joining call. for thanks and morning, Good today's
results, Before strategic X Blueprint. of share our initiatives to I'm I our that second review an our quarter Dam Big key to thrilled update on are cornerstones
is our has, partners cost team a date begun that is us news upgrade being planned, shortly, store exciting will significant to customers' more that thank our long-term October that this this located highly members share about all Georgia to this ramp-up The vendor efficiencies our automated our Adairsville, address Representing generate newest will for but operational and for future-proof scheduled and delivery faster support the key delivering on milestone. business, like our investment with start responsible I'll target gives first, fully customer as on our meaningful inventories. online and replenishing confidence over build achievable. center in I'll and network immediately time to time. fulfilling our orders expectations for growth, logistics I'd fulfillment
apparel to In have highly of and I'm functions to of efforts on develop deep sourcing our experience market product share in a manufacturing. center, with members going addition automated problem to and customers. several our excited products serve our growth a extensive that and team in our the equally and This bring that innovation accelerates the or innovative team to new live solve for onboarding purpose design fulfillment
and to our that meaningful of generating for sets product improving greater strategic growth. fueling savings over live augment price of highly cost Duluth pipeline a the center sub-brand long go long-term fun representing features track has market initiative, sourcing and while competitive selling The significant value profitable the This sustainable enhance first-to-market allowing with this products, the full and coupled bringing fulfillment strengthen team us customers, will a and stage memorable. speed loyalty to advantage, is automated cut-through new our supported proposition, by while marketing time. record fabrications price and of to strong our
were rates. continued turning visits, all consumer compared for the orders our online strong higher in and Now We to units spring current collections second demand our second counts more the as growth quarter for buyer healthy. summer offer evidenced Customer and quarter, shipped increased our and environment. year as to remains sold, last by with demand performance conversion in
on while what positioning. unique keenly we a can staying remains environment what sub-brand in prudently, focused navigate elevating seek to continue which we managing dynamic the business macro customers value, brand are control our As we and controlling
our and to levels year position and our quarter purchases the seasonal ended good due in inventory prior our sell-through below appropriately flow. and receipt efforts shape disciplined to plan is Importantly, strong
can quarter attributed pleased Total X.X% trended second for which were in flat in was grew and We're year positive last sales nearly down our which of beginning June. the performance, to to million, be in slightly by the strong lower the quarter. very subsequently X% month largely online $XXX May, by net store traffic which
with Importantly, customer our efforts our second and year-over-year, base. and improved assortments quarter both in-store marketing conversion rate online, as resonated broadening our
traffic, in on our XX% all for nearly were to direct and of quarter, up accounted Sales volume performance. for of roughly clicking devices Double by through transactions the website visits. of sales. channel Visits X% online XX% mall our high which driven mobile increased online accounts
on faster the of platform contributing increase XX rate. lifestyle's realize to representing Duluth. devices last that basis an model prove digital-first to conversion mobile on our continue expectations mobile our shopping XX% benefits of load web of total, increase and the our from basis our balanced points XXX our delivering in to direct continue points results from with an enables with We an customer service year, times navigation, omnichannel upgrade, is strategy channel which With easier
keys million EBITDA EPS quarter. down investments we longer-term chain unlocking the supply delivered bottom now of the results, and We P&L. and And growth. for with while fueling in line second Moving technology, the we're the profitable product innovation $X.X to adjusted not are satisfied are making
supports the in our end Our at of not $XXX operating credit second being at by million drivers flows. strength cash strategy key multiyear and no business the quarter on while with line to funded growth balance sheet our year-end expected drawings of invest
last inventories and our momentum that year. managed healthy support and have programs strategically minimize the is which have end-of-season clearance, position We a to below in
for our key I increase and delivered sales in garden like demand planning. These collections we XX% results nearly quarter. the As a collections great and in deliver and spring continue strong, to landscaping were of second collections and summer mentioned,
the Heirloom style Women's was Bib Our #X the for Gardening again Overall quarter.
during warmth months. to make ] we've to [ comfort cooler soft are a option product item, and which a designed plans Heirl lining year-round Our this with fleece add
represents sales collections but also the Garden, Our of increases Duluth which grew in total women's X% branded layer total base is gain Heirloom of AKHG business categories apparel collections. sauce combination XX% to a the is the secret utilizing product Success fabrications newer Women's Apparel almost a and into the across momentum. now strategic and being during business initiative our women's proven design, in in and unders like relevant our of segment, quarter, and outstanding derived Growing expansion continues with from uses. styles key
growth which TeeLUXE infused features nearly is wide great technology and newly seamless the with We're in response collection bra in quarter engineered seeing range and a soft-touch, and opportunity, women's support Made-in-the-Jade comfort, up represents elements. fabrics sizes. unique that significant and The from with a features XX% fits was of bra, comfort released Armachillo the all-around
interest continued the on demand lock recreation for structured collection, same saw provides design. the made year's for we -- and a outdoor notable we're point which durable in our success our last trails As offering. ultimate of pleased to women's and We AKHG, collection Stone lightweight the more endurance launch and see with access Run functionality
we're and AKHG programs. cozy introducing in [indiscernible] the soft new For cross-layer wear styles fall, and Bamboo
a similar and prints. we a the quarter, expanding significant colors XX% opportunity and back assortment continues seasonal also Overall, the the success fleece and use during sub-brand AKHG as linings our flannel our Duluth. half rate AKHG, which broadens growth second new in growth AKHG we expect grew within of We're shirts and for periods styles, long transition expand in our in represents Sherpa XXXX. of
you brand design their much draw Wayforger Wayforger our We Duluth page their to passion. of brands. our shape and helps so stories they our the and web and encourage inspiration live folks visit the work read embrace ideas imagery sharing to apparel as spirit the our of true offering from about they that I of help and the view enable family community, product play loyal that in love
and recent Ballroom washes combinations our in fits. Duluth pleased enthused demand Duluth introduction our and our to the winter colors Double are styles, pant, collections with and well early with new and the T We're Flex as favorable denim of which assortment the new as men's response about of core features Longtail increased for fall fits program particularly the
months. be to with for volume high this plans of fall a few driver support robust men's expect next us We marketing over the pants the
even transitioning sleeve which The button long off business utility with shirts, with twill, sharp Henley. between designed a We've and or polos styling start the called durability a more also combined customers, PowerCore, with the PowerCore that collection who pair office right is pants down to needs of recently addresses long the regularly. launched nylon the new back and to site sleeve balance new job a great strikes our Cardura abrasion-resistant casual are collection men's well
for to our fabric, in features we our This pipeline the strongest, year, Naked a our extensive Flex women's and New featuring photo still Year's including new most and collection of quarter. assortment hose, Underwear this date full innovative fourth new pattern in pant apparel resolutions. and be launching that new fabric smooth have products durable AKHG is a a addition includes more in a Fire to will soft allowing Excitingly, printing, launching fitness just January time Hose and several key for items that images, Buck carpenter fire new
women. printed We've for rolling men new underwear pattern also styles and out and been busy
and to Our data-driven brands combined are collaboration awareness. brand increased Product several is customer with and Blue dropping favorite beer collaborations retention September. Buck followed a with increase in with effectively customer strategies Naked rates being Pabst Pabst with up proving was additional Ribbon newness, marketing
year-to-date driven customers loyal our up retention much is prior most by year longer-term that Our basis XXX with rate on and of points customers.
digits, file orders Our driven mid-single and is overall up year-over-year up active purchase per is by increased buyer frequency. customer
ad acquisition channels, long. an all customers on trend social Within have spend quarter improving on been and paid XX% our the from customer new was over the return retained year up rate in
informed and gains back Our in shifts provides the efficiency marketing of and appropriate, strategy realize looking XXXX. when to half nimble we're
new of will focus powerful be be creators online New and new continue will customer and expanded sources influencers of reach acquisition to buyers. an content a
us newest in delivery remain and of This road a most is to track up we to cost mentioned as automated by XX% online represents and replenishment per efficiency highly the orders unit comments, a facility our strategic in center faster our my the our of within reductions process fulfillment of go processing help portion The the milestone Adairsville,Georgia fulfillment QX. base. this customer in customer I will greater store on healthy as our realize within opening largest new map. through to significant facility gains times direct efficient well of As live inventory end and network,
needs it and to customers' poised holiday the selling peak our demands as We're meet fulfill the towards season. builds
accelerating in inventory new of shape. innovation. Our We're product receipt great is
prepped a superior sharp Our marketing are plans to as are customer omnichannel our ever, service and as deliver teams experiences.
profitability. make, we've to customers and our positioned With and drive continue meet we're to made will long-term the critical sustainable of needs well the investments and growth
on we'll more our sharing to our third forward results provide details and more look it to over quarter turn year. to Dave? for quarter and I outlook Dave call, now on the second