earnings call. Christiane, for our everyone joining quarter thanks Thank XXXX and for you, us fourth
proxy the with digital up especially we more the inventory high The as holiday the helping our the of the improved played despite ICR inflationary to and period which our important stated resonated the driven holiday traffic, Results and at January, environment. our leading the and both for with position targeted while had as which delivered, were we customers season value, of marketing, with this by effectiveness As in end snowstorms Christmas. impact campaign quarter transactions, expected the of out looking for were performance, we an we demonstrates pleased was at for conference our value. overall sales Holidays in fuel Save guidance
the a and We in of XX%, candy, Needs create increase resulting with total of comparable of $X.X outperformance a to fourth per sales by sales for based our billion January share of and growth in be X.X% finished as quarter continue earnings items popular seasonal, worlds. $XX.X. demonstrated quarter strong
Our bring customer respond model and for looking is clearly quickly our products and value us them the and of to convenience the want. flexibility they allows
of operating new billion the prouder $X I be to operating adjusted year, excellence. commitment I and the pivoted quickly could to was we key areas. XX.X% as the and executing high the and but the it their extraordinarily for started organization deliver giving inflation despite them and to environment. to influence of these how rallied year to for Five so headwinds, with and across a strong was it results challenging resilient not a knowing We we retailer XXXX as stimulus be is thank be XXXX, going to want margin not did expect over Below sales many fiscal profit
me let One, fiscal product. with Now accomplishments XXXX. the of summarize starting year major
of successfully to for to we ride an and such flexibility company well our at of trend are as model products recognition and and and stay swift enables Crossover and Funko cycling We relevant our We we as trends. by customers, discipline trends lap incredible events these our licensed other to right move of and worlds our constant Sunday are manage hot on squish products like top those value Kendall our is them as exclusive Day and on XXXX of effectively driven up and and unique trends about against the while value. our eight for we amazing Marvel merchandise The In and XXXX, passionate and creating honed a finding customers fun assortment Kitty, outstanding sourcing strong from with Kylie as customers Squish swiftly capitalize expertise products in for bags. introduction Hello models. were trend Collectibles,
opened new remain XX engine stores. total a stores, store locations They two, count growth In the a opportunity XXXX, including X,XXX Below quarter nationwide. fourth with plus the of in X,XXX. Number key for with Five new ending we XXX
strong effective with continued our one seeing is payback. how are leading model new than We demonstrating less an industry performance year
Investor XX% new store our customers more fleet effectively, tokenization four, section, began to created Number science of Number and or a and three, We we better to customers. XXXX the March this with data store digital new data. team converted tools sales our format. data almost in into at well to XXX the or store gather within using communicate Five Beyond the target the as as a nearly reveal our successfully featuring prototype of store Beyond Day, prototype. Since stores Five
have other platforms. Snapchat are, media improved Instagram, to customers they among social be or ability We meet our TikTok, it our where whether
and still to loyalty. potential are early increase great the stages We in see of this journey future
Number awareness. brand five,
giving increase awareness XX%. brand and overall we awareness fueling this strong more capabilities, burgeoning and over due percentage continue We insights is us to believe digital in eight densify Our across years. new points will and more brand to to increasing XXXX continues coming markets, we growth part as grow customer analytics expect the our effective by data our to of marketing,
centers Number our part-time stores, engagement associate crew six, town. Below crew. all ship full-time to our and annual opened we including wild Five In survey and XXXX, across members,
which us thousands scores multiple company includes quartile companies Gallup's across industries. database, top overall the Our of landed in engagement
and outstanding building will very the engagement our to on we level and proud with are of crew We members hiring engaged teams. continue focus crew
leading we location to milestones, chain. Indianapolis center stores. and achieving both greater Five network completed opening distribution efficiencies of also for and for capabilities built While operations our for No e-commerce out the the our opportunity and We these our distribution with improved
across grow. of true examples with in are a pleased to how chain to where want out omnichannel see we and experience, September are we initial are BOPUS they our Additionally, the into meaning response shop. These a evolving customer the how continue customers and and big opportunity rolled to
Now double turn adjusted swiftly new hired our vision. We XXXX are and execution. let me and We where strategy triple reconfigured moved we team. with to from to We our leadership.
four, five potential; crew this of support and store done All innovation. optimization; brand to expansion; five, inventory was two, are one product which strategic store new strategy; three, and pillars,
Allow looking you of a results unleashing and on each while of We to brief the to lens each drive using five the me through one. technology give are overview customer focusing of data at analytics. and these relevancy of power
new growth to unsurprisingly Five Below, engine that store be continue Given stores is first the pillar. expansion the key at
last Investor our to Five year, our Below we are at put said expanding anywhere. reach we As Day
XXX We milestone year. have to store refocused stores resources accelerate of new and reach this our a growth
review a example, more we real estate process make our Below Five types and our overhauled centers to expanded in efficient can For we which also we the store. locate it of view,
alternative to well our traditional focus on power as testing addition urban now and In suburban our as stores are centers, semi-rural venues. we accelerating
to our get We new base again. are growing back store to excited
getting of AUVs throughout our store to potential. we volume, we million, a X.X chain. to closer know have of With pillar, the to stated AUV, goal increase on million or X unit fantastic and a Moving average opportunity
Five prototype, categories continued the well new introducing services comp growth We conversion Beyond through to store store. our of driving as fleet throughout as and are the the product
and Our in for the to everywhere, announced XXXX. XXX format goal to is convert Beyond plans Five new we already stores more
who defined maximizing buy as items, Beyond twice Five item who a of to stores. Five these $X a how store Five Customers to only conversions and our buy productivity Below over spend above as continue are the much illustrating products those powerful and Beyond driver as
rolling stores. other stop XXXX shopping offer Some balloons, the and love out snarky we assortment, new are the examples prototype and our store one helium we our changes piercing gifts. of of are piercing ear and to over XXX and ear convenience for services, offerings throughout balloon the and Customers which value tested in parties helium now
is core at who the and Our third Five of is Below strategy. pillar is. product brand Product
Our scouring globe never value merchants newness that to wow will the are pursue and relentless about change. trends,
opportunities up incredible products seen customers love. scale we've our our amazing will As across more past, categories opens in growing the source to even
XXX people. more to expand and Beyond locations open continue and we Five XXXX, to in are more we stores conversions As brand to our bringing
customer new to increase will continue to brand The supported of amplified an marketing, digital retain awareness existing all data opportunity increased customers the awareness two brand in in and Philadelphia mature aided markets our years see grown in we is to Our than has eighties, our Five around analytics to XX%, top less customers. markets. retailers attract like be brand markets with specialty Below awareness by open XX%. With brand and newer in
required The enable inventory as double scale sales of profits. to fourth to pillar an is pillar and inventory is drive focused The leverage for the focus optimization. while maximize strategy, on further asset triple this continuing to the
have several to systems inventory many ordering, and capabilities. distribution retail and we increasing new infrastructure capacity We've of and optimize the DC processes make our movement ship still center over all made last merchandising, management, the years. We our improvements systems But for have implemented while a new can better and Five network, strides, and inventory. to better huge opportunity current configuration. the With efficiency utilize the further know particularly No levels our on we to we systems of
merchandise upgraded initiatives our include XXXX planning For new system. a
and leverage turns benefits is replenishment the now a job Our improving and integrate capabilities and to inventory resulting ordering these with forecasting, of visibility. goal end-to-end all to optimize flow
they they Five to create today ship have pillar store stores, experiences let fifth go to crew, live the would our key our as Below on we company our focus The to for a or at without customers Below We is crew in crew fun. bringing not wild are and be whether it's so the amazing Five centers, town. customer, from are can associates want innovation.
plans the the need especially to Five managers success are the into to store managers and over values store, we next engaged. years, all our new Below With the store our thousands we critical instilling the know way Our of managers associates. several hire of fully
to are success we and and ambassadors, culture they need training our to strategies drive ensure they and to they key our and have As developing are values. the plans model future tools engagement our
spend our on Speaking sharing team. crew, minutes our my couple thoughts me a executive let of
drive discipline. success We enhancements grow have scale, will the in made at and go-forward that with our momentum, last positively some days impact XX significant
First, we Amit technologist that seasoned CIO technology to impact. nothing to ranks from is us America. their Amit do as Adidas added he North reporting me. our was There directly joining we is CIO, doesn't Jhunjhunwala our a executive where
impact opportunity entire the organization on announced delivering the to to a the Chief me, great and Officer. promotion knowledge further week a is goals. him a Operating earlier growth role of this also Ken This us our put We deep broader, for in Ken's of make Bull, excuse leverage
With talent triple building will the growth me. CFO or report new directly on positions new pillar. year blocks, this a him to systems double Ken's optimization vision his our across to addition increase later important of including inventory processes, direct responsibility role focus
results progress structure we our the In We our summary, XXXX we quarter as goals. made on initiatives the and underpin fiscal the initiatives to pleased have are fourth position throughout operating enter as strength long-term the year. double in growth of our triple that teams with from execute to strategic enable well a we the evolved our
to Ken to I'll in financials review more With over detail. it that, the turn