Joel K. Manby
you Good Thank everyone, you, joining and us. for Mark. morning, thank
Before in their preventative measures to Florida and both wanted animals moment and employees efforts for extraordinary I I and to take Texas. for undertaking our our recovery thank start, parks a in
This parks quarter's severe as have events would some XX/X possible. worse animals results, been without some quickly it worked literally had our and the people, a reopened lot unexpected and as commitment on impact to weather deep of protect get our but our who and dedication our
I'd the financial to and this company-wide, results; significant we Turning expected weather the results operational context. hurricanes, impact first, our quarter's be. were results from largely what underlying like in them to our to put Absent
a be by decline Diego As continued we overall the concentrated attendance, quarter SeaWorld and third anticipated, to impacted international in in and largely San parks. our domestic at attendance Orlando
discussed in reminder, the we define a attendance XXX-mile we market. late September forecasted guests radius beginning and August, Southern our outside a improved by our SeaWorld California Also, series. of October and As event parks. Diego decline with impacted as San of was our further from domestic as Halloween attendance into trends a
and to through compelling advertising. enhanced to strategies, business growth committed new and returning products, are pricing We our marketing
advance drive of our plan. Over continuing to stabilize the last began business, to last we our few while targeted the quarter, sustainable months, growth, elements outlined core implementing to the we actions and five-point
our to marketplace in new maintain well rides sufficient attractions, one in domestic the last available the noted I attendance element needed To itself. indicated to point, brand us our decline Planet, adjustment of to about that quarter, perception response to to be that address commitment positive SeaWorld's specifically new key As to we had positive where helping is campaign data an we finalized the highlight issues that and animals awareness in we San a soft-launched strategy and national feedback advertising save SeaWorld From Planet and the protect as we and in generating as is marketing a marketing designed conveying must exciting Diego, From planet's already to our recognized to to and early Park and to share-of-voice to Park spend. our inspirational We October. continue that by national message oceans. the
buy when a an is times when watch just attractions-focused we our seen website conversion rate people then to Planet advertisement, and six higher ticket our Park Specifically, than we've the on market attractions. to
Park this While success, consumers. fully-integrated summer that to local very XXXX, launch market, we of Planet's first the this of sampling vacation spring is we're quarter and a park a with activation PR message a and plan will advertising in inspirational encouraged break resonating our in is small on ahead Based planning. nationwide
in spots giving Metrix's the highest-rated campaign. at One in we see database, the us the hospitality group's Investor yourself, as of breakthrough you have and ads back XXXX, third Relations We encourage a www.seaworldinvestors.com. confidence you ranked of survey the look. further potential this for to are these which of new ad so available the spots links great of single that topped Ace history can website and to dates in our take They on quarterly research was travel quarter
families vacation are with Beyond which period frontloading next to year our marketing break spring a and plans. coincide we content incremental and enhancing our make most in reach, advertising summer
our we updates are We evaluate near awareness, real-time impact employing adjust that customer obtain of weekly quickly can the if so needed. messages also and on to advertising monitoring
and Fun model revenue products. are very and implementing In in year, Texas a driven help unit higher-revenue our a to in four annual are were leading and three months. the ticket where versus quarter, have pass simplify annual guest successful last we changes with with introduce the XXXX XXXX. pass higher mix, and San higher last Even have after SOCAL a Card initial Overall, Diego, Following our this we California pass encourage SeaWorld increased by of Trends to our from a parks a parks higher-retention work we increased of pricing pass upgrades pass choice to these presales very consultant, pass modeled up a from admission-per-caps guests in in positive. in in season we sales our Florida. similar across all begun good-better-best high-single-digits which shifting
Our program, pass member base, compared a metric key our is in the up time Annual also for same Pass to XXXX.
our We this reduce Now, and significant we enable anticipate duplication on our restructured made we efficiency, reduction functions, in and have October, cost to efforts, us increase will of progress. operations. improve workforce
I'll marketing without With increasing cost these that return call our to look that, over like initiatives cost give to We overall in into then expect turn revenue to Marc of growth activity I'd of XXXX expenses. you ahead. financial increased Marc? to redeploy drive and savings to discuss offset some a the to results. the