X.X% you, quarter significant our another everyone. in and our resulting retail good we up our to newest QX with where even and LiteRide, Marisa margin revenues well revenue guidance. Clogs continue gross with another franchise, and reduction expectations, was exceed on performed fleet. in Thank exceeded morning sandals strong quarter, store
to Crocs feel new social Our to XX.X% DTC as brand. the interest brand engagement we demand are benefited coverage. year. back amongst would We continues about wholesale, of of and positioned another to the strengthen, increased grew lineup, quarter our growing QX and from for results to those Crocs existing media and their who very to new At add half increased like seeing comp the customers, who from our speaks good well are consumers and we're PR
has leave As this departure, choice. I well at her great to Carrie contributions three past makes new CFO want Her and she excited Carrie you earnings earlier announced the experience years. has Zappos Crocs morning, In a EVP as issued as her to Crocs we X her as the prior over Anne April made in at thank that decision for to us will of experience our be next her Crocs we're Mehlman to as the joining announce year. a on release, saw CFO. anticipation
partner. we of three in down revenues, I'll to take smooth we brand margins strengthening and strategic on business our SG&A advancing our transition. on and With our annualized low so strategic sustainable, guidance, distribution position time, our then, August review progress of will low When update percentage product, are XXs every transition on ensure then it we update, the company pursued our Carrie couldn't simplify gross joins and XXs, counsel. remain and finance of way, our that there providing asked have quarter priorities morning, sound better that questions. leadership priorities. and step to future put and a During we a have growth, on to drive the the a generate us making her of revenues. annualized This bring revenue these was the we rate second our results I XX, departure, you to quality Carrie to financial EVP strategic as will creating until and profitable respect channels. our the on focused and across Anne our for priorities improve the To Carrie will strategic developed business tremendous for to and latest projects footing great a your
This As first to growth. narrowed profitable driving emphasis product deliver our our great product, desirability. by revenue our priority to in I we continuing driving on With clogs strengthening and meaningful sustainable, respect growth is right strategic molded XXXX, the product decision. to mentioned, footwear, was sandals. focus brand an clearly is This with focus and
significantly quarter, second over the second this shoes, an sold of X.X% we pairs with During fleet. year's retail did million we smaller a XX.X increase last and quarter, of
selling average footwear of increased Our price X.X% to $XX.XX.
in clogs trend post pre also XX.X% management. helped part wear grew great demand by colors were were from purchasing In North traditional supported of account grew along colors, our results seasonal school represented events. sales, by revenues clog WORK America, driven high We new Clogs XX% styles and our and students and of XX.X% in and footwear in embellishments. sporting DTC with of by to up, every at affective quarter. our region. college iconic AT last Classic more CROCS on consumer clog and and second Sales up Classic new revenues clog our increased, Sales for graphics Crocband year's Our
Europe, points to XX.X% year’s to generating second of the robust penetration over our of business. product. as compared driving brand generating we reduction we're for basis clog increased We and total in sandals discount quarter Sandals also QX clogs Asia, continue strengthen increase growth significant in an is continue last a And silhouette following and key cut-and-sew our prioritize channel our well. grew footwear to performed revenues quarter. quarter of XXX we XX.X%in clog
late while for sports consistently focus and growth the styles. and Swiftwater the on sandals, about was Capri start Sanrah our showed double we’ve ahead. we digit Europe to Since opportunity sandals our the Standouts women's by Americas hampered continue meaningful increased in excited we silhouette, and include quarter be experienced our spring. and most this to growth Asia the
new collection styling. clogs, Our includes Croslite a athletic and footbed combines shoe March, which highly story, material LiteRide innovative our with to to extremely continues LiteRide in and collection, anyone new a lightweight the silhouettes. revolutionary To expectations. sandals cushioned with new exceed an to produce The clean modern launched
we in-store. wholesale quarter, the the entire second the own distribution our During sites and featuring addition LiteRide to expanded e-commerce on our of collection in collection
quarter, was the of four Just under demand months like are sales very With now rollout. the our belt, strong. last pleased with exceptionally we
see already one ahead. And five top growth we significant has become LiteRide our franchises. of fact, In opportunity
the As we XXXX half Fall/Holiday head collection. about the of year, into back we good feel our
from our seasonally and was last platform feedback accounts are a still We clog, initial week. we Spring/Summer with new have incorporated And including launched which graphics, pleased XXXX the wholesale colors appropriate collection. it’s on our very while early,
our Are” marketing campaign the brand You product. continues As for of our “Come and profile raise drive demand Our to
to coverage. accelerating Crocs you. with more digital metrics Interesting continue some share me we and PR is our increase footprint Let attract and
hat. remained Crocs clog in we see a hit June, filter, elevated week first then. a five-year number giant of the themselves used has level for Google And million our Snapchat first Classic over of searches the at lens and Snapchat the six launched high During since when people to
content Our has featuring widely Drew and online musical, Drew ever ever, most is posted. most our viewed viewed Barrymore, content the second
as and A-Life, perspective, continuing ad heightened Come brand Brand digital XXX we XX% is Our consideration. to our a return from continue on to is highly the generated spend boosting with up collaboration consumers. brining impressions Crocs Street almost financial regarded is just campaign a Wear with Are marketing in million to attention a You our It And months. customers year-to-date few and brand over resonate refine As PR capabilities.
margin is our hand-in around second to Our drive goes the revenues. growth. top with discipline hand to Maintaining strategic our priority a line of quality gross improve
past promotions. disciplined the a inventory have the we up product, took in cleaned to and highly unproductive years, Over faced two approach our channels
We have point increase basis including margin gross in XXX QX. gains, delivered meaningful
With on years, this two made expect past over modest. have more we we significant the front be improvements future the gains to
simplify is that bring on business our operate we and reduce the percentage XXs. so Our to down to efficiently priority intend We third can of a revenues more SG&A strategic low to cost. as
achieve as reduction XXXX. XXXX against to XXX execute reduction continue We've plan. this we was on our are SG&A component key and to that. between stores of closing track A our exactly plan done We SG&A
stores price Shopping and of end are Outlets half a over of the XXXX, retail store stores end quarter, from kiosk at quarter and third of represent operated closed approximately second XXXX. now at to full we most our now make stores. fleet, our locations XX% compared company up the the XX During shop of balance. represent with in while profitable net XXX the less over the fleet, our up XX% profitable format about a
talented Italy. in these closures we our has since entire facility In growing facility and a margin, complete, thank party its plans want production we the SG&A. Although transition to our of their for closed and each to efforts our connection moved in our profitability are They the simplify is to business this In dedication are with in will our we When headwind third contribution ahead unproductive profitability, outsource employees gross greatly eliminate earliest company as I improve with manufacturing May close it days that manufacturers. to manufacturing we to announced ongoing we've been is contributing to our and commitment. Mexico. appreciated. whose June individuals our Italian to revenues
progress. Turning and with retail channels, pleased ongoing our I'm to distribution e-commerce our wholesale,
accounts, last channel. with store As eTail growth we in and single and digits of wholesale and our our certain partner expect half made revenues our traditional countries channel The our high from business and e-tailers described approximately do accounts and we we of of portion in distributors mortar up operators. call, is contributes this wholesale distributors brick wholesale
accounts the which expect wholesale the our grow modestly. partner of up brick-and-mortar more stores, to make other We revenues half and
great last Japan, more second doors. quarter, into than placement product wholesale important more the space with Crocs the in added doors More multi-brand next time A to and of several work an expanded is has During retailer Since customers began year X.X%. limited year. their last ABC Crocs allocated hundred by Mart our and Mart in be wholesale then of shelf to a doors at ABC revenues will we same example of the number increased year. carried
revenues outstanding rates. continued the Turning compelling Results online The up shopping. countries delivered totally comp. rates. And e-Commerce right a consumers, the well-managed significant more priorities. progress Head experience our a against fastest where Asia consumers exclusives delivered had we of channel in great to and an our result and on activities of to experience, and first we've grew We're of X.X% migration XX.X%. DCC e-commerce, the energized customer experts, of In strong continued improved highly salesforce to half delivering another and retail, to to our our benefiting quarter quarter. in our marketing strategic a from focused conversion product, particularly make XXXX, we a a successful inventories, product we featured more Global outstanding Through digital XX% growing to deepening since XX% bench with were appointing online local at
LiteRide winner. significantly Our Spring/Summer surpassed our was XXXX And expectations. collection clear a
we on delivering do. consideration ensure business, brand our objectives, and out of two the our growing quality cost to taking increasing is revenues marketing elevating improving of Our committed sales. doing brand the we're We're topline, drive and key what to positioning exactly our
we're ahead, about optimistic future. Looking the
and whether reflection business, more We value. as our company are or to stores, multi-footwear, retail long-term reinvigorated particularly showcased Crocs a perspective, embedded generating is world. the our And from road will clear brand. lastly, With stores best of a remaining bring network continue bottom Crocs our map focus shareholder follow, to place, on to elimination drive distributors of growth. potential. the the e-commerce in and the top in will robust will DNA our returned and highly growth qualified clogs wholesale effective From increase channels, have benefit around are a we our detail our line well-placed, sandals, channel A people which product to expected and digital and to and underperforming growth we channel strategy have of
full guidance year we continued believe for well she third now and the I'll ahead, success. our we're will you second quarter results, of quarter call turn through the Looking to positioned and discuss take over our for XXXX. and Carrie
