for afternoon call. Good the everyone joining Thanks, and thank you Matt.
delivered a with quarter where pleased million adjusted share of revenue the second and are our in per earnings We of $X.XX. XXX performance we
improvement quarter, it X.X% negative compared best the the was same second quarterly first result was flat which nearly in fourth delighted sales our and quarter X.X% in as to at importantly, we’re negative XXXX. a since store the trend, with the in More quarter, our of
trends which stronger were place comp traffic right me Our effectively check, strategies driven second that and higher are traffic initiatives. we to our by executing and quarter building we have in the confirms
made would highlight to symbol change will associates want the and confidence our through And outlook I'll the that for call. us to to be team the be detail to like would update it the execution, reiterate review progress we I first I a to without later for their greater provide year first, is to and early very Mark we’re have in commitments by Potbelly I provides turnaround still strategy. in this efforts daily fit our want right to the our But opportunity plus to year take turnaround on financial then reiterate I significant XXXX strategic would with year. expected That guidance Potbelly. our X,XXX for half and encouraged Our not transition of is the dedication in to for very results early initiatives. the turnaround and to our XXXX possible. performance the said, note to progress an our think
our leadership experience with critical set successfully right the focused to to in required having team is a on are our skill place execute the We assembling and plan, team turnaround success.
leadership months, executives franchising, business. in HR talented the strengthening have our with to we real great few team Over made and lead estate, marketing, our additional the off-premise past strides
mobile grew social, Brandon Potbelly specifically Rhoten, who space. introduce from digital the up for John's previously First, joined like in I in and June looking Papa was from who Wendy's. to would I someone in
media White marketing and Potbelly Potbelly catering, roles industry-wide be recognition curbside campaigns, Debbie and has business. Bell Brandon brand. leadership which Domino's, the day PepsiCo, fits go, his storyteller across successful capture digital certainly and sense parts mold. and lead across a he's She He's turnaround plus our Taco will team and works, sales, the growth joined with of to and addition great off-premise a Brandon a and brings great to good and at Someone to help what quirky the received grab years all potential instrumentally pickup. XX brand experience highly impactful Wendy’s. lead helping delivery, significant in of for our and
Chief has with Revord our involved Officer. very Finally, our historically been HR also Chief has Matt People Legal Officer closely Matt appointed our been team.
is repurpose the G&A been appropriate. This an responsibilities very certain has by example transition taking of been in HR ways one responsibilities consolidating over of smooth. the we've So, May to able where
in As advantages mentioned under and brought realigned franchise we've growth our Jeff full last Development had company also to effort. the of our up development we of quarter, Strategy. have strategy Welch Jeff take Since head our then to synergies and we
by responsibilities appropriate. consolidating Another able G&A been repurpose where way, we've to
LaRoche hired announced head Innovation. Ryan we to Culinary that Chef our previously Finally, we’ve up
we leadership each. long Younglove-Webb, looks years right at of building it Maryann Julie to continue great the Byrdak off made IT; Revord CFO; to X Legal who believe for and our skills very XX Mike bolster our the strategy. and team, to our have Officer team, with to complementary Potbelly rest look responsible seasoned CPO, all with Chief As I is we execute in opportunities to recognize turnaround whose Matt tenure important team to Coyne progress executives our spending Operations; our is for
to like an update to would a provide minutes on few initiatives. I Now, strategic our spend
traffic put foundation overtime. Our to priorities Potbelly us to growth establish main this year sales the stain and same-store is position
that outlined laser last performance. to improve key we’re operating on I executing substantially initiatives earnings our call, strategic several focused the During
on these. Let update briefly you me
must become we First, more sales-focused a organization.
converting one When one we on joined over the and I selling. I average spend more are translates last consistently item, As now customer time XX%. Potbelly, all to directly we into comp. X% and positive visit achieved of sold one dollar we quarter, add the first of mentioned intensely focused The more more power to suggestive time, suggestively
optimize While so efforts progress our to I'm still embrace work there’s quickly the remaining pleased capture opportunities. that but our much see the be OneMore, am imperative to concept by to of I done. we it team encouraged this missed is
the across second that works our doesn't. different work. what would tested certain isn't costs, every one we try During Eventually, don't XXX disciplined next segmented and really things a of change and run working different it believe week. through of failing to in quarter, we promotion what out something this offers we a will stores if a over process learn week, We
our we earnings are not combination balanced quickly the roll approach, marketing adapt So, promotion. dynamic and has we farm to pivot the we and need with test, to winning how any begin rapid as given betting single engine valuable on utilize to and with an of us approach learn find and growth. This
become the going our as we and be we our We continue offers across will to capture targeted forward. data test invaluable more in markets
Second, we incremental engineering innovation. drive to aim sales and through menu product
sandwich quarter, Pork Last positive sauce. second coleslaw our the little while introduced cheddar sweet Pulled this Potbelly’s buds pork We jalapeno exceeded comes pulled comes mix Barbecue indulging tender spicy and of Cuban rates barbecue worth enjoy Barbecue sandwich. introduced the Pulled premium roasted, sandwich. the to attachment and ways with crisps, saw slow the as cheese quarter. Barbecue to unique for featured two premium with with week, unique delicious contributed smoky and we with our solid During Pork sandwiches we which with twist signature definitely your Classic The a start Pulled our our Both Potbelly’s a taste and expectations sandwich, sandwich heat. Pork
sales. our customer feedback premium menu Turkey and which strong provides While we LTOs of just a if launched, early our incremental customers we opportunity Cuban continue the engineering on include an innovation the Gyro, Pork driver product. by performance recent believe Club important followed this are the now validate product to Pulled Barbecue of further will pay We LTO. for very encouraged deliver and be innovate the sandwiches, will the The compelling to by and sandwiches that
Chef can't in is show by of innovation his Ryan excited are up I whipping kitchen. pipeline We and to you our wait what menu
we’ll Third, and more and engagement. marketing through customers improved brand the It focus we quirky connect and imperative our in increase targeted customer technology. storytelling that and investment with is span
on conversation. social providing of content it the compelling in captures differentiates that of quirky way part focused voice a the very the that a brand are and We makes Potbelly
to to like say, In entertaining. all we we believe even taste makes food you As going it should be likely that it if is smile first. better, that
few Let through me examples. walk recent a
promotion with any the play of $X app. was Turkey to Month very Tender our National sandwich, right swipe First, all Turkey where of we dating fun a customers which the we encouraged Tinder Turkey popular for celebrated
to Shake number smoothie shakes smoothie on-trade heat beat timely relevant also significant heat a free wave got traffic. and that we Second, the front drove encouraged This of customers with Friday and with Free offer in record a drove served our with promo shaker a purchase. an very and of the
Finally, cream XXth, ice to app. over tremendous as in wire a week offer This was served a typical as members of for we in free a huge Friday uplift several only we a or sandwich the XX,XXX saw that hundred compared offered recognition with sandwiches purchase Perk with ice week. success cream
of and from right when Perk wire focused We analysis both more to key existing credit to are will app third-party the intensely talk at us creative. we the reached about we power our platform the enable which We confirms customer Our customers, as we engagement that more impact spending as or right then our them. to traffic be from ability well growing purchases our our to trial with through to program to audience cost message loyalty able to track able Potbelly customers. time trends as And of Perk harness drive the interesting membership positively a are effectively with learn customers. on customers frequency view right and new
to our and third to for we the see With opportunities of occasions, Perks curbside business off-premise registrant strong we the quarter. the growth welcome of Perk catering, and for catering underpenetrated potential travels to is product invest that X and to we across go most growing leverage pickup. off-premise vastly continue delivery are in a continue We grab million and we brand. business during and customer in to a see expect an will and feedback credible well our delivery, Fourth, perfect adoption
double-digit we a this benefit low from see our customers we added margin convenience growth a the quarter, saw off-premise from During perspective. is our the We business. win-win in as benefit second and
non-peak Potbelly recently a In all select during at where addition, day utilizing are introduced company delivery to we period. we delivery delivery a augment shops third-party
by backline in strategically invest owned is new positive traction and for the hit Potbelly has encouraged shop are company the early running spent, short room is and Welch has growth plan a ground and shop growth the in growth. traffic much mix but working decelerating to been we there improvement. of franchise he and with We results growth. that the in Fifth, positive increasing profitable by he develop the Jeff time to
We more expect update to provide our the a strategies development coming in quarters. on comprehensive
productivity Finally, and savings we continue in our to in opportunities structure for our cost shops. look drive to
mentioned I responsibilities As increase senior productivity flatter have to earlier, with consolidated strive we as we organization. several a
we In of a cost number supply have costs. purchasing refining we our drive expect to Finally, we engineer technology savings, implemented addition, to model and which focused on old date using and chain remain initiatives,
formally to I some Mike. go it will of now as the as of for the details turn quarter example, over of our remainder second that P&L in online. XXXX. Mike and the administrative GMs our expectations the As the taken outline will the it do through shop well had now have can an who work they we for done