joining the Thanks, Matt. for everyone, call. you afternoon, Good thank and
the XX% during days which in half government, in XX fleet. multiple challenged the and highlighted faced the our earnings as in our performance be business shutdown lasted impacted including the to the of we As to our quarter first our over of quarter, headwinds we quarter of federal call mid-February, fourth first expected we
challenges, frigid To polar addition, In of weather-related specific the all you markets sense for impacted of significantly give the point data vortex. points. I'll to a our key by were three magnitude several
the less had quarter entire with the third, colder year market quarter in our last more but all second, market days the snow, period. prior same then Washington was of period And as temperature medium year. the our slightly first the to inches markets snow Xx And D.C experienced largest First, second largest compared for snow. XX% more across our Chicago,
imagine, push promotions Therefore, not year. and quarter temperatures to out quarter the that As you can decision are later single-digits. in strategic with the for are to was marketing outside incremental and made second advertising effective the the the we slated in spend the first
mid-February a processing. Finally, the rollout in created initiatives and short-term lapse of our optimization many
the change Our cadence would beginning be typical menus on year. to at of the
this year of operated our we foundation we turnaround headwinds our in of or XX. We new sales strategy full basis starts was and X.X% to turnaround XXX we However, to advantage first trends weeks, same-store estimated same-store reflected take impact our seven for of business. delayed reversing and was traffic negative the sales hard Company quarter. very continue The of by with went up on can which which negative that combined points, menus, these February so the this
desired in However, there it efforts, back don't a in our and and are change and required as work to collectively business things Tom it that clear I not are the does stated be not it's corrections path. easy have often the in we there working. compare follow true as like Things is is impact some calls, In a turnarounds consistently this, typically that everything declining trajectory Despite get There's been don't. we opinion, I recent to will time trends are get part is some the have several There would adjustments given some that and my linear experiences of is in on track. course turnaround assume things commonalities. this of will and and same a challenges; with that the the business. our our business mistake. of ultimately to overnight. times that the traffic prior be with take The some shape series that to
are working adjusted. are Some and well, but things things working need and awesome to the working not be that
Let me working highlight what in our business. is
First, menu is our optimization initiative.
these Our feedback. the very and the enhanced meal positive results our the deal and Through from shop-ability initial weeks, the now we saw pick-your-pair of mix. Combined options that online. simplify around have best the and entree shops bundle have expectations about are and Results our last efforts newly test menu significantly our to updated first achieved. represent these exceeded This boards options, have customer our available of menu our pleased increase variety with two of received menu highest six and options are in the the introduction two additions we is XX% to we ever what results and of and year.
consistent customer remained has week, high remarkably which mix to points satisfaction. and every the each Additionally,
from rolled first transaction. new the menus from the the is XXX units points to our check the basis of Importantly, end majority we the through up with the of per time average coming out quarter, growth
impact. enhanced of meaningful suggestive to looks menu at that raising these online became optimally want this and vehicle learning the growth by customers Through is extensive we to our bundles shop powerful that to versus build permanent have our our and growing occasions. identified last serve a not time and XXX% process of whether we a or one and more in year, years most by clear as deals to immediate selling growth to when and positioned would it adding was check an menu you As meal in of it menu the seller customer prices. right. encouraging disciplined in the up the previously what history and every works, XX over had get is strategy buy something We check Virtually silent tried a testing our drive
few hand-dipped brew blend will whipped resonate such testing vanilla driving innovation cream We cherry. category. think new ice a cream we with sandwich customers coffee things of our a the innovation, of premium with we a embark of phase menu As on as cold shake, are introduced which that brew next and Ryan our we recently and currently topping on LTOs. a work cold pipeline in at Chef along menu a hard remains a features
for with As on to to you calls. leveraging platform update focus the forward future menu we continue our as I providing and in look growth, an innovation
of first is the sales of our quarter off-premise, last XX.X% out quarter continued quarter reps Shop XX.X% our to comparable in our Each Pickup with should delivery and from drove as area accelerated segment that up through business the the fastest shops of and be first the consists Delivery driver of in was the to segment complete second Delivery. all growing working our which is in up shops the The we presses these off-premise Pickup our of are segments and is Catering, our of of overall which on growth to third window first and pickup rolling quarter. augment year. DoorDash.
to make productivity investments continued customer convenience. and We greater drive future to
track flow in enhancements well better technology as investing into enhancing functionality your expect third example, shops technology to integrate quarter. order, normal across these our For orders are rollout making as we to of our off-premise the to entrees in the we
the The program. last program our loyalty million of at X.X third We registered up now working in approximately have area the of our Perks XXX,XXX first business from year. that end is is quarter
first More spend these made our typically importantly, from the year. customers of Don't XX% sales that our more. X% significantly members up in quarter last up think
articles same we program the read that that you've of many Additionally, loyalty Starbucks which million quote XX members. have, has
weight for In Smiles Longer-term, at a a restructure the level, of program drive June sales is Perks in Perks basis different its criteria program a which roll of will our meets frequency plan provide retention. card comparison, to we will we early program registrants very retention virtual and out that out would the least above established. Summer have punch program Perks businesses program indicate to members, on This to X.X our our five designed we build million meantime, building roll and have will tool. our Given and brand this stronger overlay our punching class.
to early, timely learning easy With the be changes the to efficient no measure of program system communicate, administer, launch retention. rules, and to and simple has to to speed to program minimum ultimate start success be higher relevant requires have and being
of current moving our business we learn business, As is overlay our the from information quickly The with right area direction restructuring in forward aspects use all of full our inform plans for is we go of loyalty program. that and franchising. this do to the the our
franchise that something we I'm we support all bear franchise our are franchise to that is new who up opens is example our represents week working announce new few that resources quarter. to one working targeting it which growth. in restaurant something the capitalized the and in in out a and plans today. franchisee our Potbelly am shops if pipeline momentum. that a about is around will for store It's domestic development that example cleaning operating also restructuring is remember new are A very this to the last that needed first fruit of as franchisees gathering announce is XX have two California is spent third Specifically, investing of to have call years, to shift same in story. that we very shop next first drive initiative. pleased pleased over shop and Impressively, of the in long-term of number have Irvine. future and more the we of which starting I franchise franchise experience, position collective to units and The final growth plus new significant a important partners contract year signed the most a to organization significant now our is well future
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We future I but details on share will wanted our calls, to earning progress. provide significant more
So working of what on brief that's is business. summary a our
clearly made work We have a lot do. we still year-ago, have progress of where were but a solid to from we
Now and talk working. let's change about what's gears not
and advertising beat that negative the traffic in XXXX. we basis increased improvement half from in in of Box our when You will of recall invested by Black our significant first points, spread a intensity, XXX promotional XXXX the QX
pullback to on plan Our at to the you devote to as P&L the if aggressively try XXXX increased advertising center. was promotions, in but traffic, struggles, drive
the of by benchmark XXX quarter, that quarter During were the fourth basis benchmark traffic the to to our in first QX year attributable We year leaning second year, this last Box spending and the half our promoting Black the of compared partly on trialed level points. this to last is of and which trends away pullback in first the believe of in quarter XXXX.
So have may lost some momentum. we
earlier, given As quarter, the our advertising I we adverse experienced weather the mentioned first in we second quarter. pushed investment out into the
strategy QX core markets. campaign me initial the a launched our brief In results new we customers. first on love of lunch of provide again April, Let brand target update our grow three share our to across
indicated a the we committed story need way in the making marketing, targeted differentiates channel in have we effective investment to digital As cost previously, a we to which a all tell and that provides brand. larger Potbelly
on the some impact radio in marketing markets core channels such business. as of billboards, television, We understand mediums order and spot in our also those traditional to our tested
While campaign we not is key the results enough traffic to The new success Black finding relative our customers mark. elements. creative of attract were build the us making. the size Box. What missed results awareness. initial brand to of investments the versus and have were to improved right The The at the our the creative performance message, media and media may or told was these initial the our one results message least the for
learnings to how combined to result, efforts talk our we to are on more gain hook. our of call a with didn't apply a promotional what when productive with to action take brand better to plan our resonate approach fresh As a to step of a them a assess and back a customers outcome. taking messages and We drive understanding to
P&L go well us in we outline of XXXX. rate business combination. things the As the to position I push will through to aggressively drive not them of try, on and overnight test, take now well details the the expect to I've but find the offset This expectations this and who turnaround. turn stated will we as XXX% the In we continue and will that help to all for success Tom, before, as traffic time some first meantime, we learn everything get did it working to right continue over role will into for it to our the don't softness. quarter
