W. McCarthy
Let's talk about the overall churn number.
FaaS. talk about Let me
to cohorts, the if look question the we ourselves look you what the you running alarm time, The X.X%, quite So higher should churn rate X.X%. does answer is here's why. base individual churn the that you, All-Access for need and were typical It's customer. not for That still curve, than like. to shape about is and a retention curve FaaS And young. the over of has at sub
And what X%? turn and going is the -- course, -- to is or average down. rate asymptotic? come it X% it ages, So it it which as Is at what be X.X%, of asymptotic? question base will The will the to does where be what's -- churn the going rate, sub represents, does come is turn X.X%
understanding and payback to XX-month XX our we as hope think reengineer a of hoped. the the used could a years, date, for the receive customers worst would we go back possibly thought, a on payback. be XX numbers a need it'd best behavior which I for as case, then XX new bike good better outcome. X consumer FaaS months, is to to to is be about receive get who And customers we months we who for Based to is bike and
is initially, way, we're with, be front So identify shouldn't the better of us, all program credit the looks kind by doing end experience. of which customers at to would doing And any working. to least like not check verification the still and business contribute a to on lifetime
still about about optimistic we're initially, we're seeing learning customers so to only XX,XXX operate think But on total, be there's So in how program. we're and the reason to it. the churn FaaS talking least roughly behavior at far, I based
it's for Now hardware -- front. have cash from consequences not cash you're because flow negative up selling it adverse flow is -- some a perspective,
you're recouping So as consequence. capital are investment quickly, growth working not seeing as in faster we that but a
successful, have capital is have. So have core then we're I if different should really if out to to pretty attractive currently it, But then just fast to in it be working to challenge. have ability we it paybacks, because attributes to so strategy the everybody, what with we confident than lucky our I'm figure going business figure is really And remind out. a program want it to we have financing for will the be growing going also that
talk Liz, churn? about want do you to