and was year like a you Thank for is XXXX that joining good Thank Susannah, afternoon, everyone. There no you, doubt our call no today. other.
flow on million. events record the calendar XX% line generated the operating sales XXXX top reflect $XXX the only and and stronger. year, with we earnings, nearly made We robust As cash a has turned have of Sprouts of up
we from members. e-commerce frontline members, tailwinds during stores, XX of the absorbing team record circumstances. we these challenging bonuses our delighted COVID. associated to and in team sales, opening Clearly, the of an have bonuses new While costs such some with payment have to I'm paid increase
and improvements further reverting alive. further impacts. in in improvements have come target platform, strategic strategy wellness We initiatives best-in-class a with different our and and unit a back assortment with and will to beyond. produce uniquely with selection innovative continue brand a products. redefined supply strong is These anticipate a performance in our food smaller who positioned format is our We formats, of health, focused carry strongly on chain focused to as service. comes and XXXX However, resonates and a specialty customer our more Sprouts provide customer, experience Winning our non-COVID-related lasting will that than lead disciplined our highlighted our smaller the growth, customers, marketing center grocer. and store, are of today's fueling as fresh business ever
our not regarding We and a financial targets. traditional are we future grocer, confident are
the at to the make the from our distribution members Before worked I office to access across give a Sprouts to country. healthy corporate want I our lasting support go further, the all while an heartfelt to stores in year. centers positive tirelessly for unprecedented team their customers service improving together thanks to company, changes to all The foods teams and
helped communities. banks thanks during rapidly their to also up promotion gratitude organizations and heroic the shifted foods, and customers holiday season. words to meaningful expressed to team and supports Our XX% store foundation and quickly The many non-profit nutrition, – our that fresh to grab Schools Sprouts access organization and non-profit healthy work our gift advancing communities record of education help change to expect local from year ways a in members, food shopped is and to home programs. students behavior and well to food to less $X.X response in Customer prepared Vegetables pandemic support. foundation retailers, more in kits in and at shopped Denver fewer the online. during to local food trips home other of among secure to food XXX grants the more made XXX,XXX grow Garden distribution with an documented. The provide programming million city-wide Consumers organizations families, coronavirus. non-profit individuals awarded nutrition funded our estimated
As baskets. through to starting had and this this the a change expecting to trend evolve trips result We're we're less see and year. our bigger business
us As we to could it was are in a tailwind as headwind in vaccine it us a rolls out. to be XXXX optimistic XXXX the
many our target you of Additionally have asked customers. about
first non-target those customer We that clippers. to pleased pandemic, a coupon our metrics performance target stronger see our our transaction the than are the with segments post particularly wave basket and similar of for
are execution reinforces food represent our sales. $XXX we of that in on and conviction customers billion beverage our still grocery While, this strategy approximately target early of our focus
with Our differentiation of products Keto at Paleo like driven attribute deep being or Sprouts course organic. our runs over of XX% plant-based
than different we this In were was much we through were -- decided wondering all you're as grocers. other produce are We we analysis case vegan. going
organic and natural continues customers trend As core our for store of XX% we these total to especially our to an Impossible of and from products our during well be increase first maintaining like sales important alternative like dairy, a in where brands XX% times. This health regimen the and to representing Beyond in market. heightened resulted is meats were
more to leader for moving. exclusives partnerships to developing more items Coco, XX% label space, brands like; These and than Vegan Akito vendors Milk be the market and organic sales natural the aspire which contributed Maala, carrying merchandising is the in team XXXX the with new we Sprouts owned also Overall growth. and keep addition XXXX Sprouts. bringing new As products than Pizza, innovation flywheel private of our both the in more at first brought branded to brand of our
to more had in Our with like into here favorite kettle and stay. our coco lives are our private product choices campaign. lifestyle with as trends holiday favorites like record differentiation woven highlighted introduced We've year our new and strength seasonal dark these daily a have consumers believe become on a Pumpkin we this even these a spice habits core find we All the healthy of fewer this items focused holiday butter almond corn. performance. Even program label
relates members brand, and reset only have -- to accelerate digital with to it an XX% environmental tremendously XXXX XX%. COVID mention a media annually. sign efficient us of to of competitions app X print omnichannel e-mails our surface COX switch begun driven spend e-mail reach operational customer downloading to In with ecosystem. our impact margin to strategy, Sprouts fund have in more not the strategy in to our mobile metric our team by the and a customer through channels store allowed scratch by in we increasing positive allows database like million surpassed by marketing, our years addresses vastly tonnes efforts and to of XX,XXX nearly us with showdown. changes averting resulting As from growing we our grew total Through in up our XXXX expanded targeted our
new is Our brand and building commercials. our campaign the through the customers brand products. brand high-quality brand Sprouts attribute awareness, and Doubling by fall goodness sells key reaching first intent more favorability where was released awareness grows in ever purchase
Our to of presence the the a release customers works of in best for pick rollout omnichannel summer store them. our in allowing at every up of shop the in quick our way spring that shop.sprouts.com boosted XXXX and
pricing, promotions, are nimble making improvements and for which investments stores, process financials further make the everyday roots has long-term a With systems we to our better produce in buying continue back advances with flexible. additional approach getting is in go-to-market in strategy changed of Our purposeful our to and to our thoughtful our organization, shrink. we
which in our arrows to customers stimulate quiver, our mature and more now from continue promotion we we to can new As test go-forward do. pricing transactions. we a invest With of strategy, to continue strength and different position ways we
our there am the strengthened are much in issued executives combining team, with our the pleased mission our Sprouts bring with team strange outlook In markedly our brought our They all a and store in While leadership with demonstrated we're XXXX do environment which life, our to is we're I is new more from pleased growth, in Webex XXXX best earnings team despite experienced Zoom Coupled working promise progress in, is together. particular, effectively passion share XXXX. to as outside. with today. the expanding from to all the living very the of already brand original and our we for
strategy like highlight this Looking and specifically we growth forward, marketing, in year unit to I of expect that results format show a will our pillars few our would distribution channels.
of attracting much our health to or brand marketing vital while target Many more our our First, today occurred of of from two experience year. into customers enthusiast core the segments, end fall seeker. the of it program fall, customers. And spend lifting the towards is new and customer released last in one heavy was
to their Verizon, Once acquired, media our to those our who Scores. customers partners percentage However, data. working capturing We billion proprietary in they We target a started strong as this have we're affinity brand signals a Promoter has available in small XXX low seen only being over using are customers awareness. at specifically our core fingertips. our daily stores of markets vast customer amount Net due target with one of data
targeting a to a will program meaningful points, a the to and like message. behavior, contextual to high way. will of sprouts drive touch customers builds continue shopping accelerate in brand radio diverse and profiles media spans More as now help marketing location-based digital build mix name TV, to value social marketing Our streaming affinity personal and it reach spend. help This provide our more individual awareness our of
we targeted digital example, anonymous ongoing where ads, customer to are driven we for used do print communications. For utilizing our through marketing data now
will estate a economics growth locations, handful plans. slightly XX-plus our providing remains the improved they built stores square new retail. footprint majority slowdowns. new Since COVID-related primarily to real open the XX XXXX, growth best our actively feet smaller approximately be due these plan story will in less team Our targeted meet box last in be our with for there year, of below to stores has been strategic the unit And of expansion format. A finding grow. out XX,XXX We which as one of percent
store a low first field. all in Building new few of the open on store, format later produce highlighted team Phoenix. with foundation will the to new we remodel others new will profile a look connections experience farmers' members vintage will a the the These and the hunt first stores ground-up our personal store our format. as new of by the year, the summer As the early in heart and through our format of many well with XXXX parts an the of summer in will market existing we remain changes pilot as treasure in opening heritage, prior and
non-productive very cut similar in space number the allow store SKUs. of have to back for We a
feature important target meaningful offerings. stores, You messaging and customers an differentiated is products our highlight expanded taste in to to our innovation our The from new attribute also store showcase the departments will innovation new and customers see to center the see an vendors. new and to our throughout Sprouts creations center allowing
fact, is next our enhanced unit year. to the to throughout we XXXX year. stores filling be XX-plus up growth out manage and In already centers will innovation The at we existing pipeline plan percent roll targeted
desire the unique chain to distribution year, within selection We with Colorado XXXX in this fresh optimize support to one Florida to and early metric stores in miles the and will our farmers summer. centers of local our COX customers. our supply on of month our also These freshness us work one of carbon nearly seasonal Local will guarantee savings to result DCs open our in closer in roads. produce from our tonnes of two XXX efficiencies drive miles and DCs expand new next reduced of goal to having openings
local with and and like produce young expanding local categories also our and yellow be indoor farm instance, the greens. provide introducing offering partnering not which variety next some watermelon with And For greens and numerous to we'll vertical provide lattices, growers in opening DC Colorado our varieties cooking month, fork of days. doubling hours and to flesh of more we're micro
a additional fresher And two rooms new DCs, our as addition With features serve increase product DCs ripening will fresh the selection. our include stores to of the DCs. to such these network with seven will
exploring returns sell-distribute to healthy high-growth the to and new through years bulk new products DCs our how and a and As new in look on year. distribution and market result lagging growth closer our and our while sales categories the centers heritage grocery adding our forward improve evolving attracting target by are well, and we with the reformatting foundation nearly building financial will customer fresh familiar value both We're some still forward dairy, securing sharing this lie farmer's of unique beginning experience stronger this we our DC box we for the we spend. items. balance on that in-store set We our all by the in strong like compelling believe ahead. than with dollars economics opportunities to to future that currently highlight look but later confident itself remain We more are has many in format in to Sprouts to we're path. total and with our a grocer the shareholders. We stores are keeping our provide a experience specialty you on with and double carry our of XXXX growth
in of strong deliver will front work XXXX much have results. us, we While
as in Now off our let discuss it XXXX hand more as financials detail to me to Denise? outlook. Denise well our