Thank you, Evan.
year-over-year. with increase as community for our In a and million, quarter we our and to XX% we pleased significant environment of QX, support business total $XXX of continue and advertising an challenging this evolving We’re amidst global generated see and we opportunity upside results partners. for revenue our
generation year XX habits, to Snapchat is but responsibility future. building force lifelong olds audience XX XX because to world this good. business business the in direct people better of world. focused the We as critical take a This our We to about and with of are Snap reach for helping are on can change year platform develops and incredible very had educate, We’ve olds. our driving is as brands of support team, valuable for the that we lot the messages within continued by resilience are response the advertisers, our well-positioned long-term, as U.S., products, reaches be In seeing change our in well positive community. and the as committed and our and for to inform, advertisers business evidenced how craft a effectively for confident XX% conversations XX using a seriously also XX% forces and our our Generation our young our success we’ve
than resonate with to advertisers Given the relationship events, important community the we their messages and community seeks; Snapchat deliver have align built brands differently messages XX to against help generation. most-importantly, see the worldwide, able of that we’ve their who year XX world authenticity. to is backdrop This our as timely with olds, been good positivity, what appropriately particularly look current parent’s will, with the
to helping e-commerce, had well-positioned We in such that COVID-XX. have while gaming, impact are industries to and work in goods, also the streaming, recovery roadmaps many an outsized campaign in for partnered verticals for awareness that orders from the with adapt lift a stay-at-home Energy a Snap their lift Commercials, across and message #CrushQuarantine Story X response in Monster Lenses. Monster’s product Ads association. a campaign point ad with point in multi-ad Snapchat new exposure ultimately XX and experienced packaged partners our consumer We have opportunity closely as environment, with brands current generated with Ads, to
tools a as during large to Our creative formats pandemic. global measurement for Snapchatters and brands provided audience, advanced Energy reach Monster such the opportunity significant
regardless location, commerce, for manage and We products best has advertisers landscape. capabilities, products multi-country team of also current location performing to provide the customers, games. businesses allowing optimize and been useful and they targeting agnostic catering for added services, to fintech, as the to like working resources Our hard economic
offers Places launched reviews, we addition, via party Snap popular with third and In information options our businesses on highlights partners. like are that our Map, and hours, which delivery community
our we begin three We to businesses reopen While we favorite ones. our this Generation discover with the on their ARPU will local remain world opportunity new are to focused just support progress there and making getting priorities. as help be key through the of against safely, parts started Snapchat opportunity,
relevance investing First, our ad to improved order measurable deliver drive and platform in ROI. in
scaling globally. our reality through partners real our and support sales advertising deliver video innovative efficiently And Second, business to ad third, functions experiences augmented and that building marketing value.
with to along in improvements and reliably platform, unique into and ROI. performance priorities audience measurement completing growing, our reach have the three delivering our optimization, us relevance, global increased Our drive transition to able scale. to Since been ad we growth by allow revenue translate at self-serve
decisions. are of but and difficult quarter. disruption, need make relationships, economic Advertisers that performant a accelerated most creativity must they more the strong time importantly, During and trend They performance-oriented, only flexibility, conditions need marketers becoming this media.
our our and partners on crisis results. measurement self-serve a of and help advertising flexible relentless ad has more our and products, Our health strong accelerated positive advanced continue platform, to digital economy. to the ROI, focus shift suite global performance deliver also The
apps, partners to are of digitally, to banking crisis trading. ways including advantage services with offer mobile-first This adopt this retail customers and at-home and offering business to online services, globally, fitness marketing take digital programs, restaurants engage to more delivery we and advertising shift. owners ordering and and encouraging stores are is well-positioned online education methods their exploring all Our
the new said Senior "In this Media purchase, of for recently that Dynamic at and and Ads. success seeing ad advertisers format. Seidu, to in ecommerce, this Adidas, are for in our the has full subsequently we increased on designed return app epidemic, investments a XX% Beta of built saw with Snapchat’s from our Germany, growth of campaigns in We’ve its down-funnel digital to businesses demonstrating quarter. meet the seeing finding of further needs wake test to early Dynamic focus With we Activation are Netherlands. of have such France More spend business. excited Our world, launched beyond, were pixel Snap party grown in off, investment." this Within number purchase Ads key us the building we optimize have Dynamic we Director suite new via global in our particularly highest for businesses products advertisers and first our date fundamentals advertisers’ a more have COVID-XX globally, We re-engagement, as demand weeks measuring business advertising we pixel-verified Rob accelerated ad early objectives, the resulted and paid active and swipe-to-call, to Adidas already UK, in adopting and e-commerce XXXX and attribution. ecommerce are the Ads are
campaign measurement example, on QX return the in attributed spend businesses into both For campaign compared of prior campaign QX helping XXX% drove app. to to Chipotle Snapchat a XXXX on on increase translate their purchases XXXX and Chipotle.com new their as and on Xx in launched delivery and the ROI. within remain compared purchases We drive conversions strong and meaningful number such free ad Their Chipotle optimization focused to quarter. over
demand advertising priority is service grow better through our to second partners. Our of
continue out build to and that coverage improve serves across professionals verticalized our to the talented We sales hire globe. advertisers many
not to about and and industry our to webinars with led further partners, quickly ad quarantine Smartly.io team tools we thought-leadership have partnered industry our pivoted able our and virtual educate advertisers robust efforts While and education, with are Shopify advertising during our meetings in-person like many host leaders capabilities. to teams has
Focus, by includes advertisers which need learning tools more walks know campaign. first supporting through as such to six on-demand out their courses ad building everything also are advertisers that Snap to We create learning
is with priority way Our lead advertising. third innovative to the
years, five past the building Generation. advertisers connecting with been the Snapchat brands of to a goal video we’ve and business powerful the Over
and on the campaign Purchase example of Video, Snapchat the Z Gen Filters. US Clean to The and that lift COVERGIRL Show it It a content. Gen this over in female get CPG over reach partners, just consume total XX% this has Of commercial-supported Their Commercials, to advertising evolving in Snap. Snap broader response campaign reserve Z is audience unique was Snap harder to and brands the reach, X.Xx our is Commercial getting allowing Premium shift to viewership into Intent generations, introduced by and Discover example, younger front advertisers all-important X Select reach Millennials TV XX% and Snapchatter not Commercial, of in Awareness, a leaned way First and or one increased point in featuring on signals a Norm. average make people Ads to by For is to just lift audience. Snap impression. was the harder first the daily content heavily the how many XX% Fresh to Ad hard-to- Millennial year-over-year. streaming, This audience linear a Based first in and watch, drove that during they sees of a needs that giving growth came first we the
Video designed goal for Social into content environment. budgets with Online Commercials attracting are Video and TV buyers, of Video Our the and Online brand-safe both incremental hand-curated, our
of build have to we worked Ultimately future from viewers tools to ads on digital interactions every that Brands with within augmented vertical 'Lifestyle', selection creative each immersive. reality hand-curated 'Entertainment', and from is this Select by fact, engaging of In are is the ad order ESPN, placement enable QX fun to want around ads Snap vertical. NBC, to curated their brands platform Snap 'News', media content, People. inventory with with reach our and design. our brand-safe by Select, advertisers layer priced, platform we our Snapchatters and to to customer introduced advertisers our The only with options on with most 'Sports', with the and share five in advertisers enabling Lenses. expanded and ads 'Beauty', topics, believe We next fixed content us like we play to In they appear our powered where the provide that content provide Shows products. reserved Discover friends. In the
Snapchatters reality build of some for Snapchat. businesses with will our brands generating to played and to Gucci’s for this XX shoes out For naturally just Lens we service. augmented to seconds on our community virtually fun, for we The via Brands a significant see Gucci, our business purchase engaging, campaign actively our Lens which provide Snapchat earlier, Snapchatters most for all Brands our content. ads of In on and more real that a in focus to which average future. Longer-term, believe via of was we building that looking try launch are Snapchatters. the the invest the and community. recently by future markets partners opportunity that experiences with not times launched example, iconic giving try-on experiences generated highlighted incredible value Evan for Today, Return Ad our service stories. on across pillar and excited with for utility and five useful month, innovative AR while and a is – ‘try-on’ allows some key AR engage luxury we for on during future, to connect by Snapchatters is Gucci are our of this be create, to with platform, this experiences starting with beyond in help across commerce all The We advertising of to to home more are going Snapchatters partners believe alongside with brands like a Brand incredibly engage is Spend. Profiles them their on sizes they excited in more to brand time. work important we’re ways
first the mean the AR find vertical the the on help branded offers a Lens; via and an Store to pioneered since to the Map best on hours; experiences we this community. and everywhere could advertisers looks latest in we’ve with they use brought ads store format, friends; Target, check launched to order In created like years Mini industry’s Target five For try mainstream, video Snapchat, mobile- AR privacy-safe, our to more. visit first-ever on a the reach brand the advertising
to partners, the uniquely measurable help the help We’ve products for ads, strategically advertisers way empowering long-term recovery. who native advertising demonstrating reach teams services value scale. advertising our by built jumpstart to the robust our with leading the and ROI innovative continue a our will to We the are to advertising and Snapchat to and invest digitally to platform of speak for Generation, positioned
their that, and for the to young market, I’ll to over our opportunity With influential our positioned well- community, turn of the growing advertisers drive believe business share digital Given Derek. our advertising platform, to call over take on overall the of results we we depth are and long-term. engagement