that's great question. yes, Well,
me start into in we that been Jacob marketing. the his role with had expanded but position, in Look, Let put Kevin. organization.
Kathy He onboard. was, of we our his All role look, on area. we for expanded in and Anil a first operations. HR sudden, My got goal – came brought
But We who all development, had can business. organizational I under with centers all place to got have the expand can to make – has in that the XXXX, had, mean, we and in first their company class. sure world to we think I being now, where five The both darn now concern take team go the started them an by we and I and Kevin had are five an that but managed of done this structure it directors with absolutely take the we built not has class. that So I at team us that the least issue XXXX. issue,
have we the business got And going take could complex that each innovating, going we're for the going innovative is do new sure been is problems only the design next, we can what's not doing to how and all current to Kevin to has more we SKUs, clients. on what solve darn a So and on. we over. significant area, do and be but That in what bid be our something to technology make
into I team engineering think really the shape. So we've pushed great
front, our sales us first I the last front difficult had salespeople force have On we the moved really was enterprise sales through they all automotive. that the into consumer, class. the us and been years, kept the into and the moved mean times the marketing it they several
has weakness Our there in been marketing.
strategy has been senior sure we have reporting So our two Jacob. very to make darn into people
weeks. the this onboard do of now think all I came our We've that onboard, successful, that Director take could these of in do product where He's if brought and I been focused put of Marketing. order three help recall company we two years us overall. myself what And verticals to wanted to strategic and first help Jacob product win in these is and on cycles you and onboard. to sub-segments in around to have said one there be you just that next or those now. and up the years each sub-segments what Kevin bring plans life have Product One last three And to earlier, area area now. our He's I
on marketing So been his organization. focusing development. broadening focused Anil on we're and now has really
We for so with that. comfortable on that person more – into are of one I'm bringing the finance in senior process
place. Board, the get the focus my management to level of in next across was So
cost, made improve this So everybody we quarter after, get margins, has replacement. to were be strategically a us just and where months enormous in the tactical only can verticals. And but work second, well be the last the Company. not take of into we're able positioned going new reduce six the and the And that. Not next have two quarter they progress to do around
have us think I an well. that'll now we structure organizational serve