you, for sales joining and quarter us thank expected. Amy. you came Overall, the first in everyone today. Good Thank largely in as afternoon
we While topline direct-to-consumer in performance improved see in quarter-to-date. second pressure has the business, did
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challenges gaining collections. store within Our product further department overall women's with continues we to share our the the the perform and despite market we at space register believe are
space us and in floor. to selling consistent gain enabled both expanded Importantly, our placement performance the has premium
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strategic $X.X to excluding the consulting essentially last Our operating million was flat fees. loss year in
e-commerce of attributable first our direct-to-consumer our increased as revenue which end UNFOLD business. last store new at includes Looking openings growth Vince quarter year since in the channel well our to the as the X.X% four segment,
with was the higher below our are as weather. our sell-through recent of collection overall expectations, encouraged spring/summer reflecting full-price we warmer comp While performance the performance saw we
marketing social benefit mobile, partner to us on continue and at across efforts customers from e-commerce, also focused We stores. targeted who had exited shopped channels
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stated is both well Nordstrom retail as performing brand earlier, As Marcus globally. and our and at our e-commerce Neiman well across partners as third-party specialty
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California focused market that further honoring the brand remain the our on us position and wholesale channel. spirit in relaxed share casual collections believe delivering roots capture which gain luxury We to Vince will we will of
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last mentioned a at opened in Mall in quarter we As premier the April, new Aventura full-line location Miami. we
heart open expect and track on where to a are our high Row in of California premium from fall. Avenue mid-July Manhattan to is benefit store Jose, San location we This Midtown foot Santana traffic. We XXX store in this our the Fifth in
end Washington is with opening we National month. an leases. In our at strategy Center Harbor consistent This shorter the this the of term to seek D.C. addition, in store are outlet opportunistic in
opening store year's We before expect to announce one additional full-price end.
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been we've expansion the pleased of retail U.S. with and these stores. very months ago sales launched Our plan profitability was performance and XX
short-term that expected We negotiating extended and in the of process and extensions are delivering of our cash-on-cash are leases returns. have two others already
luxury We of plan been to other area have a building open our presence. first European brands the South store where in London Kensington
timing September. This to for region. easy firsthand late early will brand be in of awareness and to customers August expect provide We or opportunity contribute brand to build Vince luxury the an experience this
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learnings our focused conversion based on analytics. We opportunities from changes are data implementing on site
we with supplemented AOV. now, terms on continue products, of focus buy higher in AUR fall items product to In drive wear now to
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and We will agreements. as categories through continue in-house to as explore our brand-appropriate introducing both expanding well licensing other assortment
marketing Turning initiatives. to our
social seasonal well from our a as and media. and PR a diverse uniquely for We that is telling of site, our compelling are traditional digital that to focus as e-mail, campaigns shifting and marketing pool for create is content robust suited story
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on partners exclusive proven custom as and creative media impactful moments experiential including such We invest Do content in to Re, Goop continue events. expanding
the business. We in are GQ also including new testing partners support of men's
distribution relevant as provide As will various and to select we continue meaningful grow on groups. list and testing the segmentation, segments e-mail increase our more to messaging we such promotions
CRM, future our building capabilities and CEM the defining currently process out journey. the We've are of started customer
focused goals customer This tie a retention organization. behaviorally our will on triggered We direct-to-consumer becoming communication. to towards into efforts e-mail acquisition build omni-channel will focus and
media, higher initiatives to centricity search the as deepening repeat customer while with Vince level mentioned are a with new customers. leading We partnerships, that the brand customers of draw driving some our on social more advertising, to engagement create to focused loyal by creates existing with engaging brand brand the non-branded customers awareness positive, experience
Vince UNFOLD, we mid-November in building is the subscription model launched momentum.
as a access creates that another We customers. shopping continue retention new We receive as this to access apparel. patterns up new growth to customers women's customer to brand our opportunity for selection our see of to aligns this further sign model with believe confidence and unlimited provide rates broad well our
excited will featuring doing this Microsoft summer We that other share brands. a windows in extremely are select to innovative with test be Vince UNFOLD along
this monitor additional evaluate We channel and will opportunities. continue to
term As we more we to longer it develop recently our strategic details first the completed evaluation consultant, to our sharing have phase as of relates look forward and strategy. our
part potential can As may and our we gain of strategic the and plan, portfolio acquisitions this brand synergies. believe where operational we that we explore to are diversify Vince complementary
we List tariffs efforts monitor pending for As we continue exploring X. to and X, for updates both are List related X on mitigation to
we and shipments, strategically we duplicate for are raising That will quality believe Near-term negotiating in China and that pricing time, not At vendors superior our same said, price. opportunities. the prices. in efforts be sourcing strategies challenging elsewhere with would luxury the we to including craftsmanship looking sacrifice accelerating at longer-term products include,
We progress. will these update initiatives on you as we
growth look conclusion, We for channel brand grow forward brand we to globally. retail Vince to expand for awareness to traction growth in as see wholesale multiple on shareholders. In presence, momentum we strategies our and continue building this sustainable the long-term gain our drive the
it turn to I'll Now, Stefko. Dave over
