expanding growth, Mr. fit pleased marking window This remarks brand reach up our monthly pre-season. this call. especially And the our quarter will August, base acquisition. for and to Total growing see with awareness for new content, a a revenue MAUs our you user record we user And as to third XXXX quarter our step to million, focus up at quarter was on million pace. for the million, year-over-year third were to exceeded and channel on XXX continue faster market targeted XX further Mobile high. a post Chen. our hit also today's a a to thank third in record. result, golden see today's to our I'm In our a up milestone, the XX% Juliet. up opportunity deliver you, in We DAU expand opening both our users XXX XXX everyone Mobile grow the behalf a XX% basis. third of MAUs Thank to in were conference participating million quarter. XX% year-over-year on
of topline XX% spending We've quarter. revenue in users video ratio minutes our of one platform paying in high levels, the year-over-year. users are an is billion Bilibili biggest the volume improved per our communities another day up Our year-over-year, user the also our to trade in MPUs year. which conversions. engaged, last included high but highly in reflecting X.X% up XX paying million is quality reached from RMBX.X growth of same were of And period in the expansion. quarter XX the engagement our The average not record only first X.X% And China. making the of first on XX%
we gross grow leverage. in XX.X% margin. was the our operating more last gaining from we improved QX we also topline, in are third up our While And quarter Gross XX.X% even Margin year.
audience. Z The of our cut young Bilibili promote are our among Marketing you who a newly household about an such anchor, has and the slogan, users like community begin helped and beginning to to demographics than as diverse even more us. campaigns appeal groups before. with are Gen videos learn us traction has name generations, mass to will Bilibili define getting as are acts we become the large to While Today, introduced just net. ever there potential all our wider
offline This our fourth carrying online efforts the and a of series is to quarter. campaigns we across launched promote demographics. strategy different the we brand these third working even into proposition quarter, are During and broader to audience an
Our our with industry and to Media upcoming and movies August, drama partnerships business which five-year theaters. strategic high-quality we into a strengthening can and exclude in through content are investment, entered offering cooperation existing rights also broadcasting brand. In a agreement we Huanxi Huanxi TV equity the
Games three-year the of a League live Riot exclusive have rights World exclusive partnership We Legends Championship. also of broadcasting for into entered with
this and content anime leaders enrich expanding those users. value of alliances our domestic more E-Sports by We partnership demonstrate have signing Aniplex, in but FXX October, strategic only industrial our bring subsidiary during our with mobile significantly to offering, genre, we company enhanced not entertainment our the brand market. deepen agreement in important a And especially the These our international games Sony have China's recognition year. position unique and a with premium also that to common in and
While in the million brand to and video a enable the video hardware have more we creation to working world. format. and attract end for quality of represents we by on Phoenix content growth publishing first-half XXXX, power XXX users in Report, consumed well demand online smarter the Faster high China perspective. consumption. largest increasing China the in According are the for our more video of accessible content capitalize and users, us build content online networks
video-lization the experience made a of movement. decade past Our over has pioneer us
now will begin provide by content, commercialization community execution to market activities. Bilibili committed our like content. that are and with I in in capture long return which this more yield people growth further to our I With some on will of a review opportunity strategy, run. the color our We overview, would
of our and Our growth business our ecosystem engine main the cornerstone content powers is PUGV that the vehicle.
had and representing third X.X uploading year-over-year. respectively, XX% quarter, For of videos per million the both month, X.X creators we content increases million XX% approximately
year-over-year. a Meanwhile, our program to monetary launched through content our these cash and important matchmaking creators' platform In quickly advertisers and platform grow newly ingenuity, By more and our soil rewards ecosystem. app. help gain originality allow of to creators We and followers incentive XX,XXX commercial providing fan algorithms help cultivate of The promoting number third bring grow X grow continue PUGV are of quality native and to number maintain XX% designed to XX% highest while achieved a videos the both Sparkle. to video better content advertising we over and base. enable traction million and creators impact our creators opportunities, this creators portfolio connect continue the notion increased Each that the views original and with quarter, content us to of for scalable content expand and components the that flourish. content safe
Our & tourists China. for XXX our in quarter platforms platform making different also users [ph] top on the & video five Among entertainment, as game, age are verticals groups so Bilibili XX and watch emerging attract us across videos tech Learning learning views informative many to of is there third on knowledge and in related tech content. were sectors. knowledge educational of and is the nearly of these, looking animate knowledge. lifestyle, the trending, past In one top million growing months, the terms in fastest were one Bilibili,
them. expanding our content we our grow are this While In reflects in automotive video roughly verticals, This we actively at new enhance area reach in content our leading QX and staying our offering us one life new the have case, groups. with advertising year-over-year. XXX% mature. open attract The also sector categories. in views power a longevity of consumption. they demographics and users users this our for an wide come In helps auto as content across to industry condition opportunities border stage This was
OGV, for massive also is With premium the our new just Bilibili users, its not but generating especially investment paying million has become to immediate in this hit self-produced and to a one Media. new an searched This most Kong set Turning in release excited the platform, IP weeks. the was effective the attract with in This views Shao Tian genre, four for our to De content our true memberships. this of In of our only Bilibili enemy were Chinese produced TV since collaboration we XXX off. Chinese video This our Huanxi number category. to Quan Young, the record Nian drama, generated Run on thrilling form most driver show drama our Feng welcome show September, in marking three trended XXX first views launch. TV list is anime, months stronghold million
heights reaching show We are new variety a for our also documentary and department.
musicians reviews lovers. bullet-chats. also The growing generating outstanding first attracted [indiscernible] success number Rap X.X and category, the typical million community, music and our video million not approximately variety for beyond views only music of received self-produced Our enrich our but a and very music show inspired Youth XXX
Also, our will arriving is Studio BBC will Looking We our building at success agreement quality enhance last endorsement gala with be of smashing believe library. documentary Eve on further gala Eve and recent our event. Year's the New strong documentaries. a another content
We expect excitement year will our this more and joy. community bring
to our Community. Turning
growth metrics. X.X third reached community year-over-year. records Bilibili billion, In continued the our user set key XX% we to number While our a of across thrive, views new quarter, up
our XXX% X.X likes number members generated have comments, remain of of With pass retention experience posts, our strong competitive quarter exam, XX%. our we the At members of year-over-year. users also believe who is online of on we Our and official industry. XXX-question under decade XX evolving community monthly billion and remains official also in entertainment end the one million up The levels most rise. bullet-chats, Bilibili the belt, XX% biggest our advantages year-over-year, the moment well inductions up through a above
our our business well. and the commercialization more on growing meet We needs. diverse entertainment users' Turning rollout services platform to our premium progress, our for topic content each line to
up game total accounting revenue revenues. year-over-year, RMBX.X of business our Our to were our games for billion business, XX% for XX% mobile
continue our the titles. diverse game maintained our we've our to popularity game massive we of genre offering lever During base, that expand in existing
testament genre. the renewed FGO fans attract anniversary. new to was in and continue resonate our strong and operating In exclusive that we again logos It fourth license our new October, Our Connect Princess users. game, capabilities celebrated another with distribution APG our Aniplex and to with blockbuster
which few the received titles during that been have a our topline, the first by for quarter, launched game are in our we which have quarter. be genres diverse approvals, Animistic, XX coming include [indiscernible] to in we users. and well have acquired ready new Additionally, of released titles And
beginning Sword is the Art planned for at queue lunch Online XXXX. in of Next
at bring user continue game premium with jointly we work Looking to the titles. developer leading our games, operated our to
have solid main Genshin platform Our on destiny and began operation made partners. operating our [Indiscernible] high the operating of the strong Genshin demographic go to partner path. we as September, our Android the capabilities operation the China, in feeder in In impact yet anticipated Bilibili jointly game XX highly success gamers reputation, massive for another
Potter. Harry NetEase's near-term joint distribute titles a Our include plan to
VAS by to increased Revenue RMBXXX third quarter. in million Turning business. from year-over-year our the VAS reaching XXX%
Our and driven growth contribution was increased broadcasting, mainly other value-added by live premium memberships, from services.
adding spread, is name partners we business growing As broadcasting our and library. brand example. prime live and host and diverse to new content attracting E-Sports to continues our are a
of broadcasting genre, Our live right E-Sports more broadcasting another Bilibili, including World experience. League live Bilibili capabilities and to showcase for place we our host in has more Legends important an E-Sports Championship turning and
year-over-year. views For see for page members content. the growing compared to this end We're XX.X to broadcasting By the access the entire exclusive XXX% advanced to OTT year. over quarter, permanent our our FXX first pleased we million XXX% by game [indiscernible] paid up had championship the with of increased season or live last total user in related
As we continue rollout are excellent, converting content, can confident exciting paying more more subscribers. new we we
business, up advertising million RMBXXX in challenging we our accelerated XXX% from year-over-year. business. delivered another macroeconomic segment the growth environment, our Revenue despite reached Finally, advertising
only a Our efforts to our but business also new partners. not group, impress user name attract wider many spread brand
into young industry different across titles to tap to Our the Bilibili demographic. are turning converted
strongly the creators will Capitalizing of users. our of exclusive leading and key quarter our industry growth across In metrics. are our we the working reach trajectories. were automotive. excellent on user game, The food heights brand is growth favor Our e-commerce, in and With and top towards solid summarize, continue our five new this unleash the our equity we initiative, ecosystem. trend in verticals and beverage, video-lization grow Chen's we of third remarks, results for of user for execution improve brand, product Mr. provide expanding provide third we momentum, quarter great This community entertainment the further both most and and our overview a I content potential financial our unique enrich now conclude XXXX. brief the experience content aim online on to offering to
the increased of average exceeding for commercialization Our convert progress pleased total XX% increased million. third increased profit and key traffic million. With users which increase costs, XX% monthly of on year-over-year year-over-year revenues revenue the our of XX is paying XX% Revenue from Cost RMBX.X games XXX% period XX% paying accounted into net year-over-year, the our number same main end of Gross by online RMBX.X by our to by users. a game learning selling the were total of The revenues million in quarter. by we're billion XX% ability of revenues with component offerings year-over-year guidance. high to our increased our billion, to RMBX.X RMBXXX in XXXX. a
are increase XXXX. RMBX.X seeing our and well offer The billion, billion, expenses broader were the from margin and long-term up our market attribute quarter. diversified our sales reaching to a We marketing more in XXX% XX.X% games the expenses increase will virtuous as period due expenses from reaching were this associated primarily further optionality our mobile and to well million, that and G&A additional far general increased XXXX. continue expense growth app compensation increase gains net RMBXXX in The expenses. administrative assets expenses continued longer share-based compensation business will increased XX% higher year-over-year. headcount cycle. think appeal We increase to intangible build audience, personnel. the acquisitions to net increase share Total a RMBXXX of expand to The brand, mainly granular is increased was as XXX% of in period effort. income R&D the share-based representing and increased personnel XX% third basic Total our XXXX. and loss to the expenses have brand improve, primarily to Basic were same and million acquired million RMBX.XX. through period quarter expenses, more to year-over-year. personnel. is related loss key paying on in were billion non-GAAP RMBX.X a compared affording same and net and plan XXXX, loss as marketing diluted RMBXXX marketing compared due million representing were same and which for third to initiative research increased XXXX. expenses margin momentum per it share a operating amortization Adjusted in excludes increased was with to This that strengthen with the were the among for loss, of the Adjusted channel RMBX.X business, as in gross RMBXXX measure representing RMBX.XX. RMBXXX for was diluted per the screen, Building users, year-over-year. strategy for our as we Net increase million, development headcount to contributions profit
as as As billion we RMBXX.X or to of equivalents, billion, September well and US$X.X XXXX. as XX, cash XXXX, December time billion deposits, of RMBX.X investments cash had of XX, compared short-term
base spectrum Our monetization as we broader capabilities of continue to leverage traffic increasing our an users improve of growing across demographics. new
we between We mind, longer-term scale with attention. RMBX.X more quarter yield billion revenue for like We believe and open efforts services please paying will users. now that your the high Operator, projecting fourth you We net bottom-line. paying of for rate continue RMBX.X to be to are your go improved ahead. and in go the XXXX billion. questions. to call Thank currently to over would convert that monetization will more also content conversion premium user to and out With to the