stylists. the demand and with professional new Thank you, for year begin color DIY categories Jeff. reflects And core of both care, enthusiast fiscal to everyone. good financial pleased our results, morning, solid among We're and which strong
the inventory challenges, a has and customers and to current are effectively enabled Notably, also us to performance our countries. in for on in Omicron globally certain manage delivering prioritize focused to for and I'm healthy impacts closures superior to macro through experience of having is stocks. levels ability and we're our first-quarter the services. products maintain we which capitalize every proud Our our believe continuing from demand which remaining headwinds various and on managing at due to our chain well-positioned supply and team a navigate turn, ongoing reflects restrictions cycle,
actions achieve to just track remain just one here put our culture, execute that four guidance. spoke dive we last our to our on had When month. XXXX, quarter, on XX road deeper another you for of opportunity to I've we the the ground I've over weeks With company, for been into beginning map full-year the the infrastructure over the Sally we organization resources talent, the years, quarter, be [indiscernible] was the prioritize XX% around strong X.X%, to our net quarter staffing, our grew favorable As a of customers. up rose and customers hours, XXXX, dynamics I'm EPS to the of serve supporting health X.X%, the teams of mitigation the in traction how grew store comparable year of and year-over-year. first sales continued adjusted our XX% safety navigating With and final to we the weeks four leverage and We're remarkable. against the the variant and industry strategic were to to pillars. our and gained found while number increased of margin fulfillment. to proud sales capabilities challenge place and to customer-first past this extensive In and growth as fiscal gross start teams have at in
time on updating within X. our loyalty product driving you a delivering personalization, these spend supply pillar. some going chain. X. X. advancing and X. include: digital As progress I'm to platform, and reminder, each leveraging innovation, our
the and front, our On a enthusiast we're robust digital creating DIY platform for omni-channel stylists.
as and suite and of little in when two product, delivery utilizing it they services across them customers BSG allows are how to want and Our which full ordering hours. as Sally our get
connect community. to BOPIS to our work options During Sally our to to for the enhance store and network BSG CosmoProf delivery of app completed further first our fulfillment we the our our quarter,
engagement Additionally, customer increased functionality the section rates we BSG and website, are well satisfaction as seeing education around refreshed on ease-of-use. of as improved the
strengthens and of our leading in as side, of the an touch for in Initial advice, positive Overall, and being virtual customers color on-site, and digital launched new expertise Sally increase care, way has continuing we in consultants approximately we're call education. convenience higher another video color. expert for Sally velocity. Sally professional further Dallas-Fort in service the Worth piloted seeking the On live our currently customers our been a area. response to XX our By stores level this color provides conducted incrementally position
sales e-commerce 's QX. represented versus in X.X% year and of refreshed increased e-commerce mainly quarter, ago, BSG sales platform a driven XX% total This by
During ship-from-store recent rapid our and most fulfilled sales of stores XX% delivery quarter, for XX% and accounted XX% Canada Sally as represented comprise e-commerce the U.S. two-hour BOPIS X%.
both we a BSG our Sally the or reach omni and -channel of for continue can and e-commerce believe customers, years. As more sales of in scale to we coming services XX% full optimize suite
Moving from to at XX% and loyalty In Sally, our our sales quarter, the approximately first programs. U.S. loyalty second growth and personalization. of pillar, Canada came
member climb active and end. stood at fact, quarter the continued an high at count to In all-time
our to resource our nascent we compared another Additionally, This go-to quarter. card, growing rapidly and in helping credit in and engaged X% are create efficient coupled the our their will stellar connections stronger way, who and us with fuel profitably previous came for of deliver we increasingly customers them us position run customers. capabilities growing business. BSG and more approximately QX becoming sales X% as look to the This our that personalization our increased our our yet community, rewards of are insights and represents with our as the There's marketing biggest from assets have to luxury no customer advantage who knowing data are. question with customers
increase All of value. lifetime support the revenue accelerating which customer and
in and XXXX. On marketing traffic marketing in digital be we'll to sales the fiscal front, campaigns media social drive further investing and
funnel, broaden our of to we into Sally expand footprint As to and Beauty key three plan touch points in critical discovery. consideration that represent acquisition aim the areas we Beauty new to customers
own voices as Instagram followers. that create in ambassadors authoritative be First, brand are will investing Beginning their organic invitations TikTok our who building of also and community - on smaller events. This influencers we're to grassroots to incorporate and for QX, awareness content that we'll DIY in initiative micro viewed samples, community products, and brand a influencers. Sally is building receive drive new
to a education launch Lastly, for DIY we X.X are the quarter. YouTube in is third that creating expected platform
rich throughout growth few the Turning stores to noteworthy Strawberry a Strawberry our callouts: continues dedicated online be Leopard, A product of of pipeline expect we our innovation. XXXX website. book color now the and Sally, driver year. to new At growth vivid to traction Leopard both innovation in third fiscal for The is on and this our pillar, gain slated line, significant
drier, manicure, brands Additionally, at-home the with at Turbocharged in the first well Iron point. Glaze, Diva we affordable Locks Joe as price high-end dryer quarter, as in head-to-head that and launched a goes hair more a Dashing tech best the
launches At was launch supplement have from higher-end introducing the appliances of seen the color innovation second Toning the more coming Olaplex Shampoo the among point to Strawberry QX be and care We half in products and brand. product year we've hair BSG, recent of we'll Leopard best launched. the new XP the the also
come to largest brands. be their the from key BSG an This glossing see year. color during This innovation exciting sub-brand, much more great deal and month to Another launch which we'll excitement to Overall, is biggest of in launch partner represents which adds expected us Shinefinity, for XXXX. the BSG's color. is Wella around to a
supply With the customer of fourth at pillar our is forefront strategy, our the chain. growth final and
mission week, will and of us phase promotions, be DC. be is in forecasting, and well and as pricing remaining a will to in Our integrated for across integrating us performance completed, up to in into growing ShipXme allow stock well system fully be great Once XX% our time, capabilities color customers. XX% we'll new as and Texas of assortment, chain scale The automated positioned localized network supply locations. We're made JDA to all towards the leverage steps Sally building and as future BSG our take on running of inventory with this meet North the our demand. shorten and and is care in the to every final we've that progress implementation and highly
ahead, confidence in even of uncertainties great that XXXX growth believe As at fiscal margins to at we the creates, look COVID are deal come. a have well-positioned we operating structurally we in to driving years and top-line continue the higher continue to
business for optionality XXXX fiscal outlook the and expect flow generate forward. and capital our allocation provide strong are meaningful cash to We moving reiterating financial
the and like to to create talented to In building who term. fuel out my and addition drive forward growth value to over our thanks over the With our on I'd long confidence I'll discussed, and customers, I questions. we're passionate X committed in team financials the your turn to to opportunities discuss future. will that call additional look then the the we'll are and pillars meaningful shareholder to taking business Marlo our our delighting express that, focusing