good everyone. Thank a and solid finish and to XXXX. results of afternoon you David, It another quarter pleasure is strong fiscal to review you, with my the
months hard past over We competitive have worked very the XX to to challenges the XX address environment. a of
comps and comps With We control sales. consecutive sixth our daily up another gross of quarter comparable X.X%. to of store margin are quarter and report pleased investment, X.X% improved sales expense mature average stabilized positive up trends store
average comparable fifteen we For growth. the daily years comp consecutive year of reported growth X.X% sales positive over XXXX, fiscal full store marking
sales metrics. with favorable and pricing improved impact our traffic XXXX, on strategy promotional fiscal basket begin had we and a trends our As
impacted promotional margins. these However, negatively efforts
success gross our we our As our comparison promotional to momentum. margin past on values. were while year-over-year a strategies year to core the Fundamental commitment our the to maintaining to moderate this sales was their impact positive year adjust progressed, able
pricing. affordable industry-leading promotions standards Our in our emphasized
Our offers the efforts of message supported our promotional differentiation marketing pricing from and competition. to aspect continued clear and the standards our
would during fiscal XXXX. highlight like of Now our to some I briefly other accomplishments
During We introduced Grocers new planned fiscal have XXXX. fiscal brand and XX brand XXXX, Natural launch Grocers to Natural products plus significantly our we offerings. in expanded XX products
Our been our as a initiated campaign are at a developed have on private brand we brand value September, an focused products and with quality price. core private consistent our premium In positioned offer. expanded affordable brand marketing
to approximately with representing resonate Our the continues customers. year members with We NPower XX%. XXX,XXX customer of growth year-over-year loyalty ended program our a
represented During of fourth quarter sales. members XX% our NPower the
the is effective promotional directed leveraged to have NPower overall an price NPower program We as marketing helping program, the our to while traffic which moderating our customer and many investment. drive tool activities of
Our marketing fiscal significant XXXX. accomplishments team in several had
Earth Day our strong participation. events and Day customer monthly Anniversary such Our as store enjoyed
social store media, effective. local been outdoor digital targeted marketing, effort Our advertising all TV, and have and direct mail
in our functionality relaunched September, with refreshed a an Additionally, Web and was appearance. site enhanced
development operational team made and all of stores. excellence over major past our throughout store training leadership operations in year Our executing the strides
X our and store fiscal both We shrink labor progress stores and opened XXXX fiscal During in X new performance. stores are we and new relocated our with saw metrics. pleased XXXX during
average their double-digit year. rate on first realizing are growth relocations Our in
grow opportunity past new sales at fiscal we the improvements year. generate rate realized add forward to existing stores We stores, to that flow. the cash look we us execute remain allow the focused delivered continue formula on the that As and positive a will to XXXX we presents our plan to will over
focusing me improvement. results. our will and to call to to With discuss on profit We financial in awareness strategically let pricing, that, Todd over while continue invest drive the and marketing turn promotion to traffic continued