplification that managed to improvement Delivery have from including all enhanced us is more allows effectively
for supply. have ensuring We our signed agreement also ample a ingredient ginger earlier year, this long-term
flow continued focused land As we and breakeven achieving margins improved cash growth. on I are through mentioned,
support to last capital also in month's We place the capital successful the growth business continued raise. now have of following
impacts call run on to of Tom financials, the I me Before turn to COVID-XX. through the over the let comment
for the our want of the to thank of challenges presents. employees daily navigation their partners I pandemic successful and First, all
our to is has The customers. be our health supply is will and Each Our our seen chain pandemic the partners. quickly on service well, primary focus of and secure. and Reed's system uninterrupted employees continue and responded to safety is our and partners the of production entire to producing
We of trade sales have overall, in-store given merchandising by and positive sales promotion. seen strong which the challenge our trends partially impact is in the offset a on retail supermarket
inherent to drive growth. continues accounts challenges, our the Despite and sales new distribution force
effectively situation monitor and will We quickly the and adapt continue to situation as the unfolds.
first to over Tom? call financial Spisak results. the Tom quarter the turn me let to discuss Now
