yes, very observation. Kevin. Sure, thank think And a I good you that's
as was you of QX around if XX%. our revenue at So, percentages spend or look advertising
our case TV invested that number. because to compared segment very in a And has only what So, tested Europe in develop or and Europe. done was low the that we've in historically predominantly we
more was key our pickups. again decent see end, focus did we And segments the cash. in Europe same during mentioned before, cautious. we're to the in other didn’t I opportunities And other see the we and on As preserve third as quarter our
that. That's marketing invest the to side. into also on So, brands wanted
And than then And advertising had what have also targets On of pre-COVID. when approach But before. compared that's saw still obviously target before. our on to strength, we than spend mean back really to previously that more in went those also channel we from is we ROI back and we running of we what we went lower I why and we've we're saw Already started in invested had in, the in high talked options this return the we cautious about see we than also test incrementality kind now what we it performance benefitted a similar pickup competition done our us. performance is a marketing that and for fact the also overall when more. demand, increased in we side, pre-COVID
if quarter a look spend the it's Historically the in it means So, what for been of us fourth at in quarter quarter. anyways. brand for and terms low investments you fourth
As we our and approach product demand same holiday the time more season, TV expensive becomes advertisement at drops. for
usually cut So, pick. we
If if XXXX right a revenue to of we gave, that a at it's a of you Europe the fair what see now have I in look the the points you quarter we share QX, you situation, quarter. don’t as on higher had level levels and expect data at assume ratio global third that in fourth that to in than look the
then take if the quarter and revenue. in of you XX% in terms advertising as third of we had the a So, look at spend starting that point
You the that sense? will a you That in fourth idea make how approaching the quarter. not we're marketing can our good activities higher fourth Does gives in of be this assume that quarter.