earnings everyone. performance, The growth. team margin expansion good and delivered double-digit line top Ulta and gross quarter of Thank solid you, Beauty Kiley, afternoon another
X.X% the XX.X%. To recap margin store total share increased diluted tax quarter in growth of increased sales our for basis by extended top last and Gross X.X% points XX%, the quarter, grew the second excluding financial performance per earnings benefit comp of XX sales on year.
we've expectations headwinds forward volatility seeing half in we're sales how we're of the reflect Looking U.S. We'll with current our the to environment. for adjusted XXXX share you second and the however, cosmetics about market. thinking the more currently
But let me reiterate.
differentiated the model extend that continue Our long-term winning in industry. capabilities to further is building dynamic we will beauty and in position leadership the the in marketplace invest our
to our every growth across our continue expand double-digit double-digit increased categories; traffic members, delivered in share we've market most delivered and increase key merchandise growth almost to-date, active Year brand in awareness, loyalty category.
our that said, optimization on cosmetics the our which and below of salon expectations. well at add year-to-date, low our one highest That also growth roughly Ulta is we're real category strength strategies. business comp categories market as our delivered executing outperforming in is single-digit of has will only but I the showing XX% the business margin our
has but growth share cosmetics recently years more. very explain continues overall of strong clear growth mass years, is Beauty me makeup to market two makeup market meaningful prestige. in several performance, that After it's the But the let U.S. So, challenged. Ulta decelerating the in turned across drive and over last category and been negative.
market weeks. track to and volatile the has declines mid total the U.S. experienced the data, of category recent least has Based cosmetics in been first XXXX months six single-digit on more the in
in XXXX stabilize we've expected negative we XXXX, as trend that believe but far remainder year at softness of to-date. this sales brand, continue we the to we prestige to when and the of most see look will both growth to mass and the by that top we across now We'd improve Notably, brands move the seen so year. are
that driven driving of enjoyed the just the some incremental the believe softer time. kind cosmetics in cycle this growth innovation newness period year and the is that for We has this of focus main not of we've been have that issue most brands
strong This the styling, Over several in innovative drove which driven incremental contouring growth new formats new growth. products like routines application product in lip, new rituals past palettes resulted liquid and cosmetics new and years, and we've seen techniques, brow requiring makeup by and like strong minis. innovation
driven behaviors not has the in category price innovation has cosmetics soft those a expected market most for the and just not The in U.S. growth. recent the newness cycle resulting of the innovation cycle driven as
other mentioned driving strong and is new of strong seeing I as of rituals the driving case the contrast, thus earlier, categories. very but of business. share skin category, course we're drive purchases, skin And incremental brand we're and gains market to innovation every part By In category growth smaller is in continuing in a comp. the care care
makeup category result in continue the for a category. reflect the near-term adjusted outlook in as and challenges XXXX our rest the of volatility we've industry-wide the the in will believe to We ongoing
very of we pivot the insights, our more and exciting to are partners to all pipeline guest working closely innovation innovation. incremental our with that brand Leveraging ensure
We in more market back move this to are innovation optimistic to move cosmetics need growth, category time the but cycle. U.S. will that through we
We'll work momentum our exceptional our meantime, we delivers experience categories. that we growth execution makeup team team while build focused non-makeup to know to in is online. and stabilize in-store the on in categories, the in continue on laser In guest our
Despite a of we detail that we planned little have in new a and number bit. launches our business for To which investments product headwinds half and exclusive shareholders. near-term the are engaged gains market our more will strategic second diverse our end, discuss highly the exciting strong associates in share to that continue to and returns drive differentiated commitment for and deliver model, I'll confident remained
an Let me our the update made now year we've on strategic progress on this give you imperatives.
progress. we're good strategic to enthusiast making Our imperative segment is first growth beauty across drive and
July increase of from February an NPD, points tracked Beauty basis of market through the for period, XX.X% as prestige represents a year data by now beauty XXX ago. Ulta Reflecting the
We footprint. continue brick-and-mortar our to expand
net remodel stores eight compared four the with net the the quarter to ending XX quarter one In XXXX stores, and we and second XX year, new quarter, relocation in stores. new opened remodels last seven of second stores, stores relocated
New store and trending ahead remain of on with sales XX year strong first track plan remains productivity year. open we this stores to
inclusive Now and turning to analytics loyalty campaign as Beauty have deepen Ulta effective to tools. of brand awareness imperative beautiful our to very second our the continues and well love for brand, our received and and been marketing grow our positioning very by measured possibilities
aided to XX% X.XX% grew from increased period same compared a and awareness XX%. the to Unaided our year ago awareness
strengthen the across segment the leader including influential continue to our connection recognized beauty Importantly, retailers. where increasingly been consumers with a among we we've as spectrum Z Gen
to respond the three programs for the our to quarter. combination card compelling continue credit double-digit and also loyalty, gift of card programs resulting second Guests in all well growth in
to loyalty an Our grown XX.X active has of of the Ultamate year. million since increase program about XX% Rewards quarter members, last second
growth We number to most achieve well to status, see continue guests sales diamond in member. our platinum the of engaged nice per overall and in as as growth guest,
and all personalized of progress guests grow. receiving member. about and than XX% reminders account preferences replenishment unique to engagement this Our recommendations nice per reminders offers, to these replenishment effort, drive create We're personalized spend we're insights using sales increase continues recommendations, more deeper and for the making loyalty number on to and more of members as
present and intelligence to use to the identifying in types determine begun effectiveness guest offers also these each effort us with goal to building leveraging We've response larger driving help by different our basket offer best and data the promotional using of sales. to artificial drive a to or of incremental insights guest
marketing event. multi-week hair in Day. of with our including We Bonanza anchored augmented and semiannual these by Our events National quarter a our new including number Love the events, and smaller Lipstick campaigns summer/campaign events Jumbo our were new second events omni-channel Mascara gorgeous
beauty world-class turning job a imperative across to is differentiated all a categories. merchant our team doing our curating great Now offering assortment, our to omni-channel highly of deliver
quarter quarter Newness a care, in cosmetics. and skin about saw in appliances. of care care care items skin we strong standpoint, our sales hair comp new primarily drove by this driven this growth and XX% From category personal total
prestige, Skin care comps all this double-digit one our mass categories sun to be strongest with growth quarter. and delivering continues care, of
this and earlier, by SPF moisturizers innovation by with sunless strong new like masks. supported category new been is skin tanners care mentioned I and As driven rituals and ingredients strength serums like
skin driven strong both includes July skincare and growth by clean for core new care implemented and our the as Naturally brands a and Good brand regime. lines both from Mask which such a supplements assortment comp We delivered in reset skincare skin and to new our brands. added care You; ACURE, in called mask several
and affordable results-driven stores. recently price a skin care Ordinary, to founded the brand Ordinary at on the The ulta.com launched initially also product We launch an point. to We expanded XXX offer collection
skin extended robust Kiehl's dermatologica care Sales selection while newer and protection of self-tanning In drove an like benefited in also products Sun line brands newness. prestige brand more and strong sun care from engagement, strong TULA guests were product established like by driven options.
and Awake, growth In a the Cannuka, all the Truth to doors. exclusive stores extend of we'll Kylie full partnership of introductions Riley, also in Sunday launch of Indie emerging including favorite in brand month, our earlier this brands In Fountain Kylie with quarter all a the and exclusive addition, later quarter. skin all new strong with contributed second at line this we Cosmetics
hair single-digit comp and the quarter. success Love growth, Event by quarter reflow and our another high Haircare the Jumbo in delivered we of gorgeous of supported reflecting the first completed strong
and growth primarily by as newness YSL brands; exclusive, solid as Versace. quarter from Fragrance mid-single digit luxury delivered well driven Beauty this Ulta
this We Ariana fragrance have fragrance U, quarter Next, Grande. new coming Thank new some in including exclusive exciting a from
demand products care and Hot double-digit One-Step Bed Head as growth products as Volumizer Personal Revlon delivered well by new Dryer, Hair Tools. strong strong and one-step Dyson driven the appliances from for
discussed single growth including mass for growth double-digit cosmetic Ulta reflecting digit earlier, category in cosmetic cosmetics low prestige in delivered brands. we as the the low overall digit single iconic at quarter and Now, comp
category and share to significant of we This in the trends ability to mentioned was market weak before spite as our strength exclusives model secure in to business Due performance I prestige. gains categories. some of the U.S. especially in market continue drive important
Mass continue additional brands. benefit the this reflow to year, from which exclusive allocate earlier completed cosmetic for limited or we distribution space
drive exclusive as our traffic brands In strong Morphe addition, continues especially with growth in to Place. brick-and-mortar newness and Juvia's such
In exceeded collection. deliver collection exclusive an with guest makeup Beauty collection Frida the has within the to to and Kahlo through to Ulta second and continue the we addition, Ulta launch the expectation. Corporation partnered In line response our we quarter, innovation Beauty newness
made this with earlier women United ESSENCE created a we special Magazine. month, And beauty young African-American by through collection, six talented Girls mentoring exclusive initiative
was cosmetics mixed. Prestige
driven additional stores. to to Lancome Clinique iconic from continue strong and our primarily see prestige We by brands growth expansion of the
introduction of cosmetic such from Big which as including In cruelty-free collection in addition, Cosmetics the new and of newness lashes Ego benefited from the Mascara Prestige Tarte's beauty brands to multiple sales expansion and growth from including personal Velour. brands Kylie vegan and launch a Tarte of strong
a These offset brands portfolio. were of by soft performance and number in other the gains established
of plan quarter; KKW which number exclusive forward half exciting the by Beauty In we Kim exclusive Looking Beauty. Kardashian the guest. we believe West to for we strong to have new launches coming brand is products appeal of launch have our second new brand prestige have an this a and Ulta year, will plan
followers, culture excited lip With The including to new will contour and XX Ulta and her. are available offer for extend launch to versatile the include our holiday a and eye and with two highlight kit looks. very exclusive SKUs Instagram are products Kim with million guests in collection Beauty. strongest Kim more than kit, partnership pop of that at is only we'll And iconic holiday, forces our new XXX one we most
share appeal and XX voice generation Exclusive by followers her Florence Things. some by cosmetic. product unveiled to of Gen beauty to will Instagram. guest with Mills to approach both an Ulta also fresh, has on exciting influential collection by Z. all that to is million makeup mass Millie than We the Bobby star the skincare of a Millie clean offers of more especially fun have range We a Beauty, created launch Brown news Florence just Mills, Stranger within universal
a new with we of have number collaborations pipeline addition, for the influencers second In key in Morphe half. the
of accessories. makeup collection first launched the The one collaboration this Jeffree guest and and social offers most beauty media influencers the just in week prominent of Star, today with
record new As have driving previous brands the channel. working digitally-native strong with calls, Ulta beauty within growth track we emerging and Beauty beauty on At are discussed emerging we brands successfully and and a to of than great expand brands their they and partner of very than XXXX footprint these members in be a our positions loyalty more well stores to XX as more reach. brands evolve us million digitally-native
categories on last brands merchandising environment. to organization with new focus across To team identifying or support retail ensure we our in working a within all to year beauty successful they're this effort, smaller created a closely emerging dedicated them and
than new emerging Sparked Year the at brands. to-date showcase and this month. opportunity earlier new team at explore discover, has these to XX play launched with brands more give To brands Beauty unique Ulta and debut Beautycon we guest this
second share leading remainder believe in Sparked to and soft to be and We all brands selection cosmetics total year. an the initiatives across Ulta. feature platform declines we're us market the several brands at driving category the results in to will designed of intellect Ulta throughout gain of the pressuring U.S. will is new at curated, emerging continue stores enable makeup half further Beauty a exciting ulta.com, optimistic that these makeup ever-evolving categories, to continue while a
to to are trends in-store optimization all stores board, transform our the across we're in guest we've average ticket beauty seeing and completed Now, improving encouraged services by staff and moving and engagement. we recruitment and retention, imperative our the experience, program on the services very and
support As more and and top and compensation to implemented attract this newly formed field-based a retain training we've To compelling program. a a effort structure and guest-facing. leadership both education associate reminder, is talent team industry-leading
pricing service made For understand. easier the introduced services our our menu, and simplified guests, we new to
highly continue to made educators We our platform us Pro of leverage helps team, to top which which artists talent. is and attract industry-leading influential Hair
excitement industry and participation brand Ulta that exist awareness that in highlight and artistry award-winning team through of Beauty's beauty national This talented at the events and within and opportunity local Ulta creating is Beauty. raising
larger created Ulta conjunction optimizing new award-winning with strategies. more we're event, Team. our to addition gorgeous and Beauty the business we merchandising business, new five of a introducing looks a services services In program also integrating blowout marketing with hair In launch by our Pro campaigns
add-on leverage introduce guests and to continue bar brands to takeovers purchases. we to back like living to drive And LMS and new Proof
Now imperative I'll strategic beauty reinvent fifth digital engagement. turn to to our
all are second this the to applications. the of successfully make omni-channel to stores. this early in-store During stores, best it between We guests will we experience guest buy easier our quarter know our guests exceeded store we while has rollout omin-channel our shop and physical capability even initial to response still our believe seamlessly completed and convenient our online online, pickup guest for
also app launch to improved In conjunction with has our an look a page cleaner enhance that and availability. the of feel product we Opus, better mobile and with site detail including visibility in-store inventory
We beauty continue to compelling reality in leverage augmented intelligence to guest. for create experiences artificial
updated quarter to android on try second the During devices. Lab, our we virtual for Glam live include try and experience
also guest by beauty which easy skin and began to powered We virtual ways is care provides AI advice. skin our care online advisor AR and get testing
digital announce to like partnerships space. in I'd the Lastly, two
purchase First, directly personalized through to Samsung's exclusive quickly Bixby new to we've to virtual Samsung ability product from products with Revieve recommendations recently announced and assistant access a with and Vision. beauty skin partnership diagnostic information, targeted enthusiasts care the provide ulta.com
our we'll to debt. ability interest. ones this particularly know accumulating pay a upfront We pay loan guest or pay them immediately later receive product allow personal or younger after on guest second, out to taking the paying that year use shoppers After fees ulta.com. without and some sensitive installments are four offer in traditional for And to
guest drive without efforts imperatives, offer freedom strategic efficiencies. deliver weight, more later and the fueling to and underpinning our will After buy now, excellence ongoing pay greater pay, option and operational flexibility our
and categories, our the reduce enhance and improve optimization stores. for to sorting product processing investment fee type of a including both supply-chain our recent store shipment continue which We end-to-end efficiency
XX of progress on-time finally, our Fulfillment to of last e-commerce successful basis over In with e-commerce points the an our XXXX by improve this continue to goal store we continues our Center of to Fast quarter And make improvement toward year. delivery Center. Distribution Romeoville delivering trend addition shipping conversion two-day
new existing our infrastructure currently for The team and of was in about and of volume. August operation. is total the XX% completed began e-commerce the early facility fulfilling transition to fulfilling The guest's much the leverage seamlessly orders able
updated discuss our and for more With financials that, the year turn in detail. our to quarter second of rest the Scott to over I'll outlook