to profitable Thank independently of build the company, that as our year growth. improve and for everyone, an thank capabilities growth achieved our report while pleased will us continuing close sustainable today. that second I'm we and you. joining competitiveness drive Hello, At listed you to long-term
XXXX, currency a licensee profit delivered revenue an pleased average I'm an initiative performance as give stores. strong on the day. Brands, footprint sales adjusted new XX basis, restaurants two history of a of and more consecutive a brands. per opened to quarter stores operating us our reported This system spun recognition since and KFC. system Thanks gives of and off openings excellent with store second will new ninth healthy - more overview of accelerated and resilient for delivered each across XXXX. from growth report for fourth the operational This the we growth. quarter, I market our on of First, quarter years that, up before our and foundation brand delivered our in position XXXX, recorded by We in also providing execution, X%. in our we in strong detail XXX growth Yum! record we business tiers than we driven core China In KFC sales solid all future is and expanded for highest number extends city a leader to model, from
Jacky sales the pleased Pizza While traffic to shows we Combined we well delivered feedback. growth that This are China are trends as same-store elaborate which with for substantial gradually margin the management, in will same-store profit fourth are at implementing the quarter, are Hut, growth further. our ongoing customer on Yum we taking operating not see by in in initiatives satisfied quarter as positive effect.
in last X% exceed compared back quarter, constant both consistently the in XX% success and provide will service in of KFC on China. KFC's is the of focus I first-class performance a the excellent more currency brands, fourth our color expectations. and is and a strong deliver fourth year, restaurant quarter, Now same growth primary the engine #X sales grew on The key to KFC with terms. system previous continued innovation, KFC. our strategy In to quick in commitment customer quarter on growth starting results In the to year. brand growth relentless key execution to the the
China. growth attractive be noted, priority. continue to markets in and the As KFC capture up openings stepped XXXX, across expansion a new In for key to store opportunity underserved
categories. same-store store growing product underpenetrated smart launching including campaigns value pulling sales to by dayparts we addition levers and In expansion, and drove multiple
me let our First, talk on value. about focus smart ongoing
an Crazy price the chicken launched and very successfully into attractive we We previously, [Foreign a campaign and succeeded marketing a the snack introducing our KFC sourcing growth between teams, collaboration in Thursday new at the Thursday food enjoyed to greater noted August. point drove delicious incremental very fourth Language] for promotion which good planning we excellent promotion in quarter, of at our innovation, menu approach our expanded execution, As Crazy strong is profitable sales. and demonstration driving customers price. while
on the enhance to breakfast it's that customers of our to XXXX, continue seasonal opportunity launched a and as this by panini, to CNY capture In we which we Christmas it's segment, toppings. sold growth, Second, sweet and a Chinese Language] called million coffee see X generated double-digit roll rice of than congee, during significant revenue. congee, period. the Coffee festive exceed expectations. XX offerings menu recorded congee, We received kind breakfast campaign includes building more dessert the in [Foreign we and pancake our continued popularity over in was cups well billion also
by to and new entice over we the this reached in innovative, fourth high-quality expand price our At year, category network sales again the customers. of extensive end X,XXX We the dessert quarter. more increased over the to kiosks leveraging In capabilities. by time continued last and of China, good we same dessert to products introducing growth than the the XXX XX% year, across unique at will network category, drive high-potential delivering and store continue our products and introduce
We range to extend stores online our off-line digital, throughout open integrating to kiosks on with focus ecosystem and to continued product digital dessert we customer the and engagement drive will to journey. platforms seamlessly In continue more maintain growth. the diversify
are food and increasing customer with in Double the platforms. to Double in online we We the around program. to online Tmall have and off-line sold order July. seller Cyber our The and have of launched since been in it is customers. members and marketing digital effective monetize key the of base, in subscription the been results, has of digital of ability delivery our hype privilege drove our particularly popular program privilege launched a we the With XX frequency tap category significant similar to and upside is To privilege on ecosystem KFC sales in-depth incremental This U.S., period. the #X stores outstanding of loyalty. Almost that throughout and extensive million were we into great GMV our online sales service in terms assets. example data, achieved to XX One understanding initiatives potential X Monday transaction massive membership digital our the campaigns significant and our initiative
to believe frequency of and there consumers. the our platforms that customers. high-traffic to caters average campaigns, to the and continuing are find design partnered targeted ultimately, sales improve Chinese similarly, new ticket Delivery, a dining key more dining with habits this of We marketing leverage ways to significant opportunities remains insight evolving are driver and,
adopted and up delivery to This high-grade KFC extensive that to represented simultaneously a We traffic volume enabled involves percentage year-over-year. delivery points network with orders to collaborating drive XX% quality. source riders. aggregators and fulfilling X fourth us have leverage strategy our dedicated of with sales, control our our quarter, the In
in of sales ahead initiatives, rates result growth a As fourth growth our aggregators. delivery through of digital the our enjoyed well quarter, on-channel tremendous
delivery to we to created menu scale, have about opportunities development China. plenty KFC's continue around core and KFC's we ahead, cash further see our new payback to in remain are expand we two and pursue in have geared resilient footprint. enhancing long innovation, aggressive program. to In XXXX, there of and to a store in model in growth for digital commitment our cost, scope business and value, store smart dayparts Looking And capabilities years very improvement and while store-building that's leadership runway we excited continue significant ongoing for see With invest development. of will an growth.
leading provide brand in XX% casual dining is of China Pizza on will revenue. performance. color I Pizza and represents some restaurant Hut our Now Hut's Western the around
the As I same-store we earlier, traffic quarter. in growth see to are positive fourth mentioned pleased
value repositioning of dining Pizza money improvement in casual are are We our we for from family-oriented, the [ph] as modern, in notable a and seeing ticket concept, customers. Hut process
in improving in satisfaction our expect to translating course. strategy consumer We higher and are see to performance due confident
which focused update of four the and Now I'll driving portfolio. progress revitalization fixing optimizing on pillars: digital; program, fundamentals; is asset enhancing the an delivery; provide our on
family After digital. to KFC, pilot Language] privilege is online with platforms privilege membership core campaigns. customers Similar implementing KFC, pioneer First, XX one ranked sales program customer drove launched also the families, by new industry. through Pizza fourth to Double Hut the made these attract And of partnering has year to quarter, a progress that from restaurant last let's XX In is as the leveraged XX in Hut launched meaningful our we is digital over multiple we programs, segments. we've and and on by designed at Pizza of a stores GMV which Hut's in learnings [Foreign which testing campaigns look on and membership November well. rapid December program one in and XX Double Pizza terms incremental December. the number
For the to during membership. and the tailored our privilege gift, pilot and will a period, observe in that frequency families. receive CNY of monitor XX, are coupons for members discounts meaningful other a welcome increase we continue We impact
percentage integration and of Turning positioning operational points to for integrating growth, up service in marketing This continued the sales, we and are the continued brand was they brand. Pizza and clear see double-digit we XX% completed with December efficiencies. to delivery. Delivery on and dine-in in X QX. seeing In the and home benefit XXXX, to quarter, focus account fourth year-over-year better Hut
over our We channel fourth own in sales also the from growth delivery recorded XX% in quarter.
drive transition all using hybrid the as own riders dedicated orders term, our Pizza our availability a was rider that Our We have in the accelerated Pizza year-end, during model during from greater growth better the impact to deliver. strategy by up fourth delivery network, of over peak New Hut of the confident own transition to the and in goal by to well. Year. from of Hut of while again, rollout every we the quality period aggregator sales in KFC the traffic during our is channel stores QX. own are dedicated And but, our Chinese delivered control in XX% growth from we in especially will There of order quarter. is riders some leveraging delivery hours, at were to data And of long delivery ahead
frequency member delivery has that our of increased order showed success KFC, the meaningfully from also privilege. privilege results out our subscription during the Pizza period. Initial rolled Following Hut
the look Next, let's at fundamentals.
revitalization improve our have key component we to a previously is of As stated, our food. program
the to we taste. develop Following adapt our and limited simplify to to to continue menu, add the the to earlier and improve and efforts on systematically consumer innovate menu time best-performing consumer permanent it changing our based revamp we feedback, continue to the offer food
the value in the of Thursday investment KFC, items build for members promotion promotion to excitement Wednesday, making Select success, Pizza future. traffic initial this on mid-December, traffic our at and continue Wednesdays and in for success it driving and it Scream drive in extend habit. every generating offered campaigns and as the XX to Hut near stores incremental all were promotion. launched RMB XXXX, signature of our during customers Following Crazy consumer XX one we'll Building the we the RMB in an to
formats. plan Lastly, portfolio our XXXX. further more complete asset to remodels to and in entire speed through in XXXX the also stylish up stores a To remodeling provide and refresh by of continue XXX we the for comfortable portfolio XXXX. enhance we refurbished the our We brand store to environment and to upgrade image, accelerated ramp and dining multiple
cater We have including store dining to formats at to delivery diversified devised locations. multiple various occasions,
Our service better improved initiatives with an of assets All are support to and Pizza for delivery these is perception on Hut. needs. into translate focus faster smaller starting
taste, and young tracking value brand for good in improving, money been X latest the particularly energetic in shows Tier Our scores that cities. have for
Sheep in We other the new total of A customer our stores that XX few brand. exceeding are stores will ongoing in XX Little words the confident across opened improvement the XXX satisfaction on XXXX, countries. revitalization with support brands.
Language]. a stall continue will to and fourth in Shanghai overseas. Taco opened [Foreign Bell brand expand We this in China
repositioned of years focus out mass and will new critical XXXX. that, rolling we've the We the opened stores before and further. four After East reaching fine-tuning Dawning brand getting several on in model
We Dawning Chinese, travelers. with the a call will test expand transportation continue River food to In hubs. Language]. focus from East for on focus of And to on Yangtze the positioning south for it we and is the [Foreign selectively brand
four COFFii & to event during seven add stores quarter the standalone in taking concept, new Eastern stores JOY, China. us Our in also XX cities
detail. cover and continuing in are remain hand our We CFO, formats of different With that, performance more the financial to call who this will excited the about test Jacky, I category. to potential our over will