quarter. remained challenging who in today. be successful dynamic appreciate and such a want employees Tim, to you, have sincerely our and healthy us everyone. and a I have we continues and safe. to been also joining to our ability and you I deliver families good thank hope This your very Thank you time, morning, instrumental
about employees this it top rigorous MasterCraft talked of repeating, culture for bears and and and performance have delivered in quarter are and environment. the priority, and before, safety Holdings Jumping our all record monitoring results dynamic quarter. financial committed our health drivers last the key strong into We facilities. safety are guidance health Their to it we but our our Boat results, quarter. maintaining second closely provided our we standards remain exceeding production
momentum are our this testament executing performance continued and most profitable our quarter brands. growth history, all Our strategy. continued our strategic second the execution the experiencing results on across in The are and value-enhancing we of demand quarter, retail MasterCraft’s consumer-centric the plan a implementing demonstrates robust to
on drive is to reminder, a centered sustainable, one to achieve X our As overarching accelerated pillars designed strategy growth. objective: key
digital pillars: experience, During marketing, we these against excellence execute development. continued human the quarter, X each consumer capital of operational and to
First, our growth of in investments These and will our financial we be component and investments and top-grading team. important market continued share expanding our engineering product an plan. development
we continue growing on allowed as our further refine engineering to relentless development product build team product has over Our our our needs of to and us the the consumers’ and more development focus learning remainder about year. process expectations
Most expand continue of the a sales and to across Aviara increase We drive brands that January a share ultimately activate recently, market, several in about digital learn experiences for earlier the strategy Experience month. in to brand we and the marketing with XXX-degree launched launch our and up our consumers a this and Crest generation experiences launched awareness, of digital immersive followed environment. organization digital we lead Second, our community to create improve interest, market consumer-driven gains. target MasterCraft
their safe, addressed seen manner distanced in research this each homes showrooms show. needs flexibility a launching truly brands in of to of experiences, a with Since digital digital leads, days. and they to approach allow we consumers time. to immerse unique. traditional brands new deployed the boat our in a in a within we have believe dealers to and ensure have is experience development These The of final themselves while which socially digital these stages our in-person is in in our dynamic dramatic consumers be do traffic unique during a creative connecting NauticStar increase the Our properties would validate matter of in the taken consumers consumers’ way our will typically we to safety are
and market consumers will We investment new in gains. invest drive our will bring brands, this and awareness to share continue to increasingly that digital solutions
chain quarter margins the meet the all demand. dynamic to our constraints record running at chain basis throughout demand, the than shipments while rates, ramp-up. meet brands, across retail margins gross year. labor COVID-XX labor production robust unit turnaround XX.X% X% ramp-up, environment of supply all to enhance Despite Third, supply The production realized the NauticStar to costs, in aggressive increasing facilities, second up prior we acceleration for and an XXX and Across continued now and quarter, the production facilities of to with increased manufacturing versus gain the throughput issues we’ll programs each basis we sustained during momentum. our company managed year-over-year. and the points the NauticStar our year we XXX pandemic up executing to quality. related At inefficiencies the year-over-year of continue more drive delivered to the retail production points up expertly operational improvements throughput wholesale are increase the and excellence gross
long-run work remain the a capital develop retain we strengthening on still framework to attract, of and fourth, skilled workforce. do, and focused And confident specialized brand. our in the are NauticStar human While highly prospects there’s to we
meet We our continue facilities. labor to skilled all recruiting successfully at needs our
we most cost increase management gross We overhead our been labor we rate the this our some have performance, volumes But superior have increase. seen to by me, due absorption material excuse margin to mitigate market. and some tight seen evidenced through labor inflation have as -- able labor as growing of
Looking more quarter. the closely at
adapt priorities, X we’ll continue encouraged and are to seeing by to are growth around We business momentum proactively our the the all strategy environment. we strategic the
our As across our of brands, plans wholesale committed. production remain today, fully
the remain order us Dealer In before our dynamic greater growth dealer fiscal levels and demand historically optimal already in the XXXX than we wholesale this with growing. low past. levels. last visibility at with book current the and at believe any be inventories inventories record sold percentage consistent is the our at that of levels. Combined reach in provides industry, quarter, it retail is time supply will addition, message And with recent
to relatively consumer-focused strategic are value season. our promotional for Against greater to we although on are seeing and promotional our we plan, show the outperform to well shareholders. competition positioned continue activity backdrop, activity As as we remained benign, execute we has boat relative tremendous generate this enter
some discussed, deployed and We and are alternatives our show digital of relatively our and early share seeing very we have us the previously boat believe provide sophisticated marketing higher dealer quality network mature advantage. brands, and competitive our nontraditional I As wins. leading market position a capabilities
At across Let performance of brands. latest Aviara, developments exceed the expectations. retail me briefly some to now our review continues our
in appreciate year the continue book control, comfort order elevated remainder luxury quality to dayboat Aviara’s modern details, is sold MarineMax progressive the segment. of completely Our its and and are style, as the for out unmatched customers which
within Merritt Florida facility growth. performance, to extraordinary accelerate phase next remain fully purchased new recall, we Merritt dedicated our Island, a transitioned third quarter. facility will to you the Aviara given to As Island on Vonore, Aviara’s have We out facility of this track MasterCraft’s Aviara in of Tennessee fiscal
fiscal and We to increase expect the into year remainder fiscal XXXX. the wholesale volumes sequentially of throughout
increase additional the dilutive new years up impact in capacity and the will profit. we set Merritt due brand in for have on will many the While near-term and future facility margins to believe profitability, overhead of the growth Island sales a
quarter and for exceptional delivers the Crest’s addition, up Aviara during beyond. second our At with attractiveness strength XXXX Crest’s ultra-luxury wholesale launches we and With been facility than in MasterCraft of strategic quarter. continued easy-to-use outstanding development XXX already underscores year model volumes of and are XXXX boater-friendly performance the In received, for additional redesign, experienced extremely has Savannah well capacity price priorities financially, the product and in refreshes attainable of recent pontoon unit out year. moving gross and and and retail model model fiscal up execution nearly engineering, XX% the out another at for point the Crest, the Crest basis MasterCraft. it value year-over-year. the brand, frees delivered of sold it its of model, operating most development is segment. new an This in nature much-needed investment and more points increase model margin the the
second low the achieving are on goal retail to way fiscal We continued at gross in in momentum range. experienced NauticStar, quarter. our delivering well of the margins Similarly, our we XX%
its margin by sequentially XXX As previously production improved more gross NauticStar improved in year-over-year. than basis stated, quarter points throughput the and
Our turnaround quality to remains ramp improve product in enhance track plan initiatives overall further on and with production, up offering. place the
season. to to that third as time. the we production record and ahead confident the full provide benefits year Our expectation improvement the the to meaningful performance aggressively was next we efforts, are at facility At profitability upcoming will sustainable fiscal retail see to on MasterCraft, quarter are take with is inventory quarter, these the until the continue NauticStar over but current we production fiscal remains boating of it MasterCraft up phenomenal. that of track Entering at rates running during dealers critical ramp deliver
differentiate emphasize Importantly, continue we quality to will competition. from the to MasterCraft further
take books to the for MasterCraft to on XXXX market of orders order On with the selling the growth. dealership unit primed heading quarter, begun last sales the excluding net saw through have a the model Combined the to with boats. is wholesale highlighted take increased summer and Aviara, financial we incremental selling ASP are season. needed of basis, visibility the remainder heavy MasterCraft inventory to Our dealers we brand provide impact into continue sold already out year, and year changes wholesale share
margin second Additionally, exceptional to levels, the features gross by continuing and orders. fiscal add driven options their consumers brand achieved quarter to
which throughout look ramp inefficiencies year, heading We expect some the better stock us in up to to the the season. meet demand to into up term, our summer as to in short continue labor dealers selling allow result the they from will would wholesale production
XXXX. strategic this setting We Importantly, building committed long-term further categories by our outstanding our deliver year remain value, through to fiscal an on up and position, progress guided progress investments grow business competitive strengthen are our fundamentals shareholder priorities. to our and for us
now we more Looking who color we at to over that months call on and X us deliver gives have confidence Tim, profit. the provide continue in will I will the will results. Tim? superior our sales growth over come turn how far past the to financial