first partners, continue us have the our strong incredible safe pandemic. associates the and the customers, delivered execution, members, hope We are community the despite Thank all of across navigate challenges quarter, environment. well. are fortunate morning, team you, ongoing we Jeff, everyone. good dynamic In help of that you and At organization, to this an SBH, to that and
in headwinds much our temporary salon serving weeks, topline gross on our closures, of the November. allowed to open in disruption, against margins, deliver customers, for of in outlined This implement they were significant despite call latter safely During cash remained key the especially retail traffic store an the we a impacted to initiatives earnings flow, and pandemic. us of time on most acceleration our focused and shutdowns, that operating capacity we continued in profitability, year-end caused by the backdrop COVID and the Indeed, quarter, locations. certainly restrictions, strong rates,
same-store declined enterprise result, a sales X.X%. As
perspective, or were XX% added of the under the locations capacity For globe. level at of approximately end the our quarter, some store restriction of closure across
and recruitment strength both additions During and the the color, nails, was for at is is up other for quarter, Canada. categories to closely professional incremental the we disruptions, care Despite the topline customers, and linked saw our which to the skin, chief XX% retail like Sally vehicle and drive hair color, while Hair basket. ongoing are wax, consumer, in hair color US stylist. new
US trend for stores. continue and vivids attract In another over prior a to performance and XX% QX, Sally Canada and our approximately strong colors of of addition, accounted new color delivered of vivid customer the at on to In they and total year. our younger sales, quarter remained XX%
the Finally, over XX% nails were Sally BSG, were salon at up Canada, up prior X% year. supplies US to and at and compared
ship-from-store pickup, to our and stores. at through enabled in buy we include digital our expanded BSG same-day challenging delivery at These curbside us fulfillment curbside serve multiple and capabilities online, store, circumstances, and Beauty, Sally under Although pickup operating were pickup customers options.
adjusted control, $XXX year, external pressures down billion macro on further also strategic on excellent prior our term quarter $X.XX, ended year first the quarter, outstanding rate and which Despite growth, did the up XX% balance on towards decision the the the inventories We sheet. progress to up made in Marlo and year-on-year environment, of on basis. to our compared quarter balance the a our XX% the later ago. sheet. cash expense the margin repay a we on the approximately an balance with More close strong loan, Additionally, our X% of this e-commerce fixed from business the EPS Subsequent job of resulted making teams deleveraging of in achieved to versus call.
on positioned the well operational the three work financial hard back our As business strategic the we and that have and and perspective. a of past teams made, today, from half we investments a over reflect a is we've years,
During of for the experience, major we against both the Four, the enthusiast we the have BSG and online. stylist. modernized year, objectives of expect DIY we key both we and our refocused to elements and full executing Three, hair e-commerce are our plan. the the commerce fiscal capabilities. our including we professional well-defined our professional the we long of strategy of of site. supply digital and the transformation, fundamentals. Today, up improved Two, completed advanced In chain. business Five, JDA, improved end retail shopping are priorities. we we successful XXXX, on team. implementation our the One, in-store focusing the us set we scale replatforming our color By transformation six, retail journey, number owning growth strengthened leadership operating And that a care three term. and we to on accomplished over a our
optimize fundamentals, fiscal target more expect a X.X. unlock reduce our in third, expect transformation ratio closer in investments of leverage made, our we've retail to we customers. new From supply be and and mission commerce, debt teams tools to XXXX, the all of Second, capabilities tactical and service functionality our perspective, are our leveraging robust across our of and And recruit working to further chain. color to we retain to digital
initiatives. our Let me take you key through
First is our expanded delivery service model.
greater serve we our with customers customer but adoption and fulfillment days, us earlier, options, are rates loyalty early which enabling stickiness. It's foster to I will mentioned our are growing fast. As ultimately new multiple capabilities believe
in at quarter. quarter, e-commerce the after December, of example, month XX% for Sally launching represented Canada, sales BOPIS sales BOPIS the our e-commerce while e-commerce for accounted our surpassed during sales our XX% nationwide November. the of For sales ship-from-store US And XX% and of for of
the of for half, to BSG On and the their side, the our adding manage to their same-day delivery the rollout is customers, by BSG needs tremendous stylists, of be stylists. to with value react both them of In convenience segment, another element adding adeptly providing business. second we'll providing professional quickly the our flexibility the
customer for which new, more stylists, This more initiative platform, early track product to engagement business, profitably is replatforming simplified move QX. recruitment journey like along our with on second including The will is begins completion The features effectively enhancements. run in from digital tools the tax easy we and BSG that deeper robust a and enable more bulk storefront, with digital innovation, funnel, the transaction. focus as to orders, on their education, reporting, enable and digital reorders, and them navigation effective
Turning and now loyalty third to our area of CRM. focus,
program rewards had the end card card We both rewards rollout are rapidly customer of and of segment, in the and the BSG gaining XXX,XXX We're At months to X% needs expect X% in and purchasing this traction grow quarter, the segment. Sally the sales the the to of credit behavior, in Sally we our insights private and first and capturing and coming US. customers cardholders, BSG in significantly for into quarters. on our accounted critical label
utilize shopping data the the addition, and programs, marketing, now to connected commerce, marketing and team have have bolstered across In talent exploit experience we our highly develop and in CRM strengthen this targeted service. digital months, recent to and
to working we Through professional Texas to XXXX us a market in The key to transformation, teams customers. leader, in support our believe JDA, control robust color focus it capabilities, continued solid lifting and and color year. part to is own we We inventories, cash with expect the expands our three our completing mission, will Underlying is smoothly become this bring be of as the returning a in step see do, heavy the is to our more drive strategic a into for a the infrastructure tools, flow, fiscal and our years, merchandising flow, of hair work have repositioning supply evolved discretionary to center, distribution investments running and are to our ability care. DCs optimize scale. certainly new differentiator and of JDA over us this our final strong to our milestone, will recruit platform. the four shift themes, cash value manage our position another that our are We in something profitability that latter and shareholders. multi-year There prudently for months, digital of new and generating from SBH us further invest significant SBH, thoughtful Both capabilities the strategically represents retain loyalty This rollout past as and and transformation journey. will that competitive to to to and generate spending, to allow strong phase our carefully remaining in new growth continue initiative and critical JDA initial on and moat. chain fourth and of North
in were January. deal modestly restrictions our creating under clear through disruptions and to at the at QX great and continue Canada, the markets, we additional Today, mandated in expect store salons sales closures in domestic reduced Europe, and net forward, As capacity decline environment Latin California, move continuing, is fiscal uncertainty are of choppy, the related operating XXXX, softening levels. are most it Because be half headwinds, quarter, that second still for fiscal several of to these will we in least there potential a capacity we from is first near-term. to going restrictions of closed topline America, which in
teams positioning, built, Most short, for we've when confident feel headwinds our SBH are is we of running journey and capabilities operational we time, and this to pandemic profitability importantly, remaining positioned we've agile, in rigor, the preserve established, believe the our prudently execute. and and cash. we with the our topline In transformation return During business foundation nearing financial are competitive growth ability to highly manage a strong the completion, and consistent our with teams to abate.
Finance, of also to and last of Vice want in President quickly new spring serves Senior role Financial member Chief After as transitioned we has position, to to of our say the Officer. are members valuable the playing the team. as how the and have in and executive of pleased globe of continuing environment. call we around team all navigate my associates to customers, important the and turning to our successful I service for transformation, as Before to express role COVID work an our I our in dynamic to want she appreciation tirelessly joining Marlo us seamlessly a Marlo,
to over financials. discuss Now, Marlo to the
