Christian A. Brickman
you morning, our Thank everyone. us earnings quarter for you, for Jeff, call. and joining good fourth XXXX Thank
of results sales of Even after more quarter on decrease discuss for impacted natural have detail. margin. expectations. full short fell overview year Don performance We First, and quarter strategic the the the considering review we in our essentially and revenue brief then in our fourth our experienced gross the slight September, fourth made flat progress quarter, and disasters the in our provide impact of initiatives. a which I will will quarter and August our a
However, savings announced refinancing, per earnings recent to and from the we adjusted benefited plan, in still from the previously repurchase meaningful restructuring our share growth debt deliver activity share.
continue focus an combines balanced will which with approach business managing a investments long-term discipline our to execute to on our intense in retail challenging strategic efficiencies. organizational operating We and environment,
year, the right-size this in the initiative our environment cost goal light to the reduction expenses. a and restructuring structure earlier recognized operating know, we need our full and you year with XXXX lowering cost of As current of retail launched
quarter in have impact expenses inflation of adjusted the centers. distribution growth these in total stores We initiatives, flat for and almost full execute store despite wage operating in and base our year continued resulting to against and the continuing our
of support the million the initiative In recorded charges In businesses, operations. the and fiscal realized addition, an from realize a this range in million to approximately focused focus commencement our approximately to morning be year XXXX, international international we with improving $XX of we million in to plan announced incur significantly range approximately to expect on benefits fiscal initiative, million expect XXXX. particular our $X million $XX in annualized million to $XX in of with $XX on of benefit of restructuring profitability the $XX restructuring with we the this of European
today is households and than two-day will believe end of the improve this which delivery XXXX, experience to XX% investments, to below strategic We long-term of U.S. our by and investment our in we well with accelerate comparable the goal customer Regarding plan our of capabilities, significantly more the fiscal e-commerce QX. benchmarks. improve conversion, providing
we a will supply that will the and several phased-in chain embark addition, consisting next modules over platform, out-of-stock reduced increased to inventory implementation In of assortment add visibility inventory, tailored and sales merchandising expansion project several important lower from the meaningfully from and be lower capabilities. capital new margin more from gross obsolescence, on a few of levels product inventory forecasting benefits, intend including better years. This and
pricing, balance quarter. efforts, segments, with BSG system a are part maximizing improve experience, will the our fiscal and for promotional customer executed focus both the credit to respect a card Sally EMV-compliant always drive processing. core BSG and to we store In during and in the our for XXXX term. year initiatives sales be on Finally, implementing to that CRM new gross With latter being of will point-of-sale marketing on we long enhance allow trying our profit many of short-term the
SKUs SKUs that reinvest that vendor on believe in minutes the XX the unique Sally, strategies contributed in pricing points We we of launched have fourth price and of expansion order fiscal fiscal support, pricing mass gross In margin continued points. For our expansion improvement gross on customers. XX BSG some now through increases, in of we prices the segments. each to I'll fourth consolidated from reinforce in overlap the focused with of expectations a and gross basis spend with be margin will well position competitive benefits initiatives few quarter were XXXX. zone lowering Sally, to core full-year of value quarter, plan competitors. designed our in captured the third in these tactical with margin additional growth contributed drive on business The as as late to quarter margin more to basis year select
in the implementing and to our traffic session, stores they will to be this value communicated change and strategy holiday not drive year. prior prominently our throughout shopping will communication promotional This now, depth We of materials. frequency and the are or deliver the designed change
our domestic line stores. Sally in continue on to growth We to drive focus also as means a innovation top
with influential beauty month, several We cosmetic jointly be bloggers. are excited COL-LAB developed and launching this to line Sally a new
will Georgia. by media social Beyond be including a launch color new this, influence. easy-to-apply that new planned line, appliance BaByliss Cody, bring Other color which will new approximately developed launching launches the Arctic year major twofold. the vibrant of Sally an new Fox, professional a a important also care is and for line, we tools vibrant line this professional time, line primary first we for will by this in backed program loyalty multicultural in of XXX (XX:XX) test to Florida addition, a file hair In monitor our goals brand, a care continue new to stores are and The hair test
new disruption. Club to the program without members want we First, transition Beauty current Card to
increase want regular time them communications. acquiring over basis by loyalty more and and engaging we traffic email to with mail Second, via direct members on a
feedback seamless, our have need customers that positive from the indicating in been training early and received a to to While traffic. our more revealed we encouraged are has and move order and pay-for-discount we program for to to learnings drive that communication program by relatively from associates the customers improve a the associates refine rewards-based our
and in we for customer adding neglected December, largely in this going Additionally, test first customer will forward. the fix program in was be plan the to we phase, a the This stores. parallel professional
pilot making stores. XXXX, America year we test rolling half will program decision regarding the to all final continue and a Sally the first of the Over before to refine assess fiscal North
a marketing marketing so approach efforts, to and and CRM messages that continue loyalty deliver compelling integrated refine across to drive our to our our clear can traffic we stores. vehicles we Beyond value all
events cities along these strategy. tutorials engage we influencers, approach, message DIY postings encourages mentioned, are the country, at a educational blogger of the social impact acquisition reached align educate social we millions that who to Sally's Angeles all Chicago, across will As of free with beauty integrate our media leveraging already events, events and materials. customer this the proposition, expand creating enthusiasts. presence. extends in atmosphere major share of the mediums and calendar beauty Orleans, and previously the and order in The in which influencers have vendors with New been held Washington have a media In of beauty Atlanta, store D.C., of and to developed events hosting power products, beauty throughout across value these order Los Beautycon low-cost in including we XXXX increases and live marketing To fun
marketing in New events excited are of intend and the York going upcoming about prospects viral to this campaign, and host We including Dallas. regular forward, events
representatives also ticket existing customers, girlfriend-in-the-know we customer actively and are genuine to continue associates. sales utilize a to able selling a engaging loyalty believe and to average which We our to model will is value. inspire create conversion drive increased appeal and higher shoppers which in new connection our and customers, authentically customers designed By between
awareness raising customers don't we stores. delivery investments reaching e-commerce In testing aimed addition and I to our Sally's new are that earlier, at programs mentioned new brand currently shop the of
delivery to example, this Dallas. in with historically – Now's the new continue this Now customers Amazon model. new to we model There existing partner between Prime two-hour hope Prime Sally's to attract customers. little has customers we And Amazon been overlap For to and we while to very rapid attract test to a customers and hope delivery
of is we work with increase omnichannel Prime for with to to the online we include to investment objective program future. the testing delivery Now the is Amazon in Sally and to undergoing the cities plan this our customers forward. other plan The in access, build achieve While still testing, delivery Amazon on two-day going journey in to of customer metropolitan and same-day
differentiate brands for them clearly portfolio a competition, of own have the that from make consumers. need We more us great to accessible we but
leading vast BSG; is the partner U.S., to for as Now, trusted beauty of professionals. distributor beauty majority CosmoProf products turning aware, professional our the the the business BSG a of is you're in brand and
is is recently what to As to stylist it, one put Nike stylist athletes. CosmoProf
the of strong hurricanes. both to traffic position, quarter year's revenue impact this when and surprising so up strategic Given even is that negative were the with compared not prior it the
of growth top new by growth addition, a expansion. drive team over prior brands. support continues by its exciting position, margin leading and winning In up were gross earnings to In year BSG line driven sales the operating
additional Puff.ME, example, being Luxury, introduced Lash few to ColorProof sales over For continue Babe Celeb since quarters. Mydentity, last the and drive
sharing pruning more order are SKUs worked deploy Team lifeblood has brands of vendor and BSG of in to stylist influencers a these to we expanding loudest social order to XXXX, social broaden major as and of influencers followership in techniques. vehicle capital acquisition and us made this reach investment develop recruiting from launched and our brands, products customers, professional believe work mobile We will media lines community primary impact. within first to CosmoProf and beauty while to as industry, up with new voice designs, our uses our In learning and partners new the continue that In app continues and the moving be to slower working and community. space. well XXXX, and efficiently and downloads beauty the will on this greatest we reach solid stylists. In active efficiently. for we users, number within a development the the gives ideas with our brand brand social new CosmoProf hair our broad and team Meanwhile, New garnering professional in media as market of the positive community feedback growth our experience Artistic media partners
developing successfully usability have to version launched we app stylist. the during July. order the improve of to are in and iPad the push for Canada capability We notifications, the we the month Additionally, app in of now an
drive but are more to actions build the specific incremental strategic our the us position promotions drive in and confident To success. summarize, continue take we enable front, fourth email quarter, large progress order our to to stores. that our solid On should to we quantities traffic to and in for in we targeting we the we business better. us to website sales to database customers future and can the And made run customers by continue efficiently CRM do
in Now, I the will to more turn Don to the detail. over discuss call results