Thank to today quarter us second appreciate XXXX everyone. you, afternoon, our results. you and good discuss We joining
We operating order in QX, retail of volume We to consecutive expense on experienced channels. optimization year-over-year all our continue quarter cost-cutting to across and fourth modified strong quarter another and execute initiatives of our which improvements. led EBITDA
single In with surpassed fact, in week million previous our $X.X we order record orders. recently
approximately $X.X offset net demand QX sales due the estimate the during unable million to quarter million an We order lower in shipments. levels fulfill all inventory $X.X to rate and of were and by inflated however, We, short year-to-date. this
of back from net later further on our to inventory our utilized beginning funds shipments, first levels quarter-to-date volumes order a Early order this decline last normalized to and shipping July the the volumes to the with return compared we in August in showing reduce and build expect short a encouraging short same have mitigate we June in signs have been experienced period increase financing month. XX% year. and part sales impact shipments, recent To strategic and
and key a stores grocery, based to a which updates club, product dollar mass, defined Turning few on scan as food, and data, channels. on is and drug, our MULO categories Walmart, VIP in multi-outlet military convenience
same XX%. July July X Year-to-date, mostly Ginger and Hard through last have grew XX% period Ale. our Extra compared by increased Beer grew Ginger cans while ready-to-drink portfolio to Ale sales grew same our the Ginger classic the XXX% year. period compared through year, XX% driven year-to-date to X, cans Zero last beer
present to and given X, sale swing-lid Cracker through the in nearly exciting Year-to-date outlets our market. continues bottles across Barrel. Woodman's recognition, Food of consistent strong larger Reed's, for total for July are brand category ready-to-drink accessible country, bottles XX%. The an Wegmans, and segment opportunity now were Swing-lid Sprouts, Lion, including up Kroger, growth authorized the
to Turning a Virgil's inventory We rate categories, lower levels. to other shipments a short order our the compared soda. and for higher aforementioned, craft product as Virgil's experienced of result of
order mid-August. short and levels we expect normal declining, shipments to to by are However, return
reflected cutting as fourth optimization in second in reduction As the mentioned a we I year-over-year on quarter improvement. our operating year-over-year before, cost of initiatives our have progressed period briefly by XX% expense costs and consecutive operating various during
In throughput $X.XX renegotiated the handling we was orbit second costs by model. which than and driven quarter, our per streamlined improved XX%, to contracts, case, by distribution reduced freight and down more delivery
forward. emphasize we with we further will transportation Although to cost transportation drive savings have peaked to have costs as trending going appeared practices freight and are and lean downward, continue
cost-effective cut the expenses during campaigns quarter we our on selling almost marketing focused marketing XX% as efficiently sales. and We drive to by also
recognize half will we spend year. the additional to the ahead, Looking to approach savings maintain our in marketing back and of expect prudent
quarter second our operational and highlights. to sales recent Turning and
active. and Hard Zero Ginger secured Mule secondary now On Ale call, Sugar on the Foods, Whole last national and we August our variety in pack mentioned which is distribution classic
traction in portfolio, secondary nationally. non-alcohol have secured placement stores our having we majority also across the Whole of Additionally, Foods gained
Meijer. We expanded during distribution ready-to-drink Roundy's with and beverage quarter of our line the
access gained we to - gained across Ohio doors Wisconsin, Kentucky, have over Indiana. XXX We have and over
We into alongside fan launch products and are Reed's Craft to Ale favorite Stormy our deliver Hard Classic Ginger brand to the Mule future. our new in Mule, additional excited markets
lowering We and from consumers. have levels successfully transitioned to our to for route transportation with our change direct network This improve costs, gross Publix, DSD margin, benefit market our model. our migrating service a while prices reduce will
our create for and retail also all to across of structure channels. of retail favorable our pricing consistent consumers. frontline recently We more will pricing completed pricing This realignment our more
and efficiently. leverage trade to impact more positively spend will it enable addition, revenue us In
Ginger products into U.S. and ultra-premium entered alongside their spirits recently joint selection of This our Ginger with a Beer We partnership program a marketing sales an Reed's company. products. Ale and ultra-premium includes
and next marketing detail look kicking key or will holiday effort. from the to collaborate season. October - to collaboratively broaden creative nontrade to the this spirits of forward buyers sometime We our leverage use for into off to on operators would press going we upcoming program the And partnership release this Reed's more one awareness another manage excited country. around and ahead a introduce look and leverage week, events joint retail mixer potential I of assets We're the
near market to new We cost-effective manufacturer produce enables us will in expansion Virgil capabilities plan With quarter a to us and much term model, to to price Somerset in be Bristol. more EU announced export beverage this efficient, manufacturing Solutions, to U.K. later a U.K. we the further allow brand for partnership This close sodas and Asia the model in with new much the production in our competitive leverage end, more leading be partnership in position in in Subsequent the later go-to-market XXXX. this manner. Cider a
Ms. corporate XX late to Deng legal capital of Source Deng Zaltzman We value Deng which the a goals. alliance Directors, a shareholder Ms. we July, Shufen Board the experience its of our with sole bring we shareholder, forward is to Reed's in the of continue Observer to in At immense on Holding, level, of brings largest organization of D&D with will as than our more execute our to and look and and perspective Board transition our May. to years replacing formed Life to markets strategic back appointed Director Leon we position.
with collaboration unique Beer platform. to this Ms. after announced premier a and appointment, between of strengthen engagement. rewards into the enthusiasts Deng's we offer Stockperks partnership marketplace through Ginger our a Stockperks, the Reed's investors community for Shortly who and benefits entered relationship retail We investor dedicated and
year-round. our the and you're we section Relations Investor our Stockperks memorable to interested meaningful about with to website. look forward provide a page rewards as on in shareholders dedicated them We the learning and valuable in program, please more If the of new ways engaging go
adjusting the faced guidance and the the we From Given year, our $XX inventory sales million to we half $XX expected for and challenges now XXXX profitability first net million. range in are a targets half second of between and as reiterating XXXX. gross continue well margin EBITDA surpass as standpoint, and in to XX% the modified expect flow we of turn to positive cash our are
July XX%. margin gross our fact, In increased to
objectives to XXXX. our $X target track gross strong With expense operating recognized optimize are for structure level in normalized million million continued reduction demand Our our back deliver nearly of of the year-to-date. products, on savings in Reed's and equipped inventory half as to $X back cost we we've already well well on financial over and is
Before closing you. Joann highlights Joann, remarks, with the quarter detail. over for up wrapping more to financial our in cover will