Liz this. and tag-team I will
last expense of leaning app. versus terms than other kind In quarter, of will into was in it marketing quarter quite launch I decline because And is, big the we're a basis. be course, expect of And low year-over-year year-ago is of up it's single-digit the It particularly will percentages Q-over-Q a but slightly on that, seasonality, don't year-over-year up QX. changes any the pattern. reason seasonal this
In my experience. terms I from churn experience, would it's about all Netflix user the say, of
be churn. we base. a average clear, life average churn report Sorry, of user I of function may is the the more Average
a part of, time, of long three of been for If rate months. than in at turn part they're and a them higher I've I've been of I've say, every to business that now. your of period subs, in that with pumping a new XX service seen lot you're a a going like subscription subsequently
see two businesses, was XX And something asymptotic it last time. over my declines months. similar Churn here. at We
up reported growth churn when When churn slightly. So growth accelerates, the slows ticks average down, picks down.
the the to need in shifting Is really churn And over in that's the happening? drive and Like how, parallel? it's understand it is lifetime slope you value. you So time, to what's see with changing? actually see what happening churn, curve, cohorts how increases
having said curve? the acquire. shape of do that you you do You you with that the that controlling by engagement, bend the the of quality do largely. And that, how subscribers So churn
is rest their for be early about you me very -- a all there. life. That's on again, let their how generally based so that if judge start to with responsibilities in retention customer the And marketing. And can valuable -- going
are have just from to so And churn. that in terms of meet you sources to acquire going subs your and expectations self-regulate
In terms of engagement.
instructors the course, her pretty percentage three with is all say, of X are quarters, for customers, Jen team product. by continue itself to when you that great content. find great as say, let's on we of it, bike not content, good who you about all well row sufficient. can't tread The last and we've But might If make of seen in access improvement is exist. your not but or a or points Cotter the make Let's base key, engaged hop
when so we door. made product priority walked at an be the that used I team, And great engineering to in And investment team the driving personalization. have the
really off engagement charts, of Lane Break, where I seeing more and think content, the there. we're making categories new of, a much a kind younger a lot of good progress and slightly we're We're male also give some introducing MO. like
way. the to Zones, So by we -- with continue to same need Power the thing
cases, to continue to we need personalization. use So lean those lean into into
so Sorry to long-winded. be
