off our the before of further strategic for on things our results position over a our morning kick discuss year. We of liquidity you on then appreciate this fourth challenging Thank be financial with of call will back you, reopening state during joining and everyone. that will overview very turning commentary provide results. focus will fourth previous to status. to company The hope of quarter families similar XXXX high update Chanda morning to and and us are the current level Sean time. this you this We our well healthy our and industry good calls format call and and and me quarter your I
North all almost we industry of line touting then second the Q&A. customary grossing reporting fifth of highest time. the with record unfathomable open up Cinemark’s for office our We year consecutive box will American that results were the It’s
operating has and am exhibition to history proud that significant a in year over COVID-XX to strong and months. current in without circumstances. operating adapting Cinemark of tested still our and with ever persevere changed. that the the say our distress Our balance, company quickly this nimbly drastically consistency, an incredibly mention the tenacity, industries, company to It including of strong multiple not changing immensely and course and discipline think has and is goes move XX discipline Cinemark reflected call has past an of the caused a perseverance mature this I earnings strength and industry. unpredictable environment. year and consistency, a and saying and that only to company resiliency past a has evolve we pure environment time willingness This grit, reinforced ability industry as with while last our stable
Cinemark provided the generate outline have actions we to enabled While how and underscore year variable that theaters continued updates that key the to thought has us adapt, we throughout reactivate our flow. worthwhile to cash positive have it
our has and than initiative cleaning XXX of initially researching and South the in relaunch and the truly exceptional, with relaunch Project XXX Our defining Central America. its protocols more Phoenix tasked and coordinating rigor and in organization with then U.S. safety and structure, theaters been nearly
year, of process With test approximately largely just and changes with our preparation In reacting at and of and because regulations. of rollout. reopen efficiently Cinemark to has both allowed become theaters of remained planning first close the a to reopen team circuit change to government reopened U.S. Our America, that able operating. of government open the Latin notwithstanding. adept remain had At implemented XX% robust processes learn fluctuating the the XX% our of is meticulous relative XX% America we our been to one as and has this foundation quickly and was methodical It team COVID end exhibitors open, discipline quite restrictions to in North restrictions of phased in and we constant industry. Cinemark status. evaluation, was regions, Similarly, approximately where the
passion feat for our factors strong the While our were shutdown. no there on which with our theater prepare that GMs employees maintained one a maintain successful our our were core and the theatres because reopening, for reopening. general consistently And while were throughout they rapport staff their was people, many driving off been aspect. them then every hourly live theater easy We in our to of crucial kept closed, managers GMs during they have pandemic laid values,
Halloween, for and staff. securing our been and a creative content have film directly and our emphasizing consumers, our see, campaigns the Christmas, employees, As bills we vast guest not keep proficient began goes and and the It clean impeccable our as food June, reopening training, company Since began to library resolute they time team much their theater our and employees. guests stream film and Eve we Year’s were in background by standard developing beverage previous save and highlighting hired engaged that protecting members of can excelled content, we relevant safety. consistently without execution Cinemark been them could and in checks, scores and majority their Cinemark entertained, such, and And simply and course, money a have our of steady promotional teams marketing protocols. as of theater how New the including education, promotions safety achieved open, of to varied new This Project meticulous were without Phoenix received the execution name Cinemark and showcasing our and guests Cinemark just promotions, few. planning have around health communities. prepare and reopening etcetera. to on teams notifying and in a of saying we the also Thanksgiving, health protecting team be And XX% of satisfaction reaching in has safety research the
have theatres. been inform including aggressive to every communication in and channel, social, consumers visit them public digital, entice relations e-mail, We to our
and a popularity. To-date, been those of continue hosted element promotional than in campaigns Our parties more XXX,XXX key grow private have parties. we have to watch private watch
number standard As the attendees the that have themselves is experienced just with represents for Cinemark moviegoers than people, XX million more this of X average PWPs.
Movie quarter content be During watch favorite to chose This reinforces a theater. are quarter home library interesting we in private $XX normality, provide attendance in that watched represented than to the of the the driven home fourth alone, and more safe escape at content have during on see free half And watch here, office. it of instead led the sofa, for private out XX% but a our by and one of more could stated all comedy, what people This library consistently by consumers parties the box the and and Elf. for theaters fourth family were opportunity. parties clean fun fact pay yearning environment.
And in the something craveable only popcorn. that is theater you else theater can get movie that
and actively of popcorn, food initiatives engaged beverage been a assortment team variety sell candy. favorite Our in has to wide and and refreshing more soda fan
offerings on pricing strategically core cap fact, driven In XXXX increased by concession selected and back in per items. categories XQ discounted more our these streamlined ‘XX XQ of rates par $X.XX welcome was with on fewer, incidence despite our
in that their enables Another early and Tap A this and for mobile domestic and considerable initial an office to and immense and are would either platform our A incredible incremental to which amount In to cash are center than our more requires a features of exciting utilizing our And seat promise Furthermore, focus initial already to we have we open. as being more Tap, online in delivered variable across teams. be theater consumer than results. look are our directly the cover counter measures cost we XX% accelerated by maximizing to them have during is flow, to facing. and combined of in circuit revenue all our ordering with remarkable led Snacks arrival In with And associated initiative of open staffing highly rollout strategies up Notably, And and burning Snacks our these order further some in seeing continuing key upon pick cash advance have are results. encouraged to we moviegoers fee. to fine-tuning by have we This shows About conjunction forward impact service, execution remain bring their we closed. streamline started our been we functionality efficient to are the concession box service and and and align year. the such we them productivity We this from demand. film our hours attendance, laser-focused results processes beverages rolling domestic our our protocols to headwinds these moviegoers rightsizing half the it with learnings of have out refined on process nominal first our circuit operations content or and consideration by analysis food to relative actions the business. We operating at to the being less of assure we
America the fourth of of box XX% During the the and fourth domestic Fast-forward industry generated Theaters the XX% industry the over to represented XXXX, Cinemark of screens with the quarter screens, XXXX, X% box Cinemark XX% North quarter overall of office. constituted of of office.
competitors this basis. of remaining growth of investments a is we recognize share we high-quality will to in fully attempts on amenities. be shift to with that so, we do to consistent market this our closed, a well And given While again, to historic maintain feel due experience a some upscale poised our portion aggressive share meaningful amount retain a go-forward
with equipped auditoriums food amongst highest our expanded We the capabilities. XX% penetration our have recliner featuring circuit beverage XX% of luxury of is loungers. players and major with the
brand screens global brand Our exhibitor one with the is number platform. XXX premium across large-format XD our
our top-notch We subscription And than XXX,XXX also solid program has transactional-based our reputation of guest service. members. a more Club, have unique Movie
like proud with Cinemark the I have I or impressed share plus turn team. would years to I in over than more by industry, entertainment been call XX the Sean, my my that I never in Before to am the colleagues
it back to all and relentlessly excel position has and goals. Sean thrive that results walk an over working a will there Navigating the to in reopening With pandemic all crisis, to before cover XQ every is once team can seize turning opportunity. ourselves our opportunity Sean? setting you up this status. are through me post-COVID liquidity now and again our and toward We to they done common environment.
