XX% XXX quarter, the we Global s XX% million year-over-year. s that thank XXXX, Juliet. addition further strategy, deliver on million. track reaching you, XX years to second two today's year-over-year. up ourselves achieving grow many the marking of the executing XX added million, user million DAU found rose remarks on for In our MAU XX% XXXX the participating great And milestones sequentially, And fast our to [Indiscernible] pleased by a reached Conference In opening you, Thank behalf Chen. total XXX increase bringing base. Today, along Mr. to we in year-over-year, announced Call MAU August I'm everyone, also our MAU our way. to later, we
more platform, our on spending second-quarter users an per the our even became marking in operating XX of our system. minutes Importantly, average highest engaged, day level
growth increasing the pleased track far, target. seen summer momentum the firmly so season, into our with move we which peak we places achieve we As on are us have to
growth also in improved RMB In robust improved billion period by once quarter, to same year. XX ratio meeting guidance. our were expansion. up Driven and X.X% Our to MPUs reached last the versus of year-on-year, up services, revenues again, our and end XX% products translated the [Indiscernible] X.X million, strong our high to XX% second user year-over-year X.X% the total paying
total definition young Chinese. the As for
Our XXX% tighter revenue second platform In has gained either the and across through among year-over-year. our quarter impressive an also by wider vertical. recognition different, growth
anniversary year, all So June breaking grown our with the we year on know XX, remaining users. XXth the we have our
With our XX create worldwide. past to an year, in report. and our our have positivity, China to responsibility mission and users content this the for public Chinese published authenticity, ESG insist content all creators of original our original to hearts, our continue [Indiscernible] bring content to remained making In we aspirations July community. data content. first We uphold our we on in to Over original of true users to community outstanding we and years, this
public Here, world. ESG to a our a we being to of goal actions commitment and positive impact the and responsible company, outline policies cultural social our deepening bringing with
for more video formats transformative creating lively, into deliver euro reinterpreted visualization tax efforts a of and in ways. opportunity the ahead powerful of vivid, Looking the being and are Vancive Grafix are to us. information
quarter September confidence to growth. our now track new overview, provide them. Bilibili greater one to second on and to gives platforms future is commercialization, see the we to it, access in beginning from with momentum great our strategic like on of narrative connect and expand be a people As gateway work. content. video with will be I our to execution Internet video community, solid that The our With content, the us would trends for operations And along
Our continued second XX% quarter. in of representing video the our views total to strive, PUGV ecosystem
the showcase their years, and Over past platform goals talent professional their realize as for career creators. as to XX people we content our a young destination have cumulated
given content XX% to the more improve services quarter, sense. the matrix with their quarter, improve in continue charter by tools, XX% high quarter creation content number year's our We'll home pick X.X of quickly XX,XXX second to than increased million no growth was year-over-year. mostly the million more match creators year-over-year. our distribution of XX% Bilibili to base. We our our And continue We high-quality video content X.X In app to to modify content easier. last creators, the to creators creators followers are attract mechanism launch with small make In to lead submission and second second to content of year-over-year. increased
of and platform to By Our creators also the XXX,XXX had creators showcasing quarter, our commercial content ongoing incentive unlock while live means [Indiscernible] broadcasting joined for platform end program. their talent. Sparkle advertising second our provide content value the their
Being For a the most tech to users or lives. the users platform, [Indiscernible] share informative, home top the verticals a involving many relationships, of a these decorations, for subjects have million engaging, beauty, [Indiscernible] We provide and for sickness, to past most interests. content discover knowledge bake thinking XX impact [Indiscernible], pressure fulfilling, It content variety XXX entertainment, on various needs the on the The lifestyle, customers. to and such be and positive believe shape. users in we that's wider firmly such our to users of and popularity reflects our as categories we new hub knowledge games, emerging expand explore populated their cosmetics. as second with the In accessed better helps the verticals over quarter, content solidifying to our five and cookies were as small across of engage to the rise, mind demographics. contents months, deeper Bilibili. guide become as through activity our a could in people's The such how among
our unlocking Turning PUGV our and Augmenting OGV to commercialization potential. content.
high-quality new to and users content Our OGV to [Indiscernible] continues users our attract convert platform.
can valuable have assets many build become of we that In our IP titles self-produced up. addition,
it XXX As we our countries The Other Do power, popular rated. release primary has internationally. in in anime Partnering on be and [Indiscernible]. animation culture Representing example investment users. its further increasingly for capability where category solidify a in paying soft and animation. us produced ACG including off. these we self-production highly having video has domestically in IP Chinese was titles April, position continued Yankee lovers. involving the your well And original to [Indiscernible] [indiscernible] path many in saw released also been attract helped creation hit Chinese policing received young accumulating an [Indiscernible]driven Bilibili become have It click new our multiple our immediate by regions is space, our Chinese to further final asset and chapter this official link of views. this and leverage ours overseas IP Hei, in became of of following titles leading Legend by popular network [Indiscernible] Linkage, China anime Venom, over million to in influence. IP
Banner, and [Indiscernible] variety matchmaking variety The Our in will week, released music launched last a show Next self-produced was show, August. [Indiscernible] be
interests young attract we hope our even OGV to relevant these new offerings, with minds community. more stimulate and more With within discussions
community. our to Turning
our boundaries part to both Users routines. Over continues to have our incredibly evaluate. with time, its and become many people's engaged heightened community platform. and regulatory are of content Our we a
fact, members, increase of XXX of the year, XX virtual XX% with XX% daily For were year-over-year, The our active end also Bilibili later. official Rigid second [Indiscernible]. video user were by retention more also than of the up moments half in quarter by still official XX% rates the inductions and Bilibili remained of is the billion. Monthly to our the second the year-over-year, of this high from end an up people billion XX% retention By were XXXX second Bilibili X.X members increasing around XX% XX-month day, users years with quarter, remain views [Indiscernible] reaching last quarter, rates. million and number X.X [Indiscernible] the on In generating
to our years, consensus, is a place and interaction. disputes. for we community to social not involve reach to to our people the system community welcoming management community inspiring continue positive create a We that Over believe environment and friendly ensure strongly
member the community. of our we mechanism, to to member addition integrity our continue enhance community and designated the efficient patrols reinforce In to protect team response
With share, we to an lovely hope and these learn, and efforts, creators create place to enjoyable for and users enjoy. all
Now, our commercialization let's look at progress.
billion. that games. business In at deep strategy to remains execute the RMB services, with Starting mobile commercialization realizing our the the relatively from high-quality our second value products and is users. quarter, X.X our provide We revenue further game year-over-year continue more and flat we of
game mobile the Going year, into are internationally. priorities growth and to our the half our domestically of expand second
members, following We our China's user top We X preferences. stage games do deep probably committed exclusive our been Guardian China. exceptional quarter experience, [Indiscernible] as PUGV projects, on [Indiscernible] For internal grossing to which have currently game [Indiscernible] we're Strong Players over and chart, have leveraging our release. in building capabilities. [Indiscernible]. on in [Indiscernible] second next games confident understanding Tales, distributor download Libra development and ranking to an the can of a out titles X,XXX of welcome our [Indiscernible] and distribution top with our our operating development working six the week a techniques We're present In a the growth, bring commercial PUGV we highly users. to game content. new internal power, a such our immediately to with iOS
In gameplay. it’s launched another sales CBOE opportunity. million the hearts exclusively dedicate for so. of of July, Zen, power. market successfully Our their ACG numbers. was corporates design licensed in [Indiscernible] our By example placed and the indicates Overseas quickly Nokia large-margin South [Indiscernible] ability, growth another innovative been have climbing with with we the Korea, over [Indiscernible] end distributed X won May,
story three release, believe our markets. on can XX grossing gems titles For in build Korea. charts demonstrates Google overseas and to with weeks top its regions. South in other success on hover debt-established Play's selection execution [Indiscernible] in and This We capabilities the we other continued our after success
For have international for approved we currently and slated for our release domestic a coming titles relief ACG XX of titles game quarters. number in pipeline,
business, array titles During and Each covered Bilibili's storage real titles, license exclusive of self-developed gamers. Bilibili including year-over-year. creator, XX reflecting XX gamers, and extension content and natural sandbox, way [Indiscernible], taste, a our multiplayer brand wide mobile. X.X generation conference our to understanding graphic a video including when the ecosystem, new is design quarter puzzle-solving, important These title person a commercial second at Via XX bring looking interacting simulation, plus fall of with operation. which RPG, broadcasting high-quality remains introduced closed XX% video video unique business press features new And in Djandji revenue to value to their our of in Our a [Indiscernible] users. preference engage our live the projects. [Indiscernible] billion to genres, recent rich is also RB games content VAS VAS we real-life X section, the an and and [Indiscernible] the channel for of
For for game a and are with plays lovers, tournaments to platform eSport game-related reduce we [Indiscernible]. one-stop engage
library broadcasting For continues our in broadcasting content networks, with entertainment our largest to China. the content. virtual us joined live and community unique particularly V-Art and now V-Art entertainment, Bilibili [Indiscernible] ACG have of live top anime or V-Art Over XX% global expand making our [Indiscernible] huge
end for to premium XX% dominant pay high another an our the quarter to probability million, to number premium, the member record content. equipment of reached continue growing of year-over-year. Plus JNB of XX.X memberships users business, show Turning the to of our By a increase second
from are of business. have another advertising Ron as the grow us our platform with quarter RMB we by pleased More VAS [Indiscernible] growth for demographics. most our give X.XX more to visibility advertisers As billion. XXX% invest for year-over-year Mills and to recognized business, GenZ+
end top The e-commerce, continue beverage. agreements, games, of ad products. and verticals X products, efficiency the Along brand of mobile we improve strength management skincare were quarter. target to food beauty second and cosmetics, with and our the our and our our the and awareness, For digital increasing
from being Building to are secure growth. continuous ecosystem so bar our our with pleased Given high content in we have provide Mr. or to aim our through us a will Bilibili brief pandemics ad [Indiscernible], and overview progress Total the same Chen's our drugging confidence second to we the far, set efforts the revenue and higher. for for second In relief we summary, grow always reach ability we be revenue I was up XX% business of period quarter our financial same now and us. remarks. with and goal X.X At the continue capabilities. [Indiscernible] our to time, results will it's net the This us responsibility for concludes quarter. billion, [Indiscernible], is importance, it and society. community of model, productivity there XXXX. to quarter great to world spreading to RMB for the the give the XXXX essential of elaborate third commercialization our social of outlook back enhance around integrity, Whether place with our the
continue mix commercialization driven balanced revenue We see channels. more our to a diversified by
year-over-year assets and expenses Total X.X on X.X XXXX. XX% profit gross a billion, expenses component billion Gross RMB expenses was increased same Our costs, were example cost personnel. key mobile for revenue marketing for to XXXX. XXX mobile Adjusted billion, the G&A attributed XXXX. were was XX% Adjusted period which is of revenues non-GAAP income a intangible amortization XX% the year-over-year period were same the app games channel total million, acquisition a expenses, measure -- business Revenue XXX% XXX representing across year-over-year. per in diluted expenses revenues, expenses X.XX. share-based and compared RMB X.X streams up The and year-over-year. million same expenses, margin second in sales share RMB to in XXXX. RMB XX% to to XX% due from personnel, increase representing loss and and economic increased our an and e-commerce period XX due a were X.X and expenses. with primarily the expenses, expenses million, Cost XX% XX% higher development a Selling the administrative RMB share-based RMB rental of headcount same XXX% to R&D to billion. were headcount primarily increasing increase was million second loss RMB The basic the the increased of approximately and XXX in as in basic expenses. increase were by increased revenues XXXX of compensation was general compared [Indiscernible], personnel. and our per [Indiscernible], excludes business. that net promote quarter. in X.XX. RMB was RMB quarter XXX% loss million net billion Net was and diluted net increase primarily in for X.X [Indiscernible] advertising, by representing loss, period The R&D was of increase RMB And well representing a marketing and compensation XX% other share and as increased was year-over-year. and XXX million, increased with increase in games, [Indiscernible] XXX promotional of the XXX% operating tax RMB share-based net an increase research The increase marketing compensation RMB XXX,
XXXX. XX.X as June of billion XX, of well XX, investments had December As with hand cash-of-cash short-term we deposit, as a RMB XXXX, equivalent, XX.X RMB as compared of billion
were quarter we the yields long net run. projecting we growth cash gives that would X.X of sufficient you mind, to Our your our go confidence questions. billion. XXXX X.X are billion between return reserve call [Indiscernible] revenue in attention. now currently ahead. our believe the to for Thank With RMB more which like execute for Operator, to your ability open third to us strategy, RMB the We please in be in and
