at growth, you afternoon, the growth it the system-wide system-wide Xth sales all backdrop our a tough was from challenging sales on comparable today. mark also this thank comparable restaurant quarter joining consecutive for did highest year against everyone, only of strong X.X% XXXX. Not of ended comparison Good and our X.X% industry a and the achieved positive but result Thanks, sales with quarter. Larry. XXXX for We note, us restaurant
results generated to sales an our year we’ve compares helped also in in these level The propel of generated comparable highest the since best the comp XXXX impressive growth had restaurant which X its X.X%, system XXXX. is quarter, years. lapping X-year full Successful of system-wide
these of the of results the comp predominantly traffic. proud I’m even fact more quarter the were sales by that and driven in so
initiatives more on to I’d our our and fourth like difficult successes the for detail across was despite XXXX, XXXX. quarter Sales a rollovers little relatively November key more in provide discussing in Before the month December. consistent growth of
sustainment media We culinary are ongoing differentiated believe momentum operations, that Transformation report pleased to of platform, our our our diversification of of the our we Agenda. capability, of value continued this attributable innovation, into LA-Mex which and to has $X expansion delivery success the XXXX, our strengthening is strategy,
Holiday differently a all look to our designed at XXXX quarter intended The for to Holiday believe was holiday they promotion very promotion. we we from customers year create was forward Pollo own much love. achieve predominantly be was this, fourth associated are to El on with season holidays and qualified To are uniquely Loco. seasonal this approach we years it as Holiday year’s our food The and focused a to deliver as relevant past. experience
restaurants turned enveloped first packaging. time red our and For we’re the merchandizing holiday-centric ever, in and
for array our and Latin festive packaging played classics the and holiday a materials, music time the beautifully the gifting cups, evoke both these point-of-sale X restaurants first the cards complemented of holidays. menu-boards, And capitalize spirit we same offered e-gift-cards, array to of we with gift list cards were The on produced and online. of Our which all gift season. curated in favorites, of designed physical sides the an was
of This our with different the Bowl. Holiday by our items year, paired beloved to introducing unique Mexican in new innovative soup, Pozole Tamales, a this new were portfolio to we Chicken proud tradition the with Abuelita Verde employees which our holidays our backdrop, Chocolate, favorites a Against Handmade back signature even alike, to spin, seasonal we Tamale this made believe expanded bring upon We look chocolate. for with the customers for forward building and come. and the Hot approach we in more years holidays this and special comprehensive to we Mexican our staple made them
the the we Combos As in platform, $X QX. of for mix its beginning to time following, have on business on value will our in introduced strong to of to restaurant look promote we lineup, successful overreliance it sustained transition away which September investing and throughout and continue continued XXXX. Based our very Fire-Grilled offerings, to we and make evergreen limited duration our promote it we popular available from more at
by we Also positive adding portfolio, contributed during Eats third-party Uber the to quarter. our September, which Postmates, expanded and delivery transaction fourth marketplace sales and in
delivery where which Moreover, mix access quarter. the of The third-party delivery added our of on Grubhub it in execution the of customers strategy, food X% focus marketplace to we making menu, addition system-wide a drove can emphasizing approximately we bifurcated combos our these fourth providers our on and family our meals and delivery delivery. portfolio, recently menu the curated for
company-operated of make simplified operations rollout the our cooking against strategy. restaurants, implementation our to the we included streamlined Highlights quarter, our excellent as chicken the automated management manual our well fourth of inventory operation new system-wide progress process. system, new completing as During continue and the
are back-of-house efforts our our as with these for that to employees up will reduce term complexity longer drive sales over is customers. time engage to We freed confident more the
NPD restaurant market indicates Group, In improving fact, that company, by data we research significant make an continue to our research in independent operation. progress
are of far to competitors, scores were continue to been service even casual our and scores Group, above our well have the QSR fast QSR best in several now they satisfaction the years food exceed casual NPD according and fast averages. those both our While and
resulted sales are Great believe our which in improved in scores, value improved food service and reflected report. we
to grow strategic based differentiate two, one, a El four, and to build will and the accentuate our them; and brand to Transformation grow be to responsibly pillars: X and make our people-first the we recall, operations, develop upon as talent; Agenda, business it on XXXX, Loco; for our to ahead simplify easier Pollo you’ll culture long-term. Looking three, strengths continue and employee against execute invest profitably in a franchisee which the is at
In recognition XXXX, our our culture which centered is family to in love investments and result We heart-centered and customers. our continue make to around better in will employees, connection as to a we which culture engagement what uplifting all leadership. more lead employee in refer the or experience a mission-led for mission, the will work like will with feel creating and makes involvement meaningful focus turn, that that believe on we and community feed our
through Chavez our managers, of system-wide communities gives we in Cesar upon of of will Taco leftover our tacos School volunteers National and to Roosevelt end came many support XXXX, together to initiatives customer year, in day to honor in of at evening the includes of food Theodore last local one, defining food employees, that historic This feed Day, restaurant beautify XX,XXX the and shelters Angeles culture by continue our general to shelters. donation homeless build Los initiatives our Day a XXX franchisees which April. every in service. center donation When program The started implementation East High
to success, be Manager be restaurant our provide years. first time will year recognize Conference leadership major employees training and Manager which restaurant highlight leaders. at company and General August celebrate this top-performing we It General in restaurant A franchised will our XX our Conference, will
our differentiate In to momentum. we our believe sustain XXXX, we continue accelerate opportunity to our biggest culinary and and that will brand, innovation is
will the meaningful on be will Mexico Angeles. with eating of our healthier months positioning, a innovation greater and culinary based We emphasis Our the which Los LA-Mex options that way better-for-you diverse that our believe our other Pollo a lifestyle democratize brand that healthier of combines in the traditions in number El can, on of can reinforces Loco customers’ no lifestyle. see you coming
product built away X excited of limited marketing about the our are focusing will a showcase this on the from pivot offer, pipeline X a past or new robust product we will of innovative our approach year. products showcasing time to during XXXX We’ve truly Each singular platforms. modules and
intended We approach particularly Some our products frequency drive designed others core this among net. to to casting recruit a wider consumers. users brand customers, are to while are younger call increased our new
Our approach. this which well highlighted as we our Bowls Pollo example in year, perfect of as first Fit of our the this Whole-Cut promotion Wings is
the Bowls customers Fit delicious, targeting consumer. that spinach with better-for-you freshness Pollo bowls their keep friendly. X on and taste, and paleo bowls locally of Our ingredients, These minded resolutions. more others, sourced organic are conscious health health younger certified high-quality a made are Keto Year’s more the bowls deliver New helped
users at in makes were sustainment sauce increased to we way with more Cotija our We When two-pronged we attract geared we believe new time, in or can At same core Hispanic of combined coated us platforms driving the certain Fire-Grilled dry reach core a a our users. appealing. successfully These while Garlic customer delicious our rub. net enables wings visit evergreen wider citrus $X Tapatio a frequency believe introduced our to the brand, Combos, can from either and marinated our Whole-Cut same cast time broadly the toward this like approach customers. Wings multiple Sweet constituencies our brand that more
emphasis media Late a during specifically on continue our resources our and with up last year, we delivery marketing product loyalty. presence focus go-to-market will loyalty to model, program. and innovation, addition to evolve social In media, XXXX, we focus digital special social our expanding ramping on and digital on added
of print. out-of-home. focused X is context, XX% XX% focused media our television on and on year, For television and This on year ago, on media radio spend print, was of our buy XX% on XX% and digital, XX%
Our more another often customers a reaching more we way more net diversified is wider than approach cast before. media
that sales huge campaign. increased program believe highly we have drive membership a through to discussed, both loyalty and incremental previously we As segmented we opportunity relevant
is digital local our the goal rewards, of cornerstone make program, flywheel. loyalty Our to our
We mass until in While sales a million loyalty to that more plan our targeted on a X.X over and to we have loyalty moving database drive members, little are the customers. sustained visits with our done have up a to meaningful personalized and entire behavioral approach from just to change now, completed incremental them segmentation We to basis. way XXXX. and engage of one we much
and program accelerate to will business. X.X% mix completely our growth sales impact of to our which quarter year this third further its in currently of the represents be The relaunched
this new redemption the program As threshold. of attract by frequency relaunch, members identified opportunities increased we’ve and part drive lowering reward to
become sent members, the Currently, card more program believe for it loyalty members to and every will card redeem spent. reducing By we a points, we every $X gift $XXX more new will spent. drive time in gift frequency. and greater for remain the attract takes get members This $XX to a $XX purchase
points friction the incredible Our team an short order, job eliminating of this done program. very in has in some
detailed We a have the the developed the are holds this year, roadmap our extremely business. excited by for and potential of balance for program
of loyalty Our the XXXX is a XX.X% of goal contributor by meaningful for to end become more and sales comp sales. of comprise
we’ve As of a made key by the been making accelerating evidenced is performance. And I and our across be Transformation it Pollo for employee with are ground Agenda mentioned an laying turnover earlier, Transformation pleased to we Simplifying progress comparable Loco by easier work sales position El which board. very with our has every for operations we credit pillar year-over-year our This Agenda. the the we in restaurant experienced reduction XXXX, franchisees. the and
points This crew puts points points. average the is management average, turnover XX with and percentage the X industry us management below below overall down XX XXXX. over with crew. points And Overall, turnover down percentage percentage percentage XX is industry
restaurant. fourth of ensures responsibilities roles expected what This and each each the formerly of the labor sales and of employee for employees. exactly utilization began knows period labor, is in we or deployment the her quarter, In process of especially peak during reviewing clarifying him best the our since
And system We determine cleaning simple that for revamped cleaning responsible in ensure and there first tools tasks exactly a and job weekly includes monthly which on system and a new with is specific responsibilities the works are hand-in-hand completed. to also rolling is quarter, out the who to a new system basis. processes, cleaning card cleaners. This daily, new are roles clarified
addition these, equipment, at continue In and to further back-of-house technologies process we improvements. look to
only impact a will not the management, As for with both crew should positive believe, we also and lower the initiatives they turnover previous operational improvement, customer on have these experience. but drive
we’ve the experience. to of with the front this are there’s lot we’re to resulting done impact a operations customer in proud work While far XXXX, positive on and of still thus be on enhancements made the thrilled
our excited well, are Finally, by brand. what very do restaurant continues work of future we it on can our the for design to new progress and
to builds complete the or half second remodels remodels will all expect the new new design this of We year. goes X expected, and X mid-year. by starting use If is image new all
the turn due that always and I as the hard are living of emphasize the results Larry, to are to directly are their embodiment to Before to like these franchisee the and the Loco El attributable of with work fellow and Pollo would and to our employees call they to employees thank I for make brand experiences over customers. like I’d dedication sacrifices memorable daily successes partners. them. brand our them only possible create They
our the over fourth I’ll call review now quarter detail. results Larry hand in to to
