up thank the year update U.S. on today's strong questions. line providing during our then will and quarter on QX made the Overall, the Therapy. discuss continued NeuroStar joining we was Advanced your Good call. fourth the morning, the to through fourth performance financial $XX.X the an for growth Total XX% Peter we increase session priorities. in I'll prior adoption revenue followed opening performance over towards and in by of quarter largely I’ll the and on driven treatment update our to to Therapy progress XX% before to and million, of an by our hand revenue take growth an which U.S. key priorities full the XXXX very year, revenue. for everyone, as and we XXXX our drive for start by XX% XXXX, us Advanced guidance you NeuroStar after call was over walk
of increase year of revenue prior total For was an over million, XX% the full XXXX, the $XX.X year.
accomplish been We proud in able of what to we've are XXXX.
Our ability maintain strategy position. and a the market our Therapy on drive adoption NeuroStar of execute performance our demonstrates to Advanced leadership to
gears user a providing to driven at time same while as update the We practices number therapy, service. by clinically Shifting both strong operating is our we to which therapy our training, and practice see believe ability in support proven friendly our an on patient continue growth of performance. psychiatric offer and utilizing world-class to the
growth we the in seek priorities last we we As strategic outlined year, as had drive three business. to
increase the drive NeuroStar implementation through the sales U.S. the initiatives; of to our expansion the first Advanced Therapy was continue and reminder, second, of the As to in force of adoption of a marketing revenue session reimbursement improving Japan, practice; order. approval utilization taking treatment and commercialization and towards each penetrating progress in in system by so, obtaining single high-volume third, by these active make group recurrent
During to the quarter, our expand fourth sales we force. continued
to top which an were XXXX of incremental BDM add BDM for the XXXX. territories, territories, XX on XX the goal active of beginning was Our at
our As a are XX of we We're reminder, on how focused we of able up year. being bringing development get BDMs reps XX Through fourth productivity in these sales. the managers hired who modeling. filled quarter, the their ahead territories are the of year, quarters territory filled to the our with to recently end have hiring slightly of and BDM total XX at to driving first very three been internal last the pleased business the capital the with BDM speed,
effectively TV fourth in quarter, DTC NeuroStar utilize utilization. to awareness to click-to-call and many learnings initial patients. We in the website is advertising year usage, more we of strategy saw return the ran increased usage including to strong lifts we from and generation, Leveraging metrics, patient and increase key generated, were lead which our we as with. ultimately traffic our October continued potential Advanced pleased drive national locator campaigns campaign, campaign the physician our target Therapy help appointments We and of which November. second optimized characterized very During
of there into very interested to we active a or rates, in respond metrics patient did While opportunity our we an significantly. outreach, conversion that we view the conversion potential to must a initial which convert an What window patient. narrow campaign, is patient's improve within a patient, that the decline this after is order time office successful customers' very an converting following learned as psychiatric learn
more the utilization. to allow our the take we'll drive working We hired this help CPC an the accounts quickly utilization future increased drive in the first opportunity. to of of into clinical XXXX psychiatrists work strategy or help to half on system with As onboard XXXX. practices nine treat new successfully improved the CTC patients was to and and we and CTCs for consultant focus in with of addition Part of to advantage our customers campaigns, training marketing look
treating recent In of commercial able of half addition progress Given more to an that pull I'm very that felt quickly CTC few proud the up were we the have improvement XXXX. the new in were higher year, organization critical years the years. as we we order second see than BDM at able and keep in our to build previous rate the a overall last would and patients in specifically be able customer through begin over and to with the expansion, we've made been to systems training.
built drive encompasses to adoption and I what support. come. and reimbursement for continue a We highly deeply sales, grown look developed to integrated to marketing, years infrastructure, to customer leveraging which we've commercial have sophisticated, forward
would remain of Moving Japan, decision on half product will benefit. timeline driven occur with Ministry had January, on in in in launch official we Teijin division Pharmaceuticals, a as to work the so with announced shift on reimbursement of and result provider throughout to the review we an eventual the decision, to second turn invested the a was launch. XXXX, partner a rates and like Teijin I millions the have remains reimbursement partner. to of the ahead bring our results. as breadth continued over by decisions of access. committed Japan, to in quarter. opportunity of market our Labor involving the routine country discussions fourth came of Welfare NeuroStar Peter, we enthusiastic greatly to financial on a dedicated Company anticipation fully dollars a This we during that to develop believe within our They've the Therapy efforts Advanced trade-off Japan. largely development and In and commercial to now call establish focused shift reimbursement of of a Health, The would
