as Thanks Peter. well. joining And everyone, thanks, for
impact September, our we time taking third essentially since continue to EBITDA than on see COVID declines, neutral adjusted While was we cash in $XXX year-over-year first better is performance in business travel, and our for significant in in the expected, February. quarter, into over million of financial account having reaching flow the with the
touch reducing buckets, driving excuse of you those on, are know base, costs variable largely As individually. to increasing discussed I've marketing cost we revenue, previous and each going efficiency. on which quarters, focused within of keenly margin falls three in I'm the expansion, and fixed resetting me,
the of call. we targeting software $XXX of you'll $XXX tracking to on And real in first, in and cost certain And Since recall, identified ahead last drive areas reductions as fixed additional licensing. were to year savings. and our P&L like annualized areas. headcount started million, bases, estate the million incremental in across then, opportunities amount, that we efficiency, as we've So
million XXXX rate annualized $XXX $XXX already exit to $XXX run targeting We over now we've compared million. actioned to savings, our are million, And in rate.
going this in base. we've make overall remaining in we'll annual made areas. cost some great keep progress areas, more in And our will also scale have to As forward, platform on revenue, the targeted term, you project mind, of investments increases costs longer us, far position three On please the variable targeting. efficiently operating are business, But there we're And costs. primary forward. model fixed
lowering our we payments. improving First cards is fees that economics on on our for our payments We're platform. virtual and use transaction merchant
to so. virtual customer spend executed and variable calls Second portion lower of we're with is, efforts to our more we're service to costs. will reducing platform already through customer handle continue the optimization the do extending conversations and And we've self-service cloud agents
business costs areas, normalized have we overlay some based, savings can We on savings Given on mentioned we variable evident operating levels. XXXX work of context. fixed that they be do would volume previously. in the believe, the savings we $XXX But what achieve I to our which level, wanted million initiatives million but if is collectively these still cost deliver will fully incremental until to these I $XXX million, to give to return not are to these over $XXX we
improvement margin of around marketing efficiency. is area third The
the of percent costs brands As variable operating ROIs, our of in expense combination marketing higher across of at result we've discussed, the lower as expect time. revenue over lower direct optimization benefits and we a
the Turning COVID-XX our our led distort the the ADRs that ADR some Vrbo, to business improved continue P&L, but grew higher Vrbo. to which per progress initiatives a solid carries the hotels. ADRs in than profitability increased of QX. X%, nights due particularly by the by room areas mix to Revenue the QX cost in quarter. our in Vrbo, at of sequentially double-digits, improvement shift improved from to also led but in from shift impact results. QX mix Vrbo quarter, Hotel to on boosted XX% bookings The and the significantly of ADRs lodging growth and started declined middle
well merchant the that room largely shift growth contributed the from mind to mix XX% revenue in of as by take addition, cost the quarter. with air the keep over elevated And revenue, past to of Vrbo's per and rate expenses added in take the revenue. recognized revenue In the merchant on Vrbo fees merchant-related revenue fees in as are lodging, incremental which now to transaction product we the year, to as revenue record shift as rate, offset recognize Do night. at lastly
The mentioned initiatives to made our include content indirect evident progress on becoming declined Moving XX%. collectively G&A are in we've P&L. cost. the selling expansion On and marketing, margin costs, tech and which and on I've overhead
from savings they of about Trivago, Two the Excluding the savings with On XX%. overhead fixed thirds cost temporary stemmed our current related year-over-year to items comparison. from savings revenue, impacted two the environment. cost of cost balance initiatives, declined the
were And of Vrbo's bodybuilding.com. is benefit Vrbo's shift to QX merchant due First of second, the then transaction they incremental related from are seasonality. highest partially which costs disposal in by to record, to a offset
factors, we was XX% deleverage closer direct down return of as levels. to of to revenue volumes marketing to two we these And cost continue cost normalized year-over-year. Excluding direct marketing, on we until see expenses. on noted, expect revenue booking leverage On
quarter decline Vrbo's flows mainly merchant bookings, we've BXB. noted, given merchant business the We than restricted benefited deferred recovery drag but the we million on Retail to On Vrbo The and US$X increasing BXB was remain intend and a Vrbo's toward performance segment in and demand, impacting $XXX QX. where the billion and growth disciplined than Vrbo's mix sheet, driver brand the nearly a working better which marketing North and segment. flow are profitability. was travel in at the segment through our increased activity capital a from free our in bookings is stronger stays impact largely has corporate slower lean approximately higher Egencia significantly over America, from see But in as bookings results, our prudently recovery cash. campaign options [Technical On summer. the marketing Difficulty] due Meanwhile, merchant cash to reported of cash performed flow in retail seasonal balance Europe. in
bookings, the than free items our capital impact with deferred plus bookings, $X.X adjusted as business. stayed cash the even is interest, deferred flow was to biggest the the and in from declined than as QX. seasonality exclude Vrbo total the capital QX more On seasonal bookings, other cash QX in you million negative If decline balance, contributor Vrbo's approximately excluding CapEx $X.X or impact to QX such merchant higher merchant a merchant working the nights $X.X billion, loyalty. and was deferred working rest more weighted EBITDA to of room it $XXX from our offset in the of decline its billion to ended as relatively billion they
million we windows reduces draw used funds the matured noted expense. on On and the In been in interest billion have opportunistically of repay that $XXX in have to August repaid July deferred to than notes booking $X.XX raised addition, balance. usual, Subsequently, reduce billion our raised we our We outstanding drawn revolver. currently shorter capital $X.XX booking $XXX debt. revolver last in which as million in structure, outstanding we significantly our our quarter July,
billion. short-term of third and the As the end investments totaled unrestricted cash $X.X quarter,
Vrbo roughly the September capital just activity. excluding cash markets Excluding February. in first our similar the total essentially in flat cash mentioned, cash I And for declined merchant activity was free time $XXX to million, the flow
non-cash assets In nearly covered addition, deferred deferred restricted other sheet held excluding amounts merchant in loyalty. cash balance and of balance, booking our XX%
foreseeable be environment as future. QX. this to it with our for a or for to we're to negative. in are what Looking as QX adjusted seeing to and and number the our will a then and outcomes. recovery also it's COVID We we're relative going profit, do basis. relative tough is business, cost expect revenue of predict With the wider adjusted impact seasonally essentially There range our that decline months. and result just business, we similar over two, range to QX be EBITDA, the it's quarter bookings revenue In a forecast to current the ahead business primary expect the QX in factors in given be in plateaued two you in remains with so EBITDA One, in it. trading to was lower has difficult a lower summer is are contributing the the to volumes which dealing closing, And a the lodging, very imagine, can currently environment recovery
confident we're are will clear recovery taking term. long And now the making over Peter benefit actions take we're As us have that Operator, mentioned, on. the priorities the great ready progress first and our question. our to through we're teams we