and Thank everyone. morning, you, good Shawn
existing to a line growth the demand pivot agility from at our they and wherever ability to Our choose third however to quarter shop strong and testament continued meet love business and new to is customers, Lovesac. top
awareness metrics of platform versus customers. and Sactionals the new increase of almost Our had are QX new and Total bode customers. forward. in of we building us count which new up an were brand XX% for Both customer QX customer XX% we our attracting well reflective year of going was success last
on increased both channel our that our quick protocols you discuss health give Currently are showrooms operations, me later. phase update due showrooms and let our the partners. walk-in with and XXX% I in will a of sanitation Now, to
We can due this also market to operate assumption under the conditions. that change rapidly
another online Buy our Best our retailers to Buy like adoption On our include Lovesac we audience expectations. and a together. continuing innovative shopping forward fit are And channel brand the meet have awareness be Showcasing bestbuy.com. the front, able Buy expands point a and to during and believe partnership, to and relationship we'll brand a Sactionals of and with Best Buy selling is the to subsequent to with Best We serving actual through shop-in-shops profile expanded our of touch Sactionals Best their quarter, accelerate the platform. as growing partner end this or journey through our the exceed look established successful customer expanded broader product and great on this relationship reach
addition, four be and continue shop-in-shops In are our Macy's open productive. to
total to through did in our X.X a weeks pop-ups, terms then lasted October no had quarter, December four have They ending now which shops running in we rollout and generating online while of September to and show Costco we test third million pivot and discussed also physical pop-up have In Xth. shops, approximately last volume. pop-up temporary
in Importantly, of grew business. decline of sales profitability despite and partner these partnerships, to Costco to X% structure change improved the development due the a overall channel our business the
results. we to marketing initiatives, and on partnerships the continuing long-term strides update which on with our product discussing so Costco are strategic make and QX our a more with business, strategies. we'll I'll will covered our growth Shawn on I merchandising efficient and and important Buy starting QX, progress long-term get We along and key innovation, now already into good discuss. initiatives, work a straight detailed the Best provide agreement on Macy's Throughout
our spend. We high continue efficiencies to returns drive marketing from more and
is this spend media by core which XX% touch showroom year, than sales partially point more significantly in year, driven to with media and Our count. ROI increase the year generated incremental an increasing prior compared last
in spend. as brand point for opened our ROI. is before, our serve and increase worth said amplifiers we've marketing the we approximately great of As our return Each one one of showroom
believe our In on buys drive drive more we our Through to customer buy linear grew higher these addition, and penetrate of using targeting reach this target helped a our versus from third year, focused XX% year top media, which as reach we our media reach. to the have further like and via last drive been in as over ROI. that tactics, Hulu the non-linear XX% well quarter tactics
continue non-linear will to both a by lean buys of in role. Moving part have forward, as rage we to media as our
enabled New merchandising us in build seen higher results. to our margin approaches sales that
media promotions less in and and that tracks business and brand strong as traction rate of both Our us driving retail highly we new customers the qualified after conversion online awareness are have result who deploy brand the historically highest levels enables to are some to seen. a
AOVs rates strategies premium have as products for new and higher through covers, merchandising Shawn our well towards higher product higher Additionally, mix to catchment helped drive mentioned. as as margin
opened QX. we Showroom a week, the and XX New also down locations. in XXX Hoboken, saw during opened showroom year XX premium the increase last nine quarter showroom their of percentage third and in markets mix showrooms the in point last They insert Jersey. example, quarter, year-over-year ended operations, just of with total in For soft our a loves
So, year showrooms year-to-date, brings tremendous opened showroom XX the Then this we environment, operational our to for XX. a our to year excellence. with refine to new, open one in fiscal this we showroom continue total and and have which as classified relocated opening and amount learn approach it
person to QX in for market lifeline showroom protocols mission virtual to at increased include out which a customer the phase key restaurant with and conditions. interaction reservation system rolled have spot private similar control to customers. appointments of a system pending that we sanitation November. at This allows role on all developed walk-in call appointment leverages which in what operating with showrooms assist We've calendar We our model is and employees and position health the COVID our one-on-one implemented customer scheduling and to in or the implemented showroom we book Plexiglas to operate points with platform a [indiscernible]
currently allow to website. seamlessly customers on are appointments We road the implementing book lovesac.com updates from our that
current asked we peak have Given to with move that and further it's we for the as our want holiday customers customers the one-on-one environment, and weeks, the expect who resonate been service. well-received feature it into already
to confirmation, tracking demos, including delivery web I think out post-purchase swath satisfaction, the showroom proactive and showroom developed and also selection features blocked implemented include lease and specialist pickup, line to a fabric reaching follow-up. post-purchase we've customers and drive will order communication
new and for to by subsequently these and reduction We well points we phone, of customer impact customer as email wait height showroom of In adapt area love from to managers completed flex nearly into showroom to staffing, XX improve during environment. environment as return managers also of improvements tier traditional demonstrating provide CSAT allowing and sell such managers them the as chat, processing. love mentioned tier and assistant podium additional showroom shifted Show all terms previously COVID-XX, one virtually department as this a as our times the significant webchat. environment, trade in refunds a of training services virtual two via
expanding pursue I've discussed presence status partnerships. will of Buy In current sales, already with channel we other terms We'll Macy's other opportunities partners, updates continue when news and with provide in Best you there's the note. our of to and of
Finally, chain. in discipline making in supply infrastructure, of including technology our terms investments and
both mobile have e-commerce platform and by improved driven conversion e-commerce First, new our in we mid experienced launching August, since desktop.
an now additional process, we pages customer including In XX% customer about and improvement launch, improvements. rates, functionality Continuous in versus experience load part the appointment site has purchases, have included accessories. the save are to the for the of now configuration setup. scheduling addition, added of are attachment been own seen of increase and Sactionals showrooms, prelaunch configurator Accessories builds XX% functionality faster which their purchase time, since
As has mentioned about business driven, very X% customer COVID. appointment earlier, and which been now our scheduling our up is of positive response appointment from is to XX% pre
risks and in On increasing continue medicating the efficiencies chain. to supply we supply chain focus costs, on reducing our supply side,
in feet. DC square California XXX,XXX operating regional fully at Our is
fiscal track are Coast East to open end at the on We year. of warehouse our this
chain In diversify which ability with launch drive for three supplier summary, in our In we long pleased execute impacting planning, in system, ways multi-phase sources inserts. benefit and three have to how addition, will supporting that production our excellence. order we to countries have adjusted In run. positively production management our engaged fulfillment now base, goal be sectional to to continue efficiencies our a the teams supply will we in a functions, to management environment project are in with the in
building to brand We profitable infrastructure customers and creative continue and to sustainable effectively processes learn growth. attract deliver our and and to the
to with our we're channels website, financials traffic call leverage We're progress Donna media XXXX the spend look together throughout season, pleased showroom the related preparing the selling to and QX in our system operations to important our growing our the research as we appointment and turn by to as that, on outlook. the enhance all showrooms. brand and to As the well season where over holiday review omnichannel details as our well developing I'll initiating holiday experience. as are truly With working continuing for few buying customer seamlessly to a our very