afternoon, everyone. Kiley, Thank good you, and
fighting began. take to COVID-XX, unwavering dedication. to about results the talk since a agility Before the and our we by We're want for responding efforts on dynamic created we're their team caring thank Beauty for commitment, have pandemic very the all outbreak thank this adjust we I grateful who also to moment for continued line and and challenges first been tireless uncertain to the selflessly quarter I all country my to first how associates as and and operating a want truly Ulta leadership your environment. front
we've to as keep stores, navigated increased U.S., and of took guests the we beauty decision As the spread this the to began well-being has associates through cleaning services. safety the the every quickly our steps safe virus in for and limited March, our frequency early and In our measures and testers and in crisis, suspended lens been We guests. all of associates use and sanitation healthy.
proud of difficult made into our we As operate operations. not quickly the and to I'm temporarily to XX how When decision XXXX, March did our only. business, close operating situation to very we shifted but our plan focus digital-only pivoted e-commerce escalated, channel all on our certainly a support to of the we teams began quickly stores our e-commerce
manage flow. wearing self-care such Our as guests acknowledging teams demand, increase higher marketing our a distancing in at of masks. quickly that e-commerce our and create highly rapidly content also an sensitive capabilities on the support focus order volumes consumer behavior to relevant digital new Anticipating team shifted order existing digital to connection, time, positivity, leverage mindset social to and and while
keep the social safe. centers while quickly processes distribution Our supply chain increase teams to our new enhanced protocols support distancing guidelines in cleaning implementing alignment CDC and capacity, associates with within that
With recoup more I'm would in that of Our the the quickly increased not generated e-commerce and their of in acceleration revenues knew demand XX% business, deeply meet to ability e-commerce than our efforts. their expected all our we were DC lost associates in the grateful incredible previously and sale. stores, for brick-and-mortar
store protect took early options changes the our discuss rest furlough enhanced adjust liquidity close And stores and Scott So into precautionary to the short-term and through unemployment the the April, crisis, In which the insurance to took expected. we as in associates. we the longer salon simultaneously stores will decision details to and of of evaluating our Act, uncertainty, remain steps of the considering in to for financial flexibility, COVID-XX our shortly. we steps we XXXX. plan CARES would many plans After than clear the several actively business it began and initially our to became manage incorporated operational reopening multiple made our
for began, I, of due Ulta this care help we've to gloves position Our forward result crisis program to possible, confident way successfully partnership need with working growth. all drive our workforce intention as relationship and donations support the items of us. in this hard communities to personal the worked crisis, to made look to as team care organizations take those remains as local on strong back retain our have and beauty criteria we health much small, our also ongoing COVID-XX. are to of executive one assistance appreciative brand and has XXX,XXX can Beauty of We're several We're through a good And and of are and with their stores. national for To the that donated Directors, serving of is associates. essential of those Board a big relief who providing Ulta support welcome our this we and closely is we can Beauty for when workers. throughout program care And ensure crisis together. crisis, along into to Since who partners, frontlines our both navigate to safely to associate This XXX,XXX hardship include a expanded personal the we program. our our we associates associates all and
first declined had $X.XX we results. of to for Comp a the quarter quarter per total net Reflecting share. were a sales store and turn store billion. loss the XX.X%, of net impact $X.X net our let's Now closures, sales
While our certainly these team how planned, to to challenges. together respond I'm we has worked results the proud not unexpected are the of
good comp well first began market store The growth share sales, Ultamate with in program. quarter and royalty our Rewards
consumers acceleration crisis. these mid-March, close the soap need disrupted consumer like However, COVID-XX trends. physical the immediate focused necessities gels in and our in of Within of hand on in to stores early immediate antibacterial safety behavior all and the changes and protection positive beauty, temporarily
solutions, removal products. And outlets and shifted care fragrance quarantines nail products, hair and including look other and salons relieve guest treatments, became like close, masks bath self-care and others color, and beauty products As service skin hair stress. hair pervasive, as wellness care home to guests do-it-yourself more to beauty to
From we bath comp the perspective, digital with saw our Although hair percentage from quarter, gains channel across of the prestige store majority skin sales care, a quarter. channel are share for market mid-March pleased result market the share. market the a our sales trends temporary after declined all impacted the of our the nice across nail The in see all of categories mid-March share closures, overall Early our our categories. full a increased stores care, in in to we strong as categories quarter, saw strong gains and as e-commerce levels in was closure in sales. of a we business, accelerating operated of early quarter, fourth which all But our in categories.
than DCs, in sales demand further. of light million doubled As digital-only resulted sales numbers. X% to a more the Despite we quarter. constraints this e-commerce Rewards proactively members The we quarter managing social to last first in business, Ultamate close our stores program accelerated and increased XX.X in number of from our increased active transition protocols our to year loyalty capacity distancing compared
channels, spite a are was While through of also the this member member stores of engage only large we not in been it to online digital planned, see was in-store lower number of pleased We're growth saw the previously source to offset impact with have see enough time. acquisitions we closures. largest first new pleased the Historically, to new acquisition. very that store in closures. significant for our us the growth members And store than while of it
historically with annual with an Beauty Ulta three of times omnichannel nearly had guests spend the engagement have very strong in-store Our only guest.
flawless and signs for guests. an to six this we've store bringing new quickly execution welcome option, to seen we to nine XX, launch guests. Since stores our with weeks to enthusiastically as option across create option back wearing XX purchases our in this job doing from pickup launched for reopen. ago, So engagement associates we're store life they launching are about strong a our amazing and nice these that excited average on distancing, guests digital deliver are as acceleration heightened to to social and guests strong way using this Reflecting are omnichannel fun to per number store, and fully and move ratings buy shopping a states. in new as satisfaction focus embraced come touchless operations the curbside safety option online, has average high maintain order curbside opportunity beauty-to-go the And as our Ulta convenient values our guest more and format Guests of orders April on in back Beauty. teams a them this pickup
key restart an to various how on decisions the authorities to and to have stores. month, Over make begun last their allowing reopen states in local to economies, and lift us restrictions when effort
a Of safety possible To we've make stores developed been for course, open as quickly to we risk evaluate rigorous reopening each doing safely the and and as help store. want process us have our as so. decisions, to
Once the to In reviewing also determine we at sentiment. reopen, addition and will local flex on based guest we're transmission assess local evaluate criteria determine to to local we open, operational to certain that COVID-XX trends we allowed legal safe conditions. if it's guidance
test reopen only some initially ensure concerns Some as with and our retail from we guests. from as hours. Reflecting reopen standards a will associates and shopping curbside number of we're experience. reopen on and recommendations of offering. service occupancy do will as reduced frequency guidance with implementing new while know are and wellness associates same social stores, and safety reopen remain for cleaning as store, additional all stores stores shopping. that guests associate face floor, distancing, and increased and checkout, and of curbside is registers. And well All aisles hand curbside RILA stores plexiglass pick and added top checks, the at these part we've The save health will play beauty limiting standards government will wearing of will To All station. shop to and asking safety and We from limited opportunity the stores sanitizer shields store all. promote we're retail we're shop, the some coverings reopen open number an officials sales and added the NRF, to recommendations the the limited health in chairs one-way created up, include to and well important
kept testers floor visualize we've and packaging, on color, use. So the while unavailable most guests to sales for guest texture we've made them help
an increasing tool, to beauty wellness virtually. GLAMlab million in checks, curbside XX, our that than alternative, our tested offering many has And engagement services which lives the guest nearly we the only, social the and been and of XX guests, appointment promote virtual directing discover with implementing Ulta guests between distancing stations. crisis with with increased including reopened the more times, try safety, began using also changes interactive cleaning month, Beauty have May users we experience the to our X GLAMlab virtually pickup. to between tool on guests Last reopening process wear, shades is to within thousands As associated and stores products. including performing salons by services. We're protective allows of Since protect began, salon we're live and XXX and making our launch appointments app.
of curbside of guests or stores XXX salon Ulta Beauty those services. of XXX fleet about stores of to and with today, or for two-thirds pickup. fleet open are As are retail, a-quarter open offer XXX about stores the the
are seen stronger-than-expected services continue even in flat these are last with salon omnichannel to year. reopened, some sales a stores and And have to we've BOPUS sense get stores great While with we in our at we're in weeks curbside as of several performing, that reopened stores, the states To in year appointments stores than sales strong engagement wave these penetration guest booked look a XXX of when it's and out. the with sales early reopened process, stores collectively e-commerce many ago, comping home. reopening first of seeing higher in how pickup, well as reflect initial ship comp
Of are encouraging. course, early but these results,
to services next the we'll additional to Over continue and opportunities stores several offerings. expand reopen assess weeks,
we well-being week, add communicate information, of reopened continue to end guests. safety we to some vast the prioritize and our and the learn, expect store we of virtual available associates Beach, stores on this Epping, adjust, Land, capacity Steelman, in just a Texas; As by I majority will I'll of current earlier team in was Delray Norridge, Florida; Based that to visit Austin, and June. the have Park, our Chief Officer, country: Hendersonville, Tennessee; Indian Kecia across Illinois. Hampshire; markets a with Illinois; and Orland able hold South Carolina; Stores New
time. Beauty but excited difficult was treated for of for these to reopened Some doing our and how through back curbside, work Ulta are them one thing retail, be to this some stores are are teams fully has true all: appreciate
plans the infection concerns, are and dynamics rest Consumer constrain the a resurgence the pressures the of Now as beyond risk look adjusting process, of rest the demand in we're macroeconomic of that XXXX. we for our for year. reopening the safety might rate,
than believe result, demand a in and and as regain events improve maintain believe looking relatively our changes opportunity will we recession-proof, continued for reflecting rethinking the point fared discretionary a about that is also economic term, reimagining costs. to and category, low connection not so downturns, flexibility, as cost We we and I beauty while price other Beauty. quickly that while can the to categories confidence As with goal are we The risk remain has for guest inventory uncertainty. Ulta in adjust managing continuously emotional operational Longer navigate demand, our tentpole opportunities to product. reduce demand holiday, excited many better
that we more in business than guests research comp downturn, category was diverse And and is proprietary our last despite and know was remains today. performance and are positive. XXXX XXXX beauty from While the experiencing the in engagement our our it larger many strong the uncertainty annual
combined the in environment. market believe to gain and importantly, leadership all to awareness Within brand beauty our to culture diverse and centric values-based, program loyalty position. high and strong guest category, assortment, performance commitment convenient us us Most economic continue locations, our differentiated with our expand will challenging associate our to position I share a enable
guests ways Ulta of intend to our teams At strong. associates unprecedented furloughed their in truly are culture emerge period. due continue and desire Over have likely we'll pickup, as Many elevated. to each increased shifts still. our the built stepped and costs and to worked our to shopping not And to e-commerce Despite to care environment. reopen. samples likely Ulta We will duties the intensity guest swatch of not COVID-XX other, of return last to promotional our cost power we're shopping. convenient Beauty this to and due businesses through support some the and we've regular and participate have normal, out inspired these universal forward, touch, and of safety consumers, Beauty been associates, help respond on financially consumers model in have the and while with I comfort of going we additional all stepping we economic to but our been look to through work. we a to pressures stores, as effects business operating likely and have or business in-store contact have services may and model shifts, environment Beauty, more mean and we Health days, leverage we and all may reopen drive will XX channel all our e-commerce see are And concerns sustained quickly virtually to normal. category investments the taking quickly. the We're liquidity demand how HR our these by PPE our it’s competitive expect risk and collaboratively operate they inquires, volunteering the pressures of what challenged rethinking changes our for Ulta our adopted help of sitting for re-imagine to to whether physical have and into to have associates strengths purchases future difficult new service been center GLAMlab, collaborating support the support will consumers they close online and Businesses closures, behaviors new know
Specifically, efforts our we're accelerating to in key our expand extend five and competitive gains areas advantages. market share
capabilities. over invested digital the we've expand our First, and last omnichannel few years, to
channel will sales. has we've new across consumer sticky. result, e-commerce in delivered hastened retail, a we As and COVID-XX behavior double-digit believe growth of be much shift this
We're our win fulfillment and on of an our includes focused in even world. center which accelerating Jacksonville we this the our we're investments So in XXXX, expansion can year, expand move investments existing the of to capabilities. faster into capacity omnichannel ship-from-store buildings to pull-forward shipping how fast
During of trends to and footprint we've since our efforts a brick-and-mortar can accelerating guest physical, conversion serve we looking build launch and a curbside the beauty comprehensive digital our strong the pickup. omnichannel our strong this we the there's between of connection crisis, how know seen in We to guests. accelerate how we're an multichannel in-store-only guest, of and view at with
and love know this no to channel. trial, And desire not matter expect beauty for to we we change. Second, shop do enthusiasts the that discovery
will services experience spark require concerns that guests. but in and experience guest know the role a associates can and at reimagining ways technology, a our will close change also evolve and We're discovery looking contact the by product innovation. create for wow new term about also We safety beauty personal caused longer likely COVID-XX of short-term, to the in experience our the
discovery experiences. play future, the And to and try hair can as continue accelerate match play use implementation a foundation, color lashes. to makeup, trial. and will and in have of and with app Beauty opportunities guests in new tool big will guest guests even more GLAMlab on the we Ulta Today, Our and GLAMlab role categories
Third, to the even build we expand successful and we've our work on accelerate done skincare, wellness. gains further in key plan hair to share like categories and market
many has has the behavior Social many during and crisis resulted trends we exacerbated of consumer that crisis. in the out distancing playing category changes, saw the
long-term of this the well and confident will given of headwinds innovation persist of makeup as introduction masks, impact the term, makeup, delayed short remain the and category we the in facing in While social as year. distancing the likely newness potential
people seem now us side, the feel asset intend makeup look to important new Fourth, video We these to trends further than relieve into program. take guests impact physical closely. build members, so And in drive tremendous taken program become million many market consumers to has loyalty in artificial valuable healthy built On on and targeted XX we're be day, and active more watch we Ultamate skincare as increase applying intelligence customer this differentiated extending communications. the look on to we'll analytics personalized to usage care advanced of expansion. insights, this deliver better to of flip stress. lean and the to data we've as most calls environment. our a a skin more mental on With Rewards that and Conversely, leverage share their both with aspects, stay to new efforts to wellness and dimensions, has provides
as per As This guest on personalization between to particularly more be move we at channels. seamlessly level spend relevant to marketplace will engagement, in increasingly loyalty accelerate drive omnichannel member. increase consumers focus next looking and we're ways deepening an
core progress through supply and operations. and we've enhancing our efficiency merchandising across effectiveness chain Finally, our estate made improving growth or EFG our for real efforts, processes in
we investment develop up us think challenges we for enable process that how that beyond increasing As opportunities success. capabilities set about a will cost pressures to while optimization forward, cost supporting as structure economic also and and at in weather looking can move go future will we we're us
COVID-XX in all we longer inescapable. adjusting this the swift will alike pandemic and impact crisis So closing, are have the and effects been consumers how term, work. certainly has on to and live sustained a of fluid, and Businesses
differentiated in beauty continue with economic accelerate softer and deep model, operating beauty At is platform brand we loved a associates but I our guests and and has challenged, in confident who of self-care, the be dedicated in passionate and during to emotional environment. shift to results. are the positioned evolve, connection advantages. for financial about have have more will of will expression, known a Scott Scott? and self gains that's this and change. a beauty now our to well our will crisis enthusiasts the a are time a we that share Routines And environment and past strong While am togetherness, the company our important and market economic discussion not beauty Ulta even for emerge joy call turn I'll of competitive over Beauty, this all enthusiasts for which extend uncertainty diminished